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TSX-V:SIM
Creatingagloballeaderininnovativecellularcommunicationsystems
WWW.SIYATAMOBILE.COM WWW.UNIDENCELLULAR.CA
INVESTORPRESENTATION
TSX-V:SIM
DISCLAIMERThis presentation is not an offering of securities or an offering memorandum. Any offering of securities can onlybe made in compliance with applicable securities laws.
This presentation contains confidential and proprietary information and is the sole property of Siyata Mobile (the“Company”). This presentation and its contents may not be reproduced, in whole or in part, or distributed to anythird parties without prior written approval of Siyata Mobile.
This presentation may include forward-looking statements that are subject to risks and uncertainties. Allstatements within, other than statements of historical fact, are to be considered forward looking. Although theCompany believes the expectations expressed in such forward-looking statements are based on reasonableassumptions, such statements are not guarantees of future performance and actual results or developments maydiffer materially from those in forward-looking statements. Factors that could cause actual results to differmaterially from those in forward-looking statements include market prices, the ability of the Company to protectits intellectual property rights, the Company’s ability to retain customers, the Company’s ability to developtechnologies, continued availability of capital and financing, and general economic, market or businessconditions. There can be no assurances that such statements will prove accurate and, therefore, readers areadvised to rely on their own evaluation of such uncertainties. We do not assume any obligation to update anyforward-looking statements except as required under the applicable laws.
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TSX-V:SIM
ABOUTSIYATASiyata Mobiledevelopsandsellsadvancedmobilecommunicationdevicesandmobileinfrastructuresystemsforbusinessesandconsumers
Weaimtoprovidethehighestqualityandmost technologically advancedmobilecommunicationdevicesforglobal corporateworkforces,fleets,homesandbuildings
Tobethedominantglobalplayerininnovativemobileproducts&systems
OBJECTIVE
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TSX-V:SIM
SIYATAOVERVIEW• Establishedin2011asTruckfone Inc.throughaspinoff/carveoutofAccel Telecom'sfleetdivision
• Servesthe“mobileconnectedvehicle”market,ahighgrowthsegmentpreviouslydominatedbyMotorolabutunderservedsinceMotorolawasacquiredbyGoogleinAugust2011
• Developedandlaunchedtheworld’sfirstcellular3Gfixedvehiclephonein2012andtheworldsfirst3Gvehiclesmartphonein2014
• NowheadquarteredinMontrealwithR&DandsalesofficeinTel-Aviv
• PubliclytradedontheCanadianTSXVentureexchangeonJuly27,2015underthetickersymbolSIM-V
• MajorshareholdersincludeAccel TelecomIsrael(48%)andShamrockIsraelGrowthFund(6%),aprivateequityfundaffiliatedwithRoyE.Disneyfamily
• AcquiredSignifi MobileinJune2016,acellularsignalboostermanufacturerinNorthAmericaandsecuredalicensingdealfortheUniden®brandinSeptember2016
• StrongrevenuebaseinIsraelandagrowingmarketpresenceinNorthAmericaviarecentacquisitionandlicensingopportunities
• GlobalsalespresenceinNorthAmerica,EuropeandtheMiddleEast
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TSX-V:SIM
CORPORATESTRUCTURE
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Average Daily Volume: 84,936 (last 30 days)
Capitalization(AsofNov29)StockPrice $0.28
CommonSharesOutstanding 69.3M
Warrants 15.5M
Options 7.1M
FullyDilutedSharesOutstanding 91.9M
MarketCapitalization $19.4M
Cash $550K
Debt $0.0M
EnterpriseValue $18.9M
MajorShareholders
Accel Telecom 33.3M48%
ShamrockIsraelGrowthFund 3.9M6%
TSX-V:SIM
GPS Antenna GSM Antenna RSMMic SOS
UCP200:OURFLAGSHIPDEVICEWorld’s first integrated and dedicated 3G smartphone for commercial vehicles, trucks and fleets – introducing the next generation of Land Mobile Radio(1)
UCP200 is hardwired to the vehicle’s battery and additional attachments including an external antenna and in-vehicle microphone to provide unprecedented performance and functionality:
Attachment options:
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(1) Land Mobile Radio has long been the preferred communication network for a variety of industries that dispatch vehicle fleets or have mobile workforces
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REMOVINGTHECLUTTER
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CorporatePhoneforVoiceCommunication
CANbus BlackBox
FleetManagementTool
SecondPersonalPhone
LandMobileRadio(LMR/PTT)
NavigationSystem
UCP200 is the only in-vehicle all-in-one cellular based platform for voice, data, fleet management, PTT, applications and more
TSX-V:SIM
PRODUCTPORTFOLIO
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CellularBoosters
Signalboostersthatsignificantlyincreasecellularcoverageinboth
commercialandresidentialbuildingsandhomes
$400- $1000
CommercialVehicleCommunications
Permanentlyinstalledin-vehicledeviceforbest-in-classcommunicationsacross
commercialvehiclesandfleets
$600- $800
Uniden® UCP100/200
RuggedMobilePhones
Androidbased,multi-purposeruggedmobilephonesforon-the-goworkersandoutdoorusers
$300
Uniden® U620
TSX-V:SIM
LEGACYSOLUTIONSBECOMINGOBSOLETEMajority of vehicle mounted cellular devices fall into two categories:
2GNetworks(iDEN,GSMandCDMA)
LMR(Two-WayRadio)
• 2Gnetworkfrequenciesareoutdatedandbeingreplacedby3G/4Gsolutions
• Telus andSprint,thetwomainiDEN operatorsinNorthAmericaarecurrentlyintheprocessofshuttingdowntheiriDEN networks
• Maintenancecostsarehighandthenumberofavailablehandsetsaredecliningeachyear
• LMRtwo-wayradiosystemsarecostlyforoperatorstoimplementandmaintain
• Rangeremainslimitedandserviceinaccessibleinrural/remoteareas
• Lackofadditionalfeaturesarecreatingadditionalproblemsforbusinesseseachyear
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MARKETOPPORTUNITY:US&CANADA
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Motorola2G Upgrade~$150M
TAM
~500K
~$300
Devices installed that need to be swapped out as networks
get shut down
Per Phone
Commercial Vehicles
~$7.5BTAM
~15M
~$500
US commercial vehicles with 2-way radios that need push-to-
talk compatible devices
Per Phone
Rugged Handsets~$1.7B
TAM
~5.6M
~$300
Rugged handsets with PoCcapability by 2019
Per Handset
• VeryfewcompetitorsinNorthAmerica• Multiplecellularoperators,over50dealersandleadingretailersofferingSiyata’sproductsbothinNorthAmericaandglobally
Signal Boosters~$30B
TAM
~75M
~$400
Homes, commercial buildings and fleets in with poor cell
coverage or requiring boosters
Per Booster
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PUSH-TO-TALK(PTT)OVERCELLULAR(POC)
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U620UCP200
PTTenabledcellulardevicesisthenewstandardforinstantcommunications:
• Carrier-integratedserviceprovidesthehighestlongrangenetworkreliability
• Sub-secondcallperformance• Superiordeviceandapplicationfeatures• Highestaudioqualityavailable
TheNextGenerationforLandMobileRadio:
Carrier-basedPoC Solution
LandMobileRadioSystems
HandsetOSsupported AllOS types Proprietary
Contactmgmt.
Autopairing
1:1calls&groupcalls
Adhocgroupcall
APIfor3rd-partyapps
Latejoincapability Somesystems
Multimedia msgs. Limited
LocationTracking
Security AES256andFIPS140-2Level1
Variesgreatlyacrosssystems
LMR/cellularinteroperability
Withseparateequipment
Source: Frost & Sullivan, Push-to-talk Over CellularOn-The-GoIn-Vehicle
Launched in 2016 through two new devices – UCP 200 & U620
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• Cellularbased• Pointtopointandgroupcommunication
• DataandApps
LandMobileRadio
• TheONLYvehiclemountedsmartphone
• AndroidOSbased• DataandApps
VehicleMountedFeaturePhones
• Enhancedconnectivity
• Voice/DataCapabilities
• CANbus integration
TruckMountedTablets
• Uniden®brandrecognition
• Tier1retailers• Substantialproductportfolio
CellularBoosters
COMPETITION
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ADVANTAGES
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RUGGEDDEVICES• Over1mmruggedcellulardevicessoldinNorthAmericaannuallydividedintolifestyledevicesforoutdoors,camping,bikingandmoresoldviaretailchainsvs.professionaldeviceswithPTTcapabilitiesforcorporatecustomerssoldviacellularoperators&dealers.
• MaincompetitorsincludeSonim,Kyocera,CATandSamsungruggeddevices.• Bothretailersandcellularprovidersneedcosteffective,highqualityruggeddevices.• Strongbrandimportantforimmediatemarketpenetrationwhichwilladdvaluebothintheconsumer&professionalmarkets.
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BestPrice/
Performanceforboth
Retailersandcellularoperators
HIGHPRICE
COMPETITIVEPRICE
HIGHPERFORMANCE
STRONGBRAND
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SELECTDISTRIBUTORS&PARTNERS
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FINANCIALPERFORMANCE
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Ann
ual R
even
ue($
thou
sand
s)Siyata Signifi
$3,864
$4,908
$7,370
$9,914
$8,454
YoYRevenueGrowth n/a 27.0% 50.2% 34.5% 17.1%GrossMargin% 17.7% 21.1% 23.7% 20.6% 24.6%EBITMargin% (2.1%) (1.4%) 1.7% (9.4%) (9.3%)
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OPERATINGTARGETS
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Maintain30%OrganicRevenueGrowthEmphasisoncommercialvehiclesolutionsinNorthAmerica
IncreaseOperatingScaleThroughStrategicAcquisitionsSeekingtoacquiresimilarproductswithcross-sellingopportunities
AchieveIndustryLeadingProfitability30%GrossMarginsand10%EBITDAMargins
$50M+Revenueby2020
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MANAGEMENT
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Marc Seelenfreund – CEO & Board Member
Gerald Bernstien – CFO
• Founder and CEO of Siyata as well as the founder of Accel Telecom, the parent company of Siyata, an Israel based company thatspecializes in importing and distributing innovative cellular and IP devices to fixed line operators and mobile providers within Israel
• Prior to establishing Accel, Mr. Seelenfreund was a VP at Sunrise Corporation in New York focusing on financing publicly tradedtechnology companies
• Mr. Seelenfreund has a law degree from Bar Ilan University, is a board member at Israel's leading private university Ono and hasserved as an Officer in the Israel Defense Forces
• Mr. Bernstein spend 20 years focusing on private equity financing and tax efficient corporate structuring in multi-jurisdictional arenas• Mr. Bernstein holds a Bachelor of Commerce as well as a Graduate Diploma in Public Accountancy- both from McGill University• Member of the Canadian Institute of Chartered Accountants since 1987 and a professional chartered accountant
Glenn Kennedy – VP Sales• Mr. Kennedy has over 25 years of sales experience in the telecommunications industry• Prior to joining Siyata in 2016, Mr. Kennedy has managed sales nationally for Motorola Canada, HTC Communications Canada and
Sonim Technologies• Mr. Kennedy holds an Bachelor of Arts in Honors Business Administration from the Richard Ivey School of Business at the University of
Western Ontario
Gidi Bracha – VP Technology• Mr. Bracha has served as Vice President of Technology since 2011 and has spearheaded the development of both the Truckfone and
the Voyager• Served in various key positions at Cellcom, Israel’s leading cellular provider, including Head of Car Mobility Products and Director of
Type Approvals• Mr. Bracha served as an engineer technician in the Anti-Aircraft division of the air force in the IDF and holds a BA in Engineering and
Business Management from the University of Derby
TSX-V:SIM
INVESTMENTHIGHLIGHTSTrackRecordofDoubleDigitSalesGrowth- ProvenMarketPenetration•Compoundedannualsalesgrowthof37%from2013– 2015
Signifi MobileAcquisitionandRebrandingviaUniden®LicensingIncreasesRevenue,MarginsandNorthAmericanPresence•Targetingcombinedrevenueof~$13Min2016with~25– ~27%grossmarginsandbreakeven•Strongbrandrecognition
PotentialRecurringRevenuefromPartnershipswithThirdPartyAppsLookingtoEntertheFleetMarket•150,000+installedcustomerbasetoleverage
DistributionandSaleswithMajorCellularOperatorsandLeadingRetailers•TELUS,Bell,Costco,BestBuy,TheSource,Amazon,andmore
$8.6MinEquity,$4MinWorkingCapital,NoDebt•Accel Telecom/Shamrock58%Shareholder
PortfolioofnewLTEproductscomingin2017
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TSX-V:SIM
ArlenHansen, [email protected]
KINCOMMUNICATIONSSuite100– 736GranvilleSt.Vancouver,BCV6Z1G3
1(866)684-6730www.KINCOMMUNICATIONS.com
INVESTORRELATIONS
MarcSeelenfreund,[email protected]
CONTACT
SIGNIFIMOBILESuiteA-414– 1001LenoirSt.Montreal,QCH4C2Z6
1(800)215-7015www.UNIDENCELLULAR.ca
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TSX-V:SIM
CREATINGAGLOBALTELECOMLEADER
THANKYOU20