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2016BRANDGUIDE
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
These brand guidelines demonstrate the standards Blue Force Gear will employ to ensure a wholly consistent look across all our communications including our products, advertising, signage, packaging, social media, and promotional material.
The Blue Force Gear brand is synonymous with innovation, service, and American manufacturing.
The image and identity of our brand is essential to the success of our company. Our brand isn’t just our logo and the packaging we use to sell our products, it is every point of interaction our customers and our employees have with Blue Force Gear. It is how we present ourselves and how our customers and fans perceive us. The image we project for Blue Force Gear determines how our products are perceived by our customers and, in turn, affects a wide range of day to day activities such as gaining continued support from our customers, the activities and people with which we choose to align ourselves and even the standard of candidates we attract in recruitment.
Presenting a brand in a uniform way, time and again, ensures that whatever material, product, or environment we produce carries the same message that is uniquely Blue Force Gear. Consistent and professional branding raises brand awareness and increases Blue Force Gear’s value.
The standards outlined in these guidelines provide a clear and visible way to carefully maintain and control the Blue Force Gear brand image and identity.
Please study these guidelines and ensure that all applications of the Blue Force Gear logo adhere to the specifications outlined. If in doubt, please call and ask for advice. The Blue Force Gear logo must not be used without prior written approval from the Marketing Director. All uses of the logo must also be approved by the Marketing Director prior to commencement of production or publication.
ALWAYS BETTER®
“Always Better” is the official Blue Force Gear motto. This common saying among military and law enforcement professionals illustrates the core values and mind-set that drive everything we do at Blue Force Gear. Our customer base encompasses a broad spectrum of users; everything from hobbyists and target shooters to the most specialized and highly trained military units in the world. Regardless of the end user or their mission, our goal is to design equipment with form, fit, and function far superior to that of your “standard issue” gear.
TRADEMARKING/REGISTERED MARKWhen using the Blue Force Gear logo ensure it always incorporates the ® symbol immediately after. This always sits on the baseline of the Blue Force Gear logotype. When writing Blue Force Gear in copy it must be directly followed by the ® symbol for only the first instance of the word, after that it may be dropped, as you will see throughout this document.
Contact: Marketing Department
Tel: 877.430.2583
Email: [email protected]
INTRODUCTION
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
CORE IDENTITYBlue Force Gear is dedicated to making sure the professional user has every possible advantage with their equipment so they can focus on the mission at hand. Blue Force Gear is not for everyone; that is not to say everyone cannot gain advantage from our products, rather that our products are designed to meet the needs of the top-level end user. This ethos is reflected in our motto “Always Better,” and in the design of all of our products. The mission should be the focus, not the performance of the equipment. The weight you carry should be responsibility, not nylon. The failure of a mission will never be attributed to the equipment made by Blue Force Gear. We couple the best materials with the best design, and produce the finest products in their market. We build off of the constant interaction and feedback of elite customers, and constantly evolve to meet increasingly demanding requirements without compromise.
Blue Force Gear was founded in 2004 to address shortcomings in available weapons accessories for professional users. The company’s name reflects our dedication to the end user, the “blue force.” We serve the professional end user; we provide them the same quality they provide us. “Always Better.”
1.00 BRAND HISTORY/ POSITIONING
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
CORE IDENTITY
An American company built from a foundation of service to those that serve us.
MISSION STATEMENT
To provide our customers with professional-grade tactical gear and firearms accessories which exhibit our total commitment to superior design executed in the finest materials available.
BRAND VOICE
Humble, Confident, Innovative, Independent, Polite, Patriotic
PERSONIFICATION
A Quiet Professional
ESSENCE
Untamable drive to innovate and improve
TRAITS
DRIVEN Pushing forward to provide the world’s finest, period.
HUMBLE Eager to serve the customer because of our ethics, not our profit margin.
CONSISTENT Providing the finest service, quality, design, and fulfillment without exception.
SIGNPOSTS
Products Made in USA
Authentic yet modern
Thoughtful use of negative space
Tactful, elegant design
Iconic, High-end Branding and Design
1.01 BRAND IDENTITY MODEL
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
The unique corporate identity of
‘Blue Force Gear’ is incorporated into
the Blue Force Gear iconography.
The reticle represents our relation to
the tactical end user, and retains the
heritage of the original Blue Force
Gear branding. Its clean and simple
design relates our dedication to
minimalist functionality and efficient
design. The icon and logotype
work equally well together and
independently of one another.
Logo font: customized bamf italic
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
The primary logo is the all BFG blue
version. This logo can be used on
either an all white, all black, or all
grey background as shown below.
The one color logo may appear
on alternative background colors
only in special circumstances which
must be approved by the Blue
Force Gear Marketing Director
prior to use. It is imperative that
the logo clearly stands out from
the background in all instances.
The Blue Force Gear Tag-line:
“Always Better™” is a Registered
Trademark and is only used in
special circumstances which must
be approved by the Blue Force
Gear Marketing Director.
2.01 PRIMARY LOGO - LONG
PRIMARY LOGO
PRIMARY LOGO REVERSED
PRIMARY LOGO REVERSED MEDIUM VALUE
PRIMARY LOGO MEDIUM VALUE
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
The Blue Force Gear motto:
“Always Better™” is a Registered
Trademark and is only used in
special circumstances which must
be approved by the Blue Force
Gear Marketing Director.
2.02 ALTERNATE LOGO - WITH TAG-LINE
The alternate logo of use is the two
color PMS vertical version. This
logo should only be used where
space restricts the use of the
primary horizontal logo.
2.03 ALTERNATE LOGO - BLOCK
ALTERNATE LOGO WITH TAG-LINE
ALTERNATE LOGO
ALTERNATE LOGO REVERSED MEDIUM VALUE
ALTERNATE LOGO REVERSED
ALTERNATE LOGO MEDIUM VALUE
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
The logotype, logo shown without
the reticle, can be used as an
alternative to the standard logo. If
this version is used on a branded
document or product, the icon
should be also be used in tandem
somewhere else on the piece.
2.04 ALTERNATE LOGO - LOGOTYPE
ALTERNATE LOGOTYPE
ALTERNATE LOGOTYPE REVERSED
ALTERNATE LOGOTYPE REVERSED MEDIUM VALUE
ALTERNATE LOGOTYPE MEDIUM VALUE
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
The Blue Force Gear reticle can be
used in a variety of applications. It
should be used in applications that
have established Blue Force Gear
brand identity as to avoid confusion.
The reticle will always be reproduced
as shown, 15° CCW of center.
2.05 ALTERNATE LOGO - ICON
The website logo incorporates
“.com” at the end of the Blue Force
Gear logo. This logo may also be
used in other special circumstances
as advised by the Marketing
Director. DO NOT use the website
logo in conjunction with the
primary or alternate logos.
2.06 ALTERNATE LOGO - WEBSITE
ALTERNATE LOGO WITH WEBSITE
ALTERNATE LOGO
ALTERNATE LOGO REVERSED MEDIUM VALUE
ALTERNATE LOGO REVERSED
ALTERNATE LOGO MEDIUM VALUE
™
™
™
™
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
2.07.1 TWO COLOR
The Blue Force Gear logo consists
of PMS Blue 3005U, as shown.
The logo may also be reproduced
using 4 process colors. Please
refer to Color Section for web,
CMYK, and RGB breakdowns.
PMS COLOR
PMS Blue 3005U
2.07.2 ONE COLOR
When printing in black and white
the logo should appear in Grayscale
using 60% tint of black, as shown.
Use of the grayscale version of the
logo should be limited to black and
white applications only, as color
is integral to the Blue Force Gear
brand.
2.07.3 MONO (BLACK) The one color black logo must
only be used for one color press or
print advertisements or when the
two color or grayscale versions of
the logo fail to stand out from the
background clearly. The use of this
version of the logo should be limited,
as color is an integral part of the Blue
Force Gear brand identity.
2.07 COLOR USAGE
PMS BLUE 3005U
60% BLACK
PMS BLACK
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
2.07.4 REVERSE
When using the logo in a reverse
form it may appear in standard
colors on a solid dark background.
It is preferred that the reverse logo
in white appears on medium value
background. It may appear on a
4 color photographic background
only if the reproduction of the logo
is very clear.
2.07 COLOR USAGE - CONTINUED
PMS BLUE 279C PMS COOL GRAY 6 C
PMS WHITE OR PAPER
PMS WHITE OR PAPER
PMS WHITE OR PAPER
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
When using the logo in conjunction
with other elements, a minimum
amount of clear space must be
used. The minimum clear space is
defined as half of the cap height
of the logotype. Elements inside of
the minimum clear space should be
considered unacceptable.
2.08 MINIMUM CLEAR SPACE
1/2 CAP HEIGHT
CAP HEIGHT
ACCEPTABLE TEXT AREA
ACCEPTABLE TEXT AREA
ACCEPTABLE TEXT AREA
UNACCEPTABLE TEXT AREA
UNACCEPTABLE TEXT AREA
UNACCEPTABLE TEXT AREA
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
When using the logo in conjunction
with other elements, the logo must
be prominent and located in the top
left, top center, or top right of the
page. This is for use in Print Ads.
2.085 MAXIMIZING LOGO IMPACT
In special cases this is acceptable use
of logo when necessary. Note: The
text is always below the logo.
TEXT Space
TEXT Space
TEXT Space
TEXT Space
TEXT Space
TEXT Space
TEXT Space
TEXT Space TEXT Space
TEXT SpaceTEXT Space
TEXT Space
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
The Blue Force Gear reticle can be
used as a graphic element to enhance
a design and reflect the brand. The
icon should be used as a subtle
element in the background so as not
to overpower the layout. The icon
must always be scaled proportionately
and can be cropped but must
never be compressed, extended or
customized in any way. It must always
be shown with the “TM” to the bottom
right of the lower blade. An example of
how the icon can be used is shown.
Blue Force Gear logo is used as
the “Ten Year Anniversary Logo.”
It has been implemented in various
branding articles commemorating
ten years as a company. No items or
material is currently being produced
with the Ten Year Anniversary Logo.
2.09 TEN YEAR ANNIVERSARY LOGO
2.10 RETICLE USAGE
©2013 BLUE FORCE GEAR, INC.ALL RIGHTS RESERVED.BLUEFORCEGEAR .COM
MADE IN USA | CAGE 3X9S8
PMS BLUE 3005U PMS 429
™
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
3.01 LARGE BANNER CREATION
Clean, simple, and minimal is the Blue
Force Gear image. Busy and cluttered
images should be highly discouraged
on banners. Font sizes may change
based on images being used. Font
must be Gotham HTF: Title is Bold,
information is Book, and emphasized
text is Medium. Title is always greater
than Subtext font size. Medium can
replace bold title.
Title: 36PT GOTHAM HTF BOLD SUBTEXT: 30PT GOTHAM HTF BOOK
Emphasized: 30pt GOTHAM HTF Med Resolution: 1170p x 332P at 72DPI
3.02 SMALL BANNER CREATION
Clean, simple, and minimal is the Blue
Force Gear image. Font sizes may
change based on product names
being used. Font must be Arial
Regular. Size is recommended to fill
blue template box.
Resolution: 387P x 258p at 72DPI (3”x2” standard film resolution)
Bacround Box Color: BFG Logo Blue (HEX #0e7dc2)
Font Color: White (HEX #ffffff)
Font: Arial Bold
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
3.20 WEBSITE TYPOGRAPHY
Body Text Arial
Price Text (Never use bold)
Times
Price HEX Color #9e0303
SALE HEX Color #9e0303
Hyperlink Color (BFG Logo Blue)
#0e7dc2
Hyperlink on Hover Color
#c2570f
Clean, simple, and minimal is the Blue
Force Gear image. All body text is
Arial font. The only exception to this
is using Times for all product pricing.
This is to distinguish prices into a clear
eligible number font.
3.03 PAGE ADS CREATION
Clean, simple, and minimal is the Blue
Force Gear image. Font sizes may
change based on product names
being used. Font title must be Gotham
Bold. Paragraph text is Gotham
Medium. Size is recommended to fill
blue template box.
Resolution: 300P x 300p at 72DPI (square resolution)
Bacround Box Color: BFG Logo Blue (HEX #0e7dc2)
Font Color: White (HEX #ffffff)
Title: Gotham Bold
Paragraph: Gotham Medium
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
Shown are a few examples of how any
Blue Force Gear logo must NOT be
used without express consent of the
Marketing Director.
UNACCEPTABLE
DO NOT INTRUDE ON THE MINIMUM SPACE AREA
DO NOT SUBSTITUTE THE COLORS
DO NOT INTRODUCE OUTLINES
DO NOT CUSTOMIZE THE LOGO IN ANY WAY
DO NOT USE THE LOGO ON A SOLID BACKGROUND WHERE REPRODUCTION QUALITY IS NOT CLEAR
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
4.00 LOGO USAGE CONTINUED
Shown are a few examples of how
any Blue Force Gear logo must NOT
be used.
DO NOT DISTORT THE LOGO IN ANY WAY
DO NOT ALTER THE SPACING OF THE ICON AND LOGOTYPE
DO NOT SWITCH THE ICON POSITION
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
The Blue Force Gear colors have
been chosen to reinforce the values
of the brand. Use the following color
specifications for correct color set-up.
Please refer to PMS swatches for true
color matching. This guide is designed
for PC and Mac viewing and is not
100% color correct.
Blue Force Gear packaging uses
PMS 3005U and PMS White for all
packaging. Whenever reasonable, use
offset spot color printing instead of
digital 4-color.
5.01 GENERAL COLORS - COATED AND UNCOATED
5.02 PRINTING COLORS
PMS 3005U
HEX: 0e7dc2
C84 M44 Y00 K00
R14 G125 B194
PMS 431 C
HEX: 808285
C00 M00 Y00 K60
R128 G130 B133
PMS PROC. BLACK
HEX: 000000
C00 M00 Y00 K100
R0 G0 B0
PMS WHITE
HEX: ffffff
C00 M00 Y00 K00
R255 G255 B255
PMS 3005U
C84 M44 Y00 K00
PMS WHITE
C00 M00 Y00 K00
PMS 431 C
C00 M00 Y00 K60
PMS PROC. BLACK
C00 M00 Y00 K100
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
5.01 PRODUCT COLORS AND SWATCHES
Color continuity among various
products and materials speaks to the
quality and value of Blue Force Gear’s
products and, in turn, brand equity. It
is important to implement these colors
correctly across all brand assets and
products.
BLACK
BK
MIL STANDARD 357
MULTICAM®
MC
CRYE PRECISION SPEC
COYOTE BROWN
CB
MIL STANDARD 498
CAMO GREEN
OD
MIL STANDARD 483
FOLIAGE GREEN
FG
MIL STANDARD 504
WOLF GREY
WF
ARC’TERYX SPEC
DESERT SAND
DS
MIL STANDARD 500
ATACS AU
AS
ATACS SPEC
ATACS FG
AG
ATACS SPEC
ACU
AC
MIL STANDARD
KRYPTEK HYLANDER
KH
KRYPTEK SPEC
KRYPTEK TYPHOON
KT
KRYPTEK SPEC
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
The Blue Force Gear typefaces have
been chosen to reinforce the identity
of the brand. Gotham should be used
as a primary typeface on all applicable
branding and marketing assets. All
typeface weights, widths, and angles
are accepable. Avoid streching or
skewing the glyphs in any way that is
not a proportional scaling.
6.01.1 PRIMARY TYPEFACE - GOTHAM
6.01.2 STANDARD DOCUMENT TYPEFACE - ARIAL To remain consistent with the Blue
Force Gear image, Arial font should be
used by default for emails, documents,
power points, or any general text that
any BFG employ may create him or
herself to be seen by the public or
a potential client. This font is both
universal and the standard font for the
BFG website.
Arial Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Gotham Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Gotham Book abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Gotham Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Gotham Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
6.01.3 PRIMARY TYPEFACE - OXIDE
When a more unique typeface can
be used for headlines or titles, Oxide
is another option. Note that since
there are no lowercase glyphs in the
typeface, Oxide should not be used
for body copy or web banners.
Oxide Solid Light ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
REMEMBER NO USE OF ITALICS ARE LISTED HERE
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
6.03 CONSISTENT WORDING GUIDE
Term Category
1 point sling slings
2 point sling slings
2 to 1 point sling slings
Adjuster slings
buttstocks weapon
chest rig load carriage
discreet description
hand guards weapon
lightweight description
loop locks materials
low profile description
low-vis description
Multicam description
multi-tool load carriage
multi-use description
Plate Pillow load carriage
Quick Adjuster slings
side arm weapon
steamlined description
triglide materials
ultralight description
forends weapon
Patent pending description
pending patents description
Ready to attach to Issue M4 Carbines slings
Comfortably soft without rolling or hardening slings
Contrasting pull tab slings
No padding for greater adjustability slings
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
6.03 CONSISTENT WORDING GUIDE CONT.
Term Category
2” padding for extra comfort slings
TEX 90 bonded nylon thread slings
INVISTA® Solution Dyed CORDURA® webbing slings
ITW GhillieTEX™ Low IR hardware slings
Machined aluminum hardware slings
Patent pending Helium Whisper® attachment system load carriage
MOLLEminus™ Technology load carriage
Size D” x W” x H” load carriage
Signature reducing color matched loop field load carriage
Signature reducing printed laminate load carriage
Signature reducing printed elastic load carriage
TEX 70 bonded nylon thread load carriage
ULTRAcomp™ high performance laminate load carriage
INVISTA® Solution Dyed CORDURA® fabric load carriage
Ten-Speed® Mil grade elastic load carriage
ITW GhillieTEX™ Low IR hardware load carriage
70D Ripstop nylon load carriage
Aerospacer Mesh load carriage
Machined Aluminum load carriage
Aircraft grade seven strand stainless steel cable load carriage
Phosphated, machined steel hardware
4 stainless steel ball bearings hardware
Stainless steel spring hardware
Hard Coat Anodized hardware
Fits in standard QD sockets hardware
1.25” sling loop hardware
10 degree activation radius hardware
1 to 2 point sling when paired with other parts (sold separately) hardware
Sphereo-conical shaped knob hardware
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
6.04 WORDING TO BE REMOVED
Due to varying circumstances,
see the list of words and phrases
that are to be removed from Blue
Force Gear marketing material,
responses, postings, or other official
correspondence.
Urban Wolf
Urban Wolf is the property of Arc’teryx. When we launched the Wolf Grey load carriage option in 2012, we were authorized to us Urban Wolf in conjunction with some of our products. Due to uncertainty of which products Blue Force Gear is authorized to name Urban Wolf, Blue Force Gear has switched entirely to Wolf Grey or “Wolf” for short.
DAP
Due to a request from GAP Inc, we no longer use D.A.P to refer to our Denied Area Pattern and Dapper lines.
VCAS
From late 2012 onwards, Blue Force Gear is phasing out “VCAS” as an acronym to the Vickers Combat Applications Sling. VCAS is too easily confused with the V-TAC sling. Notice that this does not affect part numbers as the Vickers Slings are still designated by VCAS- prefix.
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
6.05 GRAPHIC FONT GUIDE
Due to varying circumstances, this is
a simplified graphic design guide for
print and layout.
BODY TEXT (titles//products: NOUNS logo blue and medium (if no medium bold is used bellow) or bold (if medium used bellow)
Gotham Book. Typically, use a grey font for body text: this would be paragraph long text and information that is usually technical data or product descriptions. This text should also be smaller than any titles above it.
Website links
All should be www.Medium Bold.com font and a contrasting font, grey, blue or black
Callout Box
Grey (60% K) Box - White Font - Reserved: Larry Vickers, additional 3rd party sources, and to show contrast in information.
Callout Box
Logo Blue (84%C, 44%M) Box - White Font - Reserved: The most important ideas and information (special use only)/
Trade Marks™ and Register® Creation
All GOTHAM ™ and ® should be no less than 6pt font in size. But should always be half the size (of the original font) and raised by that equal font size (Baseline Shift). On smaller font sizes, use best judgement for consistency and eligibility.
EXAMPLE: A(14pt)™(7pt with a baseline shift of 7pt)
EXAMPLE: A(14pt)®(7pt with a baseline shift of 7pt)
EXAMPLE: A(9pt)™(6pt with a baseline shift of 3pt (3 is the difference from 9pt to 6pt))
EXAMPLE: A(9pt)®(6pt with a baseline shift of 3pt (3 is the difference from 9pt to 6pt))
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
6.06 TRADEMARKS AND PATENTS
In order to legally protect Blue
Force Gear’s intelectual property, it
is important to clearly establish the
legal status of technologies, words,
or phrases. A ®, ™, or © should
be applied to the first instance
of each protected item in any
communications, packaging, or
image. It is also acceptable to call
out the legal status of all applicable
articles in a single place on a graphic
asset like packaging.
Patented
SOC-C™ Sling
Vickers Combat Applications Sling™
RED™ Swivel
Ten-Speed®
Always Better.®
Helium Whisper®
Patent Pending
Universal Wire Loop™
MOLLEminus™
Klaux
40mm Lid
Trademark
BELTminus™
Boo Boo™ Pouch
Dappers™
Denied Area Pattern™
Family of Weapon Slings™
Helium Whisper™
Hive Satchel™
Legendary lead times™
Lightweight Modular Armor Carrier™
LMAC™
MOLLEminus™
Plate Pillow™
PLATEminus™
RACKminus™
RED™ Swivel
SOC-C™
Special Operations Capable – Convertible™
SPLITminus™
Superior Equipment for Special Operations™
Tourniquet NOW!™
Trauma Kit NOW!™
UDC™ Sling
ULTRAcomp™
Universal Wire Loop™
UWL™
VCAS™
Vickers Combat Applications Sling™
Vickers Sling™
Victory Series™
World's Standard in Weapon Slings™
Vickers SAW Sling™
Vickers M240 Sling™
Burnsed Socket™
Registered
Blue Force Gear®
Helium Whisper®
Always Better.®
Ten-Speed®
Patent Numbers
Helium Whisper® - 8,720,762
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
Product graphic standards cover
product packaging, hangers, hang
tags, and other product graphics.
They should retain a unified aesthetic
that speaks to the Blue Force Gear
brand: consistency.
As seen is the current angles
represented on all packaging.
Important elements circled in red.
LIFETIMEWARRANTY
MADE IN USA
More Information Inside
BlueForceGear.com 877.430.2583CAGE: 3X9S8
AI CORNER: .1 DEGREE
MOLLE HOLE SCALE: 1.5”W X 1”H
CROSS PEG: 1.25”W X .9”H
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
7.01 BFG 2:1 ANGLE
An important aesthetic that permeates
every element of product is the 2:1
angle (at right). Two same lengths for
one angle.
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
Other pieces of iconography are tied
to the Blue Force Gear brand. One
of which is the American Flag with a
light stroke on all elements. The stroke
weight is dependent upon intended
size, media, and production process
and should be as light as reasonable.
When rotated vertically, the flag must
be positioned in such a way that the
stars are in the upper left corner (as
shown).
8.01 STROKED FLAG
BRAND GUIDELINES ©2016 BLUE FORCE GEAR, INC.
COMPANY PROPRIETARY INFORMATION. ALL RIGHTS RESERVED.
Other pieces of iconography are tied
to the Blue Force Gear brand. One
of which is adding “reticle flare” to
a simple designed background. The
opacity of this logo should be no more
than 10%, because it is a background
element: weight is dependent upon
intended size, media, and production
process and should be as light as
reasonable.
No rotation should occur with the
reticel. Use best judgement when
applying this feature. Only for web
graphics and unusually sized images.
9.01 USE OF “SPECIAL” GRAPHICS AND RETICEL