2015 healthcare marketing strategy: 5 essentials from carestruck
TRANSCRIPT
Pillars of 2015’s
Healthcare
Marketing Strategy
CARESTRUCK
Healthcare Marketing & Communications
www.carestruck.org
Because there is no
level playing field. If
you’re not marketing
proactively, you’re
slipping backward.
• What happened last year?
• What’s your market position?
• Determine realistic growth potential
• Set concrete objectives
• Budget for innovation
… But, growth isn’t
realized purely in
billable events. It’s
also measured by
engagement, health
ratings, and more.
At stake:
• Patient satisfaction
• Treatment compliance
• Health ratings and reviews
• Word of mouth referrals
• Accounts receivable
• More than likes – shares!
• More than followers – comments!
• More than friends - groups
• More than SEO – content!
To read more on this year’s marketing
strategy, visit , share
on your social pages and sign up for our
monthly newsletter.
http://carestruck.org/considerations-for-
healthcare-marketing-strategy/
CARESTRUCKHealthcare Marketing & Communications
www.carestruck.com
www.carestruck.org
708-995-1370