2015 post show report - semisemiexpos.org/sites/semiexpos.org/files/post_show_report_2015.pdf ·...

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www.intersolar.us 8 TH HIGHLY SUCCESSFUL EVENT Most Attended, Year's First Major Solar Event The 8 th Intersolar North America, the most attended solar event in North America and the solar industry’s first major trade show of the year, has once again proven to be the premier solar industry exhibition and conference in the U.S. The 2015 event featured more people, more information, more events and programs on critical solar and energy storage issues than ever before, and was co-located ees ® North America and SEMICON West. Key Facts 17,835 verified visitors from 88 countries 521 exhibiting companies from 20 countries 146 journalists and media representative 170,000 sq.ft of exhibition space Tesla Keynote: Tesla co-founder JB Straubel’s keynote signaled Intersolar’s increased focus on energy storage. Debut of ees ® : New electrical energy storage special exhibition was among the busiest areas with very high interest from attendees. The ees ® conference sessions were standing room only. $300K Contribution/Fundraising: Through its event partnership with CALSEIA, Intersolar made a major contribution to support key policy and legislative issues to help increase the success of solar in the U.S. Save the ITC Campaign: CALSEIA and Intersolar beat the drum and gathered thousands of petition signatures to extend the ITC. www.CALSEIA.org/ITC AWARD Winners: Intersolar proudly announced the winners of the 2015 Solar Projects in North America – OutBack Power, Solar Frontier, tenKsolar, and the Champion of Change AWARD to Nancy Skinner, former California Assemblywoman. Market Study: A FREE solar-plus-storage white paper was released at Intersolar/ees (research partner: GTM Research), which can be downloaded on www.intersolar.us News & Press White-Paper Installer Programs: 25 Advanced technical and hands-on product workshops offered practical insights for solar practitioners. Educational Programs: Intersolar also invests in solar education and the work of high school students by hosting the Solar Rollers special exhibit. Investor & Entrepreneur Speed Dating: The “Growth Company Circle” provided an opportunity for smaller companies to raise their profile and connect with financiers and company executives. | www.intersolar.us 2015 POST SHOW REPORT Co-located with WILL ATTEND AGAIN 95% Visitors would definitely or likely attend a future event PLACE TO BE 85% Visitors were “very satis- fied” or “satisfied” with the event taking place in San Francisco’s Moscone Center TARGET AUDIENCE 80% Exhibitors were “very satisfied” or “satisfied” with reaching their target groups RECOMMENDED 91% Exhibitors would definitely or likely recommend Intersolar to other business partners 2015 EVENT HIGHLIGHTS |

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Page 1: 2015 POST SHOW REPORT - SEMIsemiexpos.org/sites/semiexpos.org/files/Post_Show_Report_2015.pdf · Tesla Keynote: Tesla co-founder JB Straubel’s keynote signaled Intersolar’s increased

www.intersolar.us

8TH HIGHLY SUCCESSFUL EVENT

Most Attended, Year's First Major Solar EventThe 8th Intersolar North America, the most attended solar eventin North America and the solar industry’s first major trade showof the year, has once again proven to be the premier solar industryexhibition and conference in the U.S. The 2015 event featuredmore people, more information, more events and programs oncritical solar and energy storage issues than ever before, and wasco-located ees® North America and SEMICON West.

Key Facts17,835 verified visitors from 88 countries521 exhibiting companies from 20 countries146 journalists and media representative170,000 sq.ft of exhibition space

Tesla Keynote: Tesla co-founder JB Straubel’s keynotesignaled Intersolar’s increased focus on energy storage.Debut of ees®: New electrical energy storage specialexhibition was among the busiest areas with very highinterest from attendees. The ees® conference sessionswere standing room only.$300K Contribution/Fundraising: Through its event partnership with CALSEIA, Intersolar made a majorcontribution to support key policy and legislative issues to help increase the success of solar in the U.S.Save the ITC Campaign: CALSEIA and Intersolar beat thedrum and gathered thousands of petition signatures to extend the ITC. www.CALSEIA.org/ITC

AWARD Winners: Intersolar proudly announced thewinners of the 2015 Solar Projects in North America –OutBack Power, Solar Frontier, tenKsolar, and theChampion of Change AWARD to Nancy Skinner, formerCalifornia Assemblywoman.Market Study: A FREE solar-plus-storage white paper wasreleased at Intersolar/ees (research partner: GTM Research),which can be downloaded on

www.intersolar.us News & Press White-Paper

Installer Programs: 25 Advanced technical and hands-onproduct workshops offered practical insights for solarpractitioners.Educational Programs: Intersolar also invests in solareducation and the work of high school students by hostingthe Solar Rollers special exhibit.Investor & Entrepreneur Speed Dating: The “GrowthCompany Circle” provided an opportunity for smallercompanies to raise their profile and connect with financiers and company executives.

|

www.intersolar.us

2015 POST SHOW REPORT

Co-located with

WILL ATTEND AGAIN

95%Visitors would definitely or likely attend a future event

PLACE TO BE

85%Visitors were “very satis-fied” or “satisfied” with theevent taking place in San Francisco’s Moscone Center

TARGET AUDIENCE

80%Exhibitors were “very satisfied” or “satisfied”with reaching their target groups

RECOMMENDED

91%Exhibitors would definitely or likely recommend Intersolar toother business partners

2015 EVENT HIGHLIGHTS|

Page 2: 2015 POST SHOW REPORT - SEMIsemiexpos.org/sites/semiexpos.org/files/Post_Show_Report_2015.pdf · Tesla Keynote: Tesla co-founder JB Straubel’s keynote signaled Intersolar’s increased

Intersolar North America | EXHIBITOR AND VISITOR PROFILE

EXHIBITION SNAPSHOT

The exhibition focused on the entire solar supply chain – fromadvances in cell technology to balance of system componentsto energy storage – as well as the practical applications of newtechnologies. “PV Cells and Modules” represented the largestgroup with a share of 31% of exhibitors. A strong growth wasseen in “Energy Storage” with 48 exhibitors in this segment and74 companies overall displaying energy storage solutions –twice as many as in 2014!

|

Unmatched Exhibitor ValueUnlike other event organizers, Intersolar offers a wide range offree marketing and press services for its exhibitors, activelysupporting exhibitor success! An overwhelming majority of 91%stated they would recommend the show to colleagues andbusiness partners.

Intersolar Exhibitors Say…

Companies represented by exhibition area (in %)

Wafer, Materials & Equipment

Components, Tracking & Mounting Systems

Energy Storage

Solar Heating & Cooling

PV Cells & Modules

BOS, System Tech. & Inverters

15

9 19

31

20

6

Source: Exhibitor Registration Data 2015

“Intersolar North America 2015 exhibition proved to be a productivetrade show for NEXTracker, enabling us to reach our customers,partners and prospects in an energizing and electric atmosphere.Showcasing our advanced tracker on the exhibit floor helpedfacilitate customer engagement. With the accelerated demand for

our state-of-the-art trackers for distributed and utility scale projects, we foundIntersolar to be a worthwhile venue that delivered solid return on investment.“ Dan Shugar, CEO of NEXTracker

EXHIBIT AGAIN

90%Exhibitors would definitely or likely exhibit again

NEW EXHIBITOR GROWTH

115Exhibitors were firsttime exhibitors

INTERNATIONALITY

23%Exhibitors were international representing20 different countries

OVERALL SATISFACTION

90%Exhibitors were “very satisfied“ or “satisfied“with their overall experience at Intersolar

“At Locus Energy, we find that Intersolar is an excellentopportunity to interact with potential partners and otherexperts in the industry. It gives us an incredible platform toconnect face-to-face and address how our solar monitoringand data analytics products help solar fleet managers increase

efficiency and reduce costs. For us, Intersolar is an opportunity to engage withcustomers that we never want to miss!”Adrian De Luca, Vice President, Sales & Marketing of Locus Energy

“From Intersolar’s beginnings nine years ago, the expo andconference are an important annual conference for Canadian Solar.Not only have conference organizers done a tremendous joborganizing the various exhibition stops throughout North America,South America, Europe, and Asia, the insightful opinions and

thoughts that are exchanged at each stop are unparalleled in value. From Munich,to San Francisco, to Sao Paolo, the executive team and dedicated staff at CanadianSolar plan meticulously for each booth that we have at these locations.” Dr. Shawn Qu, Chairman and CEO, Canadian Solar Inc.

Page 3: 2015 POST SHOW REPORT - SEMIsemiexpos.org/sites/semiexpos.org/files/Post_Show_Report_2015.pdf · Tesla Keynote: Tesla co-founder JB Straubel’s keynote signaled Intersolar’s increased

www.intersolar.us

VISITOR PROFILE AND FEEDBACK

Exhibitors Reach Target GroupsSolar professionals continue to flock to Intersolar in San Franciscoeach July, making the event the most well-attended solar event inNorth America, in 2015 closing with 17,835 verified visitors.Registration analysis shows Intersolar's B2B event attracts bothdownstream and upstream solar professionals from every segmentof the industry. Top target groups mentioned by exhibitors were PVInstallers and PV Project Planners/EPC contractors! High exhibitorsatisfaction rates of 79% and 77% could be generated in terms ofreaching these target groups.

|

Visitor by Region – 15 % International Attendees!15% of visitors came from abroad representing 88 countries, withthe highest representation from South Korea, Japan, Germany,China and Canada. Top states for attendance, were California, Texas,Massachusetts, Arizona, New York and Colorado.

MOST-ATTENDED EVENT

17,835Visitors from 88 countries were verified in 2015

KEY COMPANIES MET

82%Visitors were pleasedwith the high quality of exhibitors

RECOMMENDED

94%Visitors would recommend the event tocolleagues and businesspartners

INFLUENCIAL BUYERS

73%Visitors had influence in buying decisions

02 | 03

Source: Visitor Registration Data 2015 1 Multiple selection was allowed

Top 20 Attendee Groups by Business Activities1

PV Installer & Integrator 32%

PV Project Developer & Planner, EPC 31%

PV Cells & Module Manufacturer 21%

PV Distributor 16%

PV Equipment & Material Manufacturer 14%

ees Installer & Integrator 14%

ees Project Developer & Planner, EPC 14%

Energy Consulting 14%

PV Component Manufacturer 13%

PV Systems Technology Manufacturer 11%

ees Energy Storage Manufacturer 11%

Research & Development 8%

Investment Company/Financial Consulting 8%

SHC Installer & Integrator 7%

ees Manufacturing Equipment, Materials & Components 7%

Architecture Company/Building Integration 7%

SHC Project Developer & Planner, EPC 6%

Service Providers for Trading and Sales 6%

ees Component Manufacturer 6%

ees Distributor 6%

PV = PhotovoltaicsSHC = Solar Heating & Coolingees = electrical energy storage

Page 4: 2015 POST SHOW REPORT - SEMIsemiexpos.org/sites/semiexpos.org/files/Post_Show_Report_2015.pdf · Tesla Keynote: Tesla co-founder JB Straubel’s keynote signaled Intersolar’s increased

EES® NORTH AMERICA –ENERGY STORAGE MEETS SOLAR

Successful debut of the energy storage exhibitionIn 2015, ees® debuted in San Francisco as a special exhibition onlevel 2 of Moscone West. More than 70 exhibitors displayed theirenergy storage solutions to thousands of attendees. California willbe the largest energy storage market in the world! In 2016, ees®

North America will launch a stand-alone exhibition co-locatedwith Intersolar North America.

Solar and Energy Storage are a perfect match!In a survey of Intersolar & ees® North America attendees, 61%indicated they had visited the special ees® exhibition in 2015.62% of conference attendees said their primary interest in thisyear’s conference topics were energy storage – the top answer!

2016expected

ees® North America

Intersolar North America

65

35

48

26

15

25

2014 20150

100

80

60

40

20

ENERGY STORAGE EXHIBITORS AT INTERSOLAR AND EES® NORTH AMERICA

68%

59%

48%

35%

21%

61%

Manufacturing Equipment/Materials

Solar Thermal/Solar Heating & Cooling

Components, Mounting & Tracking Systems

PV Cells & Modules

Electrical Energy Storage (ees Special Exhibition)

Balance of Systems

PRODUCT SEGMENTS 2015 ATTENDEES VISITED PRIMARILY

Source: Visitor Survey 2015. Multiple selection was allowed

SAMPLE OF THE 2015 EES® EXHIBITORS

Aquion Energy, Inc. I BMZ-USA, Inc. I Bosch Energy Storage Solutions LLC I Calb

USA Inc. I Eaton I Energy Power Systems I EnerSys I Engion by VARTA Storage GmbH I

Enphase Energy I GEXPRO I GILDEMEISTER energy Solutions I GNB Industrial Power,

a Division of Exide Technologies I Greensmith Energy Storage Management Systems I

Ideal Power Inc. I MK Battery I Nidec ASI S.p.A. I Outback Power I Parker Hannifin

– Energy Grid Tie Division I Princeton Power Systems, Inc. I S&C Electric Company I

Sonnenbatterie GmbH I Surrette Battery Company Ltd.I UL LLC

Page 5: 2015 POST SHOW REPORT - SEMIsemiexpos.org/sites/semiexpos.org/files/Post_Show_Report_2015.pdf · Tesla Keynote: Tesla co-founder JB Straubel’s keynote signaled Intersolar’s increased

04 | 05

EES® NORTH AMERICA EXHIBITORS SAY

85%

ees® North America

attendees are ”very satisfied” or

“satisfied” with their show

participation

61%

Attendees visited

the special ees® exhibition

in 2015

62%

Conference attendees said

their primary interest in this

year’s conference topics were

energy storage – top answer!

88%

of booth space growth in

the segment ”Energy Storage”

from 2014 to 2015

“Intersolar was the perfect launchpad for TabuchiElectric's solar-plus-storage solution in NorthAmerica. Our booth was front and center on theexpo floor and drove thousands of introductionsto potential customers, partners and media

contacts. Coming to Intersolar is an essential move for companieslike us. We're already on the list for next year!“ Harumi McClure,Managing Director/General Manager, Tabuchi Electric Companyof America

“Intersolar/ees® North America is becomingone of the most important energy storageevents for GILDEMEISTER energy solutions. Itis well organized and focuses its conferenceand exhibition on the latest industry

applications. We look forward to attending again next year.”Lars Möllenhoff, CEO, GILDEMEISTER energy solutions

“As a manufacturer of power conversionsystems for energy storage, we at ParkerHannifin were pleased to witness the solarcommunity's increasing level of interest in thistechnology – as evidenced by the number of

qualified booth visitors we received.” Lou Lambruschi, Marketing Services and E-Business Manager,Parker Hannifin Corporation

Page 6: 2015 POST SHOW REPORT - SEMIsemiexpos.org/sites/semiexpos.org/files/Post_Show_Report_2015.pdf · Tesla Keynote: Tesla co-founder JB Straubel’s keynote signaled Intersolar’s increased

www.intersolar.us

CONFERENCE HIGHLIGHTS 2015

Intersolar North America stands out for its conference programs –91% of all conference delegates will definitely or likely take partagain in Intersolar's 2016 programs! The conference committee,comprised of 25 industry experts, created a program with in-depthmarket and technology analysis unlike any other solar event in the U.S.

| MEDIA ROUND-UP 2015

The exhibition and conference drew media from around theworld to cover the latest solar and energy storage news. Nearly150 journalists were on-site representing regional, trade, andbusiness publications. More than 400 original articles werefeatured in news from the event.

Top MediaBloombergForbesFortuneGreentech MediaNorth American Clean EnergyPV Magazine

Renewable Energy WorldSolar.PV.TVSolar Builder Solar Industry MagazineSolar Power World Wall Street Journal

Conference Key Facts1,476 Conference Delegates234 Speakers47 Conference Sessions

22 Workshops25 Committee Members10 Special Events & Tours

|

TOP 10 Best-attended Programs 2015

1 Energy Storage: Utility Scale Applications

2 Energy Storage: Residential & Commercial Applications

3 Energy Storage: Technology Challenges & Advancements

4 PV Finance: Residential & Commercial Originators Speak

5 PV Finance: Challenges and Opportunities

6 Energy Storage: Policies & Market Prospects

7 14th PV Briefing and Networking Forum USA

8 The Future of PV/Executive Panel

9 Balance of Systems: The Heart of PV Power Plants

10 CALSEIAs Contractor Day

Source: Attendee Registration Data 2015

HIGHLY SATISFIED

99%Conference attendeesfelt that the conferencefulfilled their reason for attending

RECOMMENDED

95%Conference attendeeswould definitely orlikely recommend the conference to others

From the Media“The unprecedented demand for solar has created a need for bothcomprehensive energy policy and a highly trained workforce.Intersolar provides an opportunity for professionals to cometogether to learn and strategize about how to meet these needsmost effectively.” – Solar Power World

“One of the biggest solar conferences in the U.S., Intersolar, kickedoff in San Francisco this week, and batteries – as they have in thepast couple of years – dominated the conversation. Companiesat the event showed off battery products by stacking them on thefloors and mounting them to the walls throughout the exhibitionhalls at the sprawling Moscone Convention Center.” – Fortune

“As solar PV module prices have declined, BOS componentsrepresent the next challenge for reducing overall system costs.Intersolar North America’s BOS and mounting and trackingsystems exhibition segments have expanded year after year, duein part to the strong focus on developing efficient, cost-savingand time-saving products.” – Solar Thermal Magazine