2015 integrated media planner and kit · the national shipbuilding association in collaboration...

www.vanguardcanada.com

The source for Security, Defence and Technology professionals

prinT online evenTS

2015 Integrated Media Planner and Kit

Average time spent reading a copy of

Vanguard magazine is

22 minuTeS

regarding pass along readership there are

2.5 reADerS

comprising a total audience of

17,500

* Vanguard Readership Study, Mendon Associates, October 2013

per copy (including subscribers)

Vanguard is Canada’s oldest trade journal of record that provides a forum for Canada’s security and defence community, discussing strategic perspectives and overviews of government and military policy and practice, through interviews with leading practitioners and contributions from renowned experts, including representatives from industry. Vanguard examines policy options, assesses lessons learned and provides an important bridge between government decision-making, academic research and industry innovation. Intersecting strategy, technology and policy Vanguard explores emerging trends and best practices to support Canada’s holistic approach to defence and security, both domestically and internationally.

Canada’s oldest and Most resPeCted defenCe journal

Target over 7,000 interested readers and decision-makers within:

Canadian Forces

Department of National Defence

RCMP

Foreign Affairs

Police Forces

Emergency Measures

Public Works Departments

For Advertising enquiriesmarcello Sukhdeo 905-727-4091 x224 [email protected], Terri pavelic 905-727-4091 x225 [email protected]

AuDience

Our unique brand of reporting makes us a ‘must read’ for today’s industry professionals.

Vanguard Is CoMMItted to ensurIng that you get the Most for your Money. As such, we are pleased to offer the opportunity to reach a wider audience with your message through Vanguard’s sister publication, Canadian Government Executive.

CGE has been the thought leader in public sector for 20 years, reaching over 60,000 senior public service executives within the federal, provincial and municipal governments of Canada.

As part of our commitment, Vanguard, in collaboration with CGE, is offering you the chance to boost your exposure to increase branding and awareness with the top decision makers in government. This is an audience that cannot be matched by other magazines within the defence industry.

By purchasing a print ad in Vanguard, you will receive a 50 per cent discount of a similarly-sized ad in Canadian Government Executive.


eXTenDeD AuDience

Qualified Subscribers 18,000 Pass-Along Readership per copy 2.2* *CGE Readership Survey, Mendon & Associates

PubliCAtionS REAd Job ClASSifiCAtion of thoSE RESPondinG SPECiAlizEd Job AREA

76%of readers had purchasing

influence on one or more of the items advertised

23%had personal

control or significant influence over budgets greater than $10 million;

a further 28% over $1 million

the recall for advertisements ranged

from 50%for the top ranked to 22% for

the tenth ranked – much higher than most trade magazines

50%of readers had taken action in response to advertisements and articles in the issue of the magazine being surveyed, in the one

month since reading the magazine (making a purchase, referring the ad to someone else in the organization, recommending the

purchase, seeking more information)

13% The Hill Times 23% DM/ADMs20.5% Executive Management

25.5% Department Managers - includes HR,IT, Safety, Inspections, procurement

3% Government Purchasing Guide 1% elected officials

10% Program Management

8% Canadian Business

31% DG and Director 12% Finance Executives9% CIO Government Review

46% Canadian Government Executive

7% Summit

38% mid-manager 15% Policy Executives

17% Operations Management

An independant study done by Mendon and Associates

2015


eDiToriAl cAlenDAr

2015Each issue includes editorial relevant to SEA, LAND and AIR sectors

FEbRuARy/MARch

ApRIL/MAy

juNE/juLy

AuguSt/ SEptEMbER

octobER/NovEMbER

DEcEMbER/jANuARy2016

c4ISR EMERgINg tEchNoLogy•Air•LAnd•nAvAL•SpAce

joINt opERAtIoNS AND SpEcIAL FoRcES•equiptofightterroriSm•interoperAbiLity&equipment

StANDARDIzAtIoN

IN SERvIcE SuppoRt•procurementreform•cyberSecurity

MAjoR cApItAL pRocuREMENt•nSpS•mSvS•fWSAr•JSf•ShipbuiLding

tRAININg•unmAnnedSyStemS•modeLLing&SimuLAtion

ARctIc opERAtIoNS•SeArchAndreScue•controLthenorth

month editoriALfocuS ShoW SpAce mAteriAL DIStRIbutIoN DEADLINE DEADLINE

january 16

March 16

May 16

july 16

September 16

November 16

january 23

March 23

May 23

july 23

September 23

November 23

Disclaimer – In order to ensure we publish the best possible issue; we reserve the right to make changes without notice *Vanguard is the producer of the show guide/program guide for this event.

•c4iSrAnd bEyoND*•conferenceof

DEFENcE ASSocIAtIoNS

•cAnSec

•WeStdef*•KingSton

INtERNAtIoNAL coNFERENcE

•defSec*•ShipbuiLding

tEchNoLogy FoRuM*

•unmAnned SyStEMS cANADA•Securetech•beStdefence


prinT

Terms:

Mechanical Requirements:

•guaranteedpositionsadd15%torates.

•cancellationofinsertionorderscannotbeacceptedafterspacedeadline.

•coverpositionscannotbecancelledandmustbein four-colourprocess.

•15%commissionispaidtorecognizedagenciesonspacechargesincludingpremiumsforpositionorcolour.nocom-missionswillbepaidoninvoicespaidlaterthan90days.

•Allmaterialsduenolaterthanoneweekfollowingadvertisingclosingdates.

•Allcopyissubjecttotheapprovalofthepublisher.

•Aboveratesdonotinclude13%harmonizedSalestax.

Weacceptdigitalfileswhichmeetthefollowingcriteria:

•high-resolutionpdfs(2400dpi-150linescreen,allfonts embedded,cmyKandnospot,rgborLAbcolourcolours).

•Software:indesign,quarkXpress,photoshop,illustrator.

•illustratorandphotoshopfilesmustbesavedas.epSor.tifffilesat300dpiwithallimagesembeddedandfontsasoutlines.

•pleaseallowbleedpagesa1/4”(0.25”)bleed.

•digitalfilesmustbeaccompaniedbyacolour-matchproof.

publisheracceptsnoresponsibilityforcontentsofcolour accuracywherenoproofhasbeensupplied.

pleasesendmaterialsto:Attn:productiondept.promotivecommunicationsinc.24-4vatacourt,Aurora,onL4g4b6tel:(905)727-4091email:[email protected]

Size 1X 3X 6X

1 Page $5,539 $5,262 $4,985

½ Page $3,390 $3,220 $3,051

1/3 page $2,770 $2,631 $2,493

¼ Page $1,939 $1,842 $1,745

Size 1X 3X 6X

Inside Front Cover $6360 $6050 $5750

Inside Back Cover $6360 $6050 $5750

Outside Back Cover $6650 $6300 $6000

*FOUR-COLOUR RATES:

*COVER RATES:

* Canadian Dollars

DPSTrim: 16 1/4” x 10 7/8”

Live: 15 3/4” x 10”Bleed: 16 1/2” x 11 1/4”

MAG PAGETrim: 8 1/8” x 10 7/8”

Live: 7” x 10”Bleed: 8 3/8” x 11 1/4”

1/2 VERTICAL3 1/2” x 9 5/8”

1/2 ISLAND4 3/4” x 7 1/2”

1/2 HORIZONTAL7” x 4 5/8”

1/4 VERTICAL2 1/4” x 7 1/2”

1/4 VERTICAL3 1/2” x 4 7/8”

1/3 SQUARE4 3/4” x 4 1/2”



1/3 VERTICAL2 1/4” x 9 5/8”

Uploading Information:Site: ftp.promotive.net

User name: promotive2

Password: promo622!

Please STUFF or ZIP your files and call or e-mail your account manager or production manager after files are uploaded. Files that are under 5MB can be emailed directly (stuffed or zipped).

2015


online

All Ad material is due 5 days before posting date

Ad Unit 1X 3X 6X 12X

Leaderboard $1435 $1395 $1350 $1395

Medium Rectangle $1020 $990 $960 $920

Skyscraper $840 $820 $795 $765

WEBSITE BAnnER AdVERTISIng

A

A

B

B

C

C

Ad Maximum Animation File dimension Size Length Type (Seconds)

728 x 90 (Leaderboard) 40k :15 JPG, GIF

300 x 250 (Medium 40k :15 JPG, GIF Rectangle)

160 x 600 (Skyscraper) 40k :15 JPG, GIF

ARTWORk SpECIFICATIOnS

eNewsletter

Ad Unit 1X 4X 8X 12X

Leaderboard $850 $825 $800 $765

Skyscraper $700 $680 $660 $635

enEWSLETTER AdVERTISIng

All display advertising adhere to the IAB Canada standards. For additional specifications and information, please visit: www.iabcanada.com. Note: JPG file only for the eNewsletter.

Vanguard is pleased to announce its partnership with OMX.inanefforttoensurethatourclientsgetthebestroiwehavedecidedtoextendyourreachbyhostingyourbannersontheOMX.com.SobytakingabannerwithVanguard your ad will automatically be hosted on theOMX.comwebsite,agatedsitetargetinganichegroupinthecanadiandefenceindustry.

2015unique visitors: page views:

VanguardCanada.com VanguardCanada.com

8,100+

2,000+12,500+

27,400+

theOMX.com theOMX.com

online


Product Showcase & Sponsored Videos:

Keyword Sponsorships:

Calendar of Events:

Digital Edition Sponsorship:

White Papers

Rates – based on supplied video or graphic

A special section on the home page that allows you to promote your products and services via product demonstrations or direct influencers to white papers, application notes, special promotions, etc.

When a visitor selects the sponsored keyword your advertisement will be displayed on the dedicated keyword page. This enables you to showcase your marketing message in a highly targeted context.

Sponsorship includes:• One banner position per keyword page• Duration 12 months

online listing only $395 Includes:• Listing on home page for 2 months• Text banner with URL in eBulletin for 1 month

exclusive sponsorship: $1500 full Page ad: $900

Let us publish your white paper and include it in our online library. A highly effective lead generation pro-gram as each professional who wants access to your application note will be required to register with their contact information, including email address. Dura-tion for 12 months.

rate per application note: $1995 Premium Package $1400 Includes:• Leaderboard or Medium Rectangle banner

on home page for 1 month• Listing on home page for 2 months• Text banner with URL in eBulletin for 1 month

1 Month 3 Months 6 Months 9 Months 12 Months

$500 $1350 $2550 $3600 $4500

number of keywords price

1 – 3 $1995

4 – 7 $1890

8 – 12 $1700

>12 $1530

pROdUCT ShOWCASE & SpOnSOREd VIdEOS

kEyWORd SpOnSORShIpS

By sponsoring a digital copy of Vanguard magazine you will have the following:• Your company logo on the front cover of

magazine.• Background Image• Inside front cover double page spread

2015

evenTS

2015

C4ISR and Beyond 2015

Shipbuilding Technology Forum 2015

www.c4israndbeyond.com Date: Spring 2015Location: Ottawa

In the era of sequestration, Vanguard brings together stakeholders to create meaningful dialogue about C4ISR requirements to gauge future spending.

“A reverse industry day” format focuses on DIALOGUE between key suppliers in critical C4ISR posts with DND in a panel environment. Discussions will be around trends and technologies as well as examining how Canada can best leverage the emerging capacity for defence and create an environment for future discussion.

www.shipbuildingforum.ca Date: Fall 2015Location: Ottawa

The National Shipbuilding Association in collaboration with Vanguard magazine are organizers of the Shipbuilding Technology Forum.

Shipbuilding as we know is the single largest government investment in Canada and as a result we are looking to create an opportunity to highlight some of the world class advances in shipbuilding demonstrated by Canadian companies in a one day forum. The program for the forum is a collection of various subjects focused on helping the government understand that shipbuilding is a growth export opportunity for Canada not just as a defence capability but an economic driver as well.


INVESTING IN EMERGING TECHNOLOGY

SHIPBUILDING TECHNOLOGY FORUM

In 2014, Vanguard launched two successful events to encourage dialogue between government and industry focussing on driving innovation and creativity to leverage technology as a growth opportunity business and economic development.

2015 integrated media planner and kit · the national shipbuilding association in collaboration...

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