P R E S S P A C K 2015 - 2016

W H O I S A S I L I O Asilio is architecturally strong, a brand dedicated to modern graphic elegance and beauty.

Setting precedence for visionary designs with directional prints and unique fabrications, the aesthetic is a collision of contrasted and refined femininity.

With a strong focus on artistic capsules that influence and contradict, the brand continues to grow with a unique handwriting that is passed on through each collection. High quality campaign imagery and magazine style look books are a visual trademark and create a

farsighted experience, which chronicles the progression of the brand.

The face and creative mind behind Asilio is Cynthia Farchione, who has 12 years of industry expertise in retail design and fashion. She has crafted her own unique design signature and encapsulates the qualities needed for predicting trend progression and harnesses the innate

ability to turn statement pieces into wardrobe ‘must haves.’

“I set out to create collections that keep my consumers excited and wondering what might be next for Asilio. I want each range to tell a story and to explore different realms of creative prose where my style is memorable but ever changing.” Says Designer Cynthia Farchione. “Asilio is an expression of my imagination, I am so lucky to be able to turn my uncharacterized thoughts into a design that people will love; there is so much gratification when something

comes to life and is enjoyed and worn by women all around the world.” Cynthia added.

The brand has earned an international presence with its launch into the US and will continue with its journey of creative influence.

Myer

Top Shop

Iconic

MVE

Fifi and Annie

Joy Hysteric

Alterior Motif

Harry and Gretel

Sana Boutique

Venus and Mars

S T O C K I S T S A U S T R A L I A T O P 1 0

Nordstrom

Nasty Gal

Shopbop

DASH

Free People

Revolve

Urban Outfitters

Wink

Singer22.com

Van De Vort

S T O C K I S T SU S A T O P 1 0

I N T E R N A T I O N A L P RKourtney Kardashian

Margret Zhang

Olivia Culpo

Racquel Natasha

Mena Suvari

Nina Agdal

E F F L O R E S C E N C E2 0 1 4 | S E P | O C T

‘Efflorescence’ was all about creating floral serenity with a dreamscape collection to welcome the coming of spring. The range set out to pay homage to the world-renowned Melbourne spring racing carnival, with more classically feminine pieces and a heavy injection of dresses and matching co-ordinates. The introduction of another brand exclusive floret print gave Efflorescence a touch of whimsical beauty and became the centerpiece of the range. Again a signature focus on textural fabrications tied in the design handwriting carried on through each range. The shoot was an exploration of artistic expression and played the feminine pieces against the masculine location. Colourful smoke for background effect provided a subtle ambiance and had an immense graphical result

for the look book.

Featuring Top model Cassie Van Den Dungen, shot by Michelle Tran and styled by Ricki James Flynn – the imagery from this range further enhanced its understated beauty

and showcased a more colourful side to the brand.

PR

Shiralee Coleman

Chloe Poliwka (Pegasus Unicorn)

Brooke Hogan

Emily Highfield (The Style BK)

Margaret Zhang

Dilya Diaz

Creatures Of Common Place

Bettina Banks

Michaela Wain

MVE BTQ

E F F L O R E S C E N C E

‘Over Exposed’ quickly became the fiercely sought after

eclectic range for the high summer season. The collection

took on several design narratives that saw classic styles

paired with the unexplored to coexist in a fluid unanimous

capsule.

A look back to the original design principles of the brand

called for a reintroduction of separates as the style that

people fell in love with at the start of the Asilio journey.

Soft silhouettes transcended an effeminate feel to the

range through lace and flowing dress pieces as highlights

and contrasted structured pieces interjected a more gallant

form to the collection.

Another brand exclusive signature print added cool, ocean

and earth tones to the heavily textured and fringed elements

derived from inspiration from overseas runway.

For the first time Asilio added a more rebellious edge to

their anthology with the inclusion of an ode to 90’s point

of interest denim story. Patchwork, printed, textured and

distressed denim styles epitomize the perfect summer

acquisition.

Featuring Georgia from Work Agency fresh from the Chanel

catwalk, shot by Michelle Tran and styled by Ricki James

Flynn – the look book placed strong focus on the prints and

textures of the fabrics from the range and resulted in quality

high fashion imagery.

O V E R E X P O S E D 2 0 1 4 | N O V | D E C

Jenifer Hawkins

Nadia Bartel

Shiralee Coleman

Vydia

Brooke Testoni

Mimi Elashiry

Style BK Official (Emily Highfield)

Shannen Jai

Savina Chai

Twice Blessed

Creatures of

See Want Shop

PRO V E R E X P O S E D

M M X VAsilio welcomes the New Year and a new exciting season with the contextually names

‘MMXV’ collection launching in Myer stores around Australia.

Flowing on with its signatory style, the Asilio brand has produced another diverse

seasonal ready to wear range.

MMXV showcases quality textured fabrications as a focal point of the range that

further compliment the cut outs and cropping used throughout the design narrative.

The introduction of the brand’s exclusive signature print has become a featured

injection within the range and is offered in a variety of feminine silhouettes.

A welcomed inclusion of some Asilio favourites to the range sees the best selling

‘On the Run’ pant offered in a new seasonal colour. ‘The Fierce warrior knit’ has

also returned in a new colour palate to offer a soft transition from autumn to winter.

Highlight fringing pieces bring current catwalk trends to the stores and draped

fabrics play off as a contrast to the more classically tailored herringbone coat and

masculine shapes of crisp shirts and cigarette pants.

The look book is another masterpiece, with high quality imagery contrasting the

textured range against the cooler concrete backdrop. The campaign was shot by

Michelle Tran, styled by Ricky James Flynn and featured models Kia Low and Astrid

Hollar who has just walked in an array of shows including for Chanel and Christian

Dior at Paris fashion week.

The Collection was launched by Melbourne style icon Nadia Bartel, an ambassador/

partner for the label. Nadia’s style aligned perfectly with the range and she proved

to be the ideal choice to represent the Asilio brand for this much anticipated launch

into Myer stores.

2 0 1 5 | J A N | F E B | M A R C H

Rachel Finch

Nadia Bartel

Vydia Rishie

Brooke Testoni

Elyse Knowles

Lana Wilkinson

Annie O (Annie Nguyen)

Jasmin Hovell (Friend in Fashion)

Lauren Phillips

PRM M X V

M I S E E N S C E N E Mise En Scène, defined as ‘staging’ or ‘direction’ took on the autumn/winter season with a

multi faceted narrative portrayed in two parts.

Part 1 opened the season with the ever signatory theme of heavily textured fabrications

to give a complex level of options to the wearer. A lace injection; inspired by Asilio

summer favourites allowed softer colour tones and more feminine silhouettes to break the

boundaries of expected boldness seen in traditional winter collections.

April had the certain inclusion of two brand exclusive plaid prints that were clashed together

as a unique design clause carrying forward the popularised plaid so recognised to Asilio

customers from last winter.

May introduced a geometric monochromatic exclusive print to the range to encourage

classic Melbournian style and reintroduce simplicity back to the range where initially colour

had been very prominent.

Knit wear highlights the capsule and offers point of interest styles found in cable knits,

curved edging and slits/cut outs to further diversify the range and project this autumn

capsule into its high winter narrative.

Dramatic shapes and edgier pieces are sequential in adding centre pieces like open back

knitwear with leather wrap arounds and long line coats.

P A R T 1

PR

A S I L I O

X

E L Y S E K N O W L E S

M I S E E N S C E N E

Varied aesthetics from part 1 of the season finally meet and the high winter capsule is

welcomed as the finishing act for the collection as a whole.

Part 2 manifests cleaner design lines that transform classic shapes from Asilio favourites

into reimagined pieces. A darker colour pallet with dressy options for winter outings are

communicated through unique pieces patterned with checks, stars and houndstooth.

A must have for the season is the teal ‘Fierce Warrior Knit’ which has become a classic best

selling Asilio design. A play on the cut out elbows is carried over to a wool blend coat

and the adaptation of a shredded hem line on a knit wear piece also offers something

individualist to the capsule.

Herringbone, tweed and brocades continues the reign of heavy texturing and dark feminine

lace and organza ties in the lace injection of part 1.

Luxe angora knitwear is the final corner stone to the collection and offers warmth in several

style options.

Shot on Juliana Forge from Chic Management by Michelle Tran, Styled by Ricky James

Flynn and H&MU by Kate Fletcher - this winter showcase takes Asilio to a new level of

design complexity and story telling.

M I S E E N S C E N E P A R T 2

Twice Blessed

Tegan Martin

Shiralee Coleman

Nadia Bartel

Elyse Knowles

Lana Wilkinson

PRM I S E E N S C E N E

P R I S M Taking the brand into early Spring demanded something inspired and aspirational

from Asilio and was delivered with the July/August range; PRISM.

A collection based primarily around statement pieces that highlighted an enduring

drive to create directional editorial based outfitting.

When designing Prism, Asilio endeavoured to build statements rather than lifeless

wardrobe essentials but all the while acknowledged the need for a balance between

the stand outs and an element of casual wear for seasonal dressing. This became

paramount to the ranges success and was a well received decision.

With a softer colour palette positioned around monochrome with hints of peach,

soft mauves and blues, charcoals, light greys, this transitioned winter harmoniously

into a Spring state of mind.

Signatory design principles became a visionary foreground for the expansion into

key lace pieces and custom lacing seen in the highly successful ‘Girl All Mighty’ top

and ‘Back with A Vengeance’ dress. A theme that would be carried into proceeding

collections to come.

Heavy focus was placed on the inclusion of varied fabrications to denote true Asilio

styling and ease of wear, including sheer, coated tweed, lace, leatherette and denim.

2 0 1 5 | J U L Y | A U G U S T

Inspiration was drawn from classic outfits that could be embraced in new forms.

Shirting was taken to a new design level seen in the waterfall back of the ‘Walking

Tall’ shirt which was offered in a new organza fabrication and candy stripe colour way

and the ‘Snakes and Ladders’ shirt with its unique button placement.

A small knit wear injection continued the course of design diversity and boundary

pushing with conceptual knit wear designs. Shoulder cut outs, roll necks and varied

lengths of knit wear styles including laced up details from the ‘Laced Up’ Knit.

Prism launched Asilio into China as the first range to grow the brands international

sales reach in the Asian market.

Talent: Jeanne Cadieu from Work Agency, hair and make up by Kristyan Low, styling

by

Ricky James Flynn, and shot by Michelle Tran; the look book took on a really minimalist

approach to draw focus to the pieces and textures of the range. Purposeful style

choices of hair covering the models face, stark white back drops and reflective

surfaces to keep the campaign very polished.

Bec Judd

Jodi Gordan

Nadia Bartel

Vydia Rishie

Elyse Knowles

Lana Wilkinson

Rozalia Russian

Nicola Adolphe

LeftanSmile

TrendSpotter

PRP R I S M

D A R K A W A K E N I N G2 0 1 5 | S E P | O C T

Asilio unveiled dramatic design concepts for Spring with the launch of ‘Dark Awakening.’

An artistic showcase of playful elegance, the collection explores a different realm of fash-ion expressed through

a theatrical context.

Asilio’s true hand writing is carried on through the range where a heavy focus is placed on fabrications and textures.

With an elegant mix of soft feminine pieces that paradox bold statements of colour and hints of masculine style,

Dark Awakening illustrates true innovative couturier.

When looking at the collection in its entirety, the Asilio audience is encouraged to feel the variations of emotions seen throughout the design narrative. The lightness of spring breaking through an intense, eccentric storyline with an almost doll house meets secret garden theme.

Flowing on from previous collections, Dark Awakening incorporates a highlight inclusion of variations of lace as

an influential trend for the upcoming seasons.

The ‘Prisoner Queen Dress’ embodies the concept of dramatic lace detail throughout and has been the stand

out to a statement Spring collection.

Sheer and lace pieces offer something light for the change in season and a notable step into warmer months ahead. The range secured Asilio as a stand out ‘go-to’ for spring racing and event dressing where the dramatic designs

offer a variety of styles for a mix of social occasions.

Co-ordinates feature heavily in the range and are a frequent design inclusion across all ranges. Creating designs with a personality has also given this dressy dream-scape range some structure and grounding. The classic ‘On the Run’ pants are on offer in several new colours and the softer colour palette is complimentary to

the bolder shades seen throughout the range.

D A R K A W A K E N I N G2 0 1 5 | S E P | O C T

Jen Hawkins

Ash Hart

Nadia Bartel

Holly T

Twice Blessed

Rozalia Russian

Rozalia Russian

Bec Judd

MSFW

PRD A R K A W A K E N I N G

F A S H I O N M A I S O N

Fashion Maison, meaning ‘Fashion House’ is a deliberate attempt by Asilio to

oppose contextualised conformity. The range was designed to exploit traditional

seasonal expectations and expose intriguing new design traits.

The premise that summer collections should be filled with loose; easy to throw on

casual pieces drove Asilio to create a collection based around the opposing thought

- high end, polished structured looks to allow the range to feel extravagant and

timeless.

Fashion Maison holds strong ties to event dressing and again champions the

inclusion of custom lace texturing through dresses, skirts and body suiting.

An obsession with detail and constructing an array of silhouettes has placed high

focus on varied sleeve detailing. Another main feature for the range and a key trend

for the upcoming season, inspired from international runways.

A demand for flared pants saw a more dramatic flare in the ‘Watson Way’ pant and this

became the signature piece for the range and set the tone for more architecturally

inspired designs. Injections of bold darker colours also adhere to a trans-seasonal

palette.

2 0 1 5 | N O V | D E C

Co-ordinates, heavily textured fabrications and again a play on masculine shapes

paired alongside feminine silhouettes all bring the range to true Asilio signatory.

The shoot location and furnishings of extravagant silk drapes against the concrete

backdrop contrasted the industrialised elements of the range with a certain

gentleness.

Creating campaign imagery that aligned Asilio directly with Fashion House decorum

and habiliments.

Shot by Michelle Tran, Talent Svetlana from Chic Management, styled by Ricky James

Flynn and H&MU by Kristyan Low, the look book resonates true high fashion and

modernity.

F A S H I O N M A I S O N 2 0 1 5 | N O V | D E C

C O M I N G S O O N R E B E L R E I G N

2 0 1 5 | J A N | F E B | M A R

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