©2015, College for Financial Planning, all rights reserved.

Session 16From Recommendations to Monitoring – Sample Presentation & Client Communication Skills

CERTIFIED FINANCIAL PLANNER CERTIFICATION PROFESSIONAL EDUCATION PROGRAMFinancial Plan Development Course

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This class is being recorded so you may review it at a future time.

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Final Steps in Planning Process

We have completed Step 3: Analyze and Evaluate

Three more important steps in the planning process:

1. Integrating strategies into a comprehensive (or modular) plan and presenting as recommendations

2. Implement

3. Monitor to ensure client is progressing toward goals and that plan and recommendations continue to be appropriate

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Dudella Plan & Presentation

The day before, e-maildocuments and make a phone review of:• Goals

• Net worth and available cash flow

• Confirm next two appointments

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Communication Skills

• Help the client engage higher brain function (reading, synthesizing, and analyzing) by having them read recommendation.

• When they tell you what they think, they create understanding and ownership.

• Use questions designed to check client understanding.

• Lead the client through the decision-making process: issue recognition, clear recommendation, review critical components through pros, cons, and alternatives, ask their decision on each step.

• Summarize to confirm decisions.

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Oral Presentation Scoring

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Oral Presentation Scoring

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Dudella Plan Presentation

The plan will be on the screen; if it’s difficult to read, you may need a printed copy or be able to view it in full screen. The whole plan won’t be reviewed, just like you won’t go through your entire plan.

You get to play the client, so please ask questions.

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Implementation

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Instructor Will Screen Share the Plan

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How did I do?

• Engaging the client in higher brain function:o Reading, synthesizing, analyzingo Creates understanding and ownership

• Questions designed to check client understanding

• Lead the client through the process: issue, recommendation, critical components for pros, cons, and alternatives, decision making

• Summarization to confirm decisions

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Oral Presentation Scoring

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Debrief

• What worked?• What didn’t?• What would client

reactions be?• How is this different

from the “real” world of planning?

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Confirmation Questions

• To make sure I communicated this clearly, can you tell me what you think I said?

• How would this benefit you?

• How would this strategy help you achieve your goals?

• What about the drawbacks could be a concern for you?

• Which of the features appeals to you most?

• What could the consequences be of not addressing this issue now?

• What additional information do you need in order to make a decision?

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Scoring Matrix

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More on the Matrix

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Next Class

1. Work on completing your cash flow projections and executive summary.

2. Bring your cash flow and one recommendation to class during the next two weeks to get feedback and perhaps pre-approval of your cash flow.

3. The goal is to complete the executive summary in the next two weeks.

4. Next class we will cover some common errors in the cash flow and helpful hints in creating a great summary.

5. Remember to change all your file names to include your last name.

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©2015, College for Financial Planning, all rights reserved.

Session 16End of slides

CERTIFIED FINANCIAL PLANNER CERTIFICATION PROFESSIONAL EDUCATION PROGRAMFinancial Plan Development Course