1

Open innovation

12.02.2015

Name 1

5 Maurice Aerts

Philips

2

ECO innovative product and service design at Philips

Maurice Aerts Philips Lighting February, 2015

3

2011: Design for recycling

Composition Recyclability Design guidelines

Material selection Connection selection

MR16 examples

4

Standard lamps used in shredding test

5

What happens at lamp end-of-life

6

7

Learnings

Fixed connections keep parts connected: screws, glue, potting

8

• Get PCB out in one piece ( smelting) • Enable easy/fast detection of materials

• Only use materials that can be recycled • Avoid the use of (non-compliant) coatings • Limit the number of different materials • Use pure materials

• Avoid fixed connections • Break-down (by shredding/disassembly) to

o Pieces with uniform composition o Pieces of relatively large size (>1 cm)

materials

connections

electronics

Design rules for recycling

9

Standard MR16

random fracturing PCB and shell often still attached

MR16 low voltage lamp

10

MR16 with fracture lines

fracturing along fracture lines (in brittle materials) most PCBs detached, inspite screws

Assist and guide fracture in the case of brittle housing

11

MR16 stacked redesign

LED PCB

driver

collimators

driver clamp

heat sink top / fixation

heat spreader LEDs

heat spreader driver

contact pins

shell

Pure materials

90% recyclable

Less weight

heat sink top / fixation

heat spreader LEDs

heat spreader driver

contact pins

shell

collimators

driver clamp

Single connection

heat sink top / fixation

PCB removed as single piece

LED PCB

driver

12

First learnings • Working together with partners that cover other parts of the value

chain is very important to get on the learning curve and receive feedback

• Seeing is believing: Demonstrators are required to make it visible to stakeholders in the company

• Deployment is the most difficult part: Different materials requires different suppliers, different way of thinking etc.

• In lighting, no one is willing to pay extra, so it should be cheaper (or at least cost neutral), and/or mandatory by legislation

13

Glass GU10

Increase green value Decrease BoM cost

Additional advantages glass: • No flame retardants needed • Glass can be recycled

Parts before assembling of lamp

Result after shredding

The pictures above show that the Pc lens, the PCBs, as well as the heat sink come out in one piece.

Glass lamp did not fly because: • Would require different value chain • No interest from recyclers • Glass is heavy, so less recyclable content

14

Glass lamp A glass LED lamp produced on the incandescent line did fly: Reuse of existing production line

First shop: Hubo Belgium

15

Slimstyle First successful design for recycling project: Did fly because product architect believed in the concept

16

Improving people’s lives through meaningful innovation Philips core sustainability programs

16 16

At Philips we strive to make the world healthier and more sustainable

through innovation

17

..”For a sustainable world, the transition from a linear to a Circular Economy is a necessary boundary condition. A circular economy requires innovation in the areas of materials, component and product reuse, as well as related business models. By using materials more effectively, economic growth will eventually be decoupled from the use of natural resources and ecosystems. In such an economy, the lower use of raw materials allows us to create more value” Frans van Houten, “Unleashing the Power of the Circular Economy” Report Circle Economy, April 2013

Our CEO point of view on Circular Economy

18

What is a “circular economy” about?

Linear Economy

19

What is a “circular economy” about? Closing loops.

Maximizing resource efficiency. Maximizing value capture. Maintaining customer relationships.

Circular Economy

20

Designing for circular economy – Spider Diagram for initial design stage

21

CE scorecard • The CE scorecard is a tool to rate current products, optimize designs,

and get a feeling of how to design products for CE

• Workshops in factories to – Provide insight in CE – Validate the tool – Get input to shape and improve tool – Rate products

22

Evaluation of products

23

Next steps

• Make demonstrators and identify pilot projects

• Convince the businesses

• Get the company ready for the change: Targets for sales persons, service infrastructure

• Find partners to build the infrastructure. It’s impossible to do it alone

24