IN THIS ISSUE: 02 / Free Money!

02 / Friends for Life

03 / Fairfield’s Food Safari

04 / Defining Your Brand Driving Record

Happy New Year!

For Fairfield, 2015 will be a year when the City continues to shine and glow in its accomplishments.

For more than a century we have celebrated our past, and we have honoured Fairfield’s remarkable achievements, struggles and triumphs.

Over the last few years the Fairfield Place Team has successfully branded the City as a rising food capital of Australia. In doing so attracting outside visitors who stimulated our economy and granted Fairfield’s firms much needed ‘return business’. To use a cooking parlance ‘the proof of the pudding is in its eating’, SBS foodie Maeve O’Meara in her latest book Complete Food Safari features many iconic Fairfield gourmets!

Our next goal is to assist the City, as it transitions to a major business and service hub of Western Sydney. We believe in small business, it revitalizes the community, creating jobs, supporting local sports teams and community events, such as Culinary Carnivale and a whole lot more.

The people of this great City do not fear change. Instead, we welcome it, embrace it and create it.

A STELLAR YEAR

FAIRFIELD CITY CENTRE – OPEN FOR BUSINESS ISSUE #04 JANUARY-MARCH 2015

Fairfield the Australian Story

Fairfield is an Australian story, migrants who have contributed to the Australian way of life have written many chapters. The people of New South Wales know our City is the beacon of what hard work and co-operation can achieve.

In short, we want the story of Fairfield in 2015 to be the triumph of peace and harmony, we must continue to embrace our common humanity and our shared destiny, our best is yet to come!

Helen PijacaFairfield City Centre Co-ordinator

02 • THE FAIRFIELD FLYER

“We believed we could make Fairfield and Green Peppercorn a food destination”, the pair told Feast Magazine.

Recently Tona’s sister, Ketmany has come on board as a partner, and is working her magic in the kitchen.

The article further bolstered Fairfield’s reputation as a celebrated food capital of Australia, reporting the City boasts fare from every corner of the globe.

FREEmoney!

FRIENDSfor life

Coke Praseuth, Ketmany and Tona Inthavong owners of the multi award winning restaurant the Green Peppercorn

The small entrepreneur businesses are often faced with the shortage of start-up funding or capital

Who doesn’t like a bit of free money?

Fairfield entrepreneurs rightly stress over cash flow and finances. But they often overlook a ready source of funds – government grants.

Funding can be obtained from a few thousand into the millions: Business owners should not miss their chance to obtain low interest loans and grants today!

“Part of the problem is that many businesses don’t know these grants exist; let alone how to apply for them. But they can be lucrative sources of capital”.

“There is a recent trend to encourage more small and medium businesses in comparison to larger enterprises as majority of the small entrepreneur businesses are often faced with the shortage of start-up funding or capital”.

“Plenty of businesses have been built on the back of grants and a significant amount of product put on shelves due to a little bit of assistance”. Explains Fairfield City Chamber of Commerce President, Vince Movizio.

Many businesses find they are eligible, so what are you waiting for, it’s only a click away:

www.governmentgrantsaustralia.org/

Fairfield’s acclaimed Lao-Thai restaurant the Green Peppercorn continues to grow in stature.

The prestigious SBS Feast Magazine in its November issue dedicated a three page feature story to the famous eatery run by lifelong mates Tona Inthavong and Coke Praseuth.

“We both agree with that old saying that, applause waits on success”. Says Coke Praseuth.

In just two years, multiple awards have been bestowed including Best New Restaurant in the 2013 Sydney Morning Herald Good Food Under $30 Guide Awards, an amazing achievement and a truly Australian story written by a pair of refugees.

The dynamic duo had faith in Fairfield and decided to start their business in the Fairfield City Centre.

We believed we could make Fairfield and Green Peppercorn

a food destination

THE FAIRFIELD FLYER • 03

Fairfield’s

FOOD SAFARIThe famous 20th century philosopher Martin Buber accurately said, “All journeys have secret destinations of which the traveller is unaware”.

SBS television personality Maeve O’Meara in her latest book Complete Food Safari takes the reader to Fairfield!

“Fairfield boasts a truly global menu. When my food safari visits, people are stunned by Fairfield’s fantastic fare”, says Maeve O’Meara.

For the best-selling author this is the fourth book in her ‘food safari series’; it features recipes from some of Fairfield’s culinary luminaries and their celebrated establishments.

“The world is represented in Fairfield’; Croatia by Ivan’s Smallgoods, South America by La Torre Cakes and Tierras Latinas. Green Peppercorn personifies the best of Asia. Carrying the flag for the Middle East is Afghan & Arab Bakery and Al Jamil Market”. Explains a passionate Maeve O’Meara.

The book features 44 cuisines and gives the readers invaluable tips and kitchen wisdom, whether you are a novice or a seasoned professional.

“Maeve’s superb book showcases Fairfield in a tremendous light. The Place Team’s strategy to brand and market the City as a major food capital of Australia is being recognised”. Says a delighted Fairfield Place Manager, Tony Walker.

With a hit television series and a new book, Maeve says that her gourmet food safaris are also going from strength to strength.

Fairfield’s a great Food Safari destination

The Fairfield tour is very popular and in constant demand and sells out very quickly, people love the flavours of the City

“The Fairfield tour is very popular and in constant demand and sells out very quickly, people love the flavours of the City”, remarks the SBS TV celebrity.

They say travelling is learning, the Complete Food Safari book has definitely taught readers a lot about fine food and the feast, which is Fairfield.

www.gourmetsafaris.com.au

04 • THE FAIRFIELD FLYER04 • THE FAIRFIELD FLYER

www.fairfieldcity.nsw.gov.auFAIRFIELD CITY CENTRE - OPEN FOR BUSINESS

Do you have an effective brand strategy?

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.

The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes; hoping customers will transfer their emotional attachment from the athlete to the product.

For Fairfield businesses Culinary Carnivale 2015 is the perfect vehicle in achieving branding objectives.

“Culinary Carnivale is vital to our overall branding and marketing strategy, it has an emotional element and it’s also part of the prestigious Sydney Morning Herald Good Food Month, adding gravitas to our brand, we get a lot of bang for our buck”! Declares Gaal Gaal, CEO Universal & Global Family Day Care.

DEFINING YOURbusiness brand

Emotional Branding Opportunities at Culinary Carnivale

Tom Murphy’s driving ambition

Culinary Carnivale is vital to our overall branding and marketing strategy, it has an

emotional element

Driving

RECORD If you haven’t got any charity in your heart,

you have the worst kind of heart trouble

Saint Francis of Assisi said, “Where there is charity and wisdom, there is neither fear nor ignorance”.

For more than a decade, Fairfield’s annual ‘Christmas Trolley Drive’ has collected food for the Fairfield Uniting Church Diner, lifting the spirits of many people.

“If you haven’t got any charity in your heart, you have the worst kind of heart trouble”, said organiser Tom Murphy.

Over the past 11 years the ‘Trolley Drive’ has fed more than 120,000 people. The food was taken to the diner in a parade of shopping trolleys with hundreds of people taking part; the distinct noise of the wheels, and the City knew the drive was on!

Mr Murphy, a real estate agent from Starr Partners in Station Street was left speechless about the City’s incredible generosity.

“The people of Fairfield give willingly from the heart”, rejoiced Tom Murphy.

Another bumper crowd attended in 2014; attracting people across the Sydney basin a majority represented the lucrative 24-55 year old demographic.

Contact Helen Pijaca, Fairfield City Centre Co-ordinator immediately to receive your sponsorship proposal hpijaca@fairfieldcity.nsw.gov.au

Hurry sponsorship packages are selling fast!