2015 mercedes c-class press release

Download 2015 Mercedes C-Class press release

Post on 20-Aug-2015

46.821 views

Category:

Automotive

5 download

Embed Size (px)

TRANSCRIPT

  1. 1. The new Mercedes-Benz C-Class: C-Class at its best Stuttgart,Dec16,2013 TheallnewCClassheraldsanewchapterintheMercedesBenzsuccessstoryand setsnewstandardsinthepremiummidrangeclass.Thankstoanintelligentlightweight designconceptboastingweightsavingsofupto100kilograms,excellentaerodynamics andnew,economicalengines,theCClassestablishesnewbenchmarksinitsclass.A hostofnewassistancesystemsoffersafetyofthehigheststandard,whileanew suspension,optionallyairsprung,providesforexemplaryrideanddrivingcomfortas wellasnimbleandagilehandling.IntermsofappearancethenewCClassadoptsa progressiveapproachwithitsclearyetemotionaldesignanditshighclassinterior. Manyotherinnovationsandinteriortouchesunderscorethesaloon'senergising comfortandrefinedsportiness.Inall,theperceivedqualityofthenewCClassfeelslike anupgradetoahigherclassoftravel.ThenewCClassSaloonisavailablefor orderingnow.ThemodelrangewillinitiallycomprisetheC180from33,558.euros,the C200from36,414.eurosandtheC220BlueTECfrom38,675.euros,(pricesinGermany incl.19%VATineachcase). TheCClassisthebiggestsellingmodelseriesfromMercedesBenz.Salesofthepreceding model,whichwaslaunchedin2007,totalover2.4million.ThenewCClassofferssensualand cleardesignandahostoftechnicalinnovationsaswellasacomprehensivescopeofstandard equipmentandexemplaryemissionandfuelconsumptionvalues.Thisalladdsuptosubstantial addedvalueandlongtermsavingsonmotorvehicletaxandatthefillingstation. "Mercedesatitsbestthat'sthenewCClass,whichsetsnewstandardsforthemidrange segmentonmanyfronts,"saysProf.DrThomasWeber,MemberoftheBoardofManagement ofDaimlerAGresponsibleforGroupResearchandMercedesBenzCarsDevelopment."Itis characterisedbyanemotionalyetcleardesignwhichiscontinuedinthehighqualityandmodern interior.Itsefficientandhighperformanceengineeringprovidesthebasisforahighstandardof drivingenjoyment." OlaKllenius,ExecutiveVicePresident,SalesandMarketingMercedesBenzCars,adds:"The newCClassembodiesMercedesBenz'sclaim"Thebestornothing"inuncompromisingstyle. Thisisimmediatelyapparentwhenencounteringournewsaloonforthefirsttime,asitcreates theimpressionthatoneissittinginahigherclassofautomobile.Iamsurethatourcustomers willbedelightedbythehighclassappealandagilityofthenewCClass." TheCClasshasgrowntotakeaccountofpeople'sincreasingaverageheight.Withan 80millimetreincreaseinthewheelbase(2840millimetres)comparedwiththepreviousmodel, thevehicleis95millimetreslonger(4686millimetres)and40millimetreswider(1810 millimetres).Theresultantadditionalspacebenefitsfirstandforemosttherearpassengers,who nowtravelinevengreatercomfort.ThenewCClassalsooutstripsitspredecessorintermsof
  2. 2. bootcapacity,at480litres(inaccordancewithISO3832). Sensualpurityandpuristforms Onavisuallevel,thenewCClassrepresentsabolddeparturefromitspredecessor.Itsstriking, dynamicdesignexudessensualpurityandarousesemotions.Modernaestheticwasasourceof inspirationforthenewsaloon'ssensuouslinesandsurfaces,whoseharmonyanddynamism createanimmediateeffect.Thedesignershavecreatedminimalist,puristformsfortheCClass whichemphasiseitsintelligenttechnologyandengineering.Theclearlydefinedsurfaces deliberatelydisplayadegreeoftension,lendingthemamodernandemotionalcharacter. Preciselinesandsculpturalsurfacescreateprogressivelightandshadeeffects. AsGordenWagener,VicePresidentDesignDaimlerAG,notes:"ThenewCClassshowcases automotivepassionbywayofacontemporarydesignidiom.Progressiveandemotional highlightsunderscorethegroundbreakingdesignstyleofthenewCClassanddemonstrate sensualpurity.ThenewCClassinterpretsmodernluxuryonanewlevel. Inthesideviewalongbonnet,apassengercompartmentsetwellbackandshortoverhangs definetheCClass'sclassic,wellbalancedMercedesBenzsaloonproportions.Largewheels emphasizetherearandcommunicateastylishlysportycharacter. Thereisachoiceoftwodifferentfaces:sportywithcentrallypositionedstarorforthe EXCLUSIVElineonlytheclassicsaloonradiatorgrillefeaturingtheMercedesstaronthe bonnet.Thefinsoftheradiatorgrillecanbeclosedcompletelytooptimisethevehicle'sCdvalue, highlightingthestatusofthiscultivatedsaloonindulyselfassuredstyle. ThenewCClasscomeswithH7halogenheadlampsasstandard.Inadditiontothestandardfit headlamps,twoenergysavingLEDvariantsareavailable:astaticsystemandadynamic versionwith"LEDIntelligentLightSystem".Thecharacteristicnightdesignlendsthenew CClassitsveryowndistinctivelookinthedark,too.Therearlampandbrakelightinthetail lightsfeatureLEDtechnologyinallheadlampversions. Highclassinteriorwithfinedetails TheMercedesBenzdesignershavestyledtheinterioronalevelwhichisrarelyencountered eveninhighervehiclecategories.Thisappliestothecarefullychosenhighclassmaterialsand theirpleasanttouchandfeelaswellastheprecisionofthefinelycrafteddetails.Theinterioralso embodiesanewdesignidiomwhichcombinessensuousnessandpurityperfectlywithdynamic sportinessandcontributestothequalityfeeloftheinterior. Thedriverandfrontpassengerenjoyplentyofspaceandluxuryinadiscreet,modernguiseon boardthenewCClass.Thisgivesrisetoafeelgoodatmospherewhichisnewtothisclassof vehiclesettlingintoonesseatintheCClassisakintotheupliftingfeelingofbeingupgraded fromeconomytobusinessclassonanaeroplane.
  3. 3. TheinteriordesigndemonstratesaboldnewapproachbyMercedesBenz.Herethedesigners combineinaccomplishedstylethearchitectureofMercedesBenzsportscarswithatotallynew centreconsolefeaturingflowinglines.Inautomaticvehiclesalargeonepiececentreconsole panelperformsanelegantsweepfromthecentreairventstothearmrest. Theseseamlessclearcutlinescreateasenseofopenspaceandconveyathrillinglypurist andmodernfeel. Onvehicleswithmanualtransmissionthecentreconsoleisslightlysteeperandfeaturestwo separatetrimelementsinordertocreateamplespaceforergonomicoperationoftheshiftlever. Acentrallypositionedfreestandingcentraldisplayisthemaineyecatchingfeatureacrossthe centreconsolewithascreendiagonalof17.78centimetres(7inches),or21.33centimetres (8.4inches)ifCOMANDOnlineisspecified. Fiveroundairventslendthedashboardasportytouch.Withtheirmetalliccooltoucheffectthey createafascinating,tangiblecontrasttothewarmlookoftheothermaterialssuchasthe woodinthecentreconsoleortheleatheronthedashboard.The"upgrade"feeldulycontinues withthecontrols.Allswitchesfeatureahighquality,threedimensionaldesignbefittingaluxury vehicleandbenefitfromaclearlayout. TheinnovativetouchpadinthehandrestovertheControlleronthecentretunnelmarksafurther evolutionarystepdevelopedinhouseatMercedesBenz.Asonasmartphone,thisprovidesfor verysimpleandintuitiveoperationofalltheheadunitfunctionsusingfingergestures.The touchpadalsopermitsletters,numbersandspecialcharacterstobeenteredinhandwritingin anylanguage.Theuserreceivesclearhapticfeedbackwhenoperatingthetouchpad'scontrol surface,whichishighlyconducivetogenuineintuitiveuse. AheadupdisplayisalsonewtotheCClass.Likeinajetfighter,itdisplaysimportant informationdirectlyinthedriver'sfieldofvisiononthefrontwindscreen,thusprovidingforclear legibilityandensuringthatthedriverisdistractedlessfromtheroadahead.Thesystemprovides informationonvehiclespeed,speedlimitsandnavigationinstructionsanddisplaysmessages fromDISTRONICPLUS. Threedifferentdesignandequipmentlinesfortheexteriorandinteriorrespectivelyofferfurther scopeforindividualisationinadditiontothestandardequipmentandappointments.The AVANTGARDElineshowcasestheCClassasasportysaloon,theEXCLUSIVElineplacesthe emphasisonsophisticationandmodernluxuryandtheAMGlinelendstheCClassadecidedly sportycharacter. Robustyetlightweightbodyshell ThebodyinwhiteofthenewCClassprovidesaninnovativebasisforreducedweight,
  4. 4. outstandingrigidity,includingintroductionrigidityforexcellenthandling,combinedwithoptimum noiseandvibrationcharacteristicsandahighlevelofcrashsafety.Thankstointelligentand innovativelightweightconstruction,thealuminiumhybridbodyisaround70kglighterthana conventionalsteelbody.Thevehicle'soverallweightisevenreducedbyaround100kilograms. Assuch,thenewCClassleadsthe"lightweightrankings"initssegment.Thisspawns numerousbenefits:thelightweightconstructionofthenewCClasscutsfuelconsumptionbyup to20percentwithoutanylossofperformance,whileatthesametimeenablingalowercentreof gravity,whichinturngivesrisetothevehicle'snoticeablysportyandagilehandling. MercedesBenzachievesthisfeatoflightweightconstructionbyvariousmeasures,includinga completelynewstructuraldesignandtheuseofanunusuallyhighproportionofaluminiumfora massproducedrange.Theshareofaluminiumhasrisencomparedwiththesuccessful predecessorfromunder10percenttoalmost50percent. InkeepingwithMercedesBenztraditions,thebodyisdesignedforexemplarycrashsafety.Asa result,thesalooncompliesnotonlywithallcurrentnationallawsbutalsowithallrating requirements,aswellasmeetingthemorestringentinternalMercedesBenzsafetystandards basedonwhatactuallyhappensduringaccidents. Ahighstrengthsafetypassengercompartmentformsthecoreofthisconcept.Itissurrounded byspecificallyconfiguredandfieldtesteddeformationzoneswhichensuremaximumsafetyfor theoccupantsbyvirtueofoptimisedforcepathsandacombinationofaluminiumcastingsand ultrahighstrengthmaterials.Anouterskinconsistingalmostcompletelyofaluminiumprovidesa protectiveshellforthebody. Leadingthefieldinaerodynamicsandquietrunning Lowdragiscrucialtoachievingoutstandingefficiency.Fromaspeedofjustunder70km/h, aerodynamicdragexceedsthesumtotalofallotherdrivingresistancefactors.Assuch,drag constitutesamajorparameterineffortstoreducefuelconsumptionandCO2emissions.Witha Cdvalueof0.24fortheC220BlueTECECO,thenewCClassSaloonsetsanewbenchmarkin themidrangesegment.Thewindnoiselevel,whichwasalreadyverylowinthepreceding generationoftheCClass,hasbeenloweredstillfurther. Theengineershavealsodevotedpainstakingattentiontooptimisingotherpotentialsourcesof disturbancewhichmayhaveanadverseeffectonthedriver'sandpassengers'wellbeingand concentration,eventhoughtheymaynotconsciouslynoticetheeffects.NVH(noise,vibration, harshness)isthetechnicaltermforsuchnuisancefactors.Thespecialistshaveoptimisedthe noisecharacteristicsoftheinteriorblower,thepowerwindows,theseatadjustmentfunctions andmanyotheractuationandoperatingnoises,forexample.Asaresult,thenewCClass occu