2016 life jacket wear rate tiger team

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Wear It! Campaign National Safe Boating Council @BoatingCampaign #wearit Facebook.com/SafeBoatCampaign

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Page 1: 2016 Life Jacket Wear Rate Tiger Team

Wear It! CampaignNational Safe Boating Council

@BoatingCampaign #wearit Facebook.com/SafeBoatCampaign

Page 2: 2016 Life Jacket Wear Rate Tiger Team

National Safe Boating Council• The NSBC is a national non-profit, created in 1958, whose mission is to promote safer boating through education, outreach, and training

• The NSBC created and manages Wear It!, funded through a grant administered by the U.S. Coast Guard

• Visit www.safeboatingcouncil.org for more information

Page 3: 2016 Life Jacket Wear Rate Tiger Team

Creating a Safety Culture

Page 4: 2016 Life Jacket Wear Rate Tiger Team
Page 5: 2016 Life Jacket Wear Rate Tiger Team

Wear It! Resources

• Graphics, logos, print, Public Service Announcements, etc.

• Available at www.safeboatingcampaign.com

Page 6: 2016 Life Jacket Wear Rate Tiger Team

Wear It! Resources• Shaw Grigsby, host of ‘One More Cast’ and Bassmaster Elite Series Angler, is this 2016 spokesperson for Wear It!

• Award-Winning PSA, “Silly Humans”

Page 7: 2016 Life Jacket Wear Rate Tiger Team
Page 8: 2016 Life Jacket Wear Rate Tiger Team

Delivering the Message

Page 9: 2016 Life Jacket Wear Rate Tiger Team

National Safe Boating Week• The “kick-off” to the boating season; focus on the Wear It! campaign message

• Each year, the President of the United States signs a Presidential Proclamation recognizing National Safe Boating Week

• National Safe Boating Week 2017: May 20 – 26

Page 10: 2016 Life Jacket Wear Rate Tiger Team

Wear Your Life Jacket To Work Day• Show how easy it is to Wear It!, even while at work

• May 20, 2106: 214 Submissions!

Page 11: 2016 Life Jacket Wear Rate Tiger Team

@readysetwearit #rswi2017

Ready, Set, Wear It!Life Jacket World Record Day

Page 12: 2016 Life Jacket Wear Rate Tiger Team

Wear It! Free Resources

• 395 Orders• 116,073 Free Resources Shipped

Page 13: 2016 Life Jacket Wear Rate Tiger Team
Page 14: 2016 Life Jacket Wear Rate Tiger Team

Safe Summer Giveaway Contest

Page 15: 2016 Life Jacket Wear Rate Tiger Team

Grassroots Outreach Program

• Annual initiative to promote life jacket wear

• 20 organizations selected

Page 16: 2016 Life Jacket Wear Rate Tiger Team

Total Reach: Grassroots

Page 17: 2016 Life Jacket Wear Rate Tiger Team

Grassroots Accomplishments

• “First and foremost, THANK YOU!  We are so grateful for this life jacket. As a family who likes to canoe & fish, we are now able to share our love of the water with our granddaughter at an early age.”

• Learn to Fish Day, Hustisford, WI

Page 18: 2016 Life Jacket Wear Rate Tiger Team

Questions?

Diane Corish, Communications

[email protected]

(703) 361-4294

facebook.com/safeboatcampaign @BoatingCampaign