2016 lady media kit
TRANSCRIPT
The premiere Korean women’s lifestyle magazine in the U.S.
THE ONLY KOREAN WOMEN’S LIFESTYLE MAGAZINE PUBLISHED IN THE U.S. Lady JoongAng is the only Korean women’s magazine that is
published locally, combining Korea and local content for readers and
advertisers.
THE MOST READ WOMEN’S MAGAZINE IN KOREA Since 1970, Lady JoongAng has been leading the women’s magazine
industry. In 2011, Millward Brown determined Lady JoongAng is the
most popular women’s magazine, confirming 2007 results by
Hankook Research Company (Nielsen affiliate).
PUBLISHED BY JMNET USA, THE LARGEST KOREAN MEDIA GROUP IN THE U.S. JMnet USA also publishes The Korea Daily, a daily newspaper; IS Plus,
a sports daily; and koreadaily.com, a media portal, among other
content with eight regional offices in North America.
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The #1 magazine of Korean American leading ladies
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Lady JoongAng Magazine is everything for the Korean American woman featuring. current, feature, & global news; entertainment & celebrity news; fashion; interior design; health , exercise & cuisine; beauty & lifestyle; travel; child education; and more – content that’s both empowering & interesting.
The only Korean women’s magazine to feature local & Korea content
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The only Korean women’s magazine to feature local & Korea content
Current, Feature & Global news Entertainment & Celebrity news Fashion
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The only Korean women’s magazine to feature local & Korea content
Interior design Health Exercise & cuisine
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The only Korean women’s magazine to feature local & Korea content
Beauty & lifestyle Travel Child education
Korean Market
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Korean Americans are entrepreneurial, independent & assertive, with a strong preference for name brands, while “family remains very important to Koreans in their homeland and in the United States.” –Direct Selling News, December 2007
The only Korean women’s magazine to feature local & Korea content
BRAND CONSCIOUS Koreans have a tendency to follow trends and are very competitive Order of factors determining where they shop, what influences them to make a purchase, and what invokes their loyalty to a particular brand: 1) Quality 2) Brand Trust 3) Efficacy Men are an emerging market. Shopping has become more common and accepted among Korean males, reinforced by pervasive media messaging.
STRONG SPENDING POWER Average family income is $61,383, which is 18% more than the U.S. average income Korean owned business revenue grew by 67% from 2000-2007 Highest self-employment rate, at least twice the rate of any other group
HIGHLY EDUCATED More than 48% hold a Bachelor’s degree or higher versus 27.9% of the U.S. population
HIGH DEPENDENCY ON NATIVE LANGUAGE 3 in 5 Koreans read U.S. published Korean media regularly 56% speak English less than “very well”
GROWING MARKET EASY TO REACH Nearly 2 million Koreans in the United States 96.8% of Korean Americans live in metropolitan areas
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<Lady Central Self-Survey, March 2006>
Rates & Positions
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Region
Back Cover
Inner Front
Cover
Inner Back
Cover
First Page
Page 2.3 Full Page (ROP)
LA (50,000)
$10,000
$7,000
$8,500
$6,500
$5,500
$4,000
NY (10,000)
$7,000
$5,500
$4,000
$4,500
$4,000
$3,500
Other sizes and positions available
Specs & Guidelines
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ARTWORK DEADLINE - 15 days prior to publishing date (Usually 15th of every month)
AD SIZE - 8.5” (W) x 11” (H) - Trim is 0.25” and bleed is 0.25” - Full bleed ads extending to the edge of the document
AD SPECIFICATIONS Illustrator 10.0 (EPS or AI Format) Photoshop 7.0 (PSD or TIF Format) PDF(Embed Image and Font Create Outline) - Four-Color AD : CMYK Mode - All Include Images & Font Create Outline - Proof: Print or JPG Image and Graphics: - Recommended scan resolution: 300 dpi to 600 dpi
JMnet USA: MEDIA Line-Up
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Lady Joong Ang
Contact For more information, please contact: Integrated Marketing Communication Team Daniel Lee / Simon You 213.368.2658 or 213.368.2664 [email protected] / [email protected]
Thank you
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