2015 PRESS KIT

2015

Dear Respected Journalist: It is a pleasure to introduce you to the Denver Metro Association of REALTORS® (DMAR), one of the nation’s leading REALTOR® organizations. DMAR is a nonprofit organization (501(c)(6)), and the largest REALTOR® Association in Colorado, with over 5,000 REALTOR® members in the Denver area. Together, Chairwoman of the Board Laura Ruch and CEO Ann Turner bring more than 50 years of executive and entrepreneurial leadership to DMAR. The Association continues to be a trusted resource for the local and national media, offering: • Insight into the residential real estate industry and metro Denver’s growth

• Market knowledge; publishing an often-cited monthly DMAR Market Trends Report for the Denver metropolitan area

• Perspective on:

- Residential real estate market data in the Denver area

- Buyer and seller insights, tips, and transactional process

- Real estate legislation and regulation

- Investors; cash buyers; “fix and flips”

- How changes in the mortgage industry impact the market

- The constantly evolving role that technology plays in the real estate industry

- How Denver compares to markets across the nation

- Denver neighborhood insight I look forward to sharing DMAR’s expert perspective on relevant real estate topics, trends, features, and bylined articles. I am always happy to set up an interview with you, Laura Ruch, Ann Turner, or other DMAR spokespeople. Thank you in advance for your time and consideration. Sincerely, Andrea KalmanovitzDirector, Public RelationsDecibel Blue Creative Marketing & PROn Behalf of DMAR(303) 242-5855andrea@decibelblue.com

TABLE OF CONTENTS

SPOKESPEOPLE – 01

DMAR BOARD OF DIRECTORS – 06

FACT SHEET – 07

EDITORIAL – 09

PRESS RELEASE EXAMPLES – 15

CONNECT – 18

SPOKESPEOPLE

LAURA RUCH Chairwoman of the Board

ANN TURNER Chief Executive Officer ANTHONY RAEL Chairman of the DMAR Market Trends Committee

SPOKESPERSON

Laura Ruch 2015-2016 Chairwoman of the Board The DMAR 2015-2016 Chairwoman of the Board, Laura Ruch, is a full-service, full-time licensed real estate broker who proudly wears the REALTOR® badge. Laura has been licensed for 12 years and believes in this amazing industry where REALTORS® make client dreams come true. She is passionate about advocating for private property rights and fighting for legislation that protects the real estate industry and careers. Laura highly values her ability to serve DMAR members as Chairwoman of the Board.

02.

SPOKESPERSON

Ann Turner Chief Executive Officer A proud graduate of the University of Colorado, Boulder where she studied Psychology and Sociology, Ann brings a high level expertise, insight, and operational organization to DMAR. Over the past three years, under Ann’s leadership, DMAR has seen unparalleled growth starting with the successful merger of the Denver, North Metro, and Jefferson County REALTOR® Associations. Prior to DMAR, Ann was the CEO of the Jefferson County Association of REALTORS® where she introduced many new programs and services that helped create a progressive and financially secure organization.

Ann is a member of the American Society of Association Executives, the Colorado Society of Association Executives, and the Metro Denver Chamber of Commerce. She has served on the Advisory Board for the Association Executive Institute for the National Association of REALTORS®. Ann is past chairman of the Association Executives Committee for the Colorado Association of REALTORS®, and has also served in an advisory capacity for many task forces and workgroups at the local, state, and national level of the REALTOR® organization.

03.

SPOKESPERSON

Anthony Rael Chairman of the DMAR Market Trends Committee A proud Denver native and sixth-generation Coloradan, Anthony attended Regis University and spent a decade working in the technology sector, first as Director of Marketing for SuperNet (Qwest Communications) then as Founder and CEO of a privately-held internet consulting firm in Boulder.

He served two years on the Board of Directors for the Jefferson County Association of REALTORS® (JCAR) and also served on the Board of Directors for DMAR during the Association merger with two local REALTOR® boards and continues to serve on DMAR’s Professional Standards Committee. Anthony has trained hundreds of REALTORS® throughout Colorado, and is considered a “go-to” expert in the proprietary software app REALTORS® Property Resource (RPR™), an exclusive REALTOR®-only tool provided by the National Association of REALTORS®.

Anthony is a full-time Broker Associate & REALTOR® with RE/MAX Alliance and also serves as Chairman of the DMAR Market Trends Committee, where he works with a team of REALTORS® to distribute monthly market statistics to keep DMAR’s 5,000+ REALTOR® members, as well as the Denver community at large, up to date on the latest real estate trends in Denver metro. Anthony also serves as media spokesperson for the Denver Regional Real Estate Quarterly Market Updates on behalf of the Colorado Association of REALTORS® (CAR).

Anthony is a multi-year member of RE/MAX’s 100% Club, and a recipient of DMAR’s REALTOR® Roundtable of Excellence Award.

04.

BOARD OF DIRECTORS

THE 2015-2016 CHAIR AND BOARD OF DIRECTORS ARE AS FOLLOWS:

DMAREALTORS.COM/DMAR-LEADERSHIP

Chairwoman of the Board: Laura Ruch, Keller Williams Preferred

Chair-elect: Scott Grossman, RE/MAX Southeast, Inc.

Secretary of the Board: Shannel Ryan, LIV Sotheby’s International

Past Chairman: Greg Geller, Vision Real Estate

Affiliate Council Chairwoman: Sasha Graves, Chicago Title

Milford Adams, Lyons Realty Group

Tammy Deitz, RE/MAX 100

Karen Frisone, K.O. Real Estate

Euan Graham, Madison & Company Properties, Ltd.

Phil Heter, Heter and Company, Inc.

Heather Heuer, Porchlight Real Estate Group

Libby Levinson, Kentwood Real Estate Cherry Creek

Christine Malara, RE/MAX Alliance

John McComas, Coldwell Banker Res. Brokerage

Phil Shell, RE/MAX Alliance

Maria Vitale, LIV Sotheby’s International

06.

FACT SHEET

FACT SHEET

Who DMAR is a membership-based organization comprised of over 5,000 real estate professionals in the Denver metropolitan area. DMAR functions alongside the Colorado Association of REALTORS® and National Association of REALTORS®. DMAR’s areas of expertise includes insight into the residential real estate industry and metro Denver’s growth, as well as extensive market knowledge; publishing an often-cited monthly DMAR Market Trends Report.

What In exchange for annual dues, the organization provides its members and the community with the following:

- REALTOR® Designation: only members of a local association can use the REALTOR® trademark and benefits

- Continuing Education: approx. 100 classes per year

- Powerful Networking: over 25 events a year, including the major (800 attendees) annual REALTOR® award event, the Denver Metro REALTORS® Excellence Awards (formerly known as the “Roundtable of Excellence”)

- Dedicated Advocacy: DMAR has a strong voice in the real estate industry and community on a local, state, and national level

- Relevant news and tools to help members stay up to date with industry updates

- Comprehensive market statistics and valuable insights

WhenDMAR was formed on August 18, 2011 when the Denver Board of REALTORS®, the Jefferson County Association of REALTORS®, and the North Metro Denver REALTORS® Association voted to merge. Although DMAR is newly formed, it carries with it the long and prestigious histories of those three associations.

WhereDMAR has three convenient locations around the city for increased member access and usability, covering the West, North, and Central areas of Denver. DMAR’s new headquarters office is an optimal, prime location as it is adjacent to major arteries - I-25 and 225 - for easy access from all directions. As the first association in the nation to implement communal workspaces, DMAR’s new headquarters office is a testament to innovation. The new space was designed to accommodate the growing community with smart integration of cutting-edge technologies and adaptable space for learning and business.

WhyDenver’s real estate market is one of the fastest growing in the nation. DMAR’s goal is to enable its members to reach their maximum earning and career potential while offering the highest level of service to their clients – and the real estate community at-large.

08.DMAREALTORS.COM

EDITORIAL

01.12.15

EDITORIAL

10.

“Many DMAR members feel that low inventory levels may be the new norm, at least for the next 12 -18, months” said Anthony Rael, chairman of the DMAR Market Trends Committee.

EDITORIAL - CONTINUED

02.13.15

11.

“Anthony Rael, Chairman of the Market Trends Committee at DMAR, estimates that new listings per month could double and they would all be snapped up.”

EDITORIAL - CONTINUED

12.

“Buyers should be patient and resist unnecessarily bidding prices up too high out of the gate,” said Anthony Rael, chairman of the DMAR Market Trends Committee.

EDITORIAL - CONTINUED

06.06.14

13.

“Get pre-approved–not pre-qualified–for a mortgage in advanced. In Denver, “pre-qualification is not worth the paper it’s written on,” says Denver Metro Association of Realtors’s Anthony Rael.”

EDITORIAL - CONTINUED

05.21.15

Viewership: 17.6 Million/mo.Publicity Value: $440,927

14.14.

“Prices are going crazy. Multiple offers, love letters, videos, all kinds of things to appeal to a seller in order to make yours stand above all the others,” said Denver REALTOR Jill Schafer.

PRESS RELEASE

For Immediate Release Metro Denver Residential Real Estate had $22 Billion Impact on Economy in 2014

Strong Denver area Economic and Labor Markets Contribute to Favorable Real Estate Outlook in 2015 Despite “New Norm” of Low Inventory

DENVER – Jan. 9, 2015 – Denver Metro Association of REALTORS® (DMAR) - an organization comprised of over 5,000 real estate professionals - released its January Denver Metro Real Estate Market Trends Report today. According to the report, both the month of December and the year of 2014 set records in several categories in the residential real estate sector.

In 2014, there was $17.5 billion in closed dollar volume and $4.4 billion in the secondary market, resulting in a $22 billion impact on the Denver metropolitan area. Year over year average and median sales prices are up 11.22 percent and 14.47 percent respectively. Year-to-date, a total of 53,719 homes closed at an average sold price of $325,634. Condos alone had a tremendous impact on the 2014 Denver market with its 56 percent increase in sales volume year over year.

“One thing is certain,” said Anthony Rael, Chair of the DMAR Market Trends Committee, “2014 proved that we have the capacity to do more with less and our REALTOR members will need to figure out a way to replicate the successes of this year as we march into 2015.”

The strength of the Denver market continues into 2015. Overall, there is considerably more favorable assessment of current economic and labor market conditions that are forecast to benefit the Denver housing market in the coming year.

Active listings for single family and condos decreased nearly 20 percent from the previous month to an annual low of 4,355 units in December. At December month end, there was less than a 500-unit difference between the number of active listings and the number of sold/closed (3,869).

“Low inventory levels may be the new norm – at least for the next 12 to 18 months,” states Rael. “Sellers will continue to have the upper-hand in negotiations with buyers, but pricing and condition will need to be justified in order to ensure top-dollar. Consumer confidence is high and mortgage interest rates are low. Buyer demand is strong, but homebuyers need to be patient and prepare to compete until more inventory comes online.”

Foot-traffic and sales activity for new home construction was strong in December and the outlook for new builds looks favorable as consumers grow impatient waiting for resale homes to come on the market. “The question is, will builders have enough skilled subcontractors to keep up with demand?” Rael comments.

DMAR’s monthly report also includes statistics and analyses in its supplemental “Luxury Market Report” (properties sold for $1 million or greater), “Signature Market Report” (properties sold between $750,000 and $999,999) and “Premier Market Report” (properties sold between $500,000 and $749,999). Notably, sales of million dollar homes are up 43 percent since 2012.

Press Release - Continued

16.

PRESS RELEASE - CONTINUED

“December was a great month for the very high end market with 44.64 percent more homes sold than in November,” said Jill Schafer, member of the DMAR Market Trends Committee. “And they sold for more. December home sellers got more than 9 percent for their homes than November sellers.”

Eighty-four homes priced $1 million or greater closed in December, with an average sold price of $1,501.266, resulting in a closed sales volume of $126.1 million. The highest priced home sale in December was a $3.75 million single-family property representing 6 bedrooms, 10 bathrooms and 8,046 above ground square feet in Cherry Hills Village.

The DMAR Market Trends Committee releases reports monthly, highlighting important trends and market activity emerging across the Denver metropolitan area. Reports include data for Adams, Arapahoe, Boulder, Broomfield, Clear Creek, Denver, Douglas, Elbert, Gilpin, Jefferson and Park counties. Data for the report was sourced from REcolorado® (January 3, 2015) and interpreted by DMAR. To view the Denver Metro Market Update, please click here.

For more information, please visit dmarealtors.com. Follow the latest updates from DMAR on Twitter (@DMARealtors using #dmarstats), Facebook and Google+.

About Denver Metro Association of REALTORS® Denver Metro Association of REALTORS® is a membership-based organization comprised of over 5,000 real estate professionals in the Denver metropolitan area. The association offers continuing education, advocacy for the real estate community and is a resource for industry news and market statistics. DMAR launched its new brand identity in November 2014 to reflect that the association is “part of a united community defined by its powerful connections and passion to thrive as individuals.” For more information, visit dmarealtors.com or call (303) 756-0553.

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Media Contact:Andrea KalmanovitzDecibel Blue Creative Marketing & PROn Behalf of the Denver Metro Association of REALTORS®

O: 303-242-5855C: 602-980-2040andrea@decibelblue.com

17.

MEDIA REQUESTS

dmarealtors.com(303) 756-05534601 DTC Blvd., #100Denver, CO 80237

Interviews and high-resolution photography available upon request.

Contact Andrea Kalmanovitz, Public Relations on behalf of the Denver Metro Association of REALTORS®, at (303) 242-5855 or andrea@decibelblue.com

CONNECT:

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