Mission Statement To promote the wine industry in Santa Barbara County (per by-laws)

Vision Statement

For Santa Barbara County to be known for world-class, authentic wines worth seeking out

Values Statement Have the members best interests in mind

All members will succeed together

Encourage participation and engagement

2013-2015 Goals

The region should be the brand, not the association

Outsource and reinvigorate events

Work together (unify) with other wine and travel associations to maximize efforts Increase member and community communication and value

Become the central voice/entry point for Santa Barbara County wines

Expand membership (qualified and associate) Increase revenue so we can do more

Increase engagement of members in community & industry issues

2015 Goals as Identified at December 2014 Membership Meeting

Partnership with the Guild of Sommeliers

Santa Barbara Wine Camp, April Further partnership with our tourism marketing associations

Expanded media relations efforts

New Festival Director, Cultivate Events

Monthly Industry Tastings

Quarterly Tasting Room Survey

2015 (January – December) Accomplishments

CONSUMER Website and social media growth (Instagram, FB, Twitter)

Updated Santa Barbara Wine Country Touring Guide

Wine Country Events email blasts and newsletters

TRADE

SBC Master Classes with the Guild of Sommeliers in San Francisco, Chicago, New York City

SBC Education Seminars – North American Sommelier Association in Los Angeles

Mission Santa Barbara Wine (Wine Buyers Trip) in April with 27 wine buyers from around the country

SBC AVA maps sent out on request to media and trade

EDUCATION

Lunabean Annual 2 Day Marketing Workshop and monthly marketing webinars

Server Training and ABC Seminars with Sandra Brown ( SBC Sheriff’s Office) and Leslie Pond (ABC office)

Monthly Industry Tastings

Partner with The Vineyard Team on Grower Workshop

Partner with California Sustainable Winegrowing Alliance on sustainability seminars

EVENTS

ProWein Germany attendance with daily SBC seminars and cooperative partners

Attended Export Seminar in San Francisco with the California Wine Institute

Boston Wine Expo attendance with cooperative partners

Partnered with the Bacara for the Julia Child Foundation Weekend

Unified Wine and Grape Symposium attendance with SBV table

Attendance with Visit Santa to IPW 2015 (world’s largest international travel trade show)

MEDIA

Hosted several media visits, and in development phase for at least three upcoming visits

Secured Elaine Chukan Brown for the COH15 Seminar and Friday night Harvest Dinner

Meetings with most of the international representatives with Visit California

FESTIVALS

Hosted Chris Sawyer during the Vintners Spring Weekend. He moderated the Saturday Seminar and attended the

Friday night kick-off dinner.

Consumer & Membership Festival surveys

New event director, Cultivate Events

Meetings with the SBCVA Special Events Committee

INDUSTRY

Positions on the Agriculture Advisory Committee and Right to Farm Ordinance Committee

New board position with Visit Santa Barbara

Weekly Classified Ads email blasts

Monthly “Meet and Greets” with Accommodation Partners

2015 Program of Work and 2016 Preview *not including advertising or media hosting/pitching

January Arrival of 2015 Santa Barbara Wine Country Touring Guide

January – February Media appointments in L.A. and San Francisco

January 13-17 Guild of Sommeliers Master Classes (SF, Chicago, NYC)

January 14-15 Direct to Consumer Symposium

January 14 Pinot Noir Industry Tasting at Presqu’ile Winery

January 21 Stars of Santa Barbara Los Angeles

January 24 Winter Wine Classic, Santa Barbara

January 27-29 Unified Symposium

February Social Media Workshops with Lunabean Media

February 9 Grenache Industry Tasting at Casa Dumetz

February 12-18 Boston Wine Expo and New England trade mission

Feb 28 – Mar 1 World of Pinot Noir and member only tasting with Jancis Robinson

March 9 Cabernet Sauvignon Industry Tasting at Grassini

March 15-18 ProWein (Germany) with the Wine Institute

April 14 Viognier Industry Tasting at Zaca Mesa

April 17 Opening reception of the Julia Child Foundation Weekend at the Bacara

April 19-22 Santa Barbara Wine Camp (Sommelier/wine buyer trip)

April 23-26 Santa Barbara Vintners Spring Weekend

April 25 Santa Barbara Vintners Festival (Buellton River View Park)

May 30 - June 3 IPW Travel Marketplace (with Visit SB)

June Pinot Noir Industry Tasting at 1880 Union Hotel

July 18 California Wine Festival

July 21 Sauvignon Blanc Industry Tasting at the Brander Vineyard

August 8-10 TexSom and Santa Barbara Vintners Lunch Sponsorship

September California Wine Month NYC and SF (Wine Institute)

October 10-13 Santa Barbara Vintners Celebration of Harvest Weekend

October 11 Santa Barbara Vintners Celebration of Harvest Festival

December 10 Santa Barbara County Wine Tourism Leadership Summit

January 5, 2016 Annual Membership Meeting at The Alisal Ranch and Resort

January, 2016 Arrival of the 2016 Santa Barbara Wine Country Touring Guide

March, 2016 Two Day Regulations and Marketing Boot Camp

March 3, 2016 Santa Barbara Wine Auction with Direct Relief at the Bacara Resort & Spa

April 15, 2016 Julia Child Weekend at the Bacara Resort & Spa

April 17-20, 2016 Mission Santa Barbara Wine Trade Trip (47 wine buyers and sommeliers)

April 21-24, 2016 Santa Barbara Vintners Spring Weekend

May, 2016 L.A. Roadshow

May 16-19, 2016 L.A. Media and Trade Seminars at Republique

October 7-11, 2016 Celebration of Harvest Weekend