2015 media kit...3 2015 media kit other marketing opportunities with mdm.com: single sponsor...
TRANSCRIPT
For more information contact: Craig Riley - [email protected] or Diane Houghton - [email protected] | www.mdm.com/advertise 1
2015 MEDIA KIT
QUALITY, FOCUSED CONTENT FOR WHOLESALE DISTRIBUTION EXECUTIVES
Since 1967, Modern Distribution Management has been the premier source of objective news, analysis, data, informed insight and trend evaluation for the wholesale distribution industry. MDM’s e-newsletters, in-depth website resources and a twice-monthly print publication provide a comprehensive view of the industry readers can’t find anywhere else. We are trusted by wholesale distribution executives across sectors because we arebetter, faster and deeper in our coverage of independent distribution channels.
LEAD GENERATION/DATA CAPTURE/BRANDING
• An engaged, expanding audience of distribution executives in many types of wholesale distribution firms with a majority in industrial, construction, electrical, safety, HVACR and plumbing markets.
• Suppliers of products sold through independent distribution channels.
• Service and technology companies serving wholesale distribution
• MDM creates innovative marketing partnerships with clients based on metrics to meet specific marketing, advertising and sales objectives and budgets.
• MDM leverages our experience with best practices and methodologies in online lead-generation and branding to maximize response.
• Detailed campaign metric reports are provided to monitor campaigns and modify as necessary to guarantee the best ROI on your marketing spend.
MDM REACHES:
Modern Distribution Management1-888-742-50602569 Park Lane, Suite 200Lafayette, CO 80026, USA
Thomas P. [email protected]/ext. 111
Craig RileyAssociate [email protected]/ext. 115
Hadley Fable Controller/Ad [email protected]/ext. 116
Diane HoughtonNational Account [email protected]/508-298-9021
Jenel [email protected]/ext. 113
Eric SmithAssociate [email protected]/ext. 118
Jennifer KernDirector of Online [email protected]/ext. 117
Dillon CalkinsCustomer Service [email protected]/ext. 110
For more information contact: Craig Riley - [email protected] or Diane Houghton - [email protected] | www.mdm.com/advertise 2
2015 MEDIA KIT
Our audience is comprised of top distribution executives from the most prestigiousindustrial and construction supplies wholesale distributors, with annual sales of $2 million to more than $20 billion, across electrical, general mill supplies, power transmission fluid power, fasteners, PVF, HVACR, safety equipment and welding supplies.
MDM.COM DEMOGRAPHICS SELECT AUDIENCE: WHOLESALE DISTRIBUTION
Total impressions per month675,000+
Average website visits per month32,000+
Daily email newsletter subscribers22,000+
Average monthly web page views80,000+
Countries where we’re read10+
Reach decision-makers: 85% of MDM’s readers are leaders in their companies.
Company Size By Sales Revenue
$10M-50M25.2%
$2M-10M16.5%
$100M-500M9.7%
$500M+16.5% Under $2M
22.3%
$50M-100M9.7%
Totals may equal more than 100% due to sector/market overlaps.
Wholesale Distribution Roles
Manager18.4%
Owner20.4%
Executive17.5%
VP10.7%
Other33%
Top Wholesale Distribution Sectors Served Markets Our Audience Serves
United States
Canada
Mexico
Europe
Asia
95%
37%
27%
17%
18%
Industrial
Safety
Electrical/Electronics
JanSan
Building Matl’s/Construction
63%
30%
27%
24%
22%
Our primary website and email list audience is found in the United States and Canada with readers/visitors in India, the
United Kingdom, Germany, China,the Phillippines, Australia, France
and Mexico.
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2015 MEDIA KIT
OTHER MARKETING OPPORTUNITIES WITH MDM.COM: SINGLE SPONSOR E-BLASTS - $3,500
Send your customized HTML message to leaders in the industry as a stand-alone message. A complete html file is required. Circulation: 18,000 opt-in email subscribers
MDM UPDATE E-NEWSLETTERS - $2,200/MONTH
Sponsored announcement standard: Maximum 40 words of copy & logo (120x60)Standard Banner (468x60) Circulation: 22,000 opt-in email subscribers
SPONSORED CONTENT - $3,500/MONTH
An exclusive content zone on our home page, dedicated to the promo-tion of your company via a research based topic. This section is lead generating. For more details, contact Craig or Diane.
MDM WEBCASTS
Exclusive opportunities to sponsor MDM’s top-of-the-line content. Be a part of our lead generating live event. Your brand will also gain exposure on our website via event ads, event pages and event eblasts during a 3-week promotional period. For more details, contact Craig or Diane.
RESEARCH PARTNERSHIP
Specialized research with multiple components to address sponsor & market concerns. Our editorial staff will create a topic specific research survey, with questions from you. From this we’ll produce a white paper and webcast, both lead generating and both with your branding. For more details, contact Craig or Diane.
VALUE AD PACKAGES: PLATINUM - $4,995 NET/MONTH
• Banner ads on mdm.com (30K impressions/mo)• Text link on mdm.com (25K impressions/mo)• Dedicated e-blast GOLD - $3,485 NET/MONTH
• Banner ads on mdm.com (30K impressions/mo)• Text link on mdm.com (25K impressions/mo)
SILVER - $2,750 NET/MONTH
• Partner Center ads on mdm.com (30K impressions/mo)• Text link on mdm.com (25K impressions/mo)
AD SIZE/TYPE 15K IMPRESSIONS PER MONTH
25K IMPRESSIONS PER MONTH
Leaderboard Marquis (728x90 ROS) $1,815 $2,265Medium Rectangle (300x250 ROS) $1,675 $2,095Rectangle (180x150 article page) $1,550 $1,985Partner Center (300x100 ROS) $1,250 $1,750Text Link $720 $900
SINGLE UNIT WEBSITE ADS:
NEW! - EXCLUSIVE MOBILE ADVERTISING OPPORTUNITY30% of our emails are now accessed by mobile devices.Two ad units avavilable; banners must be 300x50 pixels in jpg, gif or png format.For more details, contact Craig or Diane.
If you would like to create a custom advertising package, contact us today!
For more information contact: Craig Riley - [email protected] or Diane Houghton - [email protected] | www.mdm.com/advertise
For more information contact: Craig Riley - [email protected] or Diane Houghton - [email protected] | www.mdm.com/advertise 4
2015 MEDIA KIT
Article Pages180x150
FILE REQUIREMENTS FOR WEB BANNER ADS:
• GIF/JPG/PNG Only• No rich media• Maximum initial download file-weight 40k• Animation allowed - 15 seconds max. recommended
Leaderboard 728x90
300x250
300x250
300x250
Partner Center300x100
SponsoredContent Zone
SponsoredText Links
NEW - Mobile Banner300x50
For more information contact: Craig Riley - [email protected] or Diane Houghton - [email protected] | www.mdm.com/advertise 5
2015 MEDIA KIT
Reach more than 22,000 e-newsletter subscribers with a spot in MDM’s daily Update!
Advertisers now appear every day in MDM Update for optimal exposure to MDM’s management-titled wholesale distribution-focused audience.
MDM UPDATE SPONSORSHIP OPPORTUNITIES
PREMIUM SPONSORSHIPS: $2,200/MONTH OR $25,000/YEAR(ANNUAL SPONSORSHIPS ARE INVOICED JANUARY 1 & JULY 1)
Up to five Premium sponsorships are available each month with exposure five days a week. This includes:
• 468 x 60 ad and a logo with up to 40 words featured 1x/week.• Premium sponsors are placed in the Sponsored Links section on the days
they are not featured for maximum exposure five days a week.
SPONSORED TEXT LINKS: $1,200/MONTH• Text links appear daily. Use this text link to push readers to download a white-
paper, watch a video or visit your website.
Premium Sponsor
Premium Sponsor
Text Links
Premium SponsorTwitter Handle
START YOUR CAMPAIGN TODAY!For more information, contact:
Associate Publisher Craig Riley• [email protected]• 888-742-5060 ext 115
Or National Account Manager Diane Houghton• [email protected]• 508-298-9021
SOCIAL MEDIA INTEGRATION, ADDINGTHOUSANDS OF CONTACTS
MDM Editors will tweet MDM Update, including that day’s premium sponsor’s Twitter handle, each day. Update will also be promoted through Facebook and LinkedIn.
For more information contact: Craig Riley - [email protected] or Diane Houghton - [email protected] | www.mdm.com/advertise 6
2015 MEDIA KIT
MDM promotes and hosts distribution-focused webcasts to its list of 21,000+ executives. Past webcast topics have included: the economic outlook, the state of e-commerce in distribution, inventory management best practices, disinter-mediation, technology case studies, building a strategic sales force, profitability turnarounds and more! With an exclusive webcast sponsorship:
MDM WEBCAST SPONSORSHIPS
• Reach decision-makers at distribution companies with a one-off turnkey MDM Webcast sponsorship.
• Promotion through a series of e-blasts, online banner ads and content-driven marketing resulting in lead collection for your future marketing efforts.
• Be associated with high quality content and expert speakers focused on topics your potential customers want to hear about.
SPONSORSHIP FEATURESCost/Event $15,000Frequency MonthlyDuration 60 minute programs
Content MDM decides topic, with input from sponsor, and hires and works with speakers for the event
Moderation MDM will moderate event
Live or On-Demand? Event will be presented live and will be available post-event on-demand and on DVD
Registration Page MDM will host the registration page and provide leads for 60 days following event
Event Ownership MDM owns all content and the recording generated by the event, but you may share it with your marketing lists
Email Promotion Featured in a series of exclusive promotional e-blasts for three weeks leading up to the event
Other Promotion Included in ads for the event on mdm.com
Bonus
Ongoing exposure post-event, with inclusion in webcast event promotions for on-demand access plus content marketing including blogs posted on the mdm.com website
WEBCAST E-BLASTWEBCAST EVENT PAGE
Sponsorship LogoYour logo will also appear on event ads:• Leaderboard (728x90) ROS• Rectangle (300x250) ROS• Partner Center (300x100) ROS
SCHEDULE A WEBCAST TODAY!For more information, contact:
Associate Publisher Craig Riley• [email protected]• 888-742-5060 ext 115
Or National Account Manager Diane Houghton• [email protected]• 508-298-9021