2015 state of talent acquisition - empower event
TRANSCRIPT
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Rob McIntosh | Chief Analyst | ERE Media2015 STATE OF RECRUITING
#CBEmpower15@cbforemployers
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Excellent sample, with 2,500+ respondentsRespondents = readers from ERE, TLNT, Fordyce, and SourceCon (including some of you)•Talent Acquisition Leaders and Managers•Recruiters and Sourcers •Staffing, Agency, and RPO
2015 state of recruiting survey
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I’m going to give you my
opinion
as a couple of themes throughout
2
1
3
4
Recruiter Workload & WFP.
What TA Leaders think vs what Recruiters think.
Relationship with the Business.
We are not quite Data Driven.
Opinion:
Themes of the research
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One Person in the survey claiming to be a One person Recruitment Department
in a company employing more than
100,000 people
……think you have a hard jobFun Fact!
Fun fact
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Corporate Survey Demographics
84%USA
15%Less
than 2 years
Experience
38%Talent
Acquisition Leader or Manager
18%
Full Desk Recruite
r
10%
Sourcing Role
65%Company Growing +
Adding more recruiters in
2015
46%More than 10+ years experienc
e
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Corporate Survey Demographics
Software/technology/telecom – Hi Tech 21%Financial services (Banking, insurance, etc.) 14%Professional and Business Services 14%Healthcare/pharmaceuticals/biotech 16%Retail 10%Manufacturing/heavy industrial 13%Transportation 3%Government/Education/Non-Profit 9%
28%
Less than 1,000
employees
36%1,001-9,999
employees
36%
10,000+employee
s
Good Mix
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WHAT TA LEADERS THINK
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#Deathbyattrition
Average
45%
Industry Avg Hi TechFinancial ServicesBusiness & Professional ServicesHealthcareRetailManufacturingGov./Non Profit
HOW MUCH TIME TA SPENDS ON BACKFILLS
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#Deathbyattrition
You are limiting the company growth when
you Drown TA with Attrition
Average
45%
How much time ta spends on backfills
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Speed
Industry Avg
Hi TechFinancial ServicesBusiness & Professional ServicesHealthcareRetailManufacturingGov./Non Profit
Average 50
Days
13%of
Professional
ServicesDon’t
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SpeedAverag
e 50
Days
13%of
Professional
ServicesDon’t
Recruiters say Avg. of 7 Days longer
vs TA Leaders
Observation:
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Cost
Industry Avg Hi TechFinancial ServicesBusiness & Professional ServicesHealthcareRetailManufacturingGov./Non Profit
Less than $500 USDMore than $500 less than $1,500 USDMore than $1,500 but less than $5,000 USDMore than $5,000 but less than $10,000 USDMore than $10,000 but less than $20,000 USD$20,000+ USDWe don't track cost per hire
I have no idea #Showmethemoney
Average
$4,200
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Cost
Industry Avg Hi TechFinancial ServicesBusiness & Professional ServicesHealthcareRetailManufacturingGov./Non Profit
Less than $500 USDMore than $500 less than $1,500 USDMore than $1,500 but less than $5,000 USDMore than $5,000 but less than $10,000 USDMore than $10,000 but less than $20,000 USD$20,000+ USDWe don't track cost per hire
I have no idea #Showmethemoney
Average
$4,200
28%Don’
tObservatio
n:Really?
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Data & Analytics
Data & Analytics
We do
this toda
y
We think we need to but are not quite
sure how, why or
the value
We see value and plan on doing in the next
18 months
We see no
value and are
not going to
adopt
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Data & Analytics
We do this
today
We think we need to but
are not quite sure how, why or the value
We see value and plan on doing in the
next 18 months
We see no value and
are not going to
adopt
We currently use an analytics solution
19% 23% 52% 6%
Data & Analytics
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Data & Analytics
We do this
today
We think we need to but
are not quite sure how, why or the value
We see value and plan on doing in the
next 18 months
We see no value and
are not going to
adoptWe currently use an analytics solution 19% 23% 52% 6%
We have moved beyond basic data reporting
12% 29% 48% 11%
Data & Analytics
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Data & Analytics
We do this
today
We think we need to but
are not quite sure how, why or the value
We see value and plan on doing in the
next 18 months
We see no value and
are not going to
adoptWe currently use an analytics solution 19% 23% 52% 6%
We have moved beyond basic data reporting 12% 29% 48% 11%
We have a formal dashboard
31% 16% 43% 10%
Data & Analytics
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Data & Analytics
We do this
today
We think we need to but
are not quite sure how, why or the value
We see value and plan on doing in the
next 18 months
We see no value and
are not going to
adoptWe currently use an analytics solution 19% 23% 52% 6%
We have moved beyond basic data reporting 12% 29% 48% 11%
We have a formal dashboard 31% 16% 43% 10%
We benchmark our KPIs 29% 19% 39% 13%
Data & Analytics
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Data & Analytics We do this
today
We think we need to but
are not quite sure how, why or the value
We see value and plan on doing in the
next 18 months
We see no value and
are not going to
adoptWe currently use an analytics solution 19% 23% 52% 6%
We have moved beyond basic data reporting 12% 29% 48% 11%
We have a formal dashboard 31% 16% 43% 10%
We benchmark our KPIs 29% 19% 39% 13%
We have a dedicated resource
26% 26 % 28% 20%
Data & analytics
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What do Talent Leaders and Managers think
“Consistent proactive problem solvers” who are
considered strategic consultants and advisors by your business
“Proactive” show glimpses and eagerness of being consultative and strategic, but have
a way to go.
“Occasionally proactive” problem solvers but not strategic, consultative, or
considered advisors by your business
“Reactive” problem solvers
“Too transactional” and too reactionary
What do Talent Leaders and Managers
think about their
Recruiters as ‘Talent
Advisors’
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What do Talent Leaders and Managers think
Series122%
42%
21%
8%8%
Series111%
40%33%
11%5%
“Consistent proactive problem solvers” who are considered strategic consultants and advisors
by your business“Proactive” show
glimpses and eagerness of being consultative and strategic, but have a way
to go.“Occasionally
proactive” problem solvers but not strategic,
consultative, or considered advisors by
your business“Reactive” problem
solvers“Too transactional” and too reactionary
Outer Donut = Heads of TA
Inner Donut = TA Managers
Grade:
C to B+
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What do Talent Leaders and Managers think
Healthcare Highest
RetailLowest
“Consistent proactive problem solvers” who are considered strategic consultants and advisors
by your business“Proactive” show
glimpses and eagerness of being consultative and strategic, but have a way
to go.“Occasionally
proactive” problem solvers but not strategic,
consultative, or considered advisors by
your business“Reactive” problem
solvers“Too transactional” and too reactionary
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Top 7 list
Q: What do you think are the greatest INHIBITORS to enabling you/your
organization to become more effective at supporting the business meeting its
talent objectives?
Question
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Top 7 list
Q: What do you think are the greatest INHIBITORS to enabling you/your organization to become more effective at supporting the
business meeting its talent objectives?
#7 HR LeadershipObservation:
Professional Services Industry
had HR Leadership #2
Observation:Manufacturing Industry had
HR Leadership #3
Top 7
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Top 7 list
Q: What do you think are the greatest INHIBITORS to enabling you/your organization to become more effective at supporting the
business meeting its talent objectives?
#4 Recruiter Talent Advisor Skills
#5 Technology#6 Recruiter Search Skills
#7 HR Leadership
Top 7
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#3 Business Leadership#4 Recruiter Talent Advisor Skills
#5 Technology#6 Recruiter Search Skills
#7 HR Leadership
Q: What do you think are the greatest INHIBITORS to enabling you/your organization to become more effective at supporting the
business meeting its talent objectives?Top 7 list
Top 7
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#2 Too much time on Backfills (Attrition)
#3 Business Leadership#4 Recruiter Talent Advisor Skills
#5 Technology#6 Recruiter Search Skills
#7 HR Leadership
Q: What do you think are the greatest INHIBITORS to enabling you/your organization to become more effective at supporting the
business meeting its talent objectives?Top 7 list
Top 7
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#1 Workforce Planning (WFP)
#2 Too much time on Backfills (Attrition)
#3 Business Leadership#4 Recruiter Talent Advisor Skills
#5 Technology#6 Recruiter Search Skills
#7 HR Leadership
Q: What do you think are the greatest INHIBITORS to enabling you/your organization to become more effective at supporting the
business meeting its talent objectives?
Top 7
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About recruiters
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Industry Avg Hi TechFinancial ServicesBusiness & Professional ServicesHealthcareRetailManufacturingGov./Non Profit
Recruiter Workload
Average
100
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What Recruiter Think?
Series1
-60% -40% -20% 0% 20% 40% 60% 80%
EncouragedDiscouraged
21 Questions
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What Recruiters Think?
Series1
-60% -40% -20% 0% 20% 40% 60% 80%
Discouraged
1.Capabilities of your peers
2.HR Support
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What Recruiters Think?
Series1
-60% -40% -20% 0% 20% 40% 60% 80%
Encouraged
1.HM Openness to non-traditional candidates
2. Workforce Planning (WFP)3. HM Incentives to meet hiring
goals
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What Recruiters Think?
Series1
-60% -40% -20% 0% 20% 40% 60% 80%
EncouragedDiscouraged Retail
directionally more
discouraged
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What Recruiters Think?
Q:How would you grade
hiring managers in
your company on their HIRING
capabilities?
AWorld class. Understand the importance of recruiting and proactively partners to find a better way
BPretty solid. Have a few quirky things that need fixing
C Meh, I have seen much better and a lot worse
DPretty bad practices and hard to engage with, but you see some hope
F Really don't get it or want to. Run away fast as you can!
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Se-ries1
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Q:How would you grade hiring managers in your company on their HIRING
capabilities?A
World class. Understand the importance of recruiting and proactively partners to find a better way
BPretty solid. Have a few quirky things that need fixing
C Meh, I have seen much better and a lot worse
DPretty bad practices and hard to engage with, but you see some hope
FReally don't get it or want to. Run away fast as you can!
Hiring capabilities
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Se-ries1
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
TA Leaders Recruiters
Q:How would you grade hiring managers in your company on their HIRING capabilities?
A
World class. Understand the importance of recruiting and proactively partners to find a better way
BPretty solid. Have a few quirky things that need fixing
C Meh, I have seen much better and a lot worse
DPretty bad practices and hard to engage with, but you see some hope
FReally don't get it or want to. Run away fast as you can!
Software Industry 18%= A Grade
Gov/Non Profit21%= D Grade
Observation:
Hiring capabilities
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About The Profession
#herdingcats
Corp.Recruite
rs
RPO Corp. Leader
s
Agency
Corp.Source
rs
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Q: What grade would YOU give the performance of YOUR company’s recruiting department?
A World class,the best and highest-performing team you have worked with. Highly recommended. Business loves recruiting
B One of the better teams you have worked with. Business is happy most of the time but some room to improve.
C Meh, You have seen and worked in better teams. Fair amount of noise from the business.
D The team Does NOT function well
F Really broken
Recruiting department performance
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A Grade B Grade C Grade D Grade F Grade0%
10%
20%
30%
40%
50%
60%
70%
TA Leaders TA RecruitersRPO / Staffing
Q: What grade would YOU give the performance of YOUR company’s recruiting department?A World
classB One of the
better teams
C Meh
D Does NOT function well
F Really broken
Gaps between
what Corp. leaders think vs
recruiters!
Observation:
Recruiting department performance
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Series1
-60% -40% -20% 0% 20% 40% 60% 80% 100%
EncouragedDiscouraged
What Staffing Vendors & Agencies think about working with their customers….
18 Questions
Working with customers
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Series1
-60% -40% -20% 0% 20% 40% 60% 80% 100%
Discouraged
1.Keeping skills up to date2.Access to Technology
Working with customers
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Series1
-60% -40% -20% 0% 20% 40% 60% 80% 100%
Encouraged
1. HM Openness to non-traditional candidates
2. Customer Workforce Planning (WFP)
Working with customers
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Series1
-60% -40% -20% 0% 20% 40% 60% 80% 100%
Encouraged
1. HM Openness to non-traditional candidates
2. Customer Workforce Planning (WFP)
You and your Agency/RPO Staffing brethren are one the same page with:
1.Workforce Planning2.Hiring Managers not willing to
look outside the box!
Observation:Working with customers
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Challenges, Opportunities and The Road Ahead
What’s next?
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What’s Keeping Everyone Up At Night?
Speed
Cost
Quality
Tech = Not an enabler
Process = Too Many inconsistencies
People
Business = Not an active partner
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
RPO/Agency Sourcer Recruiter TA Manager TA Leader
Stack Ranked
Importance
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What’s Keeping Everyone Up At Night?
Speed
Cost
Quality
Tech = Not an enabler
Process = Too Many inconsistencies
People
Business = Not an active partner
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
RPO/Agency Sourcer Recruiter TA Manager TA Leader
Some clear gaps
here
Observation:
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What’s Keeping Everyone Up At Night?
Speed
Cost
Quality
Tech = Not an enabler
Process = Too Many inconsistencies
People
Business = Not an active partner
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
RPO/Agency Sourcer Recruiter TA Manager TA Leader
I’m Conflicte
d
Opinion:
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What’s Keeping Everyone Up At Night?
A Strong theme is building
here!
Observation: Very Discouraged By:
Hiring managers’ openness to non-traditional candidates
Inhibitor = #3 Business Leadership
#ImtalkingtoyouHM
Q:How would you grade hiring managers in your company on their HIRING capabilities?
Extremely Discouraged By:
21
3
4
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Reporting Analytics and KPIs….What Doesn’t get Tracked or Measured
analytics
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32%CPH
31%Diverse Hires
31%Hiring against Demand Plans
28%TA KPI
Scorecard
>40%
Retail
>40%
Manufacturing
Reporting Analytics and KPIs….What Doesn’t get Tracked or Measured
Q: What Doesn’t get Tracked or Measured
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32%CPH
31%Diverse Hires
31%Hiring against Demand Plans
31%Funnel Metrics
40%HM
Satisfaction
34%Sourcing Time
vs Business Time
28%TA KPI
Scorecard
Does this have a role to play in the Business not partnering
effectively?
Observation:
Reporting Analytics and KPIs….What Doesn’t get Tracked or Measured
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32%CPH
31%Diverse Hires
31%Hiring against Demand Plans
43%Social Media Engagement
31%Funnel Metrics
40%HM
Satisfaction
34%Sourcing Time
vs Business Time
28%TA KPI
Scorecard
44%Candidate
Satisfaction
Reporting Analytics and KPIs….What Doesn’t get Tracked or Measured
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Blah, blah… you have
heard it all before.
What are you/we
going to do about it?
32%CPH
31%Diverse Hires
31%Hiring against Demand Plans
43%Social Media Engagement
31%Funnel Metrics
40%HM
Satisfaction
34%Sourcing Time
vs Business Time
28%TA KPI
Scorecard
44%Candidate
Satisfaction
Observation:46%
Quality of Hire
Reporting Analytics and KPIs….What Doesn’t get Tracked or Measured
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Gap between Recruiters &
Leaders:I Don’t know
what we measure & does get Tracked !
Observation:
All The
Metrics
Recruiter/leader gap
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Tying it All Together
‘Recruiting is the easiest job in the world… until people get
involved !’ Rob McIntosh
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Remember these 4 Theme’s
1 Recruiter Workload & WFP.
2
3
4
Disconnect - Recruiters and TA Leaders.We are still not Data Driven.Relationship with the business.
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Do we have to address the issue of Recruiter Workload & WFP?. Questions to Ponder:
A.Do you have alignment with the Business?
Theme 1
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Do we have to address the issue of Recruiter Workload & WFP?. Questions to Ponder:A. Do you have alignment with the Business?
B.Is your TA structure built to scale?
Theme 1
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Do we have to address the issue of Recruiter Workload & WFP?. Questions to Ponder:A. Do you have alignment with the Business?B. Is your TA structure built to scale?And……
C.Are your goals for recruiters driving the right behavior?......
Theme 1
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Do we have to address the issue of Recruiter Workload & WFP?. Questions to Ponder:A. Do you have alignment with the Business?B. Is your TA structure built to scale?And……
C. Are your goals for recruiters driving the right behavior?......
1. Should volume be the Yardstick of Performance?
2. Can you achieve HM & Candidate Satisfaction at Scale + Volume?
Observation
Theme 1
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I continue
to see a disconnect in
what TA Leaders think
vs what Recruiters
think.
Theme 2
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I continue
to see a disconnect in
what TA Leaders think
vs what Recruiters
think.
Theme 2
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I continue
to see a disconnect in
what TA Leaders think
vs what Recruiters
think.
Theme 2
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I continue
to see a disconnect in
what TA Leaders think
vs what Recruiters
think.
Theme 2
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Disconnect - Recruiters and TA Leaders.A.How clear are you with what
you track (and Don’t), report on and why it’s important?
Theme 2
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A. How clear are you with what you track (and Don’t), report on and why it’s important?
B. How Transparent are you with your metrics, KPI’s, goals and progress against these things with ALL stakeholders (Recruiters, Business and HR)?
Disconnect - Recruiters and TA Leaders.
Theme 2
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A. How clear are you with what you track (and Don’t), report on and why it’s important?B. How Transparent are you with your metrics, KPI’s, goals and progress against these things with ALL stakeholders (Recruiters, Business and HR)?
C. Do you continually educate and evangelize?
Disconnect - Recruiters and TA Leaders.
Theme 2
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"If you can't understand it, you can't control it. If you can't control it, you can't improve it."H. James Harrington
“What gets measured, gets
managed.”Peter Drucker
theme 3: We Are Still Not Data Driven
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theme 3: We Are Still Not Data Driven
Let Me Tell You A Story
My Career A-ha
Moment!
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theme 3: We Are Still Not Data Driven
My Career A-ha
Moment!Facts = Data…Data =
Credibility…Credibility =
Trust…Trust =
Partnership
Observation of what I Learned:
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What are you going to do about the relationship with the business?. Questions to Ponder:
A.Nothing
Theme 4
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What are you going to do about the relationship with the business?. Questions to Ponder:
A. Nothing
B.Are you stuck in a master servant relationship?
Theme 4
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What are you going to do about the relationship with the business?. Questions to Ponder:
A. NothingB. Are you stuck in a master servant relationship?
C.Does the business even know this is a problem?
Theme 4
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What are you going to do about the relationship with the business?. Questions to Ponder:
A. NothingB. Are you stuck in a master servant relationship?C. Does the business even know this is a problem?
I will leave you with my 2 cents
as a previous TA leader…Opinion
Theme 4
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‘Half the time it’s a business
problem not a recruiting
problem!’Thank You !
Thank you