2015 Leadership in Digital Marketing (Boston)

Thursday, december 3, 2015

adminisTraTive noTes

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B2B Marketing Success Begins Here

Account-Based Marketing[uh-kount beys-d mahr-ki-ting]Attract, engage and convert the accounts that matter and measure your performance across the funnel.

Visit Demandbase for more information and to learn how you can

demand more from your marketing.www.demandbase.com

Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

We help make your customers love you.

Hello, we’re Salesforce.

salesforce.com

agenda

2015 Leadership in digital marketing (boston)

Thursday, December 3, 20157:30am – 4:55pm

7:30am – 8:30am

Breakfast

8:30am – 8:35am

Argyle Executive Forum Opening Remarks

8:35am – 8:40am

Session Introduction Presented by TrackMaven

Jonathon ParrottSenior Competitive Intelligence MavenTrackMaven

8:40am – 9:15am

Keynote Session featuring Dunkin’ Brands

“Bottom–Line Branding: Keeping the Edge in Today’s Rapidly Changing World”

Dunkin’ Brands President, Global Marketing & Innovation, and the current Global Chairman of the Mobile Marketing Association, John Costello, will discuss how Dunkin’ Brands keeps a 60–year–old icon relevant to consumers today. Through this presentation, you will learn how Dunkin’ Brands determines the right role for digital, mobile and social marketing when traditional marketing continues to work very well. Examples of Omni–channel marketing from both the Dunkin’ Donuts and Baskin–Robbins brands will be shared.

John CostelloPresident, Global Marketing and InnovationDunkin’ Brands

Please note, this session is off the record.

agenda

9:20am – 9:40am

Thought Leadership Spotlight Presented by Oracle

Chris LynchSenior Director Product MarketingOracle

9:40am – 10:00am

Coffee Break

10:00am – 10:45am

Panel Discussion Presented by Brightcove and Newscred

“The New Customer Journey: Why Content Defines How Consumers Meet, Engage and Return to Your Brand”

Session topics include, but are not limited to:• Identifying your customer’s experience• How the customer journey has evolved over time and how to best know when and how to reach

their audience. • Best practices for understanding today’s consumer journey and reaching their intended audience

with impact• Why content can best impact how customers choose to engage with your brand.• The effectiveness of marketing efforts along the customer journey and how to best improve and

prove ROI along the way

Moderator:Kristin KelleyChiefMarketingOfficerRandstad

Panelists:Margaret CoughlinSVP,ChiefMarketing&CommunicationsOfficerBoston Children’s Hospital

Rob EganChiefMarketingOfficerHealthagen(Accountable Care Medicity iTriage and Active Health)Aetna

Tim SpencerVice President, Agency SalesNewsCred

Amber StepperVice President, Marketing & AdvertisingNational Amusements

Yuval ZukermanPractice DirectorBrightcove

agenda

10:50am – 11:10am

Thought Leadership Spotlight Presented by Salesforce

“Succeeding in the Infinite Future”

The average smartphone owner is on 7.4 social channels, has 1500 Facebook posts waiting on them, and on average will only visit 1.7 pages on your website. Up to this point it’s been easy for marketers to make incremental changes in adopting new technologies to increase our engagement; however for the firsttimeinhistorywearefacinganewchallenge,radicalchange.Buildingrelationshipswitha mediated (Fragmented) consumer, dynamically, and at scale is a new type of problem we face today, which historical marketing practices do not account for. Thought research and working with the world’s best brands Mathew will teach you how to create a scalable, sustainable, and valuable marketing practicefortheinfinitefuture.

Mathew SweezeyPrincipal Marketing InsightsSalesforce

11:10am – 11:30am

Coffee Break

11:30am – 11:50am

Thought Leadership Spotlight Presented by Demandbase

“The New Normal: Account–Based Selling Meets Account–Based Marketing”

You’ve probably heard of Account–Based Marketing (ABM), and you’ve probably heard that it’s the next big thing. Account–Based Marketing doesn’t just address one or two of your challenges, but solves for the challenges across the entire customer journey. With an Account–Based Marketing approach, marketers can deliver high–quality leads, understand the impact of their marketing programs, align with their sales counterparts and ultimately drive better business results for their organizations. While there are a number of ways you can build out an ABM strategy, the basic tenants are quite simple and can be implemented into your organization the right way.

In this presentation, Peter will discuss:• The evolution of ABM to its current state• How sales & marketing align to close business with ABM• Where to focus to execute ABM• The business impact and real results of ABM in action

Peter IsaacsonChiefMarketingOfficerDemandbase

agenda

11:55am – 12:40pm

Panel Discussion Presented by Conversant and LogMeIn

“Customer Engagement in a Hyper–Connected World”

Session topics include, but are not limited to:• What challenges has the hyper–connected consumer brought to your business and how are you

addressing those challenges?• Are there any examples of how your brand is becoming more effective in this cross–device culture

that we are all living?• How are your responsibilities changing in response to the evolving nature and pace of customer

engagement in today’s digital, customer–driven environment? • How can marketers excel at managing complexity and anticipating what’s right for customers in real

time?• How has today’s sophisticated customer managed to gain ownership of the relationship? •Understandingaudiencefragmentationandthemultitudeofchannelsbeingutilizedby customers throughout their decision process • How are brands adjusting to this new dynamic customer–centric dynamic? How are marketers

aligning and integrating their efforts across multiple channels to drive engagement? • How to leverage new tools and technologies to synergize marketing efforts across multiple

channelsanddeliveredaunifiedcustomerexperience?• Using these tools to sift through and learn from meaningful customer data and tailoring marketing

efforts accordingly • How has your team been able to translate customer engagement into tangible results? •Howareyouabletomeasuretheresultsofyoureffortsinthisarea?

Moderator:Brian KennyChiefMarketingandCommunicationsOfficerHarvard Business School

Panelists:Patrick CassidyHead of Global Digital Brand MarketingNew Balance

Matt DuffyVice President, Marketing- LogMeIn Connected Products and CustomersLogMeIn

Ben EasonVice President, Client DevelopmentConversant

Sean GallimoreCorporateVicePresident,ChiefMarketingOfficerParexel

Hester Tinti–KaneHead of Social Media, North AmericaPearson

agenda

12:45pm – 1:05pm

Thought Leadership Spotlight Presented by Bionic Advertising Systems

“What is “Pacing” in Marketing Performance Measurement? (And why you’d be foolish to ignore it.)”

Running a marketing campaign is like running the Boston Marathon. If you ignore your pace, you’ll fail to achieve your performance goals.

Unlike marathon runners, most marketers don’t monitor their pace while their campaigns are running. Sure, they monitor performance metrics. But they don’t take the next step and calculate the pace of these metrics relative to goals. As a result, they’re oblivious to their true marketing performance until it’stoolate.It’snotuntiltheyreachthe“finishline”ofthecampaignwhentheydiscovertheyfailedtoachieve their marketing objectives.

But it doesn’t have to be this way. In this session, you’ll learn how to calculate and monitor your pacing in real–time and how to avoid blind spots in your marketing performance measurement.

Joe PychFounder & PresidentBionic Advertising Systems

1:05pm – 2:05pm

Lunch

agenda

2:05pm – 2:50pm

Panel Discussion Presented by Krux and Radius

“Thought Leaders in Marketing Effectiveness Driven by Data”

Session topics include, but are not limited to:• How has the role of data/insights/digital changed within your organization over the past few years? •WhathasBigDataactuallydelivered? •Whatinvestments–people,process,tools–areyoumakingtomeetthedemandsofdata– driven marketing?• Which marketing functions have been most transformed by improved expanded access to and

broader application of data? •Howarereal–timeconsumerconversationsimpactingmarketingdecision–making? •Asmoredataisincorporatedintomarketing,whatdoesyourinternaldivisionoflaborlooklike for collecting, analyzing, and executing on it all?• Social is the preferred medium for consumers to share and retrieve information about everything,

including brands—what challenges does that pose to traditional marketing within your organization? •Howareyouincorporatingsocialsignalsintoyourmarketingefforts?• When targeting consumers with targeted messages, with the proliferation of devices and mobile

activity,understandingthe“who”acrossbrowsersanddevicescanbeachallenge.Howareyouaddressing the cross–device identity management challenge?

•Howareyoumodulatingmessagesacrossalltouchpointsandmeasuringtheimpactofthese efforts? I.e. Reach, frequency• Whatothermarketinginefficienciesareprimedfordatatotacklenext?

Moderator:Ken BauschVice President Marketing World Kitchen

Panelists:Mary CusickVice President, MarketingTIAA-CREF

Dee HadleyChiefMarketingOfficerUno Restaurant Holdings

Matt KilmartinChiefRevenueOfficerKrux

Angela ZenerSenior Vice President, MarketingRadius

agenda

2:50pm – 3:05pm

Coffee Break

3:05pm – 3:10pm

Session Introduction Presented by Sitecore

Nate BaradDirector of Product StrategySitecore

3:10pm – 3:50pm

Fireside Chat featuring Boston Red Sox

Adam GrossmanChiefMarketingOfficerBoston Red Sox

Interviewed by:Lori MarcusFormerChiefGlobalBrand&ProductOfficerKeurig Green Mountain

3:50pm – 3:55pm

Argyle Executive Forum Closing Remarks

3:55pm – 4:55pm

Closing Reception

__________________________________________________________________________________

*Please note, the agenda is subject to change.

The information, views, and opinions expressed by speakers and other participants at our conferences are those of the individual and do not necessarily reflect the views and opinions of Argyle Executive Forum.

Argyle Executive Forum, its directors and officers, do not guarantee that any information provided by a speaker or other participant is accurate or complete and Argyle Executive Forum does not endorse any opinions that may be presented.

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parTners

Thought Leadership spotlight partners

Are you on track to hit your marketing objectives? Are you sure?

Imagineshowinguptoworkinthemorningwithyourfirstcupofcoffeeinhand.Yousignintoseeacleandashboard that displays your up-to-date marketing results. It shows all your key performance indicators (KPIs) across all of your marketing initiatives across all channels and all platforms. Where things are going well, you see a smiley face. Where things are going poorly, you see a mad face. In all cases, you see your pacing score – plus or minus – calculated down to a fraction of a percent. Something captures your attention and you drill down to see the supporting details. In other words, you know exactly the status of all your marketing initiatives and can easily identify which ones demand your attention today.

This is what you get from Bionic Advertising Systems. You get a marketing performance monitoring system backedbyafull-fledgedplanningandresultsdatabase.Yougetasystemthatgivesyoutheconfidenceyou need to prove the value of your marketing efforts every day of the week.

Learn more at http://www.bionic-ads.com/aef

Demandbase is the first targeting and personalization platform forB2B, transforming the effectivenessof marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without theuseof cookies,Demandbase’spatented identification technologybridges thegapbetweenknown and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. http://www.demandbase.com

parTners

Modern Marketers choose Oracle Marketing Cloud to build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel, content, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use award-winning marketing technology and expertise to deliver personalized customer experiences. marketing simplicity. Gain the most comprehensive view of customer data. Simplify marketing complexity with the most powerful cross-channel platform. Deliver personalized content at each step of the customer journey.

customer centricity. Capture data and use a single customer profile for every marketing process. Recognize every customer as an individual. Engage customers intelligently with content in context to deepen the relationship.

enterprise ready.ConsidertheadvantageofasingleunifiedsolutionthatmarketersloveandITtrusts.Connect all marketing technology on one platform. Unify your data and execute programs across all digital channels.

Visit oracle.com/marketingcloud.

Thought Leadership spotlight partners

Salesforce Marketing Cloud is the world’s most powerful digital marketing platform for 1-to-1 customer journeys. Send the right message, to the right person, in the right moment across email, mobile, social, Web experiences, and advertising. Personalize every experience — one customer at a time.

parTners

Conversant is the leader in personalized digital marketing. Conversant helps the world’s biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world’s largestaffiliatemarketingnetwork–allfueledbyadeepunderstandingofwhatmotivatespeopletoengage,connect and buy. Conversant is a division of Epsilon, the global leader in creating customer connections that build brand and business equity. For more information, please visit www.conversantmedia.com.

panel partners

®

Brightcove Inc. (NASDAQ: BCOV) is a leading global provider of powerful cloud solutions for delivering and monetizing video across every connected device. The company offers a suite of products and servicesthatreducethecomplexityandincreasetheprofitabilityofpublishing,distributing,measuringand monetizing multi-screen video. Brightcove has more than 5,500 customers in over 70 countries that rely on the company’s cloud solutions to successfully publish high-quality video experiences to audiences everywhere. To learn more, visit www.brightcove.com.

Krux helps companies worldwide deliver personalized marketing, media, and commerce experiences to the right people, in the right way, and at the right time. Krux is the data decision system that helps brands, agencies, and publishers increase revenue through smarter content, commerce, and marketing experiences across all consumer touchpoints.

Krux’s cloud-based data management platform (DMP) operates in real time, unifying people data from all screens and sources into a single view of the individual; analyzing the data to understand each individual’s preferences; and activating the data across any delivery channel. Monthly, Krux interacts with more than billion browsers and devices, serves over 20 billion page views, and processes nearly 2 billion CRM records.

Founded in 2010,Krux is a venture-backed companyheadquartered inSanFranciscowith tenofficesacross five continents. Krux clients include companies like Kellogg,TimeWarner,Meredith, BBC, and Ticketmaster, with enterprises achieving a 10x return or higher on their investment. To learn more, visit www.krux.com, and follow Krux on Facebook, Twitter, and LinkedIn.

parTners

NewsCred is on a mission to make marketing better for everyone. As the leading content marketing software, NewsCred provides the world’s most ambitious brands – Pepsi, Visa, Dell, ConAgra, Hewlett Packard and more – with the best solutions in content creation, marketing management, cross-channel publishing and measurement. Everyday, marketers rely on NewsCred to orchestrate their marketing across channels, collaborate with global teams, build brand awareness, and drive sales.

NewsCred is rewriting the rules of marketing, fueling a new way for marketers to share their stories with the world.Foundedin2008,NewsCredisover200peopleinsevenglobaloffices,servingcustomersinover70 countries. Learn more at newscred.com and follow us on Twitter @newscred.

panel partners

Simplifying how people connect to their colleagues, employees, devices and the world around them to solve some of the world’s most complex problems, LogMeIn has grown to become one of the world’s leadingSaaScompanieswithover800employeesin8officesaroundtheworld.

Having connected over 300 MM devices to a LogMeIn cloud service since 2003, we have not only capitalizedonbut fueled themodernwayofworking– remote,efficient,mobile,productive.Andwe’re continuingtotransformbusinessandlivesbyhelpingbuildthe“InternetofThings”.

All of this is possible through our simple edifying belief that possibilities increase with connectivity.

parTners

session introduction partner

breakout Lunch partner

TrackMaven’s competitive intelligence platform has been adopted by hundreds of the world’s best brands. Content and social media marketers use TrackMaven to benchmark content performance and identify engaging topics and tactics. This helps them become more data-driven and increase marketing effectiveness.

Founded in 2012, the company is headquartered in Washington, DC. To learn more, visit WWW.TRACKMAVEN.COM or follow us on Twitter @TrackMaven.

Oracle (NASDAQ: ORCL) is the world’s most complete, open, and integrated business software and hardware systems company. With more than 370,000 customers—including 100 of the Fortune 100—in more than 145 countries around the globe, Oracle is the only vendor able to offer a complete technology stack in which every layer is engineered to work together as a single system. Oracle’s industry-leading productsgivecustomersunmatchedbenefitsincludingunbreakablesecurity,highavailability,scalability,energyefficiency,powerfulperformance,andlowtotalcostofownership.Formoreinformation,visitoracle.com.

Percolate’s complete web and mobile marketing software increases productivity, elevates your brand and helps you generate more sales. From governance, planning and content creation to audience acquisition, customer management and analytics, Percolate unites your brand, your data and your stories across every team, location, integrated system and customer interaction.

PercolatehasofficesinNewYorkCity,SanFrancisco,LosAngeles,Austin,ChicagoandLondon,andourclients include iconic, global brands like Unilever, GE, Volkswagen, Coca-Cola, Anheuser-Busch InBev, IKEA and Converse, as well as emerging, high-growth companies like AirBnB, Pinterest, Pandora and Shinola.

senior supporter partners

parTners

senior supporter partners

Qualtrics is a rapidly growing software-as-a-service company and the provider of the world’s leading insight platform. Over 7,000 enterprises worldwide, including half of the Fortune 100 and 99 of the top 100 business schools rely on Qualtrics technology. Our solutions make it fast and easy to capture customer, employee, and market insights in one place. These insights help our clients make informed, data- driven business decisions. Global enterprises, academic institutions, and government agencies use Qualtrics to collect, analyze, and act on voice of the customer, customer satisfaction, employee engagement, 360-degree reviews, brand, market, product concept, and employee feedback. To learn more, and for a free account, please visit www.qualtrics.com.

Sitecore is the global leader in customer experience management that lets marketers own the experience of every customer or prospect who engages with their brand. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty, and drive revenue. Sitecore boilerplates 3 The Sitecore® Experience Platform™ is deeply connected, delivering one connected experience across both online and offline channels, empowering brands to easily engage in seamless conversations with their audiences when and where they want, in real time. The platform is incredibly easy to use, combining best-in-class web content management with marketing automation, email marketing, so-cialmedia,e-commerce,optimization,andanalyticsintoasingle,unifiedplatform.Sitecorecaptureseveryminute interaction–-and intention—that customers and prospects have with a brand, both on a website and across other digital channels. And because the platform is deeply connected, marketers get this intelligence immediately and can easily act on it in real time, within the same session. More than 4,400 of the world’s leading brands—including American Express, Carnival Cruise Lines, and easyJet—trust Sitecore to help them deliver the meaningful interactions that win customers for life.

parTners

supporter partners

our FirmIDMisaperformancemarketingfirmheadquarteredinWashington,DCwithofficesinNewYork,Madison,San Francisco, Little Rock, London and Mumbai.

our philosophyWe place our clients’ needs above all other considerations. IDM continually seeks to overcome a persistent problem in the industry, the bias to sell products and manage proprietary data, which compromises results. Unlike many others, IDM is both objective and data source agnostic, so that we can always put the client’s prioritiesfirstanddeliverresults.

our servicesWe specialize in helping companies leverage data in order to create customer intelligence and insights so that they can target, acquire and retain customers better than they thought possible. Specialization drives better results. We strategically select and acquire the best data to build custom solutions to reach your existing and potential customers. Our proprietary data platform and processes, Excipio Engine™, turns raw data into pure marketing intelligence and our team of market industry experts rigorously applies these insights into performance.

our TeamWe bring deep client side experience, unique points of view, and come from a diverse background of organizational cultures. We understand the issues because we have been there. Our principals have held senior-executive, sales and marketing leadership roles at leading, global organizations across a wide variety of industries.

our valueWe are known for our focus on top-line impacts, adding tremendous upside to operating income and relentlessly focusing on return on marketing dollars invested. We have demonstrated the effectiveness of oursolutionsandcapabilitiesthroughprovendelivery,quantifiableresultsandlongstandingrelationshipsatsomeoftheworld’sleading,consumer-retail,financialservicesandtechnologycompanies.

Evergage’s cloud-based platform delivers real-time personalization to more than 500 million web visitors, improving demand generation, revenue growth and customer success for over 120 organizations, including Gardener’s Supply Company, Intuit, Publishers Clearing House, Rue La La, Tivo, and Travelzoo. Evergage empowers marketers to increase engagement and conversions of visitors and users through real-time 1:1 personalization based on deep behavioral analytics and customer data.

parTners

studioD is an innovative content marketing studio empowering brands to be publishing heroes. We connect brands to audiences through proven insights and authentic content. We are the complete solution for your content marketing needs. We offer intent and data-driven strategy, creation at scale, diverse formats and robust publishing options to ensure you will reach your audience through every stage in their journey. www.studiod.com

supporter partners

SessionM is the next generation consumer engagement and loyalty platform. Our Mobile Marketing Cloud is a SaaS-based platform that makes it possible to instantly gather actionable insights, ensure intelligent messaging and maximize customer loyalty. We integrate mobile marketing automation with personalized messaging and data management - giving your brand a single view of your customer and all the tools to act in real-time at the moment of impact.

Searchmetrics provides the world’s leading search and content optimization platform – the Searchmetrics Suite.

We provide our customers with competitive advantage and help them identify new business opportunities by exposing the content consumers are engaging with on industry and competitors’ sites. Searchmetrics guides SEOs and content marketers with suggestions for creating content that improves relevance and boosts conversions. It shows the connection between social media links and overall engagement. And its analytics make clear which content performs the best and how an organization’s content performs against its competitors.

Searchmetrics has over 100,000 users worldwide, many of whom are respected brands such as T-Mobile, eBay, TripAdvisor, Siemens and Symantec. They depend on Searchmetrics to maximize the performance of online channels.

We are the future of search. Today.

Synapse is a cross-channel affinity marketing company with over 20 years of experience helping businesses achieve their objectives, strengthening their bottom lines and their customer loyalty. We create innovative marketing programs for some of the world’s largest consumer brands across industries including retail, online, phone, airlines, and hospitality. As a Time Inc. company, we leverage powerful brands to connect with your customers.

Some companies talk about marketing ROI. We’re proving it with the world’s best brands.

– Gerald Ang, Global Digital Lead at GE

$10 million in annual cost savings for a global CPG brand

$1.3 million annual ROI for an international consumer retail brand

200% increase in digital marketing productivity for a global technology company

To learn more about Percolate’s System of Record for Marketing, visit percolate.com

“From their far-reaching ideas about the future of marketing, to their supportive, knowledgeable, and highly responsive client team, to the stability, flexibility, and power of their marketing technology, we have reaped massive benefits from partnering with Percolate.”

Evergage provides the only Personalization 3.0 solution on the market today. Our cloud-based

platform empowers marketers – without the need for IT or developers – to improve engagement,

conversion rates and customer experiences with real-time 1:1 personalization.

Gather deep behavioral analytics, easily segment your digital audiences, conduct targeted

A/B and multi-variate testing, and deliver personalized content and recommendations to

your web visitors and app users.

All in real time. All with a single platform.

Start personalizing today. Download our white paper.

Discover more at www.evergage.com/why-evergage

PERSONALIZATION 3.0 INDIVIDUALIZED EXPERIENCES DELIVERED IN REAL TIME

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Visit www.idm.us.com or contact Leonard Frey at lfrey@integrated-dm.comto see what IDM can do for you today.

IDM is a performance marketing firm. We are experienced, client-side marketers many whom have held, senior-executive,

Chief Marketing Officer and similar leadership roles at leading, global organizations. We are known for our delivery

emphasis on top-line results and our relentless drive to deliver high returns on marketing dollars invested.

upcoming evenTs

december 9, 20152015 Chief Marketing Officer Leadership Forum (Dallas)dallas, TX

Perspectives by:• James Meredith, VP, Marketing & Communications, Cinemark• Kirk Heinlein, Head, Marketing Communications, Global Markets Advertising, AT&T• Keith Johnson, Vice President, Pricing & Analytics, TXU Energy• Chandar Pattabhiram, Vice President, Product & Corporate Marketing, Marketo• Chip Burgard, Senior Vice President, Marketing, Citi• JocelynJohnson,ChiefMarketingOfficer,USCanServices,GeneralElectric• Sharon McCloskey, Vice President, Marketing Services, Dallas/Fort Worth International Airport• JenniferDominiquini,ChiefMarketingOfficer,BBVA• LisaArthur,ChiefMarketingOfficer,Teradata• Cory Jones, VP, Marketing, Frontier Communications• Devashish Saxena, Group Vice President, Global eCommerce & Multichannel Convergence, Rexel• Joanne Moretti, Senior Vice President, Marketing & Sales Enablement, Jabil Circuit• Rick Medeiros, Executive Director, Global eCommerce, Digital & Social, Lenovo

december 9, 20152015 delivering next-generation digital experiences (dallas)dallas, TX

Perspectives by:• Chris Preston, Senior Director, Digital Experience Strategies & Business Development, Oracle• Jason Penner, Director, IT Applications Development & Information Management, Weatherford

december 10, 20152015 Chief Information Officer Leadership Forum (New York)New York, NY

Perspectives by:• RandyGaboriault,ChiefInformationOfficer,SeniorVicePresident,InnovationandStrategicDevelopment,

Christiana Care Health System• Peter McCallum, Director of Datacenter Solution Architecture, FalconStor• Jennifer Blatnik, Vice President, Cloud Marketing, Juniper• MikeToma,SeniorVicePresidentandChiefInformationOfficer,EmployerServicesInternationalDivision,

ADP• AndrewWhite,AssociateChiefInformationOfficer,HealthSciences,StonyBrookUniversity• Sharad Bindra, Senior Vice President, Global Functions Data Architecture, Citi• Olin Honore, Principal - Director of Information Technology, Hamilton Lane Advisors• GregSwope,VicePresidentofITandChiefInformationOfficer,FiveStarQualityCare• BillMurphy,ChiefTechnologyOfficer,ParkHillRealEstateGroup• JasonCohen,ChiefInformationOfficer,OmnicomGroup• JonRose,ChiefSecurityOfficer,Dun&Bradstreet• LenaSmart,ChiefInformationOfficer,NewYorkPowerAuthority• DerekVadala,ManagingDirectorandChiefInformationSecurityOfficer,Moody’s• RosaleeHermens,SeniorVicePresidentandChiefInformationOfficer,TrueValueCompany• Mark Harris, Vice President of Corporate Marketing, Pluribus Networks• SanjeevSingh,ExecutiveVicePresidentandChiefInformationOfficer,FollettCorporation• GaryHoberman,ExecutiveVicePresidentandCo-ChiefInformationOfficer,MetLife• Maureen Faraci, Global Lead – Market Data Application Strategies, Citi

upcoming evenTs

december 10, 20152015 Chief Information Officer Virtual Event: Successful Data Management Strategies for the modern data center & beyond – be Transformational! (virtual event)virtual

Perspectives by:• ChrisVanWagoner,ChiefStrategyOfficer,Commvault• JimBrady,AreaChiefInformationOfficer,KaiserPermanente

december 17, 20152015 Chief Information Officer Leadership Forum (Atlanta)atlanta, ga

Perspectives by:• VishNarendra,VicePresident&ChiefInformationOfficer,GraphicPackagingInternational• Mark Gelhardt, Head of Global PCI Security and Compliance, U.S. Bank• NickCoussoule,SeniorVicePresident&ChiefInformationOfficer,BlueCrossBlueShieldofTennessee• LarryFrey,VicePresident&ChiefInformationOfficer,BeazerHomes• Tim Huffman, Executive Vice President, National Director of Technology Solutions, Colliers• John Delk, General Manager - Product Group, Micro Focus• SamirSaini,CommissionerandChiefInformationOfficer,CityofAtlantaGovernment• Sean Baseman, Principal Consultant, Decision Management Suite, FICO• ChrisContakes,VicePresidentofTechnologyandChiefInformationOfficer,PewCharitableTrusts• Peter Dooley, Vice President, Information Security, IHG - Intercontinental Hotels Group

december 17, 20152015 customer care Leadership Forum (san Francisco)san Francisco, ca

Perspectives by:• Gillian Wright, Vice President, Customer Services, Southern California Gas• Adrian Paull, Vice President, Customer and Product Support, Honeywell• Kelly Hendricks, Area Vice President, Global Customer Service, Verizon• JP Saunders, Senior Director of Solution Strategy, Oracle• Tom Schlesinger, Senior Vice President, National Director of Customer Care, First American Title Insurance

Company• Marton Jojarth, Vice President, Customer Success, Equinix• Troy Stevenson, Vice President, Customer Loyalty & Business Excellence, eBay• Robin Beers, SVP, Head of Customer Experience Insights - Wholesale Internet Services, Wells Fargo• Davy Kestens, Founder & CEO, Sparkcentral

upcoming evenTs

January 20, 20162016 Leadership in Corporate Divestitures and Acquisitions (New York)New York, NY

Perspectives by:• Elena Centeio, Vice President, Chief M&A Counsel & Asst. Secretary, Xylem• Karl Kleiderer, Vice President, Corporate Development, Curtiss-Wright• Richard Oblath, Vice President, Downstream Global Acquisition and Divestment Projects, Shell Oil

Company• Shaun Parvez, President, SK Holdings• Charles Owen, Vice President, Mergers & Acquisitions, Harman International Industries• Denise Brower, Vice President, Corporate Development, ITT• Nick Tcherepnin, Senior Vice President, Strategy & Corporate Development, Magellan Health Services• Gautam Chandra, Senior Vice President, Strategy, Business Development, BPO & Non-Utility Operations,

Washington Gas• David Tennant, Partner, and US Market Leader, McCarthy Tétrault

January 20, 20162016 Chief Financial Officer Leadership Forum (San Francisco)san Francisco, ca

Perspectives by:• AnupSingh,ChiefFinancialOfficer,NimbleStorage• ElaineZhang,ChiefFinancialOfficer&Treasurer-EastBay,CatholicCharitiesUSA• RoxiWen,ChiefFinancialOfficer,EloTouchSolutions• GeoffreyRibar,ChiefFinancialOfficer,SeniorVicePresident,CadenceDesignSystems• Alan Keith, VP Finance & Business Operations, The Walt Disney Company• BillZerella,ChiefFinancialOfficer,Fitbit

January 21, 20162016 Chief Marketing Officer Leadership Forum: Spotlight on Financial Services (San Francisco)san Francisco, ca

Perspectives by:• Michael Reicher, Senior Vice President, Marketing, The Chubb Corporation• Gina Bauman, VP, Marketing, Institutional Venture Partners• LoriHale,VicePresident,SocialMediaSeniorCorporateComplianceOfficer,BankoftheWest• Evan Graner, Senior Vice President, Brand Culture & Capability, Citi• DianeScott,ExecutiveVicePresident,GlobalChiefProduct&MarketingOfficer,WesternUnion• Kevin Hoffberg, Managing Director, Marketing for Private Client Services, Northwestern Mutual• Claudia Richter, Head of Digital Analytics, JP Morgan Chase

upcoming evenTs

January 26, 20162016 Chief Information Officer Leadership Forum (Los Angeles)Los angeles, ca

Perspectives by:• Vijay Bhagavath, Vice President, Data Networking and Telecom Equity Research, Deutsche Bank• BrendaBerlin,DeputyChiefInformationOfficer&ChiefFinancialOfficer,StateofColorado• Alex Dickinson, Senior Vice President, Strategic Initiatives, Illumina• JulianvanSanten,ChiefTechnologyOfficer,WellsFargo• TanyaArthur,AssociateChiefInformationOfficer,CatholicHealthInitiatives• KimTerry,ChiefInformationOfficer,Guthy-Renker• AdamRice,ChiefInformationSecurityOfficer,CubicCorporation• Bhupesh Arora, Head of New Technologies & Application Services, Avery Dennison Corporation• Remo Gettini, Senior Vice President of Technology, DreamWorks Animation SKG• MichaelJosephs,ChiefInformationOfficer,XeroxWCSolutions,Xerox• JerrySto.Tomas,VicePresidentandChiefInformationSecurityOfficer,ApriaHealthcareGroup• BobEicholz,ChiefTechnologyOfficer,Technicolor• RogerParks,VicePresidentofInformationTechnologyandChiefInformationOfficer,J.R.Simplot

Company• CynthiaJohnson,VicePresidentandChiefInformationOfficer,CaliforniaResourcesCorporation• RobbReck,VicePresidentandChiefInformationSecurityOfficer,PulteGroup

January 27, 20162016 Chief Marketing Officer Leadership Forum (Los Angeles)Los angeles, ca

Perspectives by:• TinaHoover,VicePresidentMarketing&InteractiveExperiences,ScientificGamesCorp.• Mitch Rotter, Senior Vice President, Brand Marketing, Ticketmaster• Diane Gage-Lofgren, Senior Vice President Marketing and Communications, Sharp Healthcare• Steven Bushong, Senior Vice President Marketing Operations, The Walt Disney Company• Scott Vouri, Vice President, Consumer Marketing, Western Digital• Aaron Wahle, Senior Vice President, International Digital Marketing, Sony Pictures Entertainment• Susan Solomon, Vice President, Marketing and Communications, St. Joseph Health System• Connie Sprinkle, Vice President, Direct and Digital Marketing, City National Bank• Michelle Whitman, Senior Vice President, Marketing, Robert Half• Chris Connolly, CMO - Consumer Marketing, The Walt Disney Company

February 2, 20162016 Chief Information Officer Leadership Forum (Washington)Washington, DC

Perspectives by:• EricSharpsten,ChiefTechnologyOfficer,IS&GSHealthandLifeSciences,LockheedMartin• MariaRoat,ChiefTechnologyOfficer,U.S.DepartmentofTransportation• DarrenLacey,ChiefSecurityandComplianceOfficer,TheJohnsHopkinsUniversity• MarinaHavan,ChiefInformationOfficer,DC,DeptOfHumanServices• BharatAmin,ChiefInformationOfficer&VicePresident,NewportNewsShipbuilding,HuntingtonIngalls

Industries

upcoming evenTs

February 18, 20162016 Chief Information Officer Leadership Forum: Spring Event (San Francisco)san Francisco, ca

Perspectives by:• David Coher, Principal, Reliability and Cybersecurity, Southern California Edison• MehrdadHorri,Principal,TechnologyRiskStrategy,PacificGasandElectricCompany• ShaunBraun,GroupInformationOfficer,MedSurgNeurotech,Stryker• Naren Yendluri, Vice President, IT, SunRun• RitaGass,ChiefInformationOfficer,StateofCalifornia• WalterCurd,VicePresidentandChiefInformationOfficer,MaximIntegratedProducts• Souvik Das, Vice President of Engineering, CTO, Auto Finance, Capital One Financial• Deepak Nadig, Head of API & Developer Platform Engineering, PayPal• BruceSchinelli,ChiefInformationOfficerandVicePresident,TTXCompany• Sanjay Shringarpure, Vice President, IS Business Applications, E&J Gallo Winery

February 23, 20162016 customer care Leadership Forum (dallas)dallas, TX

Perspectives by:• Hilary Strauss Hahn, Vice President, Strategic Partnerships, Frontier Communications• Sara Terry, Vice President Resident and Family Engagement, Brookdale Senior Living• Kellie Adlof, Vice President, Service Operations, Cigna• DanaDillard,EVP-ChiefCustomerOfficer,NationstarMortgage

February 23, 20162016 Chief Marketing Officer Leadership Forum (Philadelphia)philadelphia, pa

Perspectives by:• Brian Papson, Vice President of Marketing, Philadelphia Eagles• Jay Atcheson, Vice President, Marketing & Communications, Element Financial Corporation• AviPatel,ChiefMarketingOfficer,FultonFinancialCorporation• Mike Slusarz, Vice President, Marketing & Corporate Communications, Barnabas Health

upcoming evenTs

February 24, 20162016 Chief Information Officer Leadership Forum (Dallas)dallas, TX

Perspectives by:• MichaelBrooks,VicePresidentandChiefInformationOfficer,CVREnergy• Barbara Adams, Vice President of Information Technology, Texas Health Resources• KenWaterman,ChiefTechnologyOfficer&ChiefInformationSecurityOfficer,Textron• Nellson Burns, Vice President of Information Technology, HollyFrontier Corporation• Keshava Rangarajan, Chief Architect, Landmark, Halliburton• Andy Ulrich, Head of Security, North America, Ericsson• Jeff Dennes, Senior Executive Vice President, Business Development and Digital Transformation, BBVA• Curt Holcomb, Executive Vice President, Data Center Solutions, Jones Lang LaSalle• MartyHoward,ChiefInformationOfficer,Amedisys• Ed Benson, Vice President of Business Systems, Farm Credit Bank of Texas• Mike Morris, Head of IT Security, TXU Energy• WilliamFloyd,ChiefInformationOfficer,Gold’sGym• Rusty Kennington, Head of Americas IT, Commercial Metals Company• GaryMcAlum,ChiefSecurityOfficer&SeniorVicePresident,EnterpriseSecurity,USAA• JoelAustin,VicePresident&ChiefInformationOfficer,OncorElectricDeliveryCompany• John Henderson, Assistant Vice President Information Services, Texas Children’s Hospital• Ted Layne, Senior Vice President, IT Shared Services, Fairway Independent Mortgage Corporation

march 2, 20162016 human capital Leadership Forum: spring event (san Francisco)san Francisco, ca

Perspectives by:• TracyLayney,SeniorVicePresident,ChiefHumanResourcesOfficer,Shutterfly• Larry McAlister, Vice President, Global Talent Management, Equinix• Trisha Stiles, Senior Vice President, Human Resources, CBS

march 8, 20162016 customer care Leadership Forum (atlanta)atlanta, ga

Perspectives by:• Jim Kowalczyk, Head of Patient Admission Services, Fresenius Medical Care

march 23, 20162016 customer care Leadership Forum (Toronto)Toronto, on

Perspectives by:• Jeremy Melhuish, Head of Market Strategy, Export Development Canada• Arthur Borkwood, Head of Customer Development, Toronto Transit Commission• Christine Robertson, Head of Customer Service, Indigo Books and Music• David Bradshaw, Vice President, Client Business Support, ING DIRECT Canada

upcoming evenTs

may 25, 20162016 Chief Marketing Officer Leadership Forum (Atlanta)atlanta, ga

Perspectives by:• Edwin Bodensiek, Vice President, Communications and Branding, Select Medical Corporation

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