2015 anzmac conference innovation growth … · 2015-11-26 · sensory marketing: perceptions,...

NOV 28 - 29 DOCTORAL COLLOQUIUM

Never Stand Still Business School

Doctoral Colloquium Program

MARKETING

2015 ANZMAC CONFERENCE

INNOVATION AND GROWTH

STRATEGIESIN

WELCOME FROM ANZMAC PRESIDENT SHARYN RUNDLE-THIELE When supervising my students I ask them what they want to be known for. When you graduate from your PhD you will deliver a thesis. Imagine that you are walking onto stage at graduation. Your name is being read out along with a short statement summarising years of your work. What does this statement say? What will you be known for? Can you answer this question succinctly and with clarity already? If not, you need to focus your thinking. My doctoral thesis was in the area of customer loyalty. I was seeking to understand how consumer loyalty, which is a complex construct, could be measured. I describe my doctoral work now as understanding how I could sell wine to more people on more occasions. In the final year of my PhD I was standing in front of a panel trying to win a Lecturers role. A panel member questioned me – what is your thesis? I had spent nearly 3 years closely inspecting all of the different trees in the forest and I had lost sight of the overall forest. I couldn’t answer the question well on the day in front of the interviewing panel. I spent time delivering detail about the three different studies that I had undertaken rather than clearly explaining my thesis. I was lost in the detail. Needless to say I didn’t get that job. A thesis is one thing. At the end of your thesis you should be able to explain your thesis and all those years of hard work in one sentence so that anyone can understand it; including your non-academic friends and families. Think of your thesis as a statement or a theory that you put forward. What do you want to be known for? The ANZMAC DC provides you with a safe environment to start focussing on easily communicating your thesis. Take time out to listen to your peers. How do they communicate their thesis? Are they doing this clearly and well? Learn from those that are already communicating their thesis clearly and well. When you explain your thesis do people clearly understand what you are planning to do? If they do not understand your thesis easily then you need to re-think how you are communicating your thesis. A big challenge in research is to communicate your work in both paper and verbal forms and you have already stepped up to this challenge. Seek feedback and continue to challenge yourself to communicate your thesis in one statement. If you can do this you have a much higher chance of selling your work and hence yourself to others. Enjoy the 2015 ANZMAC DC. It is a wonderful opportunity to gain valuable feedback from very experienced Marketing academics and your work will be stronger as a result. Sharyn Rundle-Thiele President ANZMAC

WELCOME FROM HEAD OF SCHOOL ASHISH SINHA

I would like to welcome you to the Doctoral Colloquium (DC) that is being hosted by the School of Marketing at the UNSW Business School. This year’s DC received 56 submissions from 9 countries, with more than 20 overseas submissions. Over the course of the next two days, a total of 39 proposals will be presented. I would like to take this opportunity to thank the co-chairs of DC, Dr Dean Wilkie and Dr Ting Yu, in particular Professor John Roberts for his guidance, help and support. I also wish to thank reviewers who generously gave-up their time to assist in the reviewing of the proposals. I would like to acknowledge our gratitude to Nadia Withers and Margot Decelis who worked tirelessly to make this colloquium a success. Finally, I would like to thank the volunteers, who gave-up their valuable time to help organize an event like this. A special vote of thanks goes out to the Department of Management and Marketing at the University of Melbourne for sponsoring the Doctoral Colloquium. On behalf of the organising team we hope you have a rewarding and stimulating time at the Doctoral Colloquium and enjoy your time in Sydney. Professor Ashish Sinha, Head, School of Marketing, UNSW Business School

1

SATURDAY 28 NOVEMBER 2015

08:00 09:00

Registration and greetings

VENUE: Level 6 Lounge, UNSW Business School Building

09:00 10.30

Welcome and Opening Venue: Macauley Theatre, Room 1027, Quadrangle Building Moderator: Dr Dean Wilkie Welcome: The DC Co-chairs and Professor Ashish Sinha, UNSW Business School Keynote Speaker: Professor Namwoon Kim, Hong Kong Polytechnic University

10:30 11:00

Coffee break

Venue: Level 6 Lounge, UNSW Business School Building

11:00 12:30

Session 1: Social Marketing Chair: Professor Jan-Ake Tornroos

Session 2: Consumer Behaviour

One Chair: Dr Veronica Jiang

Session 3: B2B/Channel

Relationship Chair: Dr Chris Medlin

Room 115: UNSW Business School

Building


Building


Building

Kumudu Jayawardhana

The role of market learning in social innovation and social value creation

in Australian social purpose organizations (SPOs)

Bo Pang

Promoting active transport to school among children in Queensland: A

social marketing study

Joya Kemper

Comparing the worldviews of marketing and sustainability

Outi Lundahl

Fashionalisation of sustainable consumption

Jie Zhang

Product aesthetics and consumers’ evaluation of the hedonic

consumption experience - The case of consumers’ taste perception

Eudora Tong

Desires and volition in taste distinction: An alternative to

overcoming inconsistent cultural consumption patterns

Sarah Sloan

A proposed model of franchise interactive brand reality (FIBR)

Ali Shamsollahi

The dynamics of trust repair in dyadic business relationships

Afra Koulaei

Putting teams back into a network: Organizing advertising client-agency relationships in generating creative

achievement

12:30 13:30

Lunch

Venue: Level 6 Lounge, UNSW Business School Building 13:30 15:00 13:30 15:00

Session 4: Marketing in Society Chair: Professor Sharyn Rundle-

Thiele

Session 5: Consumer Behaviour

Two Chair: Dr Ekant Veer

Session 6: Customer Engagement Chair: Dr Mathew Chylinski


Building


Building


Building

Brad Evans

An exploratory study of cross-disciplinary anti-counterfeiting

solutions

Daniel Rayne

From awareness to action: The impact of social alliances on

consumer behaviour in sports fans

Roman M. Konopka

Are ethical preferences stronger when people think more about ethical

issues? The case of fair trade

David P. Harris

Sensory marketing: Perceptions, attitudes and decisions

Aphrodite Vlahos

(Re)Capturing youth – Exploring how media shape ideologies of beauty,

and how young users of Botox consume them

Elaine Sutrisna

Agonistic behaviour in marketing

Yusfi Ardiansyah

Factors influencing consumer engagement in social advertising:

Integrating self-disclosure theory with the consumer socialization

framework

Louise Brockbank

How to drive consumer engagement in both the for-profit and non-profit

organisations using relevant communication frameworks

Katharina-Maria Fonferek

How to measure customer service engagement?

15:00 15:30

Coffee break Venue: Level 6 Lounge, UNSW Business School Building

15:30 17:00

Plenary Session: Research in Tomorrow’s Environment Venue: Macauley Theatre, Room 1027, Quadrangle Building Moderator: Dr Ting Yu Speakers: A/Professor Melnyk, Valentyna, Massey University; Professor Harald van Heerde, Massey University; and

Professor Mark Uncles, UNSW Business School.

17:30 19:30

Doctoral Colloquium Dinner at Leighton Hall, Scientia Building Host: Professor John Roberts Speaker: Professor Roger Layton, UNSW Business School

SUNDAY 29 NOVEMBER 2015

08:00 09:00

Coffee on arrival Venue: Level 6 Lounge, UNSW Business School Building

09:00 10.30

Plenary Session: Managing Your Research Career Venue: Macauley Theatre, Room 1027, Quadrangle Building Moderator: Dr Dean Wilkie Speakers: Professor John Roberts, UNSW Business School; Professor Paul Patterson, UNSW Business School; and

Professor Ko de Ruyter, Maastricht University.

10:30 11:00

Coffee break Venue: Level 6 Lounge, UNSW Business School Building

11:00 12:30

Session 7: Market

Orientation and User Generated Input

Chair: Professor Angela

Paladino

Session 8: Digital and Social Media Chair: Associate Professor Karen Fernandez

Session 9: Co-creation and

Co-production Chair: Professor Peter Thirkell

Room 115: UNSW

Business School Building Room 119: UNSW Business School Building

Room 216: UNSW Business

School Building

Clarissa Sia-Ljungström

An interactive perspective on the orientation of

innovation process of microenterprises

Jessica Pallant

Customer participation in co-configuration:

Antecedents and outcomes

Reza Kachouie

Market orientation and its indirect impact on firm

performance

Yolande Vandenberg

Electronic word of mouth conceptualised in the context of social media

Maja Golf Papez

Don’t feed the trolls: Understanding the drivers and impacts of online trolling behaviours, and exploring

their prevention policies and practices

Ana Jakić

Investigating interactions in social media

Mohammed Alduayji

Customer co-creation in the virtual world

Triparna Gandhi

Examining the role of autonomy in co-production platforms

Manoj Das

Customer experience: A stewardship paradigm

12:30 13:30

Lunch


13:30 15:00

Session 10: Strategies for

Communications Chair: Professor Mark

Uncles

Session 11: Consumer

Behaviour Three Chair: Associate

Professor Nitika Garg

Session 12: Services

Marketing Chair: Associate

Professor Liliana Bove

Session 13: Innovation Chair:

Associate Professor Jack Cadeaux

Room 115: UNSW

Business School Building

Room 119: UNSW


Room 216: UNSW


Room 220: UNSW Business

School Building

Momoko Fujita

Enhancing student-university relationships

through social media brand communities: An identity

theories perspective

Jason Pallant

The influence of marketing communications on the

consumer path to purchase for both online and offline

purchases

David A. Jaud

What makes a good wine label? Consumers’

responses to wine label designs

Caixia (Ivy) Gan

An exploration of consumer trust and

brand selection: Infant formula consumption in

urban china

Ozlem Ozkok

A conceptual model of perceived value in

predictive intelligence context

Sudhanshu Gupta

Environmentally responsible

consumption: Scale development and

validation

Tung Moi (Eileen) Chiew

Exploring humour usage in service encounter: An empirical investigation

Pornchanoke Tipgomut

Beauty from cosmetic surgery: How consumers

react towards ads portraying models who

have undergone cosmetic surgery

Lee Shin Yiing

Service employees’ responses to customers’

emotion regulation strategies

Carolin Wernicke

The impact of resource integrating practices in

collaborative innovation on service beneficiaries’ value

creation

Ajmal Hafeez

Consumer adoption of technological service

innovation: The role of expected learning

opportunities, perceived distinctiveness, and marketing

communication

15:00 15:30

Coffee break


15:30 17:00

Plenary Session: Meet with the Heads of School and Wrap Up. Venue: Macauley Theatre, Room 1027, Quadrangle Building Moderator: Professor John Roberts Speakers: Professor Harmen Oppewal, Monash University; Professor Pam Morrison, UTS; Professor Margo Buchanan-

Oliver, University of Auckland; A/Professor Liliana Bove, University of Melbourne; and Professor Ashish Sinha, UNSW Business School. Wrap Up: Dr Dean Wilkie, UNSW Business School

2015 anzmac conference innovation growth … · 2015-11-26 · sensory marketing: perceptions,...

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