Experience the Great Taste of South Florida!

Sponsorship Packages2015

THE COCONUT GROVE ARTS FESTIVAL IS A YEAR-LONG

CELEBRATION OF ART, CULINARY ARTS AND

CULTURE IN SOUTH FLORIDA, CULMINATING IN

ITS FIFTY-TWO-YEAR-OLD, THREE-DAY FESTIVAL ON

PRESIDENTS’ DAY WEEKEND.

FESTIVALOVERVIEW

MORE

THAN100k

VISITORS

The CGAF has become one of South Florida’s most successful Festivals for

displaying, viewing and collecting art and jewelry.

Each year, 380 emerging and established artists are carefully

selected by the Coconut Grove Arts and Historical

Association, Inc., a nonprofit

community organization under the direction of a board of directors and full-time staff.

It has evolved into one of Miami’s must-attend events

on Presidents’ Day weekend, attracting more than 100,000

visitors annually.

52YEARS

380ARTISTS

2014 ATTENDEE PROFILE

66%FEMALE

34%MALE

43%HISPANIC

40%WHITE

5%AFRICAN

AMERICAN

71%

MIAMI-DADE

COUNTY

13%

BROWARD

COUNTY

8%

ELSEWHERE IN

THE U.S.

3%

INTERNATIONAL

78%OF VISITORS HAVE PREVIOUSLY

VISITED THE FESTIVAL

93%OF VISITORS PLAN TO RETURN

NEXT YEAR

94%SATISFIED

44%

35-54 YEARS OLD

15%

21-34 YEARS OLD

24%

55-64YEARS OLD

*Based on GMCVB Intercept Survey

HISPANICAUDIENCE

of Festival visitors are Hispanic

100,000+Annual FestivalVisitors

43%

2014 MEDIAIMPRESSIONS

Radio

2,753,000

Print

10,232,704

Television

7,182,879

Outdoor

26,542,287

Online

785,000

Comcast Corporation

NBC Channel 6

Telemundo Channel 51

The Miami Herald

Along with Outdoor and Online

FESTIVAL SPONSORSHIP COMPONENTS

ON-SITE BRANDINGOPPORTUNITIES >>>

FESTIVALPROGRAM

FULL PAGE

B&W

COLOR

HALF PAGE

B&W

COLOR

LOGO

B&W

COLOR

A vibrantly colored, take-home

brochure that includes all informative

details about the Festival. The details

include:

• Poster artist background

• Pavilion schedules

• Artist/booth directory

• Festival facts

• Helpful tips

• Map of Festival grounds

Sponsors have the opportunity to

designate a full page, half page or

logo inclusion within the pages of the

brochure.

90,000+ COPIES DISTRIBUTED

LOGORECOGNITION

Partners and sponsors can benefit from more than

100,000 annual attendance at the three-day Festival

by choosing from a vast variety of strategically placed

signage including:

• Pole banners

• Booths

• Table umbrellas

• Entertainment towers

• Snow fencing panels

• Blade signs

• Digital billboards

• Badges, flyers, posters and invitations

Pictures and footage from the Festival are captured and

shared through a multitude of outlets including media

partners, social media and the CGAF website, extending

visibility beyond the Festival.

CULINARYPAVILION

Inside the popular Culinary Pavilion, world-renowned

chefs prepare famous dishes and invite guests to sample

gourmet fares.

The ever-expanding Culinary Pavilion continues to

include award-winning masters representing some of

South Florida’s most successful restaurants and hotels.

Previous participants in the Culinary Pavilion have

included Coral Gables favorite Marc Randazzo, WLRN

radio host Linda Gassenheimer, Top Chef contestant

Chef Ron Duprat, community-supported agriculture

advocate Teena Borek and acclaimed author of the

Dexter novel series, Jeff Lindsay.

40% OF ATTENDEESATTENDED THE CULINARY PAVILION

SHOWCASE

MUSIC PAVILION

Follow the clapping, the cheering, the hum of

excitement.

Just beyond the white banner of artist booths, tucked

into Peacock Park, The Coconut Grove Arts Festival’s

Music Pavilion presents a growing list of international

recording artists and local fan favorites.

Every year presents a unique lineup that draws families,

singles and the curious art buyer who just can’t resist.

Previous performers include the chart-topping pop artist,

Miami native Cris Cab, who headlined the 50th

Anniversary Celebration.

44% OF ATTENDEESATTENDED THE MAIN STAGE

ENTERTAINMENT

YOUTH ART PAVILION

A true family event, the Arts Festival provides

entertainment for all ages. The Children’s Pavilion

encourages children to draw, paint, sculpt and design in a

youthful perspective. Children can creatively express

themselves throughout the three-day Festival with the

entire family.

Nearly 40,000 Festival attendees bring children under the age of 18

DIGITALFEATURES>>>

CGAFWEBSITEThe new website is being built with our

sponsors in mind.

We are developing engagement

opportunities that:

• Build routine visits

• Attract new visitors

• Excite users about the year-round

programs and events taking place in

addition to the Festival

Features and functions of the new, robust

site will include:

• Calendar of events

• Footage and photos

• Social media integration

• Ongoing contests and campaigns

• Sections dedicated to the arts, culinary,

music and family attractions

CULINARY MUSIC FAMILYART

MOBILE APP

The NEW Coconut Grove Arts Festival app will

offer feature content and capabilities like

never before. Users will be able to enjoy on-

site Festival functions including:

• Geolocation-enabled map

• Schedule of events

• Calendar customization

• Push notifications

• Social media integration

• Easy picture/video posting to desired

social media profiles

Outside of the three-day event, the app will

also house year-long, engaging content such

as:

• Additional events

• Programs

• Announcements

• Artist and sponsor info

• Ticket purchasing platform

Our sponsors can take advantage of a digital

platform that complements experiences

curated before, during and after the Festival. CULINARY MUSIC FAMILYART

FESTIVALSPONSORSHIPPERKS>>>

HOSPITALITYPAVILION

A designated area in the Festival

available all three days offers VIP

attendees an opportunity to socialize

and enjoy complimentary appetizers

and beverages all day.

PALETTEBREAKFASTHeld at the Ritz-Carlton Coconut Grove,

Miami, the Palette Breakfast offers

patrons a private reception complete

with an exquisite breakfast and the

opportunity to meet the annual poster

artist.

Members of the Palette Breakfast are

invited to a true first look of this year’s

work by gaining entrance to the Festival

an hour earlier than general admission.

Palette members receive valet parking

at the Ritz-Carlton the day of the

breakfast and weekend-long perks

including a 10% discount for pieces

purchased at the Festival, all-access

credentials that gain entrance into the

Festival and into its VIP Hospitality

Pavilion for all three days of the event, a

commemorative poster and a $20 credit

toward the purchase of Festival

merchandise.

SPONSORSUMMIT

An annual breakfast held at a local

partner hotel allows sponsors to

come together weeks prior to

Presidents’ Day weekend!

Sponsors are presented with a reveal

of the advertising campaign for the

upcoming Festival, as well as all of

their fulfillment materials.

This is a wonderful networking

opportunity for sponsors to engage in

conversation, ask questions and

provide feedback.

POSTER UNVEILINGCELEBRATION

Enjoy one of the most exciting and

most celebrated events leading up to

the Festival!

Each year, weeks before the event,

palette members, sponsors and other

VIPs gather at the Sonesta Bayfront

Hotel for the grand reveal of the

annual Festival poster, accompanied

by a speech from the honorary poster

artist.

This exquisite cocktail party offers

attendees the chance to meet the

CGAF board members, the poster artist

and each other. The unveiling is also

available for public viewing LIVE on the

six o’clock news.

Branded Visibility at Festival

• Branded custom booth — size and location to be

mutually agreed upon

• Logo inclusion in the Festival’s Program — up to 90,000

copies distributed FREE

• One(1) full-page full-color ad in the Festival’s Program —

up to 90,000 copies distributed FREE

• Logo inclusion on three (3) Festival Street Banners

displayed the month prior to the event

• Logo inclusion on six (6) Sponsor Towers located

throughout the Festival site

• Five (5) exclusive custom Blade Signs (with a 3-year

commitment)

• Five (5) exclusive custom Snow Fencing Panels (with a 3-

year commitment)

• Private Concert Sponsorship

Print/Broadcast Media

• Logo inclusion on all TV advertisements

• Logo inclusion on all Print advertisements

• Name inclusion in all Radio advertisements

• Name inclusion in E-Newsletters

• Logo inclusion on out-of-home advertising (exact

elements to be determined)

• Logo inclusion on 11” x 17” window posters

• Logo inclusion on 5” x 7” inserts and palm cards

Invitations

• Invitation to the Festival’s Poster Presentation Celebration

• Invitation to the Festival’s Sponsor Summit

Digital

• Logo inclusion on sponsor list of Festival’s website

• Website advertising banners

• Website homepage takeover (3 months, January –

March)

• App advertising banners

• App homepage takeover (3 months, January – March)

• Name inclusion in E-Newsletters

• Custom Contest

• Logo/Name inclusion on all social media platforms

• Custom Facebook Tab

Festival Perks

• Ten (10) VIP Parking Passes valid for all three days of the

event

• Seven hundred and fifty (750)1-Day Festival General

Admission Tickets

• Thirty (30) All-Access Credentials valid for entrance to the

Festival and the Festival’s Hospitality Pavilion

• Twenty (20) Complimentary tickets to the Festival’s

Palette Breakfast

• Thirty (30) Festival Souvenir T-Shirts

• Thirty (30) Festival Souvenir Hats

• Forty (40) Official Festival Posters

• Ten (10) Framed Official Festival Posters

TITLE SPONSOR

$200,000

The Title Sponsor enjoys a truly integrated package that includes 365 days of year-round exposure and association with the Coconut Grove Arts Festival. The Title Sponsor will have a dominant presence throughout all the Festival activities and marketing materials. We would build the 2015 theme of the Festival with the Title Sponsor in mind and the Naming Rights to the CGAF Gallery are owned by the Sponsor for the entire year.

PRESENTING SPONSOR

$140,000

The Presenting Sponsor is a truly integrated Partner that enjoys 365 days of year-round exposure

and association with the Coconut Grove Arts Festival. The Presenting Sponsor will have a dominant

presence throughout all the Festival activities and marketing materials. The Presenting Sponsor

Package places a strong emphasis on digital during and leading up to the event with website &

app section takeovers, as well as a Custom Contest.

Branded Visibility at Festival

• A mutually agreed upon booth space (or spaces) at a

prime location(s) inside the Festival grounds

• Logo inclusion in the Festival’s Program — up to 90,000

copies distributed FREE

• One (1) full-page full-color ad in the Festival’s Program

— up to 90,000 copies distributed FREE

• Logo inclusion on three (3) Festival Street Banners

displayed the month prior to the event

• Logo inclusion on six (6) Sponsor Towers located

throughout the Festival site

• Five (5) exclusive custom Blade Signs (with a 3-year

commitment)

• Five (5) exclusive custom Snow Fencing Panels (with a

3-year commitment)

• Opportunity to participate in the Festival’s Culinary

Showcase Pavilion (if applicable)

Print/Broadcast Media

• Logo inclusion on all TV advertisements

• Logo inclusion on all Print advertisements

• Name inclusion in all Radio advertisements

• Logo inclusion on out-of-home advertising (exact

elements to be determined)

• Logo inclusion on 11” x 17” window posters

• Logo inclusion on 5” x 7” inserts and palm cards

Digital

• Logo inclusion on sponsor list of Festival’s website

• Website advertising banners

• Website section takeover (2 months, Jan - Feb)

• App advertising banners

• App section takeover (2 months, January – February)

• Name inclusion in E-Newsletters

• Custom Contest

Social Media Callout

• Logo/Name inclusion on all social media platforms

Festival Perks

• Ten (10) VIP Parking Passes valid for all three days of the

event

• Two hundred and fifty (250)1-Day Festival General

Admission Tickets

• Twenty (20) All-Access Credentials valid for entrance to

the Festival and the Festival’s Hospitality Pavilion

• Fifteen (15) Complimentary tickets to the Festival’s

Palette Breakfast

• Twenty (20) Festival Souvenir T-Shirts

• Twenty (20) Festival Souvenir Hats

• Twenty-five (25) Official Festival Posters

• Two (2) Framed Official Festival Posters

Invitations

• Invitation to the Festival’s Poster Presentation

Celebration

• Invitation to the Festival’s Sponsor Summit

PAVILION SPONSOR – MUSIC / CULINARY / YOUTH

$75,000 each

As a Pavilion Sponsor, you will leverage one of the prime attractions guaranteed to capture everyone

that walks by, the Themed Pavilions are prime spots for a sponsor that wants to be noticed by a specific

target. This package gives the sponsor the top billing in and around the Pavilion’s activities at the Festival

with a strong digital connection.

Brand Visibility at Festival• A 10’ x 10’ booth near the Site• The Site will be branded with the sponsor’s logo

and messaging• Logo and brand messaging on all video displays

around the Site• Logo inclusion in the Festival’s Program — up to

90,000 copies distributed FREE• One (1) full-page, full-color ad in the Festival’s

Program — up to 90,000 copies distributed FREE• Logo inclusion on three (3) Festival Street Banners

displayed the month prior to the event• Logo inclusion on six (6) Sponsor Towers located

throughout the Festival site• Five (5) exclusive custom Blade Signs (with a 3-year

commitment)• Five (5) exclusive custom Snow Fencing Panels (with

a 3-year commitment)

Print/Broadcast Media• Logo inclusion on all TV advertisements• Logo inclusion on all Print advertisements• Name inclusion in all Radio advertisements • Logo inclusion on out-of-home advertising (exact

elements to be determined) • Logo inclusion on 11” x 17” window posters• Logo inclusion on 5” x 7” inserts and palm cards

Digital• Website & app music section takeover

• Website advertising banners• CGAF app advertising banners• Logo inclusion on sponsor list of Festival’s website

Social Media Callout• Custom Tab on Facebook• Logo/Name inclusion on all social media platforms

Festival Perks• Six (6) VIP Parking Passes valid for all three days of

the event• One Hundred (100) 1-Day Festival General

Admission Tickets• Ten (10) All-Access Credentials valid for entrance to

the Festival and the Festival’s Hospitality Pavilion• Ten (10) Festival Souvenir T-Shirts• Ten (10) Festival Souvenir Hats• Ten (10) Official Festival Posters• One (1) Framed Official Festival Poster• Four (4) Complimentary tickets to the Festival’s

Palette Breakfast

Invitations• Invitation to the Festival’s Poster Presentation

Celebration• Invitation to the Festival’s Sponsor Summit

LOCAL PACKAGE

$30,000

Those Companies who want a strong presence at the Festival and want a strong media presence

that CGAF can deliver will find a great value in this package.

Brand Visibility at Festival• A 10’ x 20’ booth space inside the Festival grounds• Logo inclusion in the Festival’s Program — up to 90,000 copies distributed FREE• Logo inclusion on six (6) Sponsor Towers located throughout the Festival site

Print/Broadcast Media• Logo inclusion on TV advertisements

• Logo inclusion on Print advertisements• Name inclusion in Radio advertisements • Logo inclusion on out-of-home advertising (exact elements to be determined) • Logo inclusion on 11” x 17” window posters• Logo inclusion on 5” x 7” inserts and palm cards

Digital• Website advertising banners• CGAF app advertising banners• Logo inclusion on sponsor list of Festival’s website

Invitations• Invitation to the Festival’s Poster Presentation Celebration• Invitation to the Festival’s Sponsor Summit

Festival Perks• Two (2) VIP Parking Passes valid for all three days of the event• Twenty (20) 1-Day Festival General Admission Tickets• Four (4) All-Access Credentials valid for entrance to the Festival and the Festival’s Hospitality Pavilion• Five (5) Festival Souvenir T-Shirts• Five (5) Festival Souvenir Hats• Four (4) Official Festival Posters• One (1) Framed Official Festival Poster• Two (2) Complimentary tickets to the Festival’s Palette Breakfast

To secure one of these Sponsorships or discuss a Customized Partnership, please contact:

Damaso V Santana (305) 542-7879 dvsantana@contenidotv.com

Rene Rodriguez(305) 965-3378rene@inova-media.com