2015 Media Guidewww.foodbusinessnews.net

print • digital edition • eNewsletters • seminars • corporate profileswebsite • eBlasts • webinars • food innovations channel

Connecting with Food Industry Leadership

2015 EDITORIALCALENDAR

1) BPA - June 2014 2) Baxter Research Report - March 2014 3) Baxter Research Report - March 2014, based on 2 issues per month

PRINT MAGAZINEAverage

CirculationAverage Readers

Per IssueTotal Readers Per

Month

19,4351 3.52 136,0383

BY THENUMBERS

FOR PRINT OR WEB ADVERTISING: 816-756-1000 • 800-338-6201 • Fax: 816-968-2878

Issue Dates Jan. 13 Jan. 27 Feb. 10 Feb. 24 March 10* March 24 April 7 April 21 May 5 May 19 June 2 June 16 June 30* July 14Close Dates Dec. 24 Jan. 8 Jan. 22 Feb. 5 Feb. 19 March 5 March 19 April 2 April 16 April 30 May 14 May 28 June 11 June 25

Application Innovations

Flavor Trends 2015

Potassium Satiety Clean Label Fruit Trans Fats, PHOs Egg Replacers Fiber Flavor Masking Ancient Grains Sweeteners Plant-Based Protein Flavors: Sweet and Heat

Whole Grains

Health & WellnessSavory Flavors

Digestive Health

Gluten Free

Energy

Protein

Weight Management Sugar Reduction

Millennials

Flavors

Healthy Aging

Clean Label

Obesity

Organic IngredientsIngredient TrendsDairy Business Children’s

Beverages

Cheese Ingredients

Colors

Yogurt

Fortification

Inclusions

Dairy Ingredients

Hydrocolloids

Botanicals

Fruit Ingredients

Weight Management

Sodium Reduction: Cheese

Protein

Functional IngredientsBeverage Business

Company Profiles Tyson Foods Dr. Pepper Snapple Group

Hershey Mondelēz Panera Chipotle Hain

Special Features IFT Pre-Show IFT Show

Convention Bonus Distribution

Dairy Forum International Poultry Expo

Sweetener Colloquium

ASB SNAXPORCA ConferenceNatural Products Expo West

American Baker’s Association

NAMA Meat ExpoNYIFT Suppliers’ Night

BCMA Technology Conference

International Association of Operative Millers

TIA Annual ConventionDairy-Deli-BakeSupplySide Marketplace

Sosland Purchasing Seminar

IFT Annual Meeting and Food Expo

IFT Annual Meeting and Food Expo

Issue Dates July 28 Aug. 11 Aug. 25 Sept. 8* Sept. 22 Oct. 6 Oct. 20 Nov. 3 Nov. 17 Dec. 1 Dec. 15 Dec. 29 BAXTERClose Dates July 9 July 23 Aug. 6 Aug. 20 Sept. 3 Sept. 17 Oct. 1 Oct. 15 Oct. 29 Nov. 12 Nov. 26 Dec. 10

*Issues Chosen for Baxter

Research Study

March 10June 30

September 8

Application Innovations

Gluten Free Non-GMO Oral Health Starches Stevia Shortening Prebiotics Sodium Reduction High Oleic Oils Cost Reduction Colors Health and Wellness

Health & Wellness School Nutrition

Dessert Flavor Trends

Sports Nutrition

Probiotics

Allergens

Satiety

Baby Boomers

Sweeteners

Bone/Joint Health

Flavor Trends

Functional Foods

Wellness IngredientsIngredient TrendsDairy Business

Sugar Reduction

Ethnic, Savory Flavors

Clean Label

Dairy Ingredients

Teas

Flavored Milk

Coffee Ingredients

Cultures/Enzymes

Juices/Smoothies

Satiety

Texture/Mouthfeel

Sugar Reduction

Beverage Business Company Profiles Wal-Mart Nestle Hormel Target McDonald’s

Special Features IFT Post-Show

Convention Bonus Distribution

Natural Products Expo East

AACC SupplySide West

Supplyside West Chicago IFT Suppliers’ NightPrivate Label Trade Show

Food Ingredients Europe

Mike Gude, Director of Publishing816-507-8882, mgude@sosland.com

Bruce Webster, Associate Publisher816-536-5882, bwebster@sosland.com

Dave DePaul, Associate Publisher908-472-8259, ddepaul@sosland.com

Matt O’Shea, North American Sales847-217-7484, moshea@sosland.com

Freq. 1-2 3-5 6-12 13-25 26+

Rate $135 $130 $115 $105 $95

Note: Increased frequency rates may be earned in combination with other Sosland publications.

FOR CLASSIFIED ADVERTISING:Lily O’Kane, Classified Sales816-968-2815, lokane@sosland.com

1X 6X 13X 26X 52XPage $5,620 $4,910 $4,210 $3,500 $2,8002/3 $4,210 $3,680 $3,080 $2,580 $2,3501/2 Isl $3,640 $3,180 $2,730 $2,320 $2,1001/2 $3,370 $2,950 $2,520 $2,100 $1,6801/3 $2,520 $2,220 $1,890 $1,590 $1,250

4 color: $1,900 2 color: $730REGULAR ISSUERATES

2015 EDITORIALCALENDARIssue Dates Jan. 13 Jan. 27 Feb. 10 Feb. 24 March 10* March 24 April 7 April 21 May 5 May 19 June 2 June 16 June 30* July 14Close Dates Dec. 24 Jan. 8 Jan. 22 Feb. 5 Feb. 19 March 5 March 19 April 2 April 16 April 30 May 14 May 28 June 11 June 25

Application Innovations

Flavor Trends 2015

Potassium Satiety Clean Label Fruit Trans Fats, PHOs Egg Replacers Fiber Flavor Masking Ancient Grains Sweeteners Plant-Based Protein Flavors: Sweet and Heat

Whole Grains

Health & WellnessSavory Flavors

Digestive Health

Gluten Free

Energy

Protein

Weight Management Sugar Reduction

Millennials

Flavors

Healthy Aging

Clean Label

Obesity

Organic IngredientsIngredient TrendsDairy Business Children’s

Beverages

Cheese Ingredients

Colors

Yogurt

Fortification

Inclusions

Dairy Ingredients

Hydrocolloids

Botanicals

Fruit Ingredients

Weight Management

Sodium Reduction: Cheese

Protein

Functional IngredientsBeverage Business

Company Profiles Tyson Foods Dr. Pepper Snapple Group

Hershey Mondelēz Panera Chipotle Hain

Special Features IFT Pre-Show IFT Show

Convention Bonus Distribution

Dairy Forum International Poultry Expo

Sweetener Colloquium

ASB SNAXPORCA ConferenceNatural Products Expo West

American Baker’s Association

NAMA Meat ExpoNYIFT Suppliers’ Night

BCMA Technology Conference

International Association of Operative Millers

TIA Annual ConventionDairy-Deli-BakeSupplySide Marketplace

Sosland Purchasing Seminar

IFT Annual Meeting and Food Expo

IFT Annual Meeting and Food Expo

Issue Dates July 28 Aug. 11 Aug. 25 Sept. 8* Sept. 22 Oct. 6 Oct. 20 Nov. 3 Nov. 17 Dec. 1 Dec. 15 Dec. 29 BAXTERClose Dates July 9 July 23 Aug. 6 Aug. 20 Sept. 3 Sept. 17 Oct. 1 Oct. 15 Oct. 29 Nov. 12 Nov. 26 Dec. 10

*Issues Chosen for Baxter

Research Study

March 10June 30

September 8

Application Innovations

Gluten Free Non-GMO Oral Health Starches Stevia Shortening Prebiotics Sodium Reduction High Oleic Oils Cost Reduction Colors Health and Wellness

Health & Wellness School Nutrition

Dessert Flavor Trends

Sports Nutrition

Probiotics

Allergens

Satiety

Baby Boomers

Sweeteners

Bone/Joint Health

Flavor Trends

Functional Foods

Wellness IngredientsIngredient TrendsDairy Business

Sugar Reduction

Ethnic, Savory Flavors

Clean Label

Dairy Ingredients

Teas

Flavored Milk

Coffee Ingredients

Cultures/Enzymes

Juices/Smoothies

Satiety

Texture/Mouthfeel

Sugar Reduction

Beverage Business Company Profiles Wal-Mart Nestle Hormel Target McDonald’s

Special Features IFT Post-Show

Convention Bonus Distribution

Natural Products Expo East

AACC SupplySide West

Supplyside West Chicago IFT Suppliers’ NightPrivate Label Trade Show

Food Ingredients Europe

CLASSIFIED ADSRATES

WEBSITEOPPORTUNITIES

Food Business News is a primary source of news for the food and beverage industry. Foodbusinessnews.net offers access to our loyal base of influential and highly engaged audience members.

Food Business News is positioned as a unified multimedia platform. Your customers are changing the way they consume content and we have adapted with enhanced platforms available to our audience and advertisers.

By offering the choice of print, web and mobile, as well as the timing of the news; bi-weekly, weekly, daily, or even real time, Food Business News media allows marketers to take advantage of the most desired content in the industry, delivering your marketing message exactly as you prefer.

WEBSITEWebsite Visitors

Website Unique Visitors

Page Views

Reader Comments

Average Time on Site

70% Increase1

90% Increase1

92% Increase1

64% Increase1

5.7 Minutes2

1) Adobe Analytics August 2012-July 2013 vs. August 2013-July 2014 month average 2) Adobe Analytics June 2013-May 2014 month average

FOR WEB ADVERTISING: 816-756-1000 • 800-338-6201 Fax: 816-968-2878

Mike Gude, Director of Publishing816-507-8882, mgude@sosland.com

Bruce Webster, Associate Publisher816-536-5882, bwebster@sosland.com

Dave DePaul, Associate Publisher908-472-8259, ddepaul@sosland.com

Matt O’Shea, North American Sales847-217-7484, moshea@sosland.com

*Adobe Analytics August 2012-July 2013 vs. August 2013-July 2014 month average

ON-LINE IMPACT REPORTINGImpressions and click-through rates are available on a monthly basis, as well as detailed lead information on site visitors who click on your ads. Talk to your sales representative to learn more about how we can help you successfully manage your on-line campaigns.

Research Assistant is now easier to find on the homepage and features the current topic and an easy way to search previous topics. Your ad appears not only on the category page but also on each article page within that category. Your ads also display anytime that keyword is clicked from the “Trending Now” links on the homepage. www.foodbusinessnews.net/#researchassistant

For a list of weekly topics, go to www.foodbusinessnews.net/RAtopics

Ask your Sosland representative for more information

Call your sales representative to learn more about expandable ads, interstitials, and video ads.

*All pricing net.

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Wide Skyscraper

(New

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nly)

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Expandable Size

RESEARCHASSISTANT

WEBSITE ADPLACEMENT

Ads Size Rate*

Leaderboard 728 x 90 $2,100/month expandable size 728 x 200 $2,625/monthMedium Rectangle 1 300 x 250 $2,300/monthMedium Rectangle 2 300 x 250 $2,100/monthWide Skyscraper 160 x 600 $2,100/month expandable size 320 x 600 $2,625/month

Format: JPEG, GIF, Animated GIF. 50k maximum file size. For additional specs visit www.foodbusinessnews.net/Magazine/Media-Kit

DIGITALEDITIONFood Business News is unique in offering a fully integrated marketing platform reaching your customers in BOTH print and digital.

1) Adobe Analytics August 2013-July 2014 year total

This averages to approximately 45 pages viewed per person over the course of a 12 month span.

DIGITAL EDITION12 Month Page Views

Digital Edition

1,098,5411

BY THENUMBERS

AD ENHANCEMENTS (Digital Edition of Print Ads)Make your print ad come alive with a variety of custom enhancements. Call your sales representative to learn more about custom ad enhancements.

Skyscraper

Video

*All pricing net

Ad Enhancements Rate*Video $500/videoAudio Clip $250/insertion

Bellybands (over the cover) $750

Bellybands (over an article/ad inside) $400

Blow-in Card $500Gatefolds $1,500Tab (Attached to an Ad) $200Flash Ad (creative/development extra) $500

Digital Edition Ads Size Rate*Monthly Sponsorship $2,625/monthSkyscraper (Digital Edition) 160 x 600 Included Above

Medium Rectangle (Digital Alert Email) 300 x 250 Included Above

Video (Digital Edition) 60-Seconds $3,500/month

*All pricing netOptimization for mobile devices requires an additional creative for leaderboard and skyscraper ad positions. Format: JPEG, GIF, Animated GIF. 50k maximum file size.

All Food Business News Newsletters are designed for tablets and mobile/smart phones so you can reach your customers at their convenience.

DIGITALNEWSLETTERS

FOOD BUSINESS NEWS STRATEGIC INSIGHTSOur latest newsletter is delivered Sunday mornings and covers the most pressing issues facing the food and beverage industry for the upcoming week. This month long exclusive sponsorship offers the option to update your message weekly.

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Sponsored Message

FOOD SAFETY MONITOR An every-other-week e-Newsletter designed to keep food industry executives informed about the latest news affecting the safety and wholesomeness of the food supply.

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Sponsored Message

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Ads Size Daily Morning Brief Friday Food for Thought

Food Safety Monitor

Strategic Insights

M/W/F T/TH M/W/F T/TH

Leaderboard 728 x 90 & 300 x 50 (mobile)

$2,595* $1,870* $2,595* $1,870* $3,360* $3,050* $3,360*

Sponsored Message (Leaderboard included)

50 words text & Image 106 x 107 — — Included Above — Included Above

Skyscraper 160 x 600 & 150 x 300 (mobile)

— — — $3,050* —

Medium Rectangle 1 300 x 250 $2,070 $1,525 $2,070 $1,525 — $3,360* —Sponsored Message (Med. Rectangle 1 included) text — — — Included Above —

Medium Rectangle 2 300 x 250 $2,070 $1,525 — — — —Small Rectangle 300 x 100 — $1,800 $1,300 — — —

DAILY E-NEWSLETTERThe Food Business News Daily e-Newsletter delivers headlines to food industry executives by 3:30 p.m. CST every business day.

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MORNING BRIEFDelivered every morning by 9 a.m. CST, the Sosland Morning Brief is the businesses’ must-read that covers overnight news and market information.

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NEW FOR 2015!

FRIDAY FOOD FOR THOUGHT Weely e-Newsletter released every Friday to recap all the top stories from the week.

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SponsoredM

essage

For print specifications or any other information, go to: www.foodbusinessnews.net/Magazine/Media-Kit

2015 Purchasing Seminar: June 7-9

Ad Close Date: April 24, 2015

For more information on the Purchasing Seminar, go to www.PurchasingSeminar.com or for more information about sponsoring the program book or other advertising options, contact your Sosland representative for rates.

ADDITIONALSERVICESANNUALSEMINAR

• Advertise across from the company of your choice or the industry category of your choice.

• Your marketing message will be seen by nearly 25,000* made up of subscribers from Food Business News, Meat&Poultry, Baking & Snack and Milling & Baking News.

• Customers can access the information found in the annual edition, on-line with a review of each of the 20 companies profiled in our searchable format.

Our award-winning editorial staff will take a critical look at the 7 major food industry segments and profile 20 of the top food companies in the world and dissect the critical issues facing the industry.

CORPORATEPROFILES

If you supply ingredients or services to the food industry, the Sosland Publishing Purchasing Seminar is a must attend event and our Purchasing Seminar Program Book is a great way to influence your customers at the seminar and for months after.

E-MAIL MARKETINGUsing our database of over 155,000* food industry executives to target your message and deliver it directly to your best prospects. E-blasts are a great way to introduce new products, announce special offers, promote trade show participation and drive qualified traffic to your web site. A detailed report of lead information from clicks on your e-blast will be sent to you one week following the e-blast launch. (Please call for rates)

WEBINARGenerate leads while educating the industry with a custom webinar on the topic of your choice. Your webinar will be promoted through the print magazine, digital edition, on-line ads, and e-mail marketing. Sponsors will receive the full registration list with contact information and the webinar archive will be available on-line for three months after the live event.

FOOD INNOVATIONS CHANNELFood Business News is proud to present informational videos designed to provide the food processing industry with new product trends, food ingredient innovations and market updates. We also offer turnkey production solutions to film and edit your informational video. Let us help you tell your marketing story on the Food Innovations Channel.

CUSTOM MEDIAFood Business News offers both print and digital custom media solutions for your targeted marketing needs. Whether it is a dynamic NXTBook, E-zine, a digital newsletter, videos, audio podcasts, an editorial article written by the experienced staff of Food Business News and many other custom projects, we offer a variety of uniquely tailored media opportunities.

*Publishers own data