2016 Annual Meeting of Stockholders

1

February 18, 2016 Omaha, Neb.

2016 Annual Meeting

WELCOME

Joe Moglia, Chairman of the Board

2

Board of Directors

3

Retired 2015

ED CLARK Fmr. Vice Chairman Board member since ‘06

MARSHALL COHEN Board Member since ‘06

DAN COOK Board Member since ‘05

Thank you

Board of Directors

4

2016

LORENZO BETTINO Director since ‘14

KAREN MAIDMENT Director since ‘10

MARK MITCHELL Director since ‘96

WILBUR PREZZANO Director since ‘06

FRED TOMCZYK TD Ameritrade Director since ‘06 COO ‘07-’08 CEO since ‘08

Directors up for Reelection

5

2016

BHARAT MASRANI Board Member since ‘13 Vice Chairman CEO, TD Bank Group Corp. Governance Risk HR & Compensation

TODD RICKETTS Board Member since ‘11 Corp. Governance Risk Outside Independent Directors

ALLAN TESSLER Board Member since ‘06 Corp. Governance HR & Compensation Outside Independent Directors

New to the Board

6

2016

IRENE MILLER CEO, Akim, Inc. Fmr. Vice Chairman and CFO,

Barnes & Noble, Inc. Morgan Stanley Rothschild, Inc. University of Toronto Cornell University

ANN HAILEY Former EVP and CFO of

L Brands, Inc. 30+ years with top consumer

brands: Pepsi, Nabisco, Pillsbury

University of Georgia Harvard University

CEO Succession

7

TIM HOCKEY President, TD Ameritrade

32 years with TD Bank Group, including senior positions in:

Mutual Funds

Retail Distribution

Information Technology

Core and Small Business

Credit Cards

Personal Lending

Track record for leadership and building corporate culture

History of community involvement and civic action

Past winner: Canada’s “Top 40 Under 40”

MBA: University of Western Ontario

Your Board of Directors

8

2016

2016 Annual Meeting

Ellen Koplow, General Counsel and Corporate Secretary

9

1. Election of four (4) nominees, recommended by the Board of Directors, to the Board of Directors

2. Advisory vote on executive compensation

3. Approval of the amended and restated Long-Term Incentive Plan

4. Approval of the amended and restated Management Incentive Plan

5. Ratification of the appointment of Ernst & Young LLP as the Company’s independent registered public accounting firm for the fiscal year ending Sept. 30, 2016

Annual Meeting of Stockholders Business to be considered

10

AMTD stockholders of record as of Dec. 21, 2015 may vote their shares online at amtd.onlineshareholdermeeting.com

More information about the business to be considered at the 2016 Annual Meeting of Stockholders can be found in TD Ameritrade Holding Corporation’s annual Proxy Statement, located online at www.amtd.com/investor-relations/default.aspx

Question: What school had more players playing in Super Bowl 50 than…

For you Super Bowl fans…

11

Answer: Coastal Carolina University

Clemson Florida State Miami (FL) Virginia Tech

Baylor Kansas State Oklahoma State Texas TCU West Virginia

Iowa Michigan State Nebraska Northwestern Penn State

Arizona Arizona State UCLA USC Stanford

Auburn LSU Ole Miss Mississippi State South Carolina Texas A&M

2016 Annual Meeting

Joe Moglia, Chairman of the Board

12

Evolution of TD Ameritrade

13

$0

$100

$200

$300

$400

$500

$600

$700

FY '95 FY '00 FY '05 FY '10 FY '15

PHASE ONE 1975-2001 Pioneering an Industry Client Assets: $26B Market Cap: $1B

PHASE TWO 2001-2008 Consolidating an Industry Client Assets: $278B Market Cap: $10B

PHASE THREE 2009-2015 Premier Asset Gathering Client Assets: $667B Market Cap: $17B Credit Rating(1): A

Total Client Assets $B

(1) S&P Credit Rating

Leadership in Trading

14

FY 2010

372K FY 2012

360K

FY 2013

374K

FY 2014

427K

FY 2015

462K

FY 2011

399K FY 2009

372K

28% 32%

36% 39%

41% 43%

Mobile: 0%

Mobile: 3%

Mobile: 5%

Mobile: 7%

Mobile: 9%

Mobile: 13%

Mobile: 16%

Derivatives(1) trades as a % of client trades per day

Average client trades per day(2)

14%

7 Years of Double-Digit Net New Client Asset Growth(1)

15

FY 2009

$302

FY 2010

$355 FY 2011

$379

FY 2012

$472

FY 2013

$556

FY 2014

$653 FY 2015

$667

NNA(1)

$27B 10%*

NNA(1)

$34B 11%*

NNA(1)

$41B 12%*

NNA(1)

$41B 11%*

NNA(1)

$50B 10%*

NNA(1)

$53B 10%*

NNA(1)

$63B 10%*

(1) Net new assets (NNA) consists of total client asset inflows, less total client asset outflows, excluding activity from business combinations. Client asset inflows include interest and dividend payments and exclude changes in client assets due to market fluctuations. Net new assets are measured based on the market value of the assets as of the date of the inflows and outflows.

* NNA growth rate is annual net new assets as a % of client assets as of the beginning of the period.

Total client assets $B

Building a Third Revenue Stream

16

FY 2011

$166M

FY 2012

$196M

FY 2013

$250M

FY 2014

$309M

FY 2015

$334M

(1) Market fee-based, plus money market mutual fund revenue.

FY 2010

$129M

Avg. Bal. $62B

Avg. Bal. $78B

Avg. Bal. $86B

Avg. Bal. $113B

Avg. Bal. $137B

Avg. Bal. $156B

Investment product fees(1)

Building a Better Associate Experience

17

+94,000 Volunteer Hours

+900 Community Events

+31,000 Associate Volunteers

+$2,200,000 Associate Donations

INVOLVEMENT IN OUR COMMUNITIES

Sustainable Engagement 87%

BEST IN CLASS ASSOCIATE ENGAGEMENT

$1.9 billion to buy back 107 million shares Average price of $17.83 per share

Buyback period: Oct. 1, 2008 – Dec. 31, 2015

$1.7 billion in cash dividends: Quarterly dividend since Fiscal 2011

Two special dividends (Fiscal 2013, Fiscal 2014)

$3.6 Billion in Capital Returned to Stockholders

18

19

Our Clients

Our Shareholders

Our Associates

Our Communities

20

We thank you, Fred

2016 Annual Meeting

Fred Tomczyk Chief Executive Officer

21

This document contains forward-looking statements within the meaning of the federal securities laws. We intend these forward-looking statements to be covered by the safe harbor provisions of the federal securities laws. In particular, any projections regarding our future revenues, expenses, earnings, capital expenditures, effective tax rates, client trading activity, accounts or stock price, as well as the assumptions on which such expectations are based, are forward-looking statements. These statements reflect only our current expectations and are not guarantees of future performance or results. These statements involve risks, uncertainties and assumptions that could cause actual results or performance to differ materially from those contained in the forward-looking statements. These risks, uncertainties and assumptions include, but are not limited to: general economic and political conditions and other securities industry risks, fluctuations in interest rates, stock market fluctuations and changes in client trading activity, credit risk with clients and counterparties, increased competition, systems failures, delays and capacity constraints, network security risks, liquidity risks, new laws and regulations affecting our business, regulatory and legal matters and uncertainties and other risk factors described in our latest Annual Report on Form 10-K, filed with the SEC on Nov. 20, 2015, and our latest Quarterly Report on Form 10-Q filed thereafter. These forward-looking statements speak only as of the date on which the statements were made. We undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, except to the extent required by the federal securities laws.

Safe Harbor

22

Record average client trades per day: 462K; activity rate of 7.1%(1), up 8%

Record net new client assets(2): $63B; 10% annual growth rate(3), up 18%

Record net revenues: $3.2B, up 4%

Record diluted earnings per share: $1.49, up 5%

Client assets: $667B, up 2%

Ending fee-based investment balances(4): $152B, up 6%

Returned ~80% of net income excluding amortization of intangible assets through dividends and share repurchases

Record Fiscal 2015 Financial Highlights

23

(1) Funded Activity Rate (AR%). Average client trades per day during the period by the average number of total funded accounts during the period.

(2) Net New Assets (NNA) consist of total client asset inflows, less total client asset outflows, excluding activity from business combinations. Client asset inflows include interest and dividend payments and exclude changes in client assets due to market fluctuations. Net new assets are measured based on the market value of the assets as of the date of the inflows and outflows.

(3) NNA growth rate is annual net new assets as a % of client assets as of the beginning of the period.

(4) Market fee-based investment balances plus money market mutual funds. Ending balances as of Sept. 30, 2015.

$47B

Record Asset Gathering

24

FY 2011

$41B FY 2012

$41B

FY 2013

$50B FY 2014

$53B

FY 2015

$63B

FY 2016(3)

$73B

(1) Net New Assets (NNA) consist of total client asset inflows, less total client asset outflows, excluding activity from business combinations. Client asset inflows include interest and dividend payments and exclude changes in client assets due to market fluctuations. Net new assets are measured based on the market value of the assets as of the date of the inflows and outflows.

(2) NNA growth rate is annual net new assets as a % of client assets as of the beginning of the period.

(3) FY16 forecast per 10/27/15 Outlook Statement.

FY 2010

$34B FY 2009

$27B

Growth: 10%

Growth: 11%

Growth: 12%

Growth: 11%

Growth: 10%

Growth: 10%

Growth: 10%

Growth: 7-11%(3)

Record $63 billion in Net New Client Assets(1)

10% annual growth rate(2)

Net New Client Assets(1)

450K

Record Year for Trading

25

FY 2010

372K FY 2012

360K

FY 2013

374K

FY 2014

427K

FY 2015

462K

FY 2016(4)

490K

Record average client trades per day of 462K, activity rate of 7.1%(1)

Record derivatives(2) trades, 43% of DARTs(3)

Record mobile trades, 16% of DARTs

(1) Funded account Activity Rate (“AR%”). Average client trades per day during the period divided by the average number of total funded accounts during the period.

(2) Derivatives include options, futures and foreign exchange trades per day.

(3) Total revenue-generating client trades divided by the number of trading days in the period. This metric is also known as Average Client Trades Per Day.

(4) FY16 forecast per 10/27/15 Outlook Statement.

FY 2011

399K FY 2009

372K

Activity: 7.3%

Activity: 6.9%

Activity: 7.2%

Activity: 6.3%

Activity: 6.3%

Activity: 6.9%

Activity: 7.1%

Activity: 6.6-7.2%(4)

Average client trades per day

$365M

Record Investment Product Fees(1)

26

FY 2011

$166M

FY 2012

$196M

FY 2013

$250M

FY 2014

$309M

FY 2015

$334M

FY 2016(2)

$400M

Record revenue and average balances

Average balances up 14%, revenue up 8%

(1) Market fee-based, plus money market mutual fund revenue.

(2) FY16 forecast per 10/27/15 Outlook Statement.

FY 2010

$129M

Avg. Bal. $62B

Avg. Bal. $78B

Avg. Bal. $86B

Avg. Bal. $113B

Avg. Bal. $137B

Avg. Bal. $156B

Avg. Bal. $160-170B(2)

Investment Product Fees

1. Maintain strong organic growth Assets, Trading and Investment Product Fees

2. Remain disciplined on expenses while investing in future

3. Remain committed to investing in technology Robust, stable, secure and resilient environment

Newer technologies that enhance personalization and capabilities

Full continuum of guidance solutions

4. Maintain a strong and hedged balance sheet

5. Deploy or return capital to further enhance shareholder value

6. Fiscal 2016 EPS Outlook Range: $1.45-$1.75(1)

2016 Strategy

27

(1) FY16 forecast per 10/27/15 Outlook Statement.

Average client trades per day: 438K; activity rate of 6.6%(1)

Net new client assets(2): $17.5B,10% annualized growth rate(3)

2nd best quarter

Client assets of $695B

Fee-based investment balances(4): $157B

Net revenues: $812M

Diluted earnings per share: $0.39

25 bps Fed Funds Rate increase (December 2015) Anticipated $50-80M impact to 2016 net revenues

Q1 2016 Starting Strong

28

(1) Funded Activity Rate (AR%). Average client trades per day during the period divided by the average number of total funded accounts during the period.

(2) Net New Assets (NNA) consist of total client asset inflows, less total client asset outflows, excluding activity from business combinations. Client asset inflows include interest and dividend payments and exclude changes in client assets due to market fluctuations. Net new assets are measured based on the market value of the assets as of the date of the inflows and outflows.

(3) NNA growth rate is annualized net new assets as a % of client assets as of the beginning of the period.

(4) Market fee-based investment balances plus money market mutual funds. Ending balances as of Dec. 31, 2015.

Shareholder Return

Last 15 Months, Period Ending 12/31/15(1)

29

(1) Source: Bloomberg. Period 9/30/2014 to 12/31/2015. Returns represent total daily shareholder returns including dividends (assumes dividends are reinvested).

-30%

-20%

-10%

0%

10%

20%

30% AMTD S&P 500 NYSE-Arca B/D S&P 500 Financials

Shareholder Return Last 3 Years, Period Ending 9/30/15(1)

30

(1) Source: Bloomberg. Period 9/30/2012 to 9/30/2015. Returns represent total daily shareholder returns including dividends (assumes dividends are reinvested).

0%

50%

100%

150%

200% AMTD S&P 500 NYSE-Arca B/D S&P 500 Financials

Shareholder Return Last 5 Years, Period Ending 9/30/15(1)

31

(1) Source: Bloomberg. Period 9/30/2010 to 9/30/2015. Returns represent total daily shareholder returns including dividends (assumes dividends are reinvested).

-25%

25%

75%

125%

175% AMTD S&P 500 NYSE-Arca B/D S&P 500 Financials

Shareholder Return Calendar 2016 to-date(1)

32

(1) Source: Bloomberg. Period 1/2/2016 to 2/16/2016. Returns represent total daily shareholder returns including dividends (assumes dividends are reinvested).

-30%

-20%

-10%

0%

10%

20%

30% AMTD S&P 500 NYSE-Arca B/D S&P 500 Financials

2016 Annual Meeting

Fred Tomczyk Chief Executive Officer

33

34