Activity 4: Learning (1 page limit: use approximate space provided)Name:

Student Number:Tutorial day and time:

Visit a grocery store or a similar retail setting and discretely observe the behaviour of individual shoppers and groups of shoppers for an extended period. Record any behaviours that could be examples of each of the concepts in the boxes below. You may need to draw on your own exposure to marketing communications and make inferences about why consumers are behaving as they are, as some of these may be challenging to observe directly.Vicarious learning

Incidental learning

Classical conditioning

Instrumental conditioning