CURRICULUM VITAE Harsh Taneja Assistant Professor Missouri School of Journalism, University of Missouri 181 C Gannett Hall Columbia, MO. 65211-1200, USA Email: tanejah@misouri.edu, harsh.taneja@gmail.com (preferred) Website: http://harsht.wordpress.com

RESEARCH AND TEACHING INTERESTS

Media Use, Audience Analysis, Digital Media, Research Methods, Global Media, Network Analysis

EDUCATION

PhD Northwestern University Media, Technology and Socie ty Dissertation: Media Consumption on the World Wide Web: Integrat ing Theories o f Global Media Flows and Media Choice to Explain Global Cultural Consumption Committee: James Webster (chair), James Ettema, Edward Malthouse, Noshir Contractor (all Northwestern University), Robert Ackland (Australian National University)

Outstanding Dissertation of the year (2014). International and Intercultural Communication, Division. NCA. USA.

Best Dissertation Award. Department of Communication Studies. Northwestern University. USA.

2014

MA Mudra Institute of Communications, Ahmedabad, (MICA) India Communicat ion Management

2006

BE University of Delhi, India. NSIT Electronics and Communicat ions Engineer ing

2004

EMPLOYMENT

Assistant Professor Tenure Track

University of Missouri Missouri School of Journalism

Jan 2014 - Present

Graduate Assistant Teaching and Research

Northwestern University Department of Communication Studies

Sep 2009- Dec 2013

Manager Accounts Planning

Indian Express Newspapers Audience Research and Sales Strategy, Print and Digital

Oct 2008 – June 2009

Research Executive Audience Insights

BBC, Global News BBC World News, World Service and BBC.com

Dec 2006 – Aug 2008

Communications Planner Strategic Media Planning

ZenithOptimedia Media Specialist Agency of Publicis Group

Jun 2006 – Nov 2006

RESEARCH

Journal Articles • Taneja, H & Wu, Angela Xiao (2014). Does the Great Firewall Really Isolate the Chinese?

Integrating Access Blockage With Cultural Factors to Explain Online User Behavior. The Information Society 30 (5), 297-309 o Awarded ICA Outstanding Article Award, 2015

• Taneja, H. & Viswanathan,V (2014).Still Glued to the Box? Television Viewing Explained in a Multi Platform Age Integrating Situational and Individual Predictors. International Journal of Communication. 8(26)

• Taneja, H. (2013). Audience Measurement and Media Fragmentation: Revisiting the Monopoly Question, Journal of Media Economics, 26(4), 203-219.

• Taneja, H & Mamoria, U. (2012). Measuring Media Use across Platforms: Evolving Audience Information Systems. International Journal on Media Management, 14(2), 121-140

• Taneja, H., Webster, J. G., Malthouse, E. C. & Ksiazek, T. B. (2012). Media Consumption across Platforms: Identifying User-Defined Repertoires. New Media & Society, 14(6), 951-968

• Taneja. H. (forthcoming). Using commercial audience measurement data in academic research. Communication Methods and Measures

Revise & Resubmit

• Taneja. H., & Webster. J. How Do Global Audiences Take Shape. Journal of Communication • Taneja. H. Mapping an Audience Centric World Wide Web. New Media and Society • Wu. A.X. &Taneja. H., (equal authors) Reimagining Internet Geographies: A User Centric

Ethnological Mapping of the WWW. Journal of Computer Mediated Communication Under Review

• Taneja. H & Bhandari, M. How Digital Networks Shape Global Regional Cultures? Impact of Electronic Word of Mouth on Bollywood’s Overseas Box Office

• Chung. S & Taneja. H., Reassessing the role of audiences in public relations Book Chapters

• Webster, J.G. and Taneja, H. Media Exposure Measurement. Oxford Bibliographies Online. Oxford University Press. Available http://www.oxfordbibliographies.com/view/document/obo-9780199756841/obo-9780199756841-0164.xml?rskey=JaG3we&result=70

• Taneja, H & Young, H (2013). ‘Adoption of the Internet in the Television Industry: Explaining Diffusion of an Inefficient Innovation’ in Alan Albarrran (Ed.) Media Management and Economics Research in a Transmedia Environment. Taylor & Francis.

• Taneja, H & Swamintahan D (2009). ‘How Does Small Town India Watch Television?’ in Nair, Tara (ed.) Media Matters. MICA, Ahmedabad, India.

• Taneja, H. (2009). ‘Benefits and Motivation in News Consumption in the New Media Age: A Theoretical Perspective’ in Nair, Tara (ed.) Media Matters. MICA, Ahmedabad, India.

Awards And Grants 2015

• Campus Fellowship. Reynolds Journalism Institute, University of Missouri. Project Title: Role of News in People’s Online Lives ($110000)

• Research Council Large Grant, University of Missouri ($6640). Project Title: Impact of election

on Ideological Polarization in News Consumption

• Arts and Humanities Domestic Travel. University of Missouri ($1000). Conference Travel Grant for ICA 2015.

• 2015 Outstanding Article Award, International Communication Association (ICA). Awarded to the best article published in the last 2 calendar years.

• Conference Travel Award, Center for Digital Globe, University of Missouri, ($1500). 2014

• 2014 Outstanding Dissertation of the Year. International and Intercultural Communication Division (IICD) of the National Communication Association (NCA). TBA Nov 2014

• Best Poster. Web Sci’14. ACM Web Science Conference, Indiana University, Bloomington, USA, June 2014.

• 2014 Dissertation Award in Communication Studies. School of Communication, Northwestern University

• Mizzou Advantage Faculty Development Grant, Attend Workshop and Present Paper at WebSci’ 14. Bloomington, IN. Travel Grant ($1620)

• Selected as Attendee and Awarded Travel Grant by Center for Study of Socio Technical Systems (NSF) Summer Institute, 2014, July 7-10 Columbia, MO. ($600).

• Cross-regional research grant, Internet Policy Observatory, University of Pennsylvania. What Balkanizes the Internet? Access denied or access unwanted ($ 20,000, Co-PI) , AY2013 -2014

• IAMCR, Communication Policy Grants for Emerging Scholars. Travel Award ($2700, co-PI). 2013

• Chafee McLeod Award for Best Student Paper, Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication (AEJMC), Washington DC, August 2013.

• Markham Top Student Paper Award (second place), International Communication Division, Association for Education in Journalism and Mass Communication (AEJMC), Washington DC, August 2013.

• Winner, Graduate Student Paper Competition, 11th Annual Chinese Internet Research Conference ($ 400), June 2013, Oxford, UK.

• Graduate Research Grant, The Graduate School, Northwestern University, for Dissertation Project, ($3,000)

Earlier

• ThinkSwiss Research Scholarship 2011, Embassy of Switzerland (US) for a Visiting Fellowship at Academy of Journalism and Media, University of Neuchatel ($2500)

• Graduate Assistantship, Department of Communication Studies, Northwestern University, Fall 2009 – present (Full tuition Waiver + Annual Stipend)

• Broadcast Education Association Scholarship, AY 2012-13 Alternate Recipient,

• Travel and Relocation Scholarship from Dean, School of Communication, Northwestern University, Fall 2009 ($4,000)

• University Graduate Fellowship, Penn State University, For 2009-10 and 2010-11(Declined); Offered additional travel scholarship ($4,000) by Dean, College of Communication (upon accepting offer of admission, declined)

• Best Dissertation Award, TAM Media Research India (A division of Nielsen Media Research), Master’s Thesis

• Best Dissertation Award, Second Position, Mudra Institute of Communications, Ahmedabad (India), Master’s Thesis

Refereed Conference Presentations

• Taneja, H. How does increased interest in news impact people’s news repertoires? Evidence from the 2014 General Elections in India. Conference paper presented at the annual meeting of the International Communication Association, May 2015, Puerto Rico, USA.

• Bhandari M & Taneja, H. The role of electronic word of mouth in predicting Bollywood’s overseas box office performance. Conference paper presented at the annual meeting of the International Communication Association, May 2015, Puerto Rico, USA.

• Taneja, H. & Wu. A.X. (June 2014). What Balkanizes the Internet? Access Denied or Access Unwanted. Proceedings of the ACM conference WebSci 2014. Bloomington, IN, USA.

• Taneja, H. (August, 2013). Mapping an Audience Centric World Wide Web. A Departure from Hyperlink Analysis. Communication Theory and Methodology Division, annual conference of the Association for Education in Journalism and Mass Communication (AEJMC). Washington, DC. Chaffee-McLeod Top Student Paper Award.

• Taneja, H. & Wu, A.X. (August, 2013). How does the Great Firewall of China affect online user behavior? Isolated ‘Internets’ as culturally defined markets on the WWW. International Communication Division, annual conference of the Association for Education in Journalism and Mass Communication (AEJMC). Washington, DC. Markham Top Student Paper Award (second place).

• Taneja, H. & Wu, A.X. (June, 2013). Does censorship or culture explain the isolated Chinese Internet? Analyzing global online audience flows. China and the New Internet World: the 11th Chinese Internet Research Conference (CIRC11). Oxford Internet Institute, UK. Winner of Graduate Student Paper Competition.

• Taneja, H. A Theory of Global Media Choice: Integrating Institutional and Cultural Structures. Conference paper presented at the annual meeting of the National Communication Association, November, 2012, Orlando, USA.

• Taneja, H. Media fragmentation and Coexistence of Market Information Regimes: Simultaneous Use of Two Television Ratings Systems in India. Paper presented in the Media Economics and Management Division of the annual meeting of the Association for Education in Journalism and Mass Communication, August 2012, Chicago, USA

• Taneja, H & Viswanathan V. Modeling Television Viewing: Integrating Motivational and Situational Predictors. Conference paper presented in the Mass Communication and Society Division of the annual meeting of the Association for Education in Journalsim and Mass Communication, August 2012, Chicago, USA.

• Taneja, H. Watching Television in the Multimedia Era: Individual and Structural Predictors of Exposure. Conference paper presented at the annual meeting of the International Communication Association, May 2012, Phoenix, USA.

• Taneja, H. Describing Audience Flow on the Internet Using a Network Analytic Approach. Presentation at the annual meeting of the International Communication Association, May 2012, Phoenix, USA.

• Taneja, H., Webster, J.G., Malthouse, E., Ksiazek. T. Media Consumption Across Platforms, Identifying User Defined Repertoires. Paper presented at the annual meeting of the

International Communication Association, May 2012, Phoenix, USA. • Taneja, H. & Viswanathan, V. Explaining Consumption Of Television Programs: An Integrated

Model Using Structural and Individual Determinants. Paper presented at Student Research Competition, Broadcast Education Association, April 2012, Las Vegas, USA.

• Taneja, H & Young, H Adoption of Internet by the Television Industry: Diffusion of an Inefficient Innovation. Paper presented at the annual convention of the Broadcast Education Association, April 2012, Las Vegas, USA.

• Taneja, H, Contesting Information Regimes, Simultaneous Use of Two Television Audience Measurement Systems in India. Paper presented at the 25th annual meeting of the Asian Media and Communication Association, June 2011, Hyderabad, India.

• Taneja, H & Mamoria, U, Future of Audience Measurement: The Case for Single Source as Currency. Paper presented at ' IX World Media Economics and Management Conference', June 2010, Bogota.

• Taneja, H & Nair, T.S. Brand Equity and Choice: A Study of Online and Traditional News Audiences in India. Paper presented at ‘Media Brands Workshop’ MMTC, JIBS September 2007, Stockholm.

TEACHING

University of Missouri (January 2014- Present)

• Quantitative Research Methods: (MA, PhD): Fall 2015

• Advanced Research Methods Seminar (MA, PhD): Spring 2015

• Mass Media Seminar (MA). Instructor, Spring 2014, Fall 2014

• Strategic Communication Research Methods (Undergraduate). Instructor, Spring 2014, Fall 2014, Spring 2015, Fall 2015

Northwestern University (Fall 2010 – Fall 2014) • Audience Analysis: Teaching Assistant (Fall 2010 and Fall 2011), (Also delivered guest lectures). • Contemporary Media in Government, Business and Society: Teaching Assistant (Winter 2010

and Winter 2011); Assisted in curriculum design, prepared lectures and delivered guest lectures. • Media Industries: Teaching Assistant (Spring 2011), Mentored student projects and also delivered

a guest lecture. • Social Network Analysis: Teaching Assistant (Spring 2012); Conducted lab demonstrations on

network analytic software NODEXL and UCINET. Symbiosis Institute of Media and Communication, India (Summer 2010)

• Conducted 2 Workshops on “Understanding Media Audiences” for students of Masters in Mass Communications and MBA (Communications Management) respectively.

Mudra Institute of Communications, Ahmedabad (MICA) India (Summer 2009)

• Advanced Audience & Media Research, Co-Instructor, specialization course in media management for MBA communication management, 2nd year students.

• Google Online Marketing Challenge 2009. Instructor of Record, 2 out of 6 teams I mentored were Asia Pacific Semifinalists (in top 50/2194 teams), 2 Good Campaigns, 2 Fair Campaigns

ACADEMIC SERVICE

Reviewer Journals –. Journal o f Communicat ion, Internat ional Journal o f Press/Pol i t i c s , New New Media and Society, International Journal on Media Management, Media Psychology, Mobile Media and Communication. Conferences – International Communication Association (ICA), Association for Internet Researchers (AoIR), Broadcast Education Association (BEA)

Served on Search Committee: Missouri School o f Journal ism, Fall 2014

Organizing: Academic Committee, InfoSocial, Media, Technology and Society, Graduate Student Conference, Northwestern University, October 2013.

Designed Media Management Curriculum for MA and MBA Programs, Symbiosis Institute of Media and Communications, Pune, India (Summer 2010).

Served on Curriculum Committee for designing masters level media management courses at Mudra Institute of Communications, Ahmedabad, India (Summer 2009)

OTHERS

Languages: English (proficient, TOEFL IBT 114/120), Hindi (Native fluency), Spanish (intermediate proficiency).

DJ, Lotus Beat, A South Asian specialty music show on WNUR 89.3 FM, Northwestern University Radio Station, Chicago Sound Experiment. Producer from Spring 2011 to Summer 2012.

Member, SPIC MACAY (Society for Promotion of Indian Classical Music and Culture Among Youth), (2001 – Present). Invited on the National Executive from April 2007 to March 2009.

Cultural Secretary, NSIT, University of Delhi, Academic year 2003-04. Organized Moksha 2004, annual college cultural festival. About 100 events attended by 10,000 students.

Founding Member and President, Students Zone, a Non Profit Organization. Involved in creation, organization and management of inter school events (July 2000 -July 2003).