2015...municipalities, economic development agencies, and private enterprises since 1999. we...
TRANSCRIPT
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Funded by the U.S. department of Commerce, economic development administration, Philadelphia regional Office
on behalf ofNJUMa (New Jersey Urban Mayors association)
P r e P a r e d B y
NORTH-CENTRAL REGION OF
NEW JERSEY
2015Urban-Focused Comprehensive
Economic Development Strategy (CEDS)
THE JOHN S. WATSON INSTITUTE FOR PUBLIC POLICY
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About Camoin Associates Camoin Associates has provided economic development consulting services to municipalities, economic development agencies, and private enterprises since 1999. We specialize in real estate market analysis to evaluate the feasibility and impacts of proposed projects. Through the services offered, Camoin Associates has had the opportunity to serve EDOs and local and state governments from Maine to Texas; corporations and organizations that include Lowes Home Improvement, FedEx, Volvo (Nova Bus) and the New York Islanders; as well as private developers proposing projects in excess of $600 million. Our reputation for detailed, place-specific, and accurate analysis has led to projects in twenty states and garnered attention from national media outlets including Marketplace (NPR), Forbes magazine, and The Wall Street Journal. Additionally, our marketing strategies have helped our clients gain both national and local media coverage for their projects in order to build public support and leverage additional funding. The firm currently has offices in Saratoga Springs, NY, Portland, ME, and Brattleboro, VT. To learn more about our experience and projects in all of our service lines, please visit our website at www.camoinassociates.com. You can also find us on Twitter @camoinassociate and on Facebook.
The Project Team Michael N’dolo Vice President, Project Principal
Jim Damicis Senior Vice President, Senior Advisor
Rachel Selsky Senior Economic Development Specialist, Staff
Abby Straus Principal, Maverick & Boutique
John Findlay Principal, Maverick & Boutique
http://www.camoinassociates.com/
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North Central New Jersey Region | Comprehensive Economic Development Strategy
Contents EDA CEDS Requirements Checklist ............................................................................................... 2 Executive Summary ......................................................................................................................... 7
Action Plan ............................................................................................................................................... 11 Implementation Framework .................................................................................................................. 58
1. Economic Background ......................................................................................................... 61 Community and Regional Profiles ........................................................................................................ 61 2014 Data Update ................................................................................................................................... 62
Largest Industries ................................................................................................................................ 62
Fastest Growing Industries 2002-2012 ............................................................................................... 65
Projected Industry Growth 2014-2024 ............................................................................................... 67
Concentrated Industries: Location Quotient ...................................................................................... 69
Competitive Industries: Shift Share .................................................................................................... 72
2. Economic and Community Development Analysis ........................................................ 77 Summary Data Comparisons ................................................................................................................. 78
3. Goals and Objectives ........................................................................................................... 85 4. Community and Private Sector Participation ................................................................... 89
Interviews Conducted ............................................................................................................................ 89 Meetings, Presentations and Outreach ............................................................................................... 90 List of Invitees ............................................................................................................................................ 91 Meetings with Communities................................................................................................................. 102
5. Project Priorities .................................................................................................................... 107 6. Proposed Projects ................................................................................................................ 117 7. Performance Measures and Goals................................................................................... 126 8. Regional Economic Clusters .............................................................................................. 184 9. Implementation Action Plan .............................................................................................. 186
Action Plan Matrix ................................................................................................................................. 186 Implementation Framework ................................................................................................................ 186
10. Integration with State Priorities .......................................................................................... 189 11. Superstorm Sandy Economic Impact .............................................................................. 193 12. A Call to Action .................................................................................................................... 200 Appendices .................................................................................................................................. 202
A. All Proposed Projects and Details ............................................................................................... 202
1. Infrastructure Asset Enhancement: Expansion, Preservation & Resilience .............................. 202
2. High school initiative ................................................................................................................. 204
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North Central New Jersey Region | Comprehensive Economic Development Strategy
3. Real Development for Real People (RDRP) ............................................................................... 207
4. Industrial Site Readiness & Promotion ..................................................................................... 209
5. Urban Action Center ................................................................................................................. 210
6. Training to Create an Economic Engine .................................................................................... 212
7. Economic Development Office of New Jersey Mayors Association .......................................... 214
8. Coordination of urban workforce ............................................................................................. 215
9. Public Access Manufacturing .................................................................................................... 216
10. Collective Modular Marketing Program ............................................................................... 217
11. Economic and Weather Event Resilience ............................................................................. 218
12. Urban Center Revitalization via an Integrated Approach to Infrastructure Renewal .......... 219
13. Share the Health: Exploring Innovation in Health Care Delivery for Vibrant Communities 220
14. Regional Knowledge Sharing and Planning ........................................................................... 221
15. Funding Initiatives ................................................................................................................. 221
16. Think Globally ........................................................................................................................ 222
17. Creation of Microgrid to support essential community functions and services duringemergencies. ..................................................................................................................................... 223
18. Solar LED Road Modernization ............................................................................................. 224
19. Early Childhood Education Business Opportunity Program .................................................. 226
20. Manufacturing Initiative ....................................................................................................... 227
B. Economic Analysis: North Central Region of New Jersey ....................................................... 228
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North Central New Jersey Region | Comprehensive Economic Development Strategy 2
EDA CEDS Requirements Checklist Requirement Where Compliance is Documented in this CEDS
(1) A background of the economic developmentsituation of the Region with a discussion of theeconomy, population, geography, workforcedevelopment and use, transportation access,resources, environment and other pertinentinformation;
The background of the economic development situation is discussed in Section 1. Economic Background and supplemented with an economic base analysis attached as Appendix B.
(2) An in-depth analysis of economic andcommunity development problems andopportunities, including:
o (i) Incorporation of relevant materialfrom other government-sponsored orsupported plans and consistency withapplicable State and local workforceinvestment strategies; and
o (ii) An identification of past, present andprojected future economic developmentinvestments in the Region covered
This analysis is discussed in Section 2. Economic and Community Development Analysis and provided through an economic base analysis attached as Appendix B.
Alignment with other plans and strategies are discussed in Section 9. Integration with State Priorities and in Appendix B.
(3) A section setting forth goals and objectivesnecessary to solve the economic developmentobstacles of the Region;
Goals and objectives are listed in Section 3. Goals and Objectives along with a description of the development process.
(4) A discussion of community and private sectorparticipation in the CEDS effort;
Section 4. Community and Private Sector Participation has a list of individuals who were interviewed, the meetings and public presentations that were held, and the list of invitees to those meetings including community stakeholders.
(5) A section listing all suggested projects and theprojected numbers of jobs to be created as aresult thereof
Job creation is shown in the Action Plan as well as Section 6. Proposed Projects.
(6) A section identifying and prioritizing vitalprojects, programs and activities that address theRegion’s greatest needs or that will best enhancethe Region’s competitiveness, including sourcesof funding for past and potential futureinvestments;
Section 5. Project Priorities lists each activity, project, and program and the priority level and timeframe for each; the same information can be found in the Action Plan.
Sources and needs for funding for investments are included in Section 6. Proposed Projects; the same information can be found in the Action Plan.
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North Central New Jersey Region | Comprehensive Economic Development Strategy 3
(7) A section identifying economic clusters withinthe Region, focusing on those that are growing orin decline
Section 1. Economic Background provides charts on the industry clusters in the region and the historical and projected growth rate of each.
The section also identifies the industries that are highly concentrated in the region relative to the rest of the state.
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North Central New Jersey Region | Comprehensive Economic Development Strategy 4
(8) A plan of action to implement the goals andobjectives of the CEDS, including:
o (i) Promoting economic development andopportunity;
o (ii) Fostering effective transportationaccess;
o (iii) Enhancing and protecting theenvironment;
o (iv) Maximizing effective developmentand use of the workforce consistent withany applicable State or local workforceinvestment strategy;
o (v) Promoting the use of technology ineconomic development, including accessto high-speed telecommunications;
o (vi) Balancing resources through soundmanagement of physical development;and
o (vii) Obtaining and utilizing adequatefunds and other resources
The Action Plan and Section 7. Performance Measures and Goals contain charts for each goal with specific actions/objective to achieve that goal and a description of tasks for each action/objective.
Each of the action plan items are designed to promote economic development and opportunity.
Transportation access is addressed explicitly in Item A.3 and in community-specific projects and in the All Proposed Projects and Details Appendix under initiative 1: Infrastructure Asset Enhancement: Expansion, Preservation & Resilience.
Enhancing and protecting the environment is addressed in the All Proposed Projects and Details in the Appendix under initiative 1: Infrastructure Asset Enhancement: Expansion, Preservation & Resilience and initiative 11: Economic and Weather Event Resilience and in community-specific projects.
The integration of applicable state or local workforce strategies is addressed in Section 2: Economic and Community Development Analysis. Workforce development and use is addressed primarily in the Action Plan under Goal: Training the Economic Engine and in community-specific projects.
Technology and high-speed telecommunications are addressed through several Actions/Objectives in the Action Plan and in community-specific projects.
Balancing resources through sound management of physical development is addressed in several places in the Action Plan under Goal: Infrastructure Asset Enhancement: Expansion, Preservation & Resilience and in several community-specific projects.
Obtaining and utilizing adequate funds and other resources is addressed in the through the identification of commitments for each action/objective in Section 5. Project Priorities and in the Action Plan.
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North Central New Jersey Region | Comprehensive Economic Development Strategy 5
(9) A list of performance measures used toevaluate the Planning Organization’s successfuldevelopment and implementation of the CEDS,including but not limited to the following:
o (i) Number of jobs created afterimplementation of the CEDS;
o (ii) Number and types of investmentsundertaken in the Region;
o (iii) Number of jobs retained in theRegion;
o (iv) Amount of private sector investmentin the Region after implementation of theCEDS; and
o (v) Changes in the economic environmentof the Region; and
Performance measures for each of the plan’s actions/objectives are addressed in Action Plan and in Section 7. Performance Measures and Goals.
(10) A section outlining the methodology forcooperating and integrating the CEDS with aState’s economic development priorities.
Section 10. Integration with State Priorities describes how the planning process integrated the CEDs with the state’s economic development priorities.
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North Central New Jersey Region | Comprehensive Economic Development Strategy 6
Executive Summary
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North Central New Jersey Region | Comprehensive Economic Development Strategy 7
Executive Summary This Comprehensive Economic Development Strategy (CEDS) is the outgrowth of a long running effort by the John S. Watson Institute for Public Policy at Thomas Edison State College (Watson Institute) to support economic and community development in New Jersey with a particular focus on urban areas in need of revitalization. The Watson Institute was previously awarded a United States Economic Development Administration (USEDA) grant to complete an economic analysis of the North Central New Jersey Region. The USEDA approved that analysis and awarded additional funds to continue our work, culminating in this CEDS plan.
Several years ago, the Watson Institute recognized that there was an opportunity and need to engage in regional economic development planning and cooperation amongst members of the New Jersey Urban Mayors Association. Rapidly advancing technology and economies necessitate partnerships amongst local governments, non-profits, private firms, and universities to address broad economic development problems and reach long-term goals. Although many of the municipalities participating in the CEDS effort are not contiguous, they nonetheless share histories that have led to their current problems. Allowing geographic boundaries to limit the extent of opportunity is no longer a viable option for regions that want to see broad based and sustainable economic growth.
The purpose of a CEDS is to bring together the public, non-profit, and private sectors to establish a comprehensive framework for economic growth and revitalization in a region. In this case, the “Region” is defined as 19 specific municipalities within a seven-county area of the state, including: Asbury Park, Bayonne, Bloomfield, East Orange, Elizabeth, Hoboken, Irvington, Jersey City, Lakewood, Neptune, New Brunswick, Newark, Orange, Passaic, Paterson, Perth Amboy, Plainfield, Roselle and Woodbridge. The geographic composition of this CEDS is unique in that the Region is not strictly speaking contiguous. What binds our Region together are the threads of common issues, opportunities, constraints, and the hope that, collectively, the communities can create solutions that would otherwise not be obtained individually.
One of the most significant binding events of this region’s recent history is Superstorm Sandy. Minimizing disruption from natural disaster events is critical to any economic development goals and objectives of a community. There are a wide variety of reports and recommendations available to municipalities in helping them develop resiliency plans that are customized to meet the needs of their community.
Discussions regarding resilient infrastructure have been an ongoing theme during this urban focused CEDS, and is reflected in several projects and initiatives focused on resiliency as well as
Note: Map shows only Woodbridge Proper section of the Township
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North Central New Jersey Region | Comprehensive Economic Development Strategy 8
it being a theme in projects that are not necessarily resiliency focused, but incorporate resiliency elements to reduce the stress put on other systems. Two of the more forward thinking projects included as part of resiliency strategies in this CEDS are the City of Hoboken’s flood wall and the Township of Woodbridge’s plan for a township wide microgrid. Although discussion about resiliency in general tends to focus on natural disaster, this CEDS discussion on resiliency also encompassed a wide variety of activities and topics. When at all possible, resilience focused projects should incorporate other resiliency related elements
The steering committee met many times over the course of several years, for both the economic base analysis and for this CEDS plan. Steering committee members included representatives and officials from each community; non-profit organizations such as universities, community colleges, libraries and community-based organizations; and representatives of the private sector ranging from Fortune 100 corporations to small businesses. The steering committee’s work culminated in the Action Plan. The Action Plan serves as the roadmap that the Watson Institute, together with the New Jersey Urban Mayors Association and the CEDS steering committee itself, will use to implement sustainable economic development in the Region’s constituent municipalities.
The challenges faced by the steering committee in formulating the CEDS plan were commensurate with those faced by each of the communities. The goals and objectives include:
• Enhancing, preserving and making resilient critical infrastructure assets;• Promoting small business development;• Addressing persistent and complex workforce issues;• Marketing effectively to attract new businesses, residents and tourists;• Promulgating best practices in economic development across all 19 communities;• Providing adequate implementation assistance to execute the CEDS plan.
The steering committee engaged in many planning exercises, including stakeholder and issues mapping, brainstorming, resource assessments, inventorying existing networks and programs, etc. The consulting team brought data, national economic development experience and certain stakeholder engagement techniques to elicit creative, non-linear thinking. The Watson Institute provided a Senior Fellow to meet and communicate with each community individually on multiple occasions to understand specific needs and encourage participation in the process. Following all these efforts, the steering committee agreed that, to be included in the CEDS plan, each action has to meet the following criteria:
1. It must address one of the critical goals/objectives identified above,2. It must be realistic, clear and actionable,3. It must either require few local resources to implement or have a funding source
identified,4. It must have a real and sustainable impact,
and,
5. It should be relatively short term to show progress and generate enthusiasm,
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North Central New Jersey Region | Comprehensive Economic Development Strategy 9
6. It should be something that, if successful, can be quickly replicated across all 19communities,
7. It should have performance metrics that can be tracked and reported on.
These criteria weighed considerably on the process and the steering committee’s deliberations. Unlike a “traditional” CEDS vested at the County or State level, with existing power structures and funding sources, this CEDS relies on the power of persuasion; the more effective utilization of existing resources; and the ability to realign stakeholders in a truly novel way.
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Nor
th C
entra
l New
Jer
sey
Regi
on |
Com
preh
ensiv
e Ec
onom
ic D
evel
opm
ent S
trate
gy
10
Act
ion
Plan
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Nor
th C
entra
l New
Jer
sey
Regi
on |
Com
preh
ensiv
e Ec
onom
ic D
evel
opm
ent S
trate
gy
11
Act
ion
Plan
Be
low
is a
sum
mar
y lis
t of t
he g
oals
& a
ctio
ns th
at th
e CE
DS st
eerin
g co
mm
ittee
is re
com
men
ding
for i
mpl
emen
tatio
n.
Goa
l: In
frast
ruct
ure
Asse
t Enh
ance
men
t: Ex
pans
ion,
Pre
serv
atio
n &
Res
ilienc
e Ac
tion/
Obj
ectiv
e D
escr
iptio
n / T
asks
A.1
Publ
ic P
rivat
e Pa
rtner
ship
(P
PP)
Infra
stru
ctur
e En
hanc
emen
ts
A.
Enc
oura
ge c
omm
uniti
es to
incl
ude
in th
eir e
xist
ing
zoni
ng c
odes
the
prov
isio
n of
zon
ing
relie
fto
fund
PP
P in
vest
men
ts in
infra
stru
ctur
e an
d/or
zon
ing
relie
f in
the
form
of d
ensi
ty b
onus
esfo
r are
as th
at h
ave
exis
ting
infra
stru
ctur
e ca
paci
ty. E
nsur
e th
at re
silie
nt in
frast
ruct
ure
enha
ncem
ents
are
par
ticul
arly
ince
ntiv
ized
whe
re a
pplic
able
.P
riorit
y Le
vel:
Low
. Tim
efra
me:
Lon
g Te
rm. P
ublic
Cos
t: S
taff
Tim
e / C
onsu
ltant
s. J
ob C
reat
ion:
Inde
term
inat
e. P
rivat
e In
vest
men
t: $1
00 m
illio
n+. L
ead
Sta
keho
lder
: P
lann
ing
dpt.
Com
mitm
ents
: 1. N
ew J
erse
y In
stitu
te o
f Tec
hnol
ogy
- col
labo
rate
on
desi
gn s
tudi
os a
nd re
sear
ch to
pro
vide
gra
phic
s to
hel
p ad
vanc
e id
eas.
Fun
ding
nee
ded
for h
igh
qual
ity w
ork.
3. P
erth
Am
boy.
Pilo
t a n
ew m
odel
thro
ugh
wor
kfor
ce p
artn
ersh
ip. 4
. Mea
dow
link
- tra
nspo
rtatio
n se
rvic
es. 5
. OP
A.
Per
form
ance
Mea
sure
s: N
umbe
r of c
omm
uniti
es th
at h
ave
rezo
ned
to e
ncou
rage
PP
P
ED
A In
vest
men
t Prio
ritie
s: C
olla
bora
tive
Reg
iona
l Inn
ovat
ion;
Pub
lic P
rivat
e P
artn
ersh
ips;
Nat
iona
l Stra
tegi
c P
riorit
ies
(nat
ural
dis
aste
r miti
gatio
n an
d re
silie
ncy)
; E
nviro
nmen
tally
Sus
tain
able
Dev
elop
men
t.
A.2
Wat
er In
frast
ruct
ure
Man
agem
ent
A.
New
Jer
sey
Dep
artm
ent o
f Env
ironm
enta
l Pro
tect
ion
(DE
P) c
onve
nes
stak
ehol
ders
wor
king
in B
row
nfie
lds,
a w
ide
varie
ty o
f wat
er re
sour
ce m
anag
ers,
and
oth
er c
ity o
ffici
als
to b
ette
rde
term
ine
need
ed in
vest
men
ts.
B.
Sim
ilar i
nitia
tive
as d
escr
ibed
abo
ve to
be
used
for c
ities
with
Com
bine
d S
ewer
Out
flow
(CS
O) s
yste
ms
or w
ith o
ther
sig
nific
ant i
nfra
stru
ctur
e is
sues
affe
ctin
g ec
onom
ic d
evel
opm
ent
oppo
rtuni
ties,
par
ticul
arly
infra
stru
ctur
e de
ficie
ncie
s th
at a
ffect
bus
ines
s co
ntin
uity
.C
.E
stab
lish
Inno
vatio
n Fu
nd/C
ounc
il to
ope
rate
as
a “R
ed T
ape
Com
mis
sion
” to
adva
nce
new
infra
stru
ctur
e in
itiat
ives
. The
gro
up w
ould
be
char
ged
with
nav
igat
ing
stat
e ro
adbl
ocks
by
appl
ying
bes
t pra
ctic
es.
D.
Enc
oura
ge th
e de
velo
pmen
t of m
icro
-grid
sys
tem
s th
at k
eep
criti
cal i
nfra
stru
ctur
e op
erat
ing
durin
g po
wer
out
age
even
ts.
E.
Res
ourc
es: N
ew J
erse
y B
usin
ess
Act
ion
Cen
ter,
Offi
ce o
f the
Lie
uten
ant G
over
nor,
Offi
ce fo
rP
lann
ing
Adv
ocac
y, N
ew J
erse
y E
cono
mic
Dev
elop
men
t Adm
inis
tratio
n E
nerg
y R
esili
ence
Ban
kC
ase
Stu
dy: C
ity o
f Cam
den
Prio
rity
Leve
l: M
id. T
imef
ram
e: L
ong
Term
. Pub
lic C
ost:
Sta
ff Ti
me
. Jo
b C
reat
ion:
n/a
. P
rivat
e In
vest
men
t: N
one.
Lea
d S
take
hold
er: D
EP
.
Com
mitm
ents
: 1. N
ewar
k C
lear
Wat
er F
und.
2. N
ew J
erse
y In
stitu
te o
f Tec
hnol
ogy
- col
labo
rate
on
desi
gn s
tudi
os a
nd re
sear
ch to
pro
vide
gra
phic
s to
hel
p ad
vanc
e id
eas.
Fu
ndin
g ne
eded
for h
igh
qual
ity w
ork
3. P
erth
Am
boy
4. N
ew B
runs
wic
k 5.
Eas
t Ora
nge.
5. E
DA
/ER
V E
nerg
y R
esili
ence
Fun
ding
. 6. O
PA
.
-
North
Cen
tral N
ew J
erse
y Re
gion
| C
ompr
ehen
sive
Econ
omic
Dev
elop
men
t Stra
tegy
12
Per
form
ance
Mea
sure
s: N
umbe
r of c
omm
uniti
es th
at h
ave
conv
ened
a w
ater
infra
stru
ctur
e gr
oup
E
DA
Inve
stm
ent P
riorit
ies:
Col
labo
rativ
e R
egio
nal I
nnov
atio
n; N
atio
nal S
trate
g ic
Prio
ritie
s (u
rban
wat
ers;
nat
ural
dis
aste
r miti
gatio
n an
d re
silie
ncy)
; Env
ironm
enta
lly
Sus
tain
able
Dev
elop
men
t.
A.3
Con
nect
ing
Land
Use
and
R
egio
nal T
rans
it P
lann
ing
A.
NJ
Tran
sit w
orks
with
mun
icip
aliti
es to
incr
ease
den
sity
alo
ng e
xist
ing
trans
it co
rrid
ors
and
node
s to
max
imiz
e be
nefit
of c
urre
nt N
J Tr
ansi
t inv
estm
ents
thro
ugh
land
use
pla
nnin
g re
view
. B
. N
JUM
A h
osts
edu
catio
nal s
essi
ons
on th
is in
con
junc
tion
with
NJ
Tran
sit;
effo
rt w
ould
in
clud
e lo
okin
g fo
r oth
er o
ppor
tuni
ties
to s
peak
abo
ut tr
ansp
orta
tion
rela
ted
issu
es.
C.
Res
ourc
es: N
J Tr
ansi
t (V
ivia
n B
aker
), N
orth
Jer
sey
Tran
spor
tatio
n P
lann
ing
Aut
horit
y P
lann
ing
for E
mer
ging
Cen
ters
C
ase
Stu
dy: C
ity o
f Per
th A
mbo
y
Prio
rity
Leve
l: H
igh.
Tim
efra
me:
Mid
Ter
m. P
ublic
Cos
t: S
taff
Tim
e / C
onsu
ltant
s / G
rant
Fun
ding
Ava
ilabl
e. J
ob C
reat
ion:
n/a
. P
rivat
e In
vest
men
t: $1
00 m
illio
n+. L
ead
Sta
keho
lder
: Pla
nnin
g dp
t.
Com
mitm
ents
: 1. N
ew J
erse
y In
stitu
te o
f Tec
hnol
ogy
- col
labo
rate
on
desi
gn s
tudi
os a
nd re
sear
ch to
pro
vide
gra
phic
s to
hel
p ad
vanc
e id
eas.
Fun
ding
nee
ded
for h
igh
qual
ity w
ork.
3. P
erth
Am
boy
4. E
lizab
eth
5. N
JTP
A -
offe
rs P
lann
ing
for E
mer
ging
Cen
ters
gra
nts
to la
nd u
se v
isio
n pl
ans
6. H
ousi
ng &
Com
mun
ity D
evel
opm
ent N
etw
ork
of
NJ.
7. O
PA
. 8. H
udso
n TM
A -
trans
port
issu
es.
Per
form
ance
Mea
sure
s: N
umbe
r of c
omm
uniti
es w
ho h
ave
met
with
NJ
Tran
sit.
Num
ber c
omm
uniti
es th
at h
ave
adap
ted
land
use
regu
latio
ns fo
r tra
nsit-
frien
dly
deve
lopm
ent.
E
DA
Inve
stm
ent P
riorit
y: E
nviro
nmen
tally
Sus
tain
able
Dev
elop
men
t.
-
North
Cen
tral N
ew J
erse
y Re
gion
| C
ompr
ehen
sive
Econ
omic
Dev
elop
men
t Stra
tegy
13
Goa
l: Sm
all B
usin
ess
Dev
elop
men
t
Ac
tion/
Obj
ectiv
e D
escr
iptio
n / T
asks
B.1
Incr
ease
d U
tiliz
atio
n of
Exi
stin
g R
esou
rces
: Sm
all
Bus
ines
s D
evel
opm
ent
Cen
ters
(SB
DC
)
A.
Coo
rdin
ate
with
SB
DC
thro
ugho
ut th
e st
ate
to h
elp
loca
l gov
ernm
ents
con
nect
thei
r bu
sine
sses
to n
earb
y S
BD
C.
B.
Par
tner
with
SB
DC
to tr
ansf
orm
the
typi
cal u
se o
f lib
rary
spa
ce in
to a
n op
portu
nity
for
entre
pren
eurs
hip
and
inno
vativ
e fu
ndin
g m
etho
ds fo
r bus
ines
ses.
C
. P
rom
ote
exis
ting
star
t-up
netw
orks
in c
omm
uniti
es a
nd th
e re
gion
. E
xam
ple:
One
Mill
ion
Cup
s in
itiat
ive
Prio
rity
Leve
l: M
id. T
imef
ram
e: S
hort
to M
id T
erm
. Pub
lic C
ost:
Sta
ff Ti
me.
Job
Cre
atio
n: 1
00+.
Priv
ate
Inve
stm
ent:
Don
atio
ns o
nly.
Lea
d S
take
hold
er:
SB
DC
. C
omm
itmen
ts: 1
. New
ark
Cle
an W
ater
Fun
d. 2
. The
Inte
rsec
t Fun
d - f
undi
ng fo
r sm
all b
usin
esse
s. 3
Sta
te L
ibra
ry/L
LNJ.
4. B
urlin
gton
City
. 5.
Eas
t B
runs
wic
k. 6
. H
ousi
ng &
Com
mun
ity D
evel
opm
ent N
etw
ork
of N
J. 7
. Mea
dow
link
- tra
nspo
rtatio
n se
rvic
es. 8
. Lin
coln
Tec
h 9.
City
of P
assa
ic.
Per
form
ance
Mea
sure
s: N
umbe
r of c
omm
uniti
es w
ho m
arke
t sm
all b
usin
ess
deve
lopm
ent t
rain
ing.
Num
ber o
f new
sta
rtups
in e
ach
com
mun
ity.
E
DA
Inve
stm
ent P
riorit
ies:
Col
labo
rativ
e R
egio
nal I
nnov
atio
n; N
atio
nal S
trate
gic
Prio
ritie
s (a
cces
s to
cap
ital f
or s
mal
l, m
ediu
m s
ized
and
eth
nica
lly d
iver
se
ente
rpris
es).
B.2
Cre
ativ
e U
se o
f S
peci
al
Impr
ovem
ent D
istri
ct
(SID
) Fun
ds
A.
Obt
ain
expe
rtise
requ
ired
to e
stab
lish
SID
’s a
s ne
cess
ary
in e
ach
com
mun
ity.
B.
Enc
oura
ge e
xist
ing
and
new
SID
S to
use
fund
s fo
r ent
repr
eneu
rshi
p an
d st
art-u
p re
late
d ac
tiviti
es to
revi
taliz
e bu
ildin
gs w
ithin
impr
ovem
ent a
rea.
C
ase
Stu
dy: T
owns
hip
of S
outh
Ora
nge
Prio
rity
Leve
l: M
id. T
imef
ram
e: M
id T
erm
. Pub
lic C
ost:
$30-
45k
per C
omm
unity
. Job
Cre
atio
n: n
/a.
Priv
ate
Inve
stm
ent:
SID
Ass
essm
ent.
Lead
Sta
keho
lder
: P
lann
ing
dpt.
Com
mitm
ents
: 1. S
tate
Lib
rary
/LLN
J. 2
. Bor
ough
of R
osel
le. 3
. Hou
sing
& C
omm
unity
Dev
elop
men
t Net
wor
k of
NJ.
4. N
JCC
SID
S N
etw
orki
ng p
roce
ss 5
. City
of
Pas
saic
. P
erfo
rman
ce M
easu
res:
Num
ber o
f new
SID
s ac
ross
the
com
mun
ity. N
umbe
r of n
ew p
rogr
ams
impl
emen
ted
by th
e S
IDs.
E
DA
Inve
stm
ent P
riorit
ies:
Col
labo
rativ
e R
egio
nal I
nnov
atio
n; N
atio
nal S
trate
gic
Prio
ritie
s (a
cces
s to
cap
ital f
or s
mal
l, m
ediu
m s
ized
and
eth
nica
lly d
iver
se
ente
rpris
es).
-
North
Cen
tral N
ew J
erse
y Re
gion
| C
ompr
ehen
sive
Econ
omic
Dev
elop
men
t Stra
tegy
14
Goa
l: Tr
aini
ng th
e Ec
onom
ic E
ngin
e
Actio
n/O
bjec
tive
Des
crip
tion
/ Tas
ks
C.1
Pilo
t a N
ew M
odel
fo
r Par
tner
ship
s in
W
orkf
orce
D
evel
opm
ent
A.
Iden
tify
a m
unic
ipal
ity to
pilo
t the
pro
ject
. B
. C
onve
ne a
wid
e ra
nge
of s
take
hold
ers
in w
orkf
orce
dev
elop
men
t: W
orkf
orce
In
vest
men
t Boa
rds,
regi
onal
inst
itutio
ns o
f hig
her e
duca
tion,
Sm
all B
usin
ess
Dev
elop
men
t Cen
ters
, lib
rary
offi
cial
s, e
cono
mic
dev
elop
men
t pro
fess
iona
ls, l
ocal
bu
sine
ss re
pres
enta
tives
, fai
th-b
ased
org
aniz
atio
ns, c
omm
unity
bas
ed o
rgan
izat
ions
, lo
cal B
oard
s of
Edu
catio
n, a
nd M
etro
polit
an P
lann
ing
Org
aniz
atio
ns.
C.
Dev
elop
app
roac
hes
for i
dent
ifyin
g an
d m
eetin
g th
e ne
eds
curr
ent a
nd fu
ture
in
dust
ries
that
will
be
expe
rienc
ing
high
gro
wth
. D
. E
ngag
e co
rpor
ate
partn
ers
and
othe
r bus
ines
ses
as s
pons
ors,
men
tors
, and
su
ppor
ters
to d
evel
op a
dire
ct c
onne
ctio
n be
twee
n em
ploy
ers
and
empl
oyee
s.
E.
Use
libr
ary
spac
e, e
xist
ing
educ
atio
nal p
rogr
ams,
and
exi
stin
g ec
onom
ic
deve
lopm
ent r
esou
rces
in th
is e
ffort
rath
er th
an c
reat
e so
met
hing
new
. C
ase
Stu
dy: P
athw
ays
in T
echn
olog
y H
igh
Sch
ool i
n N
ew Y
ork
City
; Bor
ough
of R
osel
le
Prio
rity
Leve
l: M
id. T
imef
ram
e: M
id to
Lon
g Te
rm. P
ublic
Cos
t: In
itial
ly ju
st s
taff
time.
Lon
g te
rm w
ill re
quire
gra
nts
and
publ
ic in
vest
men
t.. J
ob C
reat
ion:
10
0+.
Priv
ate
Inve
stm
ent:
Spo
nsor
ship
s. L
ead
Sta
keho
lder
: WIB
s.
Com
mitm
ents
: 1. N
ewar
k C
lean
Wat
er F
und.
2. W
oodb
ridge
. 3. S
tate
Lib
rary
/LLN
J.. 4
. Pla
infie
ld.
5. P
erth
Am
boy.
6. C
ount
y of
Uni
on. 6
. Eliz
abet
h. 7
. Eas
t O
rang
e C
onst
ruct
ion
Trad
es a
nd h
ealth
care
. 8. N
JUM
A. 9
. Dis
abili
ty c
omm
unity
. 10.
Hou
sing
& C
omm
unity
Dev
elop
men
t Net
wor
k of
NJ.
11.
Lin
coln
Tec
h 12
. C
ity o
f Pas
saic
.
Per
form
ance
Mea
sure
s: N
umbe
r of n
ew w
orkf
orce
par
tner
ship
pro
gram
s &
num
ber o
f gra
duat
es o
f suc
h pr
ogra
ms.
E
DA
Inve
stm
ent P
riorit
ies:
Col
labo
rativ
e R
egio
nal I
nnov
atio
n; P
ublic
Priv
ate
Par
tner
ship
s; N
atio
nal S
trate
gic
Prio
ritie
s (jo
b dr
iven
ski
lls d
evel
opm
ent).
-
North
Cen
tral N
ew J
erse
y Re
gion
| C
ompr
ehen
sive
Econ
omic
Dev
elop
men
t Stra
tegy
15
C.2
H
igh-
Sch
ool-T
o-
Wor
k In
itiat
ive
This
Act
ion/
Obj
ectiv
e is
a c
oncr
ete
exam
ple
of a
pilo
t pro
ject
as
outli
ned
abov
e; th
is
actio
n be
ing
form
ulat
ed b
y th
e W
orkf
orce
Tas
kfor
ce o
f the
CE
DS
ste
erin
g co
mm
ittee
.
A.
Iden
tify
a m
unic
ipal
ity: P
ater
son
sele
cted
to p
ilot t
he “P
ater
son
Edu
catio
nal I
nnov
atio
n P
roje
ct”.
B.
Iden
tify
stak
ehol
ders
: Will
iam
Pat
erso
n U
nive
rsity
Sm
all B
usin
ess
Dev
elop
men
t Cen
ter,
Pat
erso
n Li
brar
y S
yste
m, P
assa
ic C
ount
y W
orkf
orce
Dev
elop
men
t Cen
ter/W
orkf
orce
In
vest
men
t Boa
rd, P
ater
son
Boa
rd o
f Edu
catio
n, C
omm
unity
Dev
elop
men
t Cor
pora
tions
, P
assa
ic C
ount
y D
ivis
ion
of E
cono
mic
Dev
elop
men
t, H
ealth
care
faci
litie
s, i.
e. S
t. Jo
seph
’s
Hos
pita
l Hea
lthca
re S
yste
m, N
J D
epar
tmen
t of L
abor
C
. D
evel
op tr
aini
ng p
rogr
am g
eare
d fo
r hig
h sc
hool
sen
ior a
nd th
ose
in th
eir 2
0’s
that
pr
epar
es th
em to
ent
er th
e w
orkf
orce
with
out a
ttend
ing
colle
ge. T
rain
ing
to fo
cus
on
finan
ce, t
echn
olog
y, h
ealth
care
, man
ufac
turin
g sk
ills
and
incl
ude
actu
al w
ork
expe
rienc
e th
roug
h pa
id in
tern
ship
s D
. E
ngag
e co
rpor
ate
partn
ers,
spo
nsor
s, m
ento
rs, a
nd s
uppo
rters
to c
reat
e a
dire
ct
conn
ectio
n be
twee
n em
ploy
ers
and
pote
ntia
l em
ploy
ees
E.
Fina
lize
prog
ram
des
ign
to in
clud
e so
ft sk
ills,
cer
tific
ates
, lic
ense
s, a
nd a
ppre
ntic
eshi
ps
as n
eces
sary
; pro
vide
ent
repr
eneu
rshi
p as
sist
ance
for b
usin
ess
plan
ning
, bud
getin
g,
finan
cing
, and
mar
ketin
g.
F.
See
k w
orkf
orce
fund
ing
via
gran
ts, s
pons
orsh
ips,
and
foun
datio
ns. M
anuf
actu
ring
Prio
rity
Leve
l: M
id. T
imef
ram
e: M
id T
erm
. Pub
lic C
ost:
Initi
ally
, sta
ff tim
e an
d se
ed fu
ndin
g of
$50
,000
. Lo
ng te
rm p
rogr
am w
ould
nee
d op
erat
ions
bud
get o
f $2
50,0
00+
per y
ear..
Job
Cre
atio
n: 1
00+.
Priv
ate
Inve
stm
ent:
Spo
nsor
ship
s, F
ound
atio
ns. L
ead
Sta
keho
lder
: WIB
s.
Com
mitm
ents
: 1. S
tate
Lib
rary
/LLN
J. 2
. Pla
infie
ld. 3
. Eas
t Ora
nge
- Con
stru
ctio
n Tr
ades
and
Hea
lth C
are.
4. D
isab
ility
Com
mun
ity. 5
. Hou
sing
& C
omm
unity
D
evel
opm
ent N
etw
ork
of N
J. 6
. NJB
CC
. 7. L
inco
ln T
ech
8. W
illia
m P
ater
son
Uni
vers
ity. 9
. Pat
erso
n P
ublic
Lib
rary
. 10.
Cou
nty
of P
assa
ic. 1
1. T
hird
Pow
er M
arke
t D
evel
opm
ent I
nc. 1
2. N
J S
tate
Em
ploy
men
t and
Tra
inin
g C
omm
issi
on.
13. J
ones
Lan
g La
Sal
le.
Per
form
ance
Mea
sure
s: N
umbe
r of g
radu
ates
of p
rogr
ams.
E
DA
Inve
stm
ent P
riorit
ies:
Col
labo
rativ
e R
egio
nal I
nnov
atio
n; P
ublic
Priv
ate
Par
tner
ship
s; N
atio
nal S
trate
gic
Prio
ritie
s (jo
b dr
iven
ski
lls d
evel
opm
ent).
-
North
Cen
tral N
ew J
erse
y Re
gion
| C
ompr
ehen
sive
Econ
omic
Dev
elop
men
t Stra
tegy
16
Goa
l: Im
plem
enta
tion
Assi
stan
ce -
Offi
ce o
f NJU
MA
Actio
n/O
bjec
tive
Des
crip
tion
/ Tas
ks
D.1
C
ED
S
Impl
emen
tatio
n
A.
Ass
ist e
ach
com
mun
ity in
exe
cutin
g on
low
cos
t, ex
istin
g re
sour
ces,
and
bes
t pr
actic
e re
late
d ac
tions
. B
. C
reat
e da
taba
se o
f inf
orm
atio
n to
eas
ily s
hare
dat
a an
d kn
owle
dge
acro
ss th
e C
ED
S re
gion
. C
. Id
entif
y ac
tions
and
task
s th
at m
unic
ipal
ities
can
acc
ompl
ish
with
littl
e to
no
fund
ing,
with
in th
eir o
wn
purv
iew
, and
with
in a
sho
rt tim
efra
me
to p
repa
re
them
for m
ore
sign
ifica
nt u
nder
taki
ngs.
D
. Id
entif
y fu
ndin
g so
urce
s fo
r thi
s ob
ject
ive
and
assi
stin
g in
impl
emen
tatio
n of
ot
hers
. E.
D
evel
op lo
ng –
term
com
mun
icat
ion
plan
from
NJU
MA
to th
e re
gion
.
P
riorit
y Le
vel:
Hig
h. T
imef
ram
e: Im
med
iate
. Pub
lic C
ost:
Sta
ff Ti
me.
Job
Cre
atio
n: N
one.
Priv
ate
Inve
stm
ent:
Non
e. L
ead
Sta
k eho
lder
: Wat
son
Inst
itute
.
Com
mitm
ents
: 1. N
JTP
A/T
oget
her N
orth
Jer
sey.
2. N
JUM
A. 3
. Hou
sing
& C
omm
unity
Dev
elop
men
t Net
wor
k of
NJ.
Per
form
ance
Mea
sure
s: N
umbe
r of m
eetin
gs w
ith e
ach
com
mun
ity.
E
DA
Inve
stm
ent P
riorit
ies:
Col
labo
rativ
e R
egio
nal I
nnov
atio
n.
D.2
Loca
l Bus
ines
s A
ttrac
tion
and
Exp
ansi
on th
roug
h N
ew J
erse
y B
usin
ess
Act
ion
Cen
ter
A.
Ens
ure
mun
icip
ality
is c
onne
cted
to N
ew J
erse
y B
usin
ess
Act
ion
Cen
ter t
o al
low
for
disc
ussi
on a
roun
d la
nd/b
uild
ing
avai
labi
lity
in lo
cal m
unic
ipal
ities
. B
. R
esou
rces
: Ger
ry S
char
fenb
erge
r, B
usin
ess
Actio
n C
ente
r C
ase
Stu
dy: C
ity o
f Per
th A
mbo
y
P
riorit
y Le
vel:
Hig
h. T
imef
ram
e: Im
med
iate
. Pub
lic C
ost:
Sta
ff Ti
me.
Job
Cre
atio
n: N
one.
Priv
ate
Inve
stm
ent:
Non
e. L
ead
Sta
keho
lder
: Wat
son
Inst
itute
.
Com
mitm
ents
: 1. H
ousi
ng &
Com
mun
ity D
evel
opm
ent N
etw
ork
of N
J.
Per
form
ance
Mea
sure
s: N
umbe
r of c
omm
uniti
es w
ho e
stab
lish
stro
ng c
onne
ctio
n to
the
Bus
ines
s A
ctio
n C
ente
r.
E
DA
Inve
stm
ent P
riorit
ies:
N/A
-
North
Cen
tral N
ew J
erse
y Re
gion
| C
ompr
ehen
sive
Econ
omic
Dev
elop
men
t Stra
tegy
17
D.3
Le
arni
ng a
nd U
sing
R
edev
elop
men
t P
ower
s
A.
Enc
oura
ge c
omm
uniti
es to
com
plet
e de
sign
atio
ns o
f are
as in
nee
d of
rede
velo
pmen
t so
that
info
rmat
ion
and
oppo
rtuni
ties
can
be p
rope
rly m
arke
ted
to d
evel
oper
s.
B.
Con
vene
a ro
undt
able
with
loca
l pla
nner
s to
dis
cuss
rede
velo
pmen
t pow
ers
and
stra
tegi
es w
ith e
ach
othe
r as
wel
l as
outs
ide
cons
ulta
nts.
C
. B
ette
r und
erst
and
and
utili
ze th
e A
band
oned
Pro
perti
es R
ehab
ilita
tion
Act.
Res
ourc
es: D
ave
Rob
erts
, Mas
er C
onsu
lting
Prio
rity
Leve
l: M
id. T
imef
ram
e: M
id T
erm
. Pub
lic C
ost:
Sta
ff Ti
me.
Job
Cre
atio
n: 1
,000
+ P
oten
tial.
Priv
ate
Inve
stm
ent:
$100
mill
ion+
. Lea
d S
take
hold
er:
Wat
son
Inst
itute
.
Com
mitm
ents
: 1. N
ew J
erse
y C
omm
unity
Cap
ital -
way
s to
sup
port
good
pro
cess
es fo
r con
veyi
ng g
ood
info
rmat
ion
on le
gal c
osts
and
mod
el o
rdin
ance
s fo
r re
deve
lopm
ent a
nd re
vita
lizat
ion.
3. H
ousi
ng &
Com
mun
ity D
evel
opm
ent N
etw
ork
of N
J 4.
Irvi
ngto
n.
Per
form
ance
Mea
sure
s: N
umbe
r of e
vent
s to
pro
mot
e re
deve
lopm
ent a
rea
use.
Num
ber o
f com
mun
ities
who
impl
emen
t and
com
plet
e "A
rea
in N
eed
of
Red
evel
opm
ent"
stud
ies
and
plan
s. N
umbe
r of n
ew d
evel
opm
ents
that
are
bui
lt in
suc
h ar
eas.
E
DA
Inve
stm
ent P
riorit
ies:
N/A
D.4
Adv
ocat
e fo
r C
oord
inat
ion
of
CE
DS
Initi
ativ
es
A.
Wat
er in
frast
ruct
ure
plan
ning
B
. S
tate
book
mar
ketin
g fo
r bus
ines
s at
tract
ion
C.
Mar
ketin
g to
resi
dent
ial d
evel
oper
s D
. Tr
ansi
t frie
ndly
land
use
pla
nnin
g E
. In
nova
tive
use
of S
ID fu
nds
Res
ourc
es: S
ee re
leva
nt in
itiat
ive
Prio
rity
Leve
l: H
igh.
Tim
efra
me:
Imm
edia
te. P
ublic
Cos
t: S
taff
Tim
e. J
ob C
reat
ion:
Non
e. P
rivat
e In
vest
men
t: $1
00 m
illio
n+. L
ead
Sta
keho
lder
: Wat
son
Inst
itute
. C
omm
itmen
ts: 1
. Hou
sing
& C
omm
unity
Dev
elop
men
t Net
wor
k of
NJ.
Per
form
ance
Mea
sure
s: N
umbe
r of i
nitia
tives
that
Offi
ce o
f NJU
MA
is a
ble
to c
atal
yze
in e
ach
com
mun
ity.
E
DA
Inve
stm
ent P
riorit
ies:
Col
labo
rativ
e R
egio
nal I
nnov
atio
n.
D.5
W
rite
Gra
nts
for
CE
DS
Act
iviti
es
A.
Con
tinue
Sen
ior F
ello
w p
ositi
on to
gui
de
impl
emen
tatio
n.
B.
Gat
her f
undi
ng fo
r oth
er a
ctiv
ities
as
nece
ssar
y.
P
riorit
y Le
vel:
Hig
h. T
imef
ram
e: S
hort
Term
. Pub
lic C
ost:
Sta
ff Ti
me.
Job
Cre
atio
n: N
one.
Priv
ate
Inve
stm
ent:
Non
e. L
ead
Sta
keho
lder
: Wat
son
Inst
itute
.
Com
mitm
ents
: 1. H
ousi
ng &
Com
mun
ity D
evel
opm
ent N
etw
ork
of N
J.
-
North
Cen
tral N
ew J
erse
y Re
gion
| C
ompr
ehen
sive
Econ
omic
Dev
elop
men
t Stra
tegy
18
Per
form
ance
Mea
sure
s: D
olla
rs a
war
ded.
E
DA
Inve
stm
ent P
riorit
ies:
N/A
D.6
O
ther
CE
DS
Rel
ated
A
ctiv
ity
A.
Con
vene
a M
ayor
’s A
cade
my
on R
esili
ence
to c
over
bot
h ba
sic
and
stat
e of
the
art
resi
lienc
y pl
anni
ng.
B.
Cre
ate
initi
ativ
e to
edu
cate
ele
cted
offi
cial
s on
ope
ratin
g ac
ross
bou
ndar
ies
and
how
this
be
nefit
s th
eir l
ocal
gov
ernm
ent.
C.
Tech
nica
l ass
ista
nce
and
gran
t writ
ing/
prop
osal
dev
elop
men
t.
P
riorit
y Le
vel:
Low
. Tim
efra
me:
Mid
Ter
m. P
ublic
Cos
t: S
taff
Tim
e. J
ob C
reat
ion:
Non
e. P
rivat
e In
vest
men
t: N
one.
Lea
d S
take
hold
er: W
atso
n In
stitu
te.
Com
mitm
ents
: 1. N
ewar
k C
lean
Wat
er F
und.
2. H
ousi
ng &
Com
mun
ity D
evel
opm
ent N
etw
ork
of N
J.
Per
form
ance
Mea
sure
s: N
umbe
r of m
eetin
gs h
eld
with
eac
h co
mm
unity
.
E
DA
Inve
stm
ent P
riorit
ies:
Col
labo
rativ
e R
egio
nal I
nnov
atio
n; N
atio
nal S
trate
gic
Prio
ritie
s (n
atur
al d
isas
ter m
itiga
tion
and
resi
lienc
y).
Goa
l: C
olle
ctiv
e M
odul
ar M
arke
ting
Prog
ram
Actio
n/O
bjec
tive
Des
crip
tion
/ Tas
ks
E.1
Low
Cos
t Bus
ines
s At
tract
ion
Mar
ketin
g
A.
Enc
oura
ge re
alto
rs to
pos
t ava
ilabl
e co
mm
erci
al p
rope
rty o
n C
hoos
e N
J’s
web
site
. B
. B
uild
Sta
tebo
ok p
rofil
es fo
r all
of th
e C
ED
S c
omm
uniti
es th
at w
ill a
llow
them
to b
ette
r co
ntro
l inf
orm
atio
n av
aila
ble
to s
ite s
elec
tors
abo
ut th
eir c
omm
unity
. C
. E
mpo
wer
a S
ID to
recr
uit t
arge
t ind
ustri
es in
the
area
they
cov
er.
D.
Res
ourc
es: M
icha
el H
ende
rson
, Cho
ose
NJ
Cas
e S
tudy
: Irv
ingt
on
Prio
rity
Leve
l: H
igh.
Tim
efra
me:
Imm
edia
te. P
ublic
Cos
t: S
taff
Tim
e. J
ob C
reat
ion:
1,0
00+.
Priv
ate
Inve
stm
ent:
$100
mill
ion+
. Lea
d S
take
hold
er: P
lann
ing
dpt.
Com
mitm
ents
: 1. W
oodb
ridge
2. B
orou
gh o
f Ros
elle
3. N
ew B
runs
wic
k 4.
City
of P
assa
ic.
Per
form
ance
Mea
sure
s: N
ew b
usin
esse
s at
tract
ed to
eac
h co
mm
unity
.
E
DA
Inve
stm
ent P
riorit
ies:
N/A
-
North
Cen
tral N
ew J
erse
y Re
gion
| C
ompr
ehen
sive
Econ
omic
Dev
elop
men
t Stra
tegy
19
E.2
Dev
elop
ing
a H
ousi
ng M
arke
ting
Stra
tegy
A.
Con
vinc
e ow
n co
mm
unity
sta
keho
lder
s th
at th
ere
is o
ppor
tuni
ty fo
r res
iden
tial
deve
lopm
ent
B.
Iden
tify
parc
els
that
wou
ld b
e su
itabl
e fo
r dev
elop
men
t. C
. E
ngag
e in
an
inte
rnal
aud
it on
zon
ing,
app
rova
l pro
cess
, Bro
wnf
ield
s, in
frast
ruct
ure,
etc
. to
det
erm
ine
wha
t com
mun
ity m
ust d
o to
mak
e de
velo
pmen
ts e
asie
r and
mor
e vi
able
. D
. C
ontin
ue e
fforts
that
bui
ld re
latio
nshi
ps b
etw
een
mun
icip
ality
and
dev
elop
ers
and
will
al
low
dev
elop
ers
to p
rope
rly m
arke
t new
dev
elop
men
ts.
Prio
rity
Leve
l: H
igh.
Tim
efra
me:
Sho
rt to
Mid
Ter
m. P
ublic
Cos
t: S
taff
Tim
e / C
onsu
ltant
s. J
ob C
reat
ion:
Con
stru
ctio
n jo
bs 1
,000
+, N
ew re
tail
and
serv
ice
jobs
1,
000+
. P
rivat
e In
vest
men
t: $1
00 m
illio
n+. L
ead
Sta
keho
lder
: Pla
nnin
g dp
t.
Com
mitm
ents
: Pen
ding
.
Per
form
ance
Mea
sure
s: N
ew re
side
ntia
l uni
ts a
dded
to h
ousi
ng s
tock
.
E
DA
Inve
stm
ent P
riorit
ies:
N/A
E.3
Mar
ketin
g to
To
uris
ts/V
isito
rs
A.
Bro
ach
idea
of h
otel
tax
to p
rimar
y st
akeh
olde
rs, i
.e.,
loca
l Cha
mbe
rs a
nd h
otel
ope
rato
rs
B.
Thro
ugh
the
cham
ber,
cond
uct b
rand
ing
exer
cise
s an
d de
velo
p a
mar
ketin
g pl
an
C.
Ado
pt a
hot
el ta
x th
at is
dev
oted
sol
ely
to m
arke
ting
stra
tegy
impl
emen
tatio
n.
Cas
e S
tudy
: City
of E
lizab
eth
Prio
rity
Leve
l: Lo
w. T
imef
ram
e: M
id T
erm
. Pub
lic C
ost:
Sta
ff Ti
me
/ Con
sulta
nts.
Job
Cre
atio
n: 1
,000
+ N
ew re
tail,
hos
pita
lity,
ser
vice
jobs
. P
rivat
e In
vest
men
t: $1
00 m
illio
n+. L
ead
Stak
ehol
der:
Pla
nnin
g dp
t.
Com
mitm
ents
: 1. E
ast O
rang
e - a
rts a
s an
eco
nom
ic e
ngin
e an
d tra
de w
ith th
e C
arib
bean
. 2. W
oodb
ridge
. 3. N
JBIC
C, 4
. Per
th A
mbo
y.
Per
form
ance
Mea
sure
s: N
umbe
r of c
omm
uniti
es th
at a
dopt
a h
otel
tax
and
mar
ketin
g po
licy.
E
DA
Inve
stm
ent P
riorit
ies:
Glo
bal C
ompe
titiv
enes
s
-
Nor
th C
entra
l New
Jer
sey
Regi
on |
Com
preh
ensiv
e Ec
onom
ic D
evel
opm
ent S
trate
gy
20
Asbu
ry P
ark
Spec
ifics
Ac
tion/
Obj
ectiv
e D
escr
iptio
n / T
asks
F.1
Proj
ect R
ise
and
Shin
e (b
uild
ing)
Faith
Bas
ed In
itiat
ive
Gro
up (F
BIG
), co
mm
unity
bas
ed E
lks
IBPO
EW o
rgan
izat
ion,
a c
omm
unity
bas
ed
Dis
able
d Am
eric
an V
eter
ans
unit/
vete
rans
uni
t req
uire
a b
uild
ing
reno
vate
d th
at w
ill al
low
vet
eran
s to
ac
cess
job
rela
ted
train
ing
prog
ram
s an
d se
rvic
es p
rovi
ded
by F
BIG
. FBI
G w
ill al
so u
se th
e sp
ace
to
prov
ide
low
to m
oder
ate
inco
mes
per
sons
in A
sbur
y Pa
rk a
nd N
eptu
ne to
adm
inis
ter N
ew J
erse
y D
epar
tmen
t of L
abor
Bes
t Foo
t For
war
d pr
ogra
m.
Prio
rity
Leve
l: H
igh.
Tim
efra
me:
Sho
rt Te
rm. P
ublic
Cos
t: n/
a. J
ob C
reat
ion:
<10
0. P
rivat
e In
vest
men
t: U
p to
$35
0,00
0. L
ead
Sta
keho
lder
: FB
IG, I
nc. F
aith
Bas
ed In
itiat
ive
Gro
up.
Com
mitm
ents
: Asb
ury
Par
k.
Per
form
ance
Mea
sure
s: C
ompl
etio
n of
bui
ldin
g C
ED
S G
oal:
Add
ress
ing
pers
iste
nt a
nd c
ompl
ex w
orkf
orce
issu
es. E
DA
Inve
stm
ent P
riorit
y: N
atio
nal S
trate
gic
Prio
ritie
s (jo
b dr
iven
ski
lls d
evel
opm
ent);
E
cono
mic
ally
Dis
tress
ed a
nd U
nder
serv
ed C
omm
uniti
es
F.2
Proj
ect R
ise
and
Shin
e (in
frast
ruct
ure)
Faith
Bas
ed In
itiat
ive
Gro
up (F
BIG
), co
mm
unity
bas
ed E
lks
IBPO
EW o
rgan
izat
ion,
com
mun
ity b
ased
D
isab
led
Amer
ican
Vet
eran
s un
it/ve
tera
ns u
nits
requ
ire h
ardw
are,
sof
twar
e, a
nd in
tern
et b
ased
in
frast
ruct
ure
impr
ovem
ents
to b
ette
r allo
w th
em to
reac
h po
pula
tions
in n
eed
of jo
b tra
inin
g an
d re
adin
ess
prog
ram
ser
vice
s.
Prio
rity
Leve
l: H
igh.
Tim
efra
me:
Sho
rt Te
rm. P
ublic
Cos
t: n/
a. J
ob C
reat
ion:
<10
0. P
rivat
e In
vest
men
t: To
be
dete
rmin
ed. L
ead
Sta
keho
lder
: FB
IG, I
nc. F
aith
B
ased
Initi
ativ
e G
roup
.
Com
mitm
ents
: Asb
ury
Par
k.
Per
form
ance
Mea
sure
s: P
urch
ase
and
inst
alla
tion
of e
quip
men
t and
sof
twar
e C
ED
S G
oal:
Add
ress
ing
pers
iste
nt a
nd c
ompl
ex w
orkf
orce
issu
es. E
DA
Inve
stm
ent P
riorit
y: N
atio
nal S
trate
gic
Prio
ritie
s (jo
b dr
iven
ski
lls d
evel
opm
ent);
E
cono
mic
ally
Dis
tress
ed a
nd U
nder
serv
ed C
omm
uniti
es
F.3
Proj
ect R
ise
and
Shin
e (v
ehic
le)
Faith
Bas
ed In
itiat
ive
Gro
up (F
BIG
), co
mm
unity
bas
ed E
lks
IBPO
EW o
rgan
izat
ion,
com
mun
ity b
ased
D
isab
led
Amer
ican
Vet
eran
s un
it/ve
tera
ns u
nits
requ
ire v
ehic
les
to fa
cilit
ate
the
trans
porta
tion
of c
lient
s to
job
and
educ
atio
n si
tes
that
are
not
suf
ficie
ntly
ser
ved
by p
ublic
tran
spor
tatio
n. V
ehic
les
will
also
be
used
to tr
ansp
ort v
eter
ans
to V
eter
ans
Adm
inis
tratio
n he
alth
care
ser
vice
s.
Prio
rity
Leve
l: H
igh.
Tim
efra
me:
Sho
rt Te
rm. P
ublic
Cos
t: n/
a. J
ob C
reat
ion:
<10
0. P
rivat
e In
vest
men
t: U
p to
$75
,000
. Lea
d S
take
hold
er: F
BIG
, Inc
. Fai
th
Bas
ed In
itiat
ive
Gro
up.
Com
mitm
ents
: Asb
ury
Par
k.
Per
form
ance
Mea
sure
s: P
urch
ase
of v
ehic
le(s
) C
ED
S G
oal:
Add
ress
ing
pers
iste
nt a
nd c
ompl
ex w
orkf
orce
issu
es. E
DA
Inve
stm
ent P
riorit
y: N
atio
nal S
trate
gic
Prio
ritie
s (jo
b dr
iven
ski
lls d
evel
opm
ent);
E
cono
mic
ally
Dis
tress
ed a
nd U
nder
serv
ed C
omm
uniti
es
-
Nor
th C
entra
l New
Jer
sey
Regi
on |
Com
preh
ensiv
e Ec
onom
ic D
evel
opm
ent S
trate
gy
21
F.4
Seco
nd L
ife B
ikes
' G
irl-P
ower
ed P
rogr
am
Impr
ove
the
econ
omic
invo
lvem
ent o
f Wes
t-sid
e fe
mal
es in
Asb
ury
Park
bus
ines
s th
roug
h ne
twor
king
, m
ento
rshi
p an
d in
tern
ship
pro
gram
s w
ith p
artic
ipat
ing
fem
ale
entre
pren
eurs
, exp
andi
ng u
pon
job
skills
ac
quire
d th
roug
h Yo
uth-
Earn
-a-B
ike
prog
ram
. C
onne
ct y
oung
and
und
erse
rved
fem
ales
with
a s
tabl
e an
d en
cour
agin
g en
viro
nmen
t thr
ough
goa
l-set
ting
and
real
izat
ion
wor
ksho
ps w
ith o
ther
wom
en a
nd
girls
. Gui
de a
nd e
ncou
rage
hea
lthy
habi
ts o
f sel
f-car
e; n
amel
y, e
atin
g, e
xerc
ise
and
expr
essi
on th
roug
h ou
r com
mun
ity g
arde
n, g
roup
bik
e rid
es a
nd v
arie
ty o
f wor
ksho
ps a
nd s
how
case
s. A
cqui
re F
renc
h an
d Sp
anis
h la
ngua
ge s
kills
app
ropr
iate
to c
omm
uniti
es in
the
area
thro
ugh
imm
ersi
ve la
ngua
ge
expe
rienc
es ta
ught
by
wom
en. D
evel
op s
elf-d
irect
ed a
nd s
elf-r
ealiz
ed p
roje
cts
dow
ntow
n to
cre
ate
a se
nse
of o
wne
rshi
p an
d in
tera
ctio
n w
ith u
nuse
d sp
aces
. R
eins
tate
rela
tions
hip
betw
een
wes
t-sid
e re
side
nts
and
the
wat
erfro
nt th
roug
h w
ater
-bas
ed re
crea
tion
activ
ities
in c
olla
bora
tion
with
Riv
erR
ats
sailin
g cl
ub in
Fai
r Hav
en, N
J an
d st
reng
then
ed p
artn
ersh
ips
with
Roc
king
the
Boat
in th
e Br
onx
and
The
Uni
vers
ity o
f Ora
nge
in N
ew J
erse
y.
Prio
rity
Leve
l: H
igh.
Tim
efra
me:
Sho
rt to
Mid
Ter
m. P
ublic
Cos
t: To
be
dete
rmin
ed. J
ob C
reat
ion:
<10
0. P
rivat
e In
vest
men
t: U
p to
$22
7,00
0 (s
tartu
p)/
$100
,000
ann
ual.
Lead
Sta
keho
lder
: Sec
ond
Life
Bik
es.
Com
mitm
ents
: Asb
ury
Par
k.
Per
form
ance
Mea
sure
s: P
rogr
am e
nrol
lmen
t; In
tern
ship
and
Job
pla
cem
ents
in C
ity; r
ate
of H
igh
Sch
ool g
radu
atio
ns
CE
DS
Goa
ls: P
rom
otin
g sm
all b
usin
ess
deve
lopm
ent;
Add
ress
ing
pers
iste
nt a
nd c
ompl
ex w
orkf
orce
issu
es. E
DA
Inve
stm
ent P
riorit
y: C
olla
bora
tive
Reg
iona
l In
nova
tion;
Pub
lic P
rivat
e P
artn
ersh
ips;
Nat
iona
l Stra
tegi
c P
riorit
ies
(acc
ess
to c
apita
l for
sm
all,
med
ium
siz
ed, a
nd e
thni
cally
div
erse
ent
erpr
ises
); E
cono
mic
ally
D
istre
ssed
and
Und
erse
rved
Com
mun
ities
F.5
Asbu
ry P
ark
Gre
en
Infra
stru
ctur
e Pr
ogra
m
Asb
ury
Par
k ha
s su
ffere
d da
mag
e fro
m S
uper
stor
m S
andy
, and
nee
ds to
driv
e re
silie
ncy
proj
ects
that
ar
e in
clus
ive
to a
ll re
side
nts,
in p
artic
ular
his
toric
ally
mar
gina
lized
gro
ups
in A
sbur
y P
ark.
The
se
proj
ects
are
focu
sed
on th
e sh
orel
ine,
at t
he p
ublic
acc
ess
beac
h po
int,
and
furth
er in
land
. The
y al
so
repr
esen
t exc
elle
nt o
ppor
tuni
ties
to c
onne
ct u
nder
serv
ed c
omm
uniti
es in
Asb
ury
to w
orkf
orce
trai
ning
an
d ot
her o
ppor
tuni
ties
rela
ted
to th
e be
achf
ront
eco
nom
y. T
his
is a
crit
ical
tim
e fo
r AP
, a C
ity th
at is
no
t jus
t reb
uild
ing
afte
r