2015 TRENDSand planning for success

presentsSTARMARK

Our Backbone:

‣ Company Founded on Integrated Marketing

‣ Interactive, Social & Public Relations

‣ Return On Investment Focused

‣ Top-10 Diversity Owned Company in Florida

‣ Nationwide Recruitment

‣ Recognized Top South Florida CEO

Offices Include:

‣ Fort Lauderdale (Headquarters)

‣ San Juan, PR

‣ Orlando, FL

Starmark

Peggy NordeenCEO

eTips.Starmark.comWeekly eTip Newsletters

‣ Distributed via email, Facebook, Twitter and SMS

‣ Based on Cutting Edge Current Trends

‣ Co-Authored In-house By Experts Within Discipline

‣ Nationally Syndicated Content; Two Printed Books

Actionable Webinars

‣ Deeper Dive on Popular eTip Topics

‣ Expert walkthru with Q&A

Starmark Social Playbook

‣ Strategic Social Marketing Plan

‣ Proactive Approach to Managing your Social Marketing

‣ Updated daily!

2014: How did we do?✓ Apps & Android

✓ Responsive Matures

✓ Wearable Technology

~ Social-Mobile-Cloud

✓ Custom Content

✓ Media Digital Growth

X Shared Endorsement Ads

X Twitter TV

✓ Millennials

✓ Lookalike Audiences

2015 TRENDSand planning for success

presentsSTARMARK

Brands Humanize1. Get a clear picture from the inside looking out.

2. Now do the same from the outside looking in.

3. Think human by focusing on the relationship building.

4. Have a defined personality.

5. Make yourself available to your audience.

6. Speak the language of your consumer.

7. Don't interrupt, don’t intercept, have a conversation.

8. Invest resources in your social communities.

9. Engage leadership in social media and blogging.

10. Designate a community manager.

Flat Design

Flat Design

Flat Design

Flat Design

Flat Design

Mobile Commerce

Apple Pay & Soft Card

Visa, MC, AmEx

International

Digital

PayPal

Merchants

Loyalty

Beacon

Internet of Everything

Healthcare

Healthcare

Mobile Media Ads

Email Marketing

Use Humor

Make the audience feel like they are in on the

joke

Be Positive

Use positive humor instead of cynical sarcasm

Storytelling

Incorporate stories that Millennials can relate to

Be Authentic

Don’t be afraid to be silly. Millennials appreciate brands

that don’t put themselves on a

pedestal

Have Fun

It makes them seem more

relatable

Responsive Design

2015 In Summary1. Wearables

2. Brands Humanize

3. Simplify your creative

4. Security

5. Mobile Commerce

6. Beacons

7. Internet of Everything

8. Healthcare

9. In Flight Opportunities

10.Mobile Media Ads

11.Email Marketing

12.Millennials

13.Responsive

Thank You.

Brett CirceChief Interactive Officer

Follow Me: @bcirce

Diego NaranjoVP Planning & Strategy

Follow Me:@miamiadguy

BIGIDEAS

BIGIDEAS

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