2015 activity 1 possessions (1)

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Activity 1: Possessions (1 page limit: use approximate space provided) Name: Student Number: Tutorial day and time: Choose a possessions that defines who you are (paste a photograph of the possession on page 2 of this form). Describe your possession. Describe how this possession defines who you are. What needs does it fill (Maslow’s hierarchy: page 44) What is the most likely segment for this product, in terms of loyalty or usage? List the segments demographic and psychographic/lifestyle characteristics?

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Activity 1: Possessions (1 page limit: use approximate space provided)Name:Student Number:Tutorial day andtime:Choose a possessions that defnes who you are (paste a photograph of the possession on page 2 of this form).Describe your possession. Describe o! tis possession de"nes !o you are.#at needs does it "ll ($aslo!%s ierarcy: page &&)#at is te most li'ely segment (or tis product) in terms o( loyalty or usage* +ist te segments demograpic and psycograpic,li(estyle caracteristics*Paste one or more pictures o( tis ob-ect on tis page and bring te seet to your tutorial.