2016 hsdamny digital asset management in the nonprofit sector: from striving to thriving

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Date: 7/5/22 Presentation title 1 DAMs in the Nonprofit Sector From Striving to Thriving Inspiration: “My mission in life is not merely to survive, but to thrive and to do so with some passion, some compassion, some humor, and some style” – Maya Angelou

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Page 1: 2016 HSDAMNY Digital Asset Management in the Nonprofit Sector: From Striving to Thriving

Presentation title

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Date: May 2, 2023

DAMs in the Nonprofit Sector From Striving to Thriving

Inspiration:

“My mission in life is not merely to survive, but tothrive and to do so with some passion, some compassion, some humor, and some style” – Maya Angelou

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Date: May 2, 2023

DAMs in the Nonprofit Sector From Striving to Thriving

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Date: May 2, 2023

Introductions

Douglas HegleyMinneapolis Institute of Art

Julie SheanThe Metropolitan Museum of Art

Marianne NouwenVan Gogh Museum

Marianne PeereboomVan Gogh Museum

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Presentation title 4Date: May 2, 2023

Why?

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It’s nonprofit solidarity, baby!

• Build on last year’s HSDAMNY sessions• Collaboration!

Apologies for cheesy 1970s American TV reference

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Five vital topics

• Implementation DAMs – starting from scratch• Adopting DAMs – “phase two” (staff uptake)• Video … it’s hard• Metadata ... it’s hard too!• Rights management, argh!

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Presentation title 7Date: May 2, 2023

One Year Later …

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Competition is Fierce

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We are ALL digital publishing houses

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Mission

• Service to the community• Mandate to preserve• Mandate to share (make

accessible)• Sensitive to rights and

permissions

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Nonprofits• Practical limits on $• Limited software spend in general• Limited commitment to long-term technology investments

- Too often dependent on one skilled individual

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Image Source: https://clintondentalcenter.com/wp-content/uploads/2015/05/cleaning-your-toothbrush.jpg

“Standards are like toothbrushes, everybody agrees you should have one, but no one wants to use yours”

Attributed to Joe Croser (variations attributed to Connie Morella)

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Okay, Douglas is really starting to bore me now …

Image Source: http://www.christinecarter.com/wp-content/uploads/2012/10/bigstock-Yawning-7116292.jpg

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This document is for internal use only and shouldnot be circulated beyond Metropolitan Museum staff.

Digital Asset Management2006/2016

Julie Shean

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DAM @ The Met

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Title onlyDate: May 2, 2023The Metropolitan Museum of Art 1870-1920

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DAM @ The Met 2006/2016

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The Met Today…Date: May 2, 2023

• ~2 million art objects in the collection• 17 curatorial departments• 30-50 art exhibitions per year• 6.3 million visitors (2015)• 35 million unique website visitors (2015)

• 1,244,461 digital files in the DAMS growing by hundreds per day

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DAM @ The Met 2006/2016

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Date: May 2, 2023

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Date: May 2, 2023

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DAM @ The Met 2006/2016

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Date: May 2, 2023

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DAM @ The Met 2006/2016

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Date: May 2, 2023

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DAM @ The Met 2006/2016

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Date: May 2, 2023

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DAM @ The Met 2006/2016

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Date: May 2, 2023

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DAM @ The Met 2006/2016

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Date: May 2, 2023

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DAM @ The Met 2006/2016 Date: May 2, 2023

IOWA DAMS

CMS

Custom ordering application matched incoming assets to object placeholders

Photograph Studiostill photography

JPEGs deployed on a schedule to TMS and then website

TIFFs manually downloaded

Workflow 1.0

object placeholder records added to the DAMS

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DAM @ The Met 2006/2016

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Date: May 2, 2023

DAMSDatabase

Media transcoding engine(s)

Workflow engine

Application server(s)

Search engine

Web portal(s)

DAMS are really tech platforms

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DAM @ The Met 2006/2016

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Date: May 2, 2023

DAMS

“Local Collections” stills, audio, books, and analogue scans

Digital Media videosYouTube

CMS

DAMS now asks for object info on import+ nightly ETL refresh

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DAM @ The Met 2006/2016

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Date: May 2, 2023

Museum DAMS workflows are *mostly about our image collections

DAMS are resource-intensive and complicated

Keep your DAMS platform current

Integrations add value (and overhead and risk)

Consumer-side workflows will change relatively quickly

Parting thoughts…

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Date: May 2, 2023Case Study Two

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“400 pictures of the bedroom”Collection Management &DAM in the Van Gogh Museum

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02-05-2023Vincent van Gogh Museum Amsterdam 33

Today’s topics

Van Gogh Museum, facts & figures

CIS-DAM integration

Challenges

Lessons learned (high ambition vs reality check)

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02-05-2023Vincent van Gogh Museum Amsterdam 34

Van Gogh Museum – Amsterdam – The Netherlands

Established 1973 by Ir. Vincent Willem van Gogh (Vincent’s nephew) + Dutch Government

300 staff | Number of visitors per year: 1.5-2 million

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Our mission

“The Van Gogh Museum makes the life and work of Vincent van Gogh and the art of his time accessible to as many people as possible in order to enrich and inspire them.”

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CollectionsPaintings• Van Gogh: 210 – Other 290

Drawings • Van Gogh: 500 – Other 680

Prints• 500 Japanese prints and• 1500 magazine illustrations collected

by Van Gogh• 1800 French prints

Various objects: sculpture, furniture, coins

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Collections

Letters:• Most of extant correspondence of Van Gogh• Family correspondence• Theo’s business letters

Hendrik Willem Mesdag (1831-1915) • 1260 objects (art works & craft

objects)

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“Rich digital imaging”

Standard (“beauty light”)Polarized

Raking lightDetails

TilingVerso

With frame

Our photo studio

Operational 2009

Metamorfoze standards

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Challenge 1: CIS – DAM integration1. CIS databases: COLLECT (museum objects) and DOCUMENT

(library catalog)

2. Subset of metadata from all records in COLLECT and DOCUMENT are imported in DAM (changes are pulled daily)

3. DAM matches object number in filename with CIS record

4. DAM copies the metadata from the CIS record to the asset record

5. No match? No CIS metadata (only other metadata sets)

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CIS record: blue background

Preferred image (web): beige background

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CIS to DAM

URL executes search in DAM for all assets related to this art object

Lots of tabs with various metadata fields: rich info about art object

1 picture for reference purposes copied back from DAM

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Challenge 2: add rich asset metadata automatically

_gbcaCropped = trueImage status = approved image for printExposure = beauty light

_rExposure = raking light_r2Raking light type = top right

_vs_Verso = True

_wfr Frame = Work in frame

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Challenges 3: Migration – phase 2

Phase 1: Go Live June 2016 with photostudio images

Phase 2: From June onwards…

Goals:- Add more types of assets- Add departments, one at the time- Train and add super users per department

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Migration – phase 2 (cont.)

Preparation:

• Which assets do they have• How are assets stored, named, used, shared...?• Which metadata are required?• Changes to DAM configuration needed?• Can metadata be added through ingestion rules, bulk edit

etc.• Define work to be done before migration (clean-up,

standardization file names etc.)

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Migration – phase 2 (cont.)

- Adapt DAM- Ingest existing files- Set (new) roles and permissions- Train department super user - …. and off they go!

Risk: time consuming & labor intensive

Pay offs: great benefits in terms of management, (re)-usability, sharing, collaboration, quality control, etc.

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Migration - phase 2Example: Restoration department

Folder “Bedroom”

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Organizational & technical reality checkWorking with DAM system means totally different workflow

Gathering requirements from colleagues who are in the “old workflow” mindset… … or see DAM from an CIS perspective Risk: turning DAM into ‘shadow’ CIS or vice versa

Departments feel ‘proprietory’ about their own images Don’t solve through roles and permissions what should be solved by

cooperation, rules for use, respecting expertise

People fear “pollution” by assets they don’t use Solve not by permissions but by good filtering options

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CIS – DAM integration is by far the most difficult bit!

Quality of your CIS data + Quality of DAM data and asset = high quality digital resource

Phase 2 is still “dream” phase > to be checked against reality from June onwards.

Organizational & technical reality check 2

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A rich digital resource…

To enrich and inspire…

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‘The painting comes to me as if in a dream.’Vincent van Gogh

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Case Study Three: Mia

artsmia.org

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Art Objects(TMS)

Digital Media Assets(DAMs)

Website(CMS) Blogs

MobileWeb

Print(floorplans,

brochures, etc.)Pubs

(magazines, Catalogs, books)

Press(PR, marketing,

news, etc.)

Documents(reports, plans,

grant apps, policies) Archive(library, paper files)

e.g., Social Media Content

Created: DigitalStored: Analog

Created: AnalogStored: Analog

Created: DigitalStored: Digital

Goal: Integrate/share all content using open APIs and/or web services

Goal: Store in digital format, with appropriate access permissions in metadata Goal: Digitize as needed (no mass-

digitization project); store digital versions in ECM

ePubs

Digital Art?

Enterprise Content Production, Museum-style

Other

©Douglas Hegley 2015

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Content- Object records/metadata- Constituent records

Potential Content Types- Maps, charts, diagrams- LI content- D& E content (e.g., Verso components- Etc.

Content Types- Still images- Video- Audio

DAMs(Open Source)

Enterprise Content Management Ecosystem

Web CMS

DAMs(Commercial)

Collections Data(CIS)

MetaMia – Search & Retrieval tool

Index & access

Search/Retrieve

Result set

Filters/Facets

Access: Internal

API

API

API

API File Shares(Not in scope)

Potential needs- Hot folders for auto-ingest

NEW

NEW

NEW

NEW

Funding for the Mia ECM project provided by:©Douglas Hegley 2015

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Queries across:1. CIS2. DAMs13. DAMs24. Web CMS

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If you build it, they will come. Well, maybe IN THE MOVIES!

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Presentation title 57Date: May 2, 2023

At Your Table

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Table Topics – Choose One1. Implementing and/or driving adoption of DAMs2. Costs versus aspirations: how to balance3. Metadata models and standards – best approach?4. Are DAMs too complex for their own good?5. DAMs beyond photography: audio, video, multimedia, 3D, VR, etc.6. CIS & DAMs for collecting institutions: integration & synchronization

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Table Topics – Choose One1. Implementing and/or driving adoption of DAMs2. Costs versus aspirations: how to balance3. Metadata models and standards – best approach?4. Are DAMs too complex for their own good?5. DAMs beyond photography: audio, video, multimedia, 3D, VR, etc.6. CIS & DAMs for collecting institutions: integration & synchronization

Discuss (please assign a notetaker and at least one person to report)• Hurdles• Tips for Success• Unanswered questions

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Please Share

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Summing Up

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Thank you!Thank you!