2015 PLUG-ON NEUTRAL

CAPTAIN QO SPRING & SUMMER TRUCK GIVE AWAY PROMOTION

Objectives of 2015 Promotion:o Increase New Customer Conversions and Wallet Share with

Existing Customers

o Continue to Build Awareness and Generate Demand for QO and Homeline Plug-on Neutral and Dual Function Offers

o Capture growth in the residential market – starts at a 7.5 year high

o Take advantage of mid year Premier Growth incentive to stock new QO and Homeline Plug on neutral load centers, CSED and circuit breakers

o Hitting the next level of growth target can significantly increase your mid year payout

PROMOTION THEME and OVERVIEW

Captain QO and Homeline Save the Day!• Centered around Plug on Neutral and delivering value by being faster to

install, easier and cleaner install and delivering safety

Program Overview:• Time: June 1st through October 31st

• Give Away: Four Ford XLT pick-ups (One per SQD sales region)

• How to win: Upload qualifying purchase receipt (limit: one per week for

22 weeks)

• Awarded to the electrical contracting FIRM.

Tools:• Promo kits (2 through out campaign) in limited quantities

• Guide, Selling tools, promotional items

• Email campaign tool: send co-branded email to you customer list

• Square D will NOT receive specific customer information

• Linked to online Captain QO and Homeline comic book series

• EC&M advertising insert

PROGRAM ELEMENTSPersonal URL Email campaign• The Key communication tool for promoting Plug on Neutral & the Truck Give away with

Contractors

• Will allow distributors to send a co-branded email to their contractors highlighting:

• Value of Square D plug on Neutral solution

• Truck give away promotion

• Square D will NOT receive any customer data, and distributors will gain valuable

customer feedback

Promotional Kits• Two different kit that will be deployed in June and July

• June Kit:

• Promotional guide & Homeline stand-up, contest rules & regulations

• Competitive comparisons and counter cards, T-shirts and Truck magnets

• July Kit:

• Point sale load center signs and posters

• Conversation post cards

Promotion• EC&M magazine 4 page advertising insert

Digital Assets• Captain QO and Homeline comic book series : 3 Comic books linked with email

campaign

• Digital graphic assets for websites and etc

PHASE I – Early June PROMOTIONAL CAMPAIGN COMPONENTS

Marketing Tools for the Distributor

E-Campaign

Distributors will be incentivized to use a FREE personalized email service to deliver the contest invitation and rules with their name at the top of the invite template

• (3) Emails total

• Will deploy: June, July and August

• Dual Branded: Each of the (3) emails will Look Like They Came From The Distributor (Dist. name in subject line and header) These emails will each outline a new chapter in the Captain QO Comic book series, as well as promote the F-150 Truck give-away

• On-line, pre-designed template – easy for distributor to fill out (< 5 minutes) and upload their email contact list – goes to a 3rd party vendor, Schneider Electric never sees the list

PUT OUR MARKETING TEAM TO WORK FOR YOU!

WELCOME KIT includes:

PHASE I – Early JunePROMOTIONAL CAMPAIGN COMPONENTS (Welcome Kit)

• Promotion Guide

• Instructions for Launching Truck Give Away

• Official Truck Contest Rules & Regulations

• 6’ Cardboard Homeline Stand-Up Figure• 6” Cardboard Captain QO available for Order if

Distributors do not have already have one at their store

location http://wwww.se-pod.com/CaptainQO

• Targeted distributors will automatically receive promo

kits

• All others may order online (while supplies last)

• Out agency will ensure we do not ship duplicate kits

Clip for holding a custom

message

PHASE I – Early JunePROMOTIONAL CAMPAIGN COMPONENTS (Welcome Kit)

Competitive

Comparison

Handout

(Quantity of 20)

Handout Comparing

QO and HOM Plug-on

Neutral to

Siemens ES & PL Series

GE PowerMark Gold

Eaton CH & BR and

PowerMark Gold

PHASE I – Early JunePROMOTIONAL CAMPAIGN COMPONENTS (Welcome Kit)

Competitive

Comparison

Handout (cont.)

(Quantity of 20)

PHASE I – Early JunePROMOTIONAL CAMPAIGN COMPONENTS (Welcome Kit)

Counter Sales Pitch Card

(Quantity of 20)

5 x 7” Plug-on Neutral

sales pitch reminder

card for counter sales

reps to reference with

customers

PHASE I – Early June CSED Sales Pitch Card

Counter Sales

Pitch Card

(Quantity of 20)

5 x 7” CSED (Semi-

Flush + Surface

Mount sales pitch

reminder card for

counter sales

reps to reference

with customers

PHASE I – Early JunePROMOTIONAL CAMPAIGN COMPONENTS (Welcome Kit)

QO 60th Anniversary Captain QO T-

Shirts

(Quantity 5 – 6 per Kit)• QO was introduced in 1955 and has

continued to evolve in providing the latest,

most cutting edge technology in the

industry

• This year marks the 60th anniversary of QO

• QO stands for “Qwik-Open”

**Instructions on how to order more in

Digital Toolbox

“We Install Square D” Magnet

13” x 13”sample car magnet for

distributors

to order for customers

PHASE I – Early JunePROMOTIONAL CAMPAIGN COMPONENTS (Welcome Kit)

PHASE I – Early JunePROMOTIONAL CAMPAIGN COMPONENTS

Captain QO Comic Book Series

Continuing saga of Captain QO with special guest: Homeline

• (3) new chapters in the life of Captain QO - Captain QO and Homeline’s efforts to safely save contractors time, labor, and cost on installations

• Introduction of Homeline’s new ‘Super Powers’

• All (3) installments will be viewable online

• By turning the QO and Homeline brands into superheroes we actually humanize the brands, building loyalty and affinity towards them for customers. Captain QO and Homeline resonate with contractors by highlighting their on-the-job challenges and issues in a way they can relate to and even smile about

PHASE I – Early JunePROMOTIONAL CAMPAIGN COMPONENTS

Sales Toolkit – Digital Graphic AssetsDigital production files of promotional sales pieces will be available for downloading in the SE box with suggested usages for:

• Captain QO and Homeline Illustration JPGs

• “We Install Square D” Truck Magnet art

• ”We Install Square D” Sticker art

• (1) Animated Plug-on Neutral Digital Banner Ad

• (3) Non-animated Plug-on Neutral Digital Banner Ads

• Digital version of Competitive Cards and Sales Card

• Product Videos

• Instructions for ordering assets & items from RRD & Print on

Demand

ORDERING PHASE I and PHASE II PROMOTION KITS

PHASE I – Early JunePROMOTIONAL CAMPAIGN COMPONENTS (Welcome Kit)

1. Go online to order at CustomPoint RRD Site:https://custompoint.rrd.com/xs2/prelogin?CMPID=3064&&&qwerty=14082209

Go to: Place Order Now Product Line Captain QO Promotion

2. Complete Form: Scan or Email to seteam@delzer.com OR

PHASE I – Early JunePROMOTIONAL CAMPAIGN COMPONENTS

Truck Contest Kick-OffSales of Qualifying Products will be incentivized via a sweepstakes drawing that awards each of four winners (1 from each Region) with a Ford F-150 XLT Truck.

General details of the contest:

• Contest begins June 1, 2015

• Ends October 31, 2015

• Must be a licensed electrical contractor firm

• One entry per purchase of QO, Homeline Load Centers and CSEDs – (specific model numbers

to follow)

• All entrants must upload proof of purchase receipt online to be qualified, unless they are

entering via postcard through no purchase necessary option

• Can enter 1X per week up to 22 entries maximum through October 31, 2015

• 1 Ford F-150 XLT Truck awarded to one qualified licensed electrical contracting firm in

drawing in each of 4 Regions (4 total trucks awarded)

• NO cash substitution prize for the truck. Winner must agree to accept responsibility for all

taxes, registration fees & licensing. If not, another winner will be drawn

PHASE II – June / JulyPROMOTIONAL CAMPAIGN COMPONENTS (Welcome Kit)

Phase II of the 2015 Captain QO Spring and Fall Promotion kicks off in

June/July with a second Welcome Kit and contain several Point-of-Sales

and Purchase Promotional items focusing on TRUCK GIVE-A-WAY

• Promotional Guide

• Promotion Launch Instructions

• Official Truck Contest Rules & Regulations

• POINT OF SALE – Load Center Sign

Focus on Truck Prize

• POINT OF SALE – Posters (Featuring Truck)

• Conversation Post Cards for Contractors

5 x 7” card used to promote product

features and benefits as giveaway at counter

days

PHASE II – June / JulyPROMOTIONAL CAMPAIGN COMPONENTS (Welcome Kit)

Phase II will also include the following components:• Captain QO Video

:90 animated video featuring Captain

QO and Homeline that tells the Plug-on

Neutral story in an entertaining,

informative way designed for high

social engagement via YouTube &

embedded product websites

• Captain QO Mascot

Captain QO as a life-size, wearable

mascot available for live appearances

at counter days, sales & customer

appreciation events

• EC&M Advertising Insert

2- page print advertising insert in June

EC&M highlighting Plug-on Neutral

promotion truck contest and how to

enter

The 2015 PLUG-ON CAPTAIN QO SPRING & SUMMER PROMOTION

Let’s make the 2015 Promotion our most successful marketing and sales promotion to

date. It could drive Plug-on Neutral sales and convert new customers unlike any promotion

we’ve done before. But, we need your help and support to make it a huge success.

Join Captain QO and Homeline as Plug-on Neutral superheroes,

and let’s kick off a great 2015 campaign!