2015 Holiday Shoppers: When and How They Shop – and What They Want

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WHERE WILL PEOPLE SHOP?

SHOPPERS ARE PLANNING TO BUY

RATE OF RETURNS

TOP 4 FACTORS WHEN CHOOSING A GIFT

MILLENNIALS ARE MOST LIKELY TO HIT THE BLACK FRIDAY WEEK SALES

MON TUE WED THU FRI SAT SUN MONIn-store 64%PC/Laptop 44%Mobile/Tablet 35%

In-store 74%PC/Laptop 41%Mobile/Tablet 32%

In-store 21%PC/Laptop 74%Mobile/Tablet 51%

26 27 30BLACK Cyber

SHOPPING PLANS FOR BLACK FRIDAY WEEK

PATIENCE TO A POINT

Black Friday WeekIn-store 73%PC/Laptop 49%Mobile/Tablet 40%

The shopping doesn’t end at Christmas. 63% are planning to shop the after-holiday sales.

61%

54%

39%

36%

34%

32%

60%

48%

37%

35%

34%

22%

Gift cards Toys and Games

Apparel and Accessories Books, Music or Movies

Cosmetics and Fragrances Money

Jewelry Consumer Electronics

Homemade Gifts Household Goods

Food or Beverage Sporting Goods

People not as lucky as Fido:

Co-workers

Neighbors

Teachers

Service Providers

28% OF SHOPPERS ARE PLANNING TO BUY A HOLIDAY GIFT FOR THE FAMILY PET.

FIDO

50454035302520151050

10% 15% 20% 25% 30% 35% 40% 45% 50%

Shoppers are more willing to wait for the doors to open than to check out.

80%of shoppers are planning to spend more or the same as they did last year.

68%59%53%41%28%23%23%

2 in 5 people are expecting to return a gift they receive.

9 in 10 are likely to return the gifts in store.

17%13%10%9%

Percent Discount

Min

utes

Will

ing

to

Wai

t

For the store to open In the checkout line

Price Bargain

In stock Brand

Shoppers between the ages of 18-29 are more likely to shop on:

Black Friday Week 42%Black Friday 41%Cyber Monday 35%

The older a shopper, the less likely he or she is to shop during these three time periods.

26-30Nov

* SAS polled 3,458 consumers in the United States, Canada, the United Kingdom, Australia and New Zealand to uncover holiday retail trends.

Discount retailers

E-tailers

Department stores

Specialty retailers

Warehouse retailers

Low-price dollar stores

Local boutiques