2016 be more than pink with charlie hustle social media results

Susan G. Komen Greater Kansas City 2017 AMPSKC Awards Entry: Be More Than Pink with Charlie Hustle

Overall event generated more than $24,000 and sold more than 3,000 Charlie Hustle Gray/Pink KC Heart shirts! Promotional costs were contained to $200 for sponsored posts. All graphic design, content creation and social posting, emails and Website design was done in house by Komen Kansas City staff. Video production was provided in kind by the team at Charlie Hustle.

CAMPAIGN RESULTS >>

- Social Media Posts: 69 (Facebook, Twitter & Instagram)

- Social Media Shares: 442+ (Facebook)

- Social Media Likes: 11,130+ (Facebook & Instagram)

- Video Views: 94,000+ (Facebook)

- Emails Sent: 3

- TV Appearances: 3 (NBC affiliate on location and in studio)

- Radio Interviews: 2 (Steel City in studio)

- Pop up events held around town to sell shirts: 9

- Charlie Hustle Shirts Purchased: 3,000+ (+2,000 from goals)

- Dollars raised to support the fight: $24,000+ (+$16,000 from goals)