2016-1-8 visionpoint introduction presentation
TRANSCRIPT
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De Anza CollegeWebsite Redesign
January 8, 2016
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Agenda
1. About VisionPoint
2. The Process
3. Project Management
4. Q & A
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About VisionPoint Marketing
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VisionPoint Highlights> Specialize in marketing consultation and execution in higher ed > Serve: Large & Small; Public & Private; Grad, Post-Grad, Undergrad,
Community Colleges > Sample clients: UC Santa Barbara, UVA, Virginia Tech, Johns Hopkins, Wake
Tech Community College, Anne Arundel Community College, etc. > Speak nationally & regionally on HE marketing at CASE, AMA, eduWeb, etc. > Focus on what’s right for our clients (no ‘one size fits all’ approach) > Established in March 2001 & located in Raleigh, NC with team of 17 > Certified minority-owned and woman-owned firm.
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The work on strategy, packs a punch, award-winning
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The Approach
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What We’re Talking About Today
Strategy & Research IA Design Development Front-end Quality Assurance
Stakeholder Interviews
Competitive Analysis
Current State Audit
Website Strategy Presentation
SItemap
Schematics
3 Design Concepts
Revisions & Subpages
Front-end
Back-end Development Support
Developer QA
Design QA
Functional QA
Development QA
3 months 2-3 months 2 months 1 months 1-2 month
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Getting to Know De Anza1
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Current-state Audit
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Peer Analysis
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Stakeholder Interviews
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Outcomes (What you get from this phase of work)
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Outcomes (laying the groundwork)> Thorough assessment of current-state (strengths, weaknesses,
opportunities, threats) > Better understanding of positioning in the competitive landscape > Feedback from primary audiences on existing site’s content,
usability, technology and design > Phased website plan (next steps) > Consensus on clearly defined goals moving forward
> Website goals (what the website is trying to achieve) > User goals (what your target audiences are trying to achieve)
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goal-driven strategy
Design
Technology
IA
Content
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Information Architecture2
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> Determines the hierarchy of on-page content > Informs navigation > Informs visual design > Informs technology decisions > Allows visitor to find what they’re looking for quickly & easily
IA is the centerpiece of website design & development yet it is the most commonly overlooked part of the process (which is why so many sites fail)
What is Information Architecture?
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1.0 2.0 3.0 4.0Programs(Compare Programs)
Undergraduate Programs
Full-Time MBA
Part-Time MBA
Executive MBA
Executive Education
MS Programs
PhD Program
Faculty
Academic Departments
Study Abroad
Campus Life
Clubs & Organizations
Community & Diversity
Events
Career Services
Centers & Labs
Published Research
Seminars & Events
Accounting & Information Assurance
Decision, Operations & Information Technologies
Finance
Logistics, Business & Public Policy
Management & Organization
Marketing
Dingman Center for Entrepreneurship
Center for International Business Education and Research (CIBER)
Center for Digital Innovation, Technology, and Strategy (DIGITS)
Center for Excellence in Service
Center for Health Information and Decision Systems (CHIDS)
Center for Leadership, Innovation & Change (CLIC)
Supply Chain Management Center
Center for Complexity in Business
Center for Social Value Creation
Center for Financial Policy
Behavioral Laboratory
Financial Markets Laboratory
Faculty & Research Student Life & Services About Us
Quick Facts & Rankings
History
Vision
Smith Leadership
Administrative Offices
Contact Us
Office of Development and Alumni Relations
Office of Finance & Administration
Office of Global Initiatives
Office of Human Resources
Office of Marketing Communications
Office of Smith IT
Office of Smith Programs and Events (OSPE)
User Gateways(Info for...)
Core Site
Legend:
Section
Mini Site
External Link
Search
Home
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Visual Design3
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“Because I like it.”
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The New WCU.EDU
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Responsive Design
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Development5
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problem solvingagility
collaboration
CODING =
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Process, Process, ProcessPreparation
Gathering Front-end & QA
Template Integration Migration
Access Quality Assurance
Launch
Handoff to De Anza and CMS Partner
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Project Management (on time, on budget, on strategy)
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Q&A
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Thank you!