2015 august - nancy leonardhmexchange.com/interactive/exchange_0815_interactive.pdf · monhealth...
TRANSCRIPT
“Where Healthcare Marketers Connect”Vol. 24, No. 7
www.HMExchange.com
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THE EXCHANGEP.O. Box 64Verona, New Jersey 07044
2015
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UST
Visit Our Website For:
• Job Opportunities• Vacation Rentals• Contests and Polls
• Article Archive
hmexchange.com
Next Month –
Kids & Family Issue!
Daniel AdamsUBM Medica
From Marriage to MauiPage 5
Terry Nugentmms
Good Food (and Drink)and Plenty Of ItPage 8
Marty McNamaraRetiRed
The Pharm LeaguePage 6
Art WilschekNew eNglaNd JoURNal of MediciNe
The Nine-Hour VacationPage 10
Gabriella StanoSScg Media gRoUP
Beautiful and Breathtaking CuracaoPage 8
Bill HahnScieNce BRaNdiNg coMMUNicatioNS
The Home of Barbeque!Page 12
Jennifer TesoroniSScg Media gRoUP
Personal ExchangePage 14
Humanitarian Awards
See page 13 for details.
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Don’t live down to expectations. Go out there and do something remarkable.
~ Wendy Wasserstein ~
THE
HEAL
THCA
RE M
ARKE
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Copyright ©2015 HEALTHCARE MARKETER’S EX CHANGE. All rights reserved. Address all cor-respondence to HEALTHCARE MARKETER’S EX CHANGE, LLC, P.O. Box 64, Verona, NJ 07044. The opinions expressed are those of the authors and do not necessarily reflect the views or opinions of the publisher, HEALTHCARE MARKETER’S EX CHANGE. Available by subscription: $36 for 12 issues. Individual copies available at $4 each. Phone: 973-744-9505. Email: [email protected].
PUBLISHER
Nancy A. LeonardP.O. Box 64 Verona, NJ [email protected]
ASSISTANT TO THE PUBLISHER
CIRCULATION MANAGER
Denise [email protected]
ART DIRECTOR (Ad Submissions)
James J. TicchioDirect Media Advertising73 Glenmere TerraceMahwah, NJ [email protected]
EDITOR (Editorial Submissions)
Elise Daly [email protected]
Dear Healthcare Marketer,I hope everyone is enjoying their summer and taking some
time for much needed R&R.This August marks a significant change in the Leonard
household…as many of you know my oldest daughter, Katie, is going away to college. I never could’ve imagined how much paperwork and shopping, how many decisions and emo-tions go into preparing for this new chapter in our lives. The unknown is scary, but it is also exhilarating. I pray that Katie gets a good roommate, finds some forever friends, and discov-ers her passion in life. All while making smart decisions and having fun…but not too much fun!
I have been giving Katie many one-on-one motivational talks throughout the summer on top-ics like go for it, be involved, try new things, make sure professors know you, go for extra help, study during the day and your evening will be free, be safe, don’t put your drink down…that’s soda I mean! LOL! Of course, I have no idea if any of what I have to say is sinking in. The blank stare Katie responds with doesn’t tell me much! I know college is one giant step of so many more steps to come toward being more independent and becoming a grownup. Everyone says this is what we want, to raise our kids and help them get out there and make it on their own. But I have to say, the transition comes with some tears and can be a bit painful!
The good news is, after so much time and energy spent on prepping Katie for college, it is now my youngest daughter Maddie’s time to be the center of attention. I will enjoy exploring things she is passionate about that Katie wasn’t interested in. And we will keep each other company and keep each other laughing as we adjust to the big space in our hearts and home that Katie’s absence will leave. Before she goes, I am still hoping to get in one more wonderful memorable family weekend away…
And speaking of travel, in this issue, we’ve got some awesome tales of trips taken. Art Wilschek shares how he found a free day for discovery during a business trip to Thailand. Dan Adams explores the beauty that is unique to Hawaii on his honeymoon. And Gabriella Stano gives us highlights of her favorite Caribbean island, Curacao. Find out from Bill Hahn what it takes to be an official judge and certified pit master for the South Carolina Barbecue Association and get some tasty tricks of the trade. Fantasy baseball anyone? Marty McNamara, along with a few other notable colleagues, has been participating in the Pharm League for 37 years. If you haven’t already joined the movement, you’ll be fascinated by Terry Nugent’s report from the frontlines of the Good Food Festival and Conference…plus you can get some free samples of tea and other bever-ages. Finally, thanks to Jennifer Tesoroni for participating in this month’s Personal Exchange.
I know I’ll be taking a few photos as we deliver Katie to her new home at college. And, if you have any memorable family pix – weddings, births, anniversaries, milestones – you’d like to share in our Kids and Family issue, please send them along to me at [email protected]. But hurry…time is almost up!
Savor the Summer,
Facebook.com/HMExchange
Twitter.com/HMExchange
LinkedIn.com/in/HMExchange
Join us on
Taylor Swift Concert – one of our last hurrahs before college.
See page 13 for more details.Submission deadline is September 15, 2015.
Poster made for Katie’s new dorm room.
Announcing the Brand-New
HealtHcare Marketer’s excHange
Humanitarian Awards
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These Are TheEyes ThatYou Want.
*Source: Kantar Media, June 2015 Medical/Surgical ReadershipStudy, Internal Medicine Office & Hospital Combined, Table 110
Your challenge is to get your
clients’ messages in front of
the right physicians’ eyes. 82%
of the physicians who receive
Annals of Internal Medicine
read it.*
Credible • Influential • Relevant • Practical • Clinical • Essential Reads
ADS4046A
Contact: Kevin Bolum, Director, Advertising Sales at [email protected] or 215-351-2440 Kenny Watkins at [email protected] or 973-785-4839
ADS4046 A Hlth Care Mkt 7/9/15 5:14 PM Page 1
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Send press releases to: [email protected]
AnnouncementsOnward & Upward Promotions • Additions
Ashfield Healthcare, LLC, part of UDG Healthcare has announced the pro-motion of Nareda Mills to Senior Vice President, Clinical Operations. She can be reached at 215-347-6299.
eHealthcare Solutions has announced the appointment of John Burke as Chief Revenue Officer (CRO). He can be reached at 609-882-8887.
ERT, a provider of patient safety and efficacy endpoint data collection, cloud analytics, and workflow solutions, has announced the appointment of Steve Nuckols as Executive Vice President and Chief Commercial Officer (CCO). He can be reached at [email protected] or 267-496-3431.
Frontline Medical Communications has announced the promotion of Dianne Reynolds to Group Publisher, Women’s Health, OBG Manage-ment®, and OB.GYN. News®. She can be reached at 973-206-8014 or [email protected].
HealthCom Media has announced the appointment of Michael Ferrari as Digital Program Manager. He can be reached at 215-489-7000, ext. 125.
Ogilvy CommonHealth Worldwide has announced the appoint-ment of Michael Zil l igen as President of both Ogilvy Com-monHealth Payer Marketing and Ogilvy Healthworld Payer Marketing, and the promotion of Amy Graham to General Man-ager of Ogilvy CommonHealth Specialty Marketing. They can be reached at 973- 352-1000.
New & Noteworthy Awards • Mergers
American Medical Associaton (AMA) has announced the Board of Trustees for 2015-2016. They are Steven J. Stack, M.D., as President, Andrew W. Gurman, M.D., as new President-Elect, Robert M. Wah, M.D., as AMA’s immediate past President, Stephen R. Permut, M.D., J.D., and Patrice A. Harris, M.D., M.A., as chair-elect. For further information on the Executive Officers on the AMA Board of Trustees, visit www.ama-assn.org/ama.
DMW Direct received top recognition from three distinguished international award competitions. The agency took home a total of 12 awards distrib-uted during the prestigious AVA, Generations, and FCS Portfolio Awards. For further information, visit www.dmwdirect.com.
Frontline Medical Communications has announced that Randy D. Dan-ielsen, Ph.D., P.A-C., D.F.A.A.P.A., Clinician Reviews® PA Editor-In-Chief has received the 2015 Eugene A. Stead Jr. Award of Achievement during the American Academy of Physician Assistants annual conference in San Francisco. This is the highest award given by the AAPA. For further infor-mation, visit www.frontlinemedcom.com.
Giant Creative/Strategy, LLC, has announced the retirement of Larry Wolheim, Principal and Co-Founder. Wolheim’s career has spanned more than four decades. During his 13 years at Giant, Wolheim led business management and development. He also supervised the HR Department as the agency grew from a San Francisco-based start-up to an award-winning trailblazer among healthcare agencies, with bi-coastal offices and presence in Switzerland. For further information, visit www.giantagency.com.
Healthcare Convention & Exhibitors Association (HCEA) has named Christine Farmer, Director of Enterprise Marketing, Sanofi, as Presi-dent. Farmer assumed the role of HCEA President during the 2015 HCEA Annual Meeting in Denver, CO, June 20-23. For further information, visit www.hcea.org.
Novartis has received FDA approval for Entresto (sacubitril/valsartan) tablets for the treatment of heart failure. The drug has been shown to reduce the rate of cardiovascular death and hospitalization related to heart failure. For further information, visit www.novartis.com.
Otsuka Pharmaceutical Co., Ltd. (Otsuka), and H. Lundbeck A/S (Lun-dbeck) have received FDA approval for Rexulti (brexpiprazole) as an adjunctive therapy for the treatment of adults with major depressive disorder (MDD) and as a treatment for adults with schizophrenia. Rexulti was discovered by Otsuka and co-developed with Lundbeck. It will be co-marketed by the two companies and is expected to become available to patients in the U.S. in early August 2015. For further information, visit www.otsuka.com.
Roche has announced that its improved CARDIAC point-of-care Troponin T test for the cobas h 232 system is now available for countries accepting the CE Mark. The test allows healthcare professionals to identify patients with suspected acute myocardial infarction (AMI), with greater accuracy, in just 12 minutes. For further information, visit www.roche.com.
Slack Incorporated, publisher of Infectious Disease News, takes home a 2015 APEX Grand Award for Publication Excellence (APEX). Earning the highest distinction in the annual competition, Healio.com/Infectious Disease News was selected from more than 122 entries in the Websites category for its Ebola Resource Center. Nearly 1,900 entries in total were submitted in 11 major categories. For further information, visit www.Healio.com.
Teva Pharmaceutical Industries Ltd., has announced the launch of generic Axert® (almotriptan malate) tablets, 6.25 mg and 12.5 mg, in the United States. Teva was the first applicant to submit an Abbreviated New Drug Application (ANDA) for almotriptan malate tablets containing a Paragraph IV patent certification. For further information, visit www.TevaUSA.com.
The Medicines Company has received FDA approval for Kengreal (can-grelor), an intravenous antiplatelet drug that prevents formation of harmful blood clots in the coronary arteries, the blood vessels that supply blood to the heart. It is approved for adult patients undergo-ing percutaneous coronary intervention (PCI), a procedure used to open a blocked or narrowed coronary artery to improve blood flow to the heart muscle. For further information, visit www.themedicines company.com.
Wyanoke Group is pleased to announce that two of its companies SLACK Incorporated and Association & Meeting Solutions, were presented with a dozen prestigious APEX Awards. For further information, visit www.wyanokegroup.com.
INDUSTRYO P P O R T U N I T I E S
AD SALES: Immediate opportunity for aspiring candidate with 1-5 years successful selling, planning or account experience in print and digital advertising space (any industry, healthcare a plus). Highly organized success driven individual needed NYC based position servicing national accounts. Some travel – salary, commission and benefits included. Email your resume to [email protected]. This is not a HealtHcare Marketer’s excHange position.
AD SALES: We have two ad sales positions available for motivated candidates. If you are a self-starter looking to be part of an entrepre-neurial sales atmosphere within our established and highly reputable company, then we should talk! All healthcare work experience, expe-rience levels and backgrounds considered. Salary, commissions and benefits included in compensation package. Start date August 15th. Email your resume to [email protected]. This is not a HealtH-care Marketer’s excHange position.
My wife and I were married last October and when decid-ing where we would go for our honeymoon, Maui was right near the top of our list. There were
some concerns about losing a day off on each end of the honeymoon for travel, but everyone we talked to who had been to Maui said we would not regret the choice . And so w i th the thought that this was a once-i n - a - l i f e t i m e tr ip, we decided on Maui.
The actual travel was not too bad. There are direct flights to Maui from New York City. How-ever, 12 hours in a plane was not something my legs could handle. So we stopped in Phoenix on the way out and Dal-las on the way back to break up the trip. And, luckily, I had acquired enough miles to get first-class upgrades, including pods with seats that fully reclined from Maui to Dallas. Even without the first-class upgrades, the travel is well worth the trip, as we found out.
Maui really is an island that has something for everyone. It has beaches, excellent hotels, snorkeling, rain forests, waterfalls, hiking, and too many other outdoor activities to count. While we enjoyed every-thing we did on the island, there were three highlights that really stood out.
SUNSET SPECTACULAR
The top two highlights of the trip for me really showcase the variety Maui has to offer. The first was our sunset picnic atop Mt. Hale-akala, a dormant volcano 12,000 feet above the Pacific. Many people go for sunrise on Haleakala, but instead of the hundreds of tourists at sunrise, we were one of a few dozen or so people for sunset. Our trip started at the base of the moun-tain and was about a two-hour drive, winding our way to the top.
When we started out at the bottom, it was raining and cloudy so we were worried we might not be able to see much. But just before we reached the top, we broke through the clouds and were able to park at the summit under clear skies. Upon stepping out of the car, we immediately noticed the temperature had fallen from about 90 degrees to about 45
degrees. Luckily, we brought our sweatshirts and were able to enjoy a gorgeous sunset without freezing. We stuck around after sunset to do some stargazing and were not disappointed.
Being 12,000 feet above the ocean with zero light pol-lution, we were able to see more stars than any-
where back home. It was truly breathtaking!
CRATER WITH A VIEW
Another top highlight was our snor-keling trip to the Molokini Crater. Molokini is a dormant volcano that stopped erupting just after the cone broke through the waters of the Pacific. The water is so pristine that on sunny days you are able to see 100
feet below the surface. Its unique for-mation means it is home to hundreds
of fish species not found anywhere else. We stayed in the water for about an hour and
swam with so many different types of fish, from brightly colored tropical fish to eels, and even a small
reef shark. It was an amazing experience in the water.
HOSPITABLE HAVEN
For the majority of our trip we stayed at the Four Seasons Maui (again it was our honeymoon, so go big or go home). I never thought I’d list a hotel as a highlight of a trip, but the hotel really stood out. The property had three pools, the best being the adults-only infinity pool, complete with swim-up bar. Here you could relax under a poolside cabana or swim up to the edge of the pool overlooking the Pacific. Our drink
of choice was a frozen pineapple mai tai served in an actual fresh pine-
apple. It was delicious. And the staff at the hotel was
the most attentive, k i n d , a n d h a p p y hotel staff I’ve ever experienced.
Overall our expe-rience in Maui was phenomenal. From
the beaches, to the hotel, to the restaurants
(Maui Brewery has excel-lent food and, more important-
ly, beer for my fellow craft beer drink-ers) and the people, everything was amazing. By
the end of our stay, neither of us wanted to leave and we are already trying to plan how we can get back there more often.
Daniel Adams is Account Director, Digital Solutions, UBM Medica, 485 Route 1 South, Building F, Suite 210, Iselin, NJ 08830. He can be reached at 732-346-3033 or [email protected].
Last night at the Four Seasons.
Room with a view.
From Marriage to Mauiby Dan aDaMs
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On Wednesday, March 25, 2015, the team owners of the fantasy baseball Pharm League held their 37th Annual MLB Player Draft. Certain members of this group have
gathered together every year since the original draft was held on Thursday, April 26, 1979, in a conference room at the Sudler & Hennessey ad agency (which was then located at 130 East 59th Street in New York City).
HOW THE PHARM LEAGUE EVOLVED
The owners of the six original teams were two Pfizer product managers (Howard Kroplick and Bill Canata), two space reps (Bob Previdi and George Hammel), and two S&H account exec-u t i ve s (B ruce Richmond and myself). [George Hammel wrote an article for tHe excHange about our league back in June 1992, after our 14th annual draft.]
Our first cou-ple of awards luncheons were held at the now-d e f u n c t G a s -l ight Club on East 56th Street. M o r e r e c e n t -ly we’ve been h o l d i n g o u r draft selections and awards lun-cheon at Pietro’s restaurant on East 43rd Street.
TODAY’S PHARM TEAM OWNERS
The league is now comprised of 12 teams, some with two co-owners. Of the original six team owners, only Bob Previdi is no longer active in the league. (His co-owner Mike Curry has assumed ownership of that team.) The other currently active owners include Joe Leahy (who is a co-owner with me), Dave Booth, Ken Payne, John Post, Steve Fleischman, Pat Kelly, Peter Brandt, David Helgans, and Neil Levine. Past owners no longer active also include Tom Miller, Bernie Beck, Charlie Niemeth, and Roger Behrenhausen.
Since many current owners are retired and have moved away from the NYC metropolitan area, our draft becomes a reunion of sorts each year with attendees traveling from as far
away as California, Texas, Florida, and the Carolinas…or in my case, Tudor City (in NYC).
HOW OUR FANTASY LEAGUE WORKS
We are arguably the oldest continuously operating Fan-tasy League, even pre-dating the namesake Rotisserie League, which popularized the concept in the early 1980s.
The idea for our league actually originated with John Post, who was part of a group using a similar format while a Pfizer sales rep in California. We draft 26 players per team and rank them at the end of the regular baseball season based on six hitting (including steals) and six pitching (including saves)
categor ies . In the early days of our league, all these calcula-tions had to be done by hand by our statisti-c i a n H o w a r d Kropl i ck who issued monthly reports. Today Howard is our league commis-sioner and our league is one of countless ones i n e x i s t e n c e u s i n g e a s i l y accessible com-puter sites, such as CBSSports .c o m . O w n e r s can check their
standings almost daily using these resources. There are no trades permitted in our league.
So, this year another draft was done after over four hours of dithering over the relative value of 312 major leaguers constituting the roster of our 12 teams. At season’s end, each owner will select his starting lineup of eight position players, five pitchers, and one reliever. Needless to say, there will be a lot of weeping and gnashing of teeth over players who disap-point, are injured, sent to the minors, etc. But that’s baseball.
I thought to myself as our draft finally was completed that “I’ve now been doing this for over half my life.”
Marty McNamara is a retired veteran of 35 years in the pharma industry. He can be reached at [email protected].
by Marty McnaMara
37 Years and Still Counting
Seated left to right: Bill Canata, Steve Fleischman, Peter Brandt, Pat Kelly; Stooping: Ken Payne; Standing left to right: Bruce Richmond, John Post, David Helgans, Marty McNamara, George Hammel, Howard Kroplick, Joe Leahy.
Missing from the photo: Dave Booth, Mike Curry, Neil Levine.
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No matter how they read it,they just can’t put it down
And now with so many ways to access the journal, they don’t have to. With the most average issue readers, average page exposures, high readers, and ad page exposures,1 American Family Physician is still the best-read journal in primary care—no matter how it’s served. Along with print, and a large, rapidly growing population of tablet and smartphone edition users, 86,266 US Family Physicians (75% of the total) are registered for Web site access because they are AAFP members.2
To learn about promotional opportunities, contact the AFP/FPM Advertising Sales Team at (201) 288-4440 [email protected], or visit www.aafp.org/journals/adinfo.
References: 1. Primary Care. Medical/Surgical Study. Kantar Media; June 2014. 2. Membership data on � le; American Academy of Family Physicians.
Bleed: 8.25”Trim: 8”Live: 7”
Bleed
: 11”Trim
: 10.75”Live: 10”
I went to Curacao with my boyfriend a couple of summers ago and we had such a great trip.
You don’t hear about a lot of people traveling to Cura-cao (at least I hadn’t), so we were intrigued and we are so glad we chose it. We have been to Dominican Republic and Aruba as well, and this was definitely our favorite! We found a great all-inclusive deal on Cheap-Caribbean.com for a full week in October. October is typically hurricane season in the Caribbean, but interestingly enough, Cura-cao is located outside of the hurricane belt, so this was another reason we chose this island.
After reading up on some online reviews, we booked our stay at Sunscape Curacao Resort, Spa & Casino, which is one of the few all-inclusive resorts on the island. We weren’t expecting a 5-star resort. We are pretty easygoing – as long as we have a beach and some sun, we are happy. Luckily, our expecta-tions were met and exceeded and all of the online reviews were true: the food and drinks were surprisingly great (espe-cially for an all-inclusive), restaurants and rooms were clean,
the staff was friendly and accommodating. We couldn’t have asked for anything more.
The beaches were beautiful and sunsets were absolutely breathtaking. We were fortunate enough to have great weather all seven days we were there – clear skies and lots of sun. We met some great people (also from New York!) who we hung out with throughout the trip; we partied a little bit and relaxed a lot. We also went on an excursion to explore the island and saw some of its natu-ral sights and learned some of its history and culture. This was an awesome day! It is always nice to travel to places where it is safe to leave the resort and the locals are friendly and wel-coming. We loved being able to explore and appreciate the culture.
I would love to go back to Curacao some day. I would recommend it to anyone who is looking to get away for a relaxing, carefree vacation!
Gabriella Stano is Assistant Planner, Multichannel Media, SSCG Media Group, 200 Varick Street, New York, NY 10014. She can be reached at 212-331-8646 or [email protected].
Beautiful and Breathtaking Curacaoby gabriella stano
A night out in Curacao.
Oddly enough, pharma has not traditionally been a bas-tion of healthy eating. Those of us who have lingered in the industry for multiple centuries recall (sort of) the Mad
Men days (daze?) of three-martini lunches, black-tie galas, and golf-outing bacchanals. Back then, life on the road really WAS all steaks and cocktails, fat ad-filled journals, and much mirth and merriment.
Sigh…Okay, back to reality. Those days are over. The 21st century
is a world of lunch at the desk, spinning, triathlons, and good food. Healthy stuff. Good, and good for you. Even I have for-sworn red meat and demon rum (for the most part) substitut-ing high fiber and good old H2O (on the rocks, shaken not stirred).
Thus your intrepid correspondent spent a recent day off attending the 2015 rendition of the Good Food Festival and Conference.
FRESH FOOD IN THE CITYWell, you good foodies would be in edi-
ble Elysium. I was surrounded by healthy, happy people singing the praises of locally grown, organic, non-GMO ambrosia and nectar.
The latest in urban renewal in Chiraq is bending swords (or handguns) into the proverbial plowshare. Clever urban home-steaders have found ways to grow food year-round in green-houses built on empty lots in various blighted neigh borhoods. Don’t chuckle – our motto in Chitown is Urbs in Horto, which translates roughly into city in a garden.
Our bedraggled brethren in Detroit are also repurposing urban wasteland for agricultural use, so we may have a Rust Belt Renaissance blooming before our eyes.
In any event, you can read all about the Good Food move-ment in the heartland at www.goodfoodfestivals.com.
Terry Nugent is Director of Publication and Association Develop-ment at mms, 935 National Parkway, Suite 93510, Schaumburg, IL 60173-5150. He can be reached at 630-477-1553 or [email protected].
by terry nugent
As a reward for those of you who have read this far, I have a Good Food offer—free tea!
Several purveyors of organic tea who exhibited at the show have agreed to provide free tea samples.
Other healthy beverages are also on offer. To get yours, just send an email with your mailing address to me at [email protected] and I’ll get it to the right GFers.
BONUS: FREE TEA and MORE!
GOOD FOOD (AND DRINK)AND PLENTY OF IT
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Hard to crack.
That’s your prospect in a nutshell. Hard to see. Hard to talk to. Hard to convince.
And that’s where NEJM comes in. When you advertise here you become part of a relationship unique in medicine.
From IMs and IDs to Hems, Oncs and Cards, physicians are bound to NEJM by exceptional ties of loyalty and trust. They read it – and the ads it carries – with a special intensity.
It’s harder than ever to talk to doctors in person. But you can talk to them through NEJM – and know they’ll listen. Which is just what you want in a marketing partner.
That’s our story in a nutshell. Find out more*from your NEJM Sales Director or email [email protected].
Important news. Important readers.
* Ask about the 2013 Essential Journal Study and the 2014 Brand Funnel Study.
Back in December, I was asked by my colleague, Rob McKinney, if I would like to join him on a business trip to Thailand. He was going to the iGroup Annual Sales
Meeting and then on to Australia to attend their national library meeting in order to bolster off-site licensing efforts in the Asia-Pacific area. After agreeing to go with him, he sent me his itinerary for the trip. That made me a little apprehensive. It was a nine-day trip going from Bos-ton to Tokyo, to Bangkok, Thailand, to Chiang Mai, Thailand, to Sydney, Austra-lia, back to Tokyo and then back to Boston. It totaled 52 hours and 25 minutes in the air covering 26,525 miles. I have done a lot of traveling in my life, but this seemed like a really grueling trip, even going business class.
BEATING THE STORM
As the trip was approach-ing, so was a major snow-storm. It looked like the storm was going to hit on Tuesday, January 27, when we were scheduled to leave. Sunday night, we decided to change our plans and leave on Monday, which we were able to do. As we were taxiing out to the runway, the first flakes from the storm started to fall. We arrived in Tokyo at 1:00 a.m., Boston time, Tuesday morning, and checked a local Boston radio station app. Everything had already been cancelled because of the storm. For the next several days, we followed the snowstorm by phone and through the app.
TAKING ADVANTAGE OF ONE FREE DAY
We arrived in Chiang Mai, Thailand, on Thursday, January 29, which was Wednesday back home. When we received our agenda for the meeting, we realized we had one totally free day. There were two dinners scheduled, plus we had one full day of meetings, and one day free. During the free day, the salespeople from the iGroup who represented 15 countries had meet-ings with the other publishers. So, at this point, Rob and I decided to take advantage of our time in Thailand to see some of the local sights. We asked the Concierge if he could arrange to have
a local cab driver pick us up on our free day and show us the sights.
MAKING THE MOST OF NINE HOURS
ElephantsThe day of our nine-hour vacation, the cab picked us up
at 9:00 a.m. When the driver asked us what we wanted to see, Rob said, “Elephants!” and so our journey began. After a 35-40 minute drive from downtown Chiang Mai, we arrived at the Maesa Elephant Camp. There were elephants all over the place, giving people rides, bathing in the river, in their stables hugg ing the human visitors. And then the big elephant show started. The elephants performed for about an hour. They played soccer – they real-ly can kick the ball hard and far – played basket-ball (NBA players don’t have to worry about their jobs), had elephant races, performed various
stunts with their trainers, and painted pictures. The train-ers handed the elephant a brush with some paint on it and each elephant would paint a different picture; one did a landscape, another did a tree, and three did flowers. I had seen this on TV and was so amazed and impressed. So I was thrilled to see it in person and ended up buying two of the
by art WilscHek
Playful tiger inches from Rob and me.
On the way to the market.The elephants are taught to paint as early as one year old.
beautiful scarves hanging up in each of their little work areas.
On the way back to the hotel, the driver stopped by a couple of temples, so we could take a quick look. After nine hours of touring, we arrived back at the hotel. The charge for this amazing trip was $90, plus tip.
A MEETING WITH LOCAL FLAIR
The meeting with the people from iGroup went very well. They were very excited and honored to have the opportunity to sell the site licensing program for the New England Journal of Medicine in their country. The two dinners were wonderful; the iGroup took all 200 of its employees and the 400 publishers to an open-air restaurant and the-atre where the dancers and musicians displayed their local
culture in dance and music. The last night of the m e e t i n g , t h e iGroup put on a spec tacu la r dinner on the grounds of the hotel. They had a fireworks dis-play, local danc-ers, and a talent contest among all their country sales teams. The publishers voted on the teams’
performances to determine the winner. All the teams did a great job and it was a very entertaining night.
LAST STOP: SYDNEY
The last stop on the trip was Sydney, Australia. After a 12-hour trip from Chiang Mai we arrived in Australia on Super Bowl MONDAY, two hours before the game. We made it to the local sports bar around 10:30 a.m., just as they were flipping the coin. We joined about 300 fans, many dressed in Seahawk and Patriot shirts. About two-thirds were root-ing for Seattle and one-third for New England. Although the experiences in Thailand were amazing, the ending of the Super Bowl with all the patrons going absolutely crazy was one of the most exciting experiences I have ever had.
Another 11,565 miles in the air and over 25 hours later, I arrived back in Boston from Australia to be greeted
by 10,000 inches of snow and a three-hour drive home.
FOR MORE INFORMATION ABOUT THAILAND, SEARCH:
Tiger Kingdom Chiang Mai ThailandHilltribe Villages – Chiang MaiMaesa Elephant Camp – Chiang Mai
Click here to see more great photos!
Art Wilschek is Executive Director, Global Sales, New England Journal of Medicine, NEJM Journal Watch, 860 Winter Street, Waltham, MA 02451-1413. He can be reached at 781-434-7042 or [email protected].
pictures. After the performance, the elephants walked around the arena and begged the audience for tips with their trunks. Then, all the ele-phants came back a n d y o u c o u l d go “say hello” to
them. One of them gave me a big kiss on the cheek.
TigersAfter the elephants, we went over to the Tiger Kingdom, which was just a few miles away.
Rob and I looked at the ticket schedule and could not figure out if the prices were by the minute to have your picture taken with a tiger or how many tigers you can have your pic-tures taken with. We did not even know if we wanted to get our picture taken with a tiger at all, so we decided to have lunch and see if anyone got eaten by a tiger.
After lunch, we decided to get our pictures taken. We realized the prices were based on which tigers you wanted to have your pictures taken with, ranging from the six-month-old tiger to the fully grown tiger. Since this was a once-in-a-lifetime experience, we decided to go for the premium package, which included all the tigers and a photographer who followed you around. It turned out to be an amazing experience – from petting the small baby tigers to sitting on a rail with four or five tigers playfully jumping all around you.
HilltribesOur last stop was a quick trip over to the Hilltribe Village, a tribal mountain village where the women wear brass coils around their necks. I have seen many pictures of such women in the pages of National Geographic and was curi-ous. I had mixed emotions while in the village. It is sad to see the women being exploited, yet it was interesting to see some of them smiling and appearing to be very happy. Although it was an artificial environment due to the fact that these villages have been tourist destinations, it was fascinating to see these people in person. Each of the girls and women w e r e m a k -ing scarves to se l l and t h e y h a d hundreds of
Adorable and soft.
A local store with hundreds of Buddhas.
A surprise kiss.
The Nine-Hour Vacation
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1 tbsp each:Black pepperCayenne pepperEmeril’s seasoning
Mix and grind all ingredients till fine and can easily be poured from a seasoning shaker can.
Pork Marinade Injection1 cup apple juice or strained apple cider½ cup distilled water½ cup sugar¼ cup kosher salt2 tbsp Worcestershire sauce
Combine all ingredients in saucepan. Heat to dissolve sugar and salt and refrigerate till ready to use.
Glazing Sauce½ cup tomato-based BBQ sauce½ cup peach jam
Heat to blend and refrigerate till ready to use.
Bill Hahn is Principal, Science Branding Communications, 120 Whitemarsh Court, Murrells Inlet, SC 29576. He can be reached at 732-740-4600 or [email protected].
BBQ Definition (For those of you north of the
Mason-Dixon line): To barbeque means to slow cook
and smoke meats with indirect heat. Grilling is a meth-
od of fast cooking with direct heat.
I’ve been a Snow Bird for two years now with residences in South Carolina and New Jersey. I’ve been taking cook-ing classes for the last 10 years. When asked what would I
have if it were my last meal, I would skip the French, Italian, and Thai cuisine and go with BBQ. To that end, I now spend my Saturdays on the South Carolina BBQ trail as an SCBA (South Carolina Barbeque Association) BBQ judge and certi-fied pit master. Come on down if you want to taste the best BBQ in the world. It’s here in South Carolina!BBQ – IT’S COMPETITIVE WORK
BBQ is a science and way of life in the South. There are over 100 BBQ competitions throughout the states of South Carolina, North Carolina, Georgia, Alabama, Florida, Ken-tucky, and Tennessee each year. In South Carolina we will conduct 30 sanctioned events in 2015 with over 100 cook
teams compet-ing. I had the opportuni ty of joining the elite of BBQ j u d g i n g b y becoming an S C B A j u d g e and pit master. South Caroli-na is the home of BBQ. The first recorded b a r b e q u e i s attributed to
the Cusabo Indians living in and around the Spanish settle-ment of Santa Elena (now Parris Island, SC) in 1566.SERIOUS SC BBQ
South Carolina takes competition and judging seriously. To become a certified judge, one must complete a full-day instruction class and then participate in four BBQ competi-tions as a “novice” judge under the supervision of a BBQ Marshall. South Carolina judges use a BBQ judging sheet with five categories and scores assigned to each: appearance of the entry box (3), aroma (2), tenderness/texture (5), taste (5), and overall impression (2). Scoring is completed using
f u l l p o i n t s and two deci-mals. A per-fect score is 17 points.JUDGING BBQ
I n o r d e r to perfect my judging skills, I also became a South Car-o l i n a “ p i t m a s t e r ” b y c o m p l e t i n g a f u l l - d a y cooking and prepara t ion c lass a t the Carolina Out-d o o r C o o k -ing School in Chapin, SC. The class was led by the current SCBA State Champion and the 2012 State Champion. It’s in this class that you learn the secrets of “competition” cooking versus cooking for the public. These techniques include the proper use of marinades, rubs, injec-tions, meat trimming, heat, temperature, smoke, foil wrap-
p ing , ca rv ing , resting, sauces, and competition box preparation.IT’S ALL IN THE
SAUCE
I ’ l l f i n i s h with a few words describing sauces. There are four t y p e s o f B B Q sauces recognized i n t h e S o u t h . They tend to be broken down by
the region one lives in. These types are vinegar and pepper (the original sauce and still popular in Eastern North Caro-lina and Eastern South Carolina); light tomato (combina-tion of vinegar and tomato); heavy tomato (found on your
S O U T H C A R O L I N A
THE HOME OF BARBEQUE!
Indians cooking with low heat and lots of smoke. Note that the food to be barbecued is deliberately placed high
and away from the hottest source of the heat.
Me and Marshwalk 2015 Assistant Master Judge Quentin Tedder having a laugh over a BBQ tale.
by bill HaHn
While a Weber (charcoal, not gas) grill can both grill and barbeque, almost all pit masters prefer using a
vertical or horizontal smoker to cook their meats. The latest inventions to gain popularity
are the “egg” and “pellet” smokers.
grocery shelves and most of the South); and mustard (South Carolina). South Carolina is the only state where you can find all four.
BBQ is becoming more popular and can now be found in all 50 states. When visiting your local BBQ joint, look for juicy, tender, fall-off-the-bone, rubbed and sauced meat with a nice ¼ to ½ inch smoke ring, which indicates low slow cooking. Bon Appétit!
A FEW TRICKS OF THE TRADEHere are a few recipes for folks who have an understanding of basic competition BBQ.
Rib Rub Formula½ cup brown sugar1⁄3 cup paprika6 tbsp white sugar2 tbsp each:
Garlic powderOnion powderCuminKosher saltChili powder
Let’s Celebrate Giving!Announcing the 1st Annual Healthcare Marketer’s Exchange
Humanitarian AwardsFor over 23 years, HealtHcare Marketer’s excHange has been sharing your stories – the personal side of the awesome people who make up the healthcare marketing industry. One of our reader favorites is our Annual Charity Issue. So now we’re taking this inspiring feel-good issue one step further with our 1st Annual Humanitarian Awards.
2 TOP PRIZESHME Personal Humanitarian AwardKnow anyone who really goes above and beyond to take care of others, lead a movement, raise funds to do good for others? Nominate this person for The HME Personal Humanitarian Award! The winner will receive $1000 toward their favorite charity…plus a $100 Gift Card to use as they please. (And yes, please nominate yourself.)
HME Company Humanitarian AwardMaybe there’s a company in our industry that you’d like to emulate? A company that’s a forerunner in doing good…that bands together
to make an impact on those in need…a company that truly makes giving back not just an obligation but a part of their culture. Maybe it’s your company? Nominate your company choice for the HME Company Humanitarian Award…the winner will receive $1000 to fund further charitable activities.
2 Ways to Nominate1. Go to the Nomination Form on our website,
www.hmexchange.com.2. Submit your Charity Story to tHe excHange
and you or your company are automatically nominated for the HME Humanitarian Awards.
Submission deadline is September 15, 2015
And the Winner Is…
Winners will be chosen from all entries on November 1st by a panel of judges and acknowledged at the Association of Medical Media January 2016 Meeting.
Select nominations will be published in the HME November Charity Issue.
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P E R S O N A L E X C H A N G E
What are two things on your bucket list? 1.) Swim with dolphins. 2.) Road trip across America.Both are things I have always wanted to do but never actually did.
What was your first job?My first job ever was working for a couple who owned a local chocolate store. Now coming from a girl who abso-lutely loves sweets, this job had a lot of perks, especially being able to taste test. J
Do you have any pets?I am proud rescue mom of two amazing dogs: Eve, a five-year-old golden retriever, and Kevin, an eight-month-old Pom mix. They are my furry babies and keep my hus-band and me on our toes for sure. J
If you could do a guest role on a TV show, which one would it be?
I would have to say Criminal Minds. I would absolutely love to be a federal agent for a day, helping to solve crimes and put dangerous criminals behind bars.
If you could have lunch with any person, living or dead (other then a relative), who would it be?
Being a Jersey girl, it would have to be Jon Bon Jovi. He has been my crush since I was eight years old.
What three adjectives best describe you?Loyal, friendly, trustworthy.
What is your favorite movie?The Shawshank Redemption. I know it might not be every-one’s cup of tea, but I enjoyed the story line.
Who is your personal hero/heroine?My brother Rich. With only a four-year age difference, Rich was my partner in crime and my best friend. He was the most amazing and bravest person I knew. Unfor-tunately, in 2014, he lost his battle with brain cancer nine months after diagnosis at the age of 38.
I can truly say that I was extremely lucky to have him in my life and have become very passionate in raising awareness and funds for research. Hoping that one day there will be a cure for brain tumor patients everywhere and hope for their families.
Who was your favorite teacher?My mother. She is the one who taught me the true meaning of unconditional love. I am the person I am today because of my mother.
What one little thing always makes you happy?Sunday family dinners. This has been a tradition I grew up with for as long as I can remember. It is so easy for us to get caught up in the hustle and bustle of life, so Sunday dinner allows me to reconnect with my loved ones and reflect on how thankful I am to still have them in my life.
Craziest thing you’ve ever done?To protect the innocent, I’ll never tell. J
What is your pet peeve?People who judge others without walking a day in their shoes.
If you could see anyone in concert, who would it be?Pink Floyd, but it would have to be back when they toured for “The Wall” album.
What was the best present you have ever received?To be blessed with such amazing friends and family that always stand by my side. The last two years have been extremely tough and, if it was not for their love and sup-port, I don’t know where I would be.
What is one thing you can’t live without?My husband. He is my rock. Without him by my side, I could not do the things I do.
What do you know for sure?Life is not guaranteed, so you have to live every moment of every day to the best of your ability.
Jennifer Tesoroni is Group Supervisor, Multichannel Media,
SSCG Media Group New Jersey. She can be reached at 212-907-
4274 or [email protected].
Jennifer Tesoroni
Birthplace: Englewood, NJ
Marital Status: Married
Occupation: Group Supervisor, Multichannel Media
Years in Industry: 11
College: Montclair State University
Personal Motto, Mantra, or Favorite Quote:
“Life isn’t about waiting for the storm to pass, it’s
about learning to dance in the rain.”
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Reimbursement Connect is a FREE professional networking platform for matters of medical billing, coding, compliance, and EMR/EHR. Only verifi ed revenue specialists can join, ensuring peer-to-peer networking and knowledge sharing.
Web and mobile device access make getting connected easier than ever before.
Making connections.That only makes cents for your clients’ reimbursement needs.
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Contact Robyn Pearson at [email protected]
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29/10-2 PHILADELPHIA, PA
ExL Pharma is sponsoring “9th
Annual Digital Pharma East,”
866-207-6528
30-10/2 CHICAGO, IL
Institute for International
Research is sponsoring “20th
Annual Summit on the Medicaid
Drug Rebate Program (MDRP),”
800-345-8016.
15 PHILADELPHIA, PAHBA Greater Philly Chapter “Nothing But Networking,” www.hbanet.org
16-18 ROCHESTER, MN17th Annual Internal Medicine Review for NPs, PAs, and Primary Care Physicians, 507-266-7484
17 NEW YORK, NYAmerican Medical Association “Educational Meeting,” ammonline.org
17-19 LAS VEGAS, NV26th Annual National Conference on Women’s Health Care, 925-969-1789
17-20 WASHINGTON, DCThe 20th Annual Scientific Session of the American Society of Nuclear Cardiology, 301-215-7575
18-19 LAS VEGAS, NV8th Perspectives in Rheumatic Diseases present by Rheumatology News, Internal Medicine News, and Family Practice News, 973-290-8214
2-5 NEW YORK, NYMinimally Invasive Surgery Week 2015 Annual Meeting and Endo Expo, 305-665-9959
4-7 NEWPORT, RI27th Annual Eastern Neuroradiological Society Meeting, 205-467-0290
6-10 KIAWAH ISLAND, SC23rd Annual Primary Care Conference, 800-327-4502
9-12 BOSTON, MA41st Annual Society for Pediatric Dermatology Meeting, 317-202-0224
9-13 NAPLES, FL49th Annual American Society of Head and Neck Radiology Meeting, 800-338-5901
10 PHILADELPHIA, PAAmerican Medical Association “Past, Present and Future Leaders Networking Event,” ammonline.org
MEETINGS IN OCTOBER
15 NEW YORK, NY
American Medical
Association “Educational
Meeting,” ammonline.org
24 CINCINNATI, OH
Psychopharmacology
Update, 973-206-8092
Must-Know Industry Events SEPTEMBER2015
F E A T U R E E V E N T F O R S E P T E M B E R
Join former New York Yankees greats Goose Gossage, Willie Randolph, and Doc Gooden for a day of autograph sign-ings, games, music, and prizes at the Eighth Annual WFAN/YANKEES Radio Network FanFest on Saturday, September 20, from 10:00 a.m. – 4:00 p.m. at the Intrepid Sea, Air & Space Museum, located at Pier 86 (46th Street and 12th
Avenue), Manhattan. As part of the festivities, fans are encouraged to bring Yankees memorabilia to the Museum to have items signed by
former Yankees. Throughout the day, guests can enjoy exciting activities including a Little Sluggers Home Run Derby, fast speed pitch, and full-size batting cages.
This event is FREE and open to the public. Player appearances are subject to change. For the most updated schedule of guest appearances and activities, visit http://www.intrepidmuseum.org/YankeesFanFest.aspx.
Meet New York Yankees Legends Eighth Annual WFAN/YANKEES Radio Network FanFest
at the Intrepid Sea, Air & Space Museum Saturday, September 20, 2015
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Increase your exposures to oncology prescribers by advertising in JADPRO today.advancedpractitioner.com
Oncology WorkforceThe
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42% increase in patients and only a 28% increase in the MD workforce
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Contact Betty Ann Gilchrist for more information [email protected] • Direct (203) 938-3156 • Cell (203) 733-3163
The Nine-Hour Vacationby art WilscHek
More photos from...
This kick went over the roof.
Albino Siberian tiger.
On the way to the market.
Pictures painted by the
elephants.
The elephants are taught to paint as early
as one year old.
Strumming up business for her scarves.
Adorable and soft.
A surprise kiss.
One young and one old tiger. Making a scarf.
Playful tiger inches from Rob and me.
A local store with hundreds of Buddhas.
Local Entertainment at iGroup dinner.
Rob buying a scarf.
“Home Deport” in Thailand.
Several generations.
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