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2015 NAA Standout Exhibit Ideas

Selected from the E3 Exhibiting Effectiveness Evaluation Team By Jefferson Davis, President, Competitive Edge

As a value-added exhibitor service, NAA provided sponsor exhibiting companies with a

complimentary E3 Exhibiting Effectiveness Evaluation. To add value for all exhibitors, we

thought it would be educational and helpful to highlight exhibits that displayed a high level

of imagination, creativity, and/or exhibiting effectiveness.

Note: Please understand, these are not ranked in order, nor do they represent the only

effective exhibiting practices observed at NAA. These are just the ones that at a quick

glance stood out during our final walkthrough on the show floor. Enjoy!

As a value-added exhibitor service, NSBA provides exhibiting companies with a

complimentary E3 Exhibiting Effectiveness Evaluation. Too add even more value, the

evaluation team thought it would be both educational and helpful to highlight some of the

exhibits that displayed a high level of imagination, creativity and/or exhibiting effectiveness.

Please understand, these are not ranked in order, nor do they represent the only effective

exhibiting at NSBA. These are just the ones that at a quick glance stood out during our

final walkthrough on the show floor. Enjoy!

1. TransUnion: Large well placed

graphics used infographics and quick

read copy to communicate a crystal

clear value proposition.

2. Conservice: Creative exhibit property

integrated lighting, color, imagery and

dimension to grab attention, brand and

tell a visual story.

3. Apartments.com: The future is now...

Their large LED backwall was a show

stopper. It used size, motion, imagery and

lighting to effectively deliver relevant

messaging to attendees and drive traffic.

4. Apartments.com: The giveaway to

beat all giveaways. Attendees registered

to win a Tesla filled with $100,000 of

real cash. Complete with an armed

guard.

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10. ResMan: Integrating software is a

big pain point for attendees. Resman did

a great job of using large, well-placed

graphics to communicate a way to

alleviate attendees’ pain.

9. Allegion: This 10 x 20 booth is a

clinic on how to execute an effective

inline booth. Strong branding, large

imagery, clear well-placed copy, colored

carpeting, ease of access and interactive

product demonstrations make this a

winner.

5. PAS: Staff apparel can be key in

drawing attention. PAS’s football team

was a can’t miss on the show floor.

6. RentPath: Attendees look for places

to relax and recharge on the floor. This

figure 8 shaped rest and recharge center

delivered the goods.

7. Sherwin Williams: Gamification is a

very effective way to engage, educate,

brand and let attendees have some fun.

This color match game hit the mark!

8. Entrata: “Think outside the box”

theme was very well executed all the

way down to the exhibit staff’s red

tennis shoes.

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month Great

11. Landrum Human Resources:

Creating meaningful interactivity is key

to a great booth. This company gave

attendees a chance to share their

frustrations while also collecting valuable

market research.

12. Landrum Human Resources:

Many exhibitors use flat panels and end

up just showing silent movies. This

company used the exhibit to ask

attendees an engaging question.

13. RealPage: Knowing attendees’ time

in the hall is limited, they preset

appointments and provided innovative

discussion tables with graphics

communicating key messages.

14. Home Depot: A great job of booth

graphics that were well tailored to the

interests and needs of the show

audience.

We hope the exhibits featured in this report inform and inspire your

company to continually improve your exhibit. Maybe next year we

can feature your company in this report.

Mark your calendar now for

NAA Education Conference & Exposition

June 15-18, 2016

Moscone Convention Center | San Francisco