20140514 isin/tssg innovation in a box seminar - case study my safe drive
DESCRIPTION
How My Safe Drive are collaborating with TSSG in WaterfordTRANSCRIPT
‘Engaging with todays drivers for safer roads tomorrow’
Edrive Group Company Overview:
At eDrive Group, we work with a diverse range of clients across the Retail, Marketing, & Fleet Sector.
Some of our clients include best known brands across the UK & Ireland.
Partners, Clients & Accreditations
Vehicle Technology Environment
• Increasing technology presence in Vehicles
• Tradi4onal Fleet Telema4cs v. Insurance
• Gap in the middle
• Not just tracking – Camera & Mobileye technology – integra4on
• Compe4ng technologies and devices – mul4ple black box providers, OBDII – plug in, Smartphone App – Trade off accuracy v. cost
Opportunity:
Mass Market Opportunity – MySafeDrive
• Driver Safety & Customer Loyalty programme based around their Vehicle
• Leverage the benefits of Telema4cs for Mul4ple Purposes
• Ini4al launch driven by Insurance
• Tipping point – Cost v. Benefits & Technology maturity
• Exis4ng market par4cipants focused on own narrow line of business
• 1 Cost, Many Revenues
SoluDon:
ConverDng opportunity into reality
• TSSG – access to a wider depth of IT resources and skill sets
• Pro-‐ac4ve engagement Eric Robson – Research Unit Manager
• Ongoing and open engagement
• Open evalua4on of technology solu4ons
• Blue Sky thinking
• Support from Enterprise Ireland
TSSG Engagement:
Seeing is believing…
TradiDonal Insurance TelemaDcs Model
Data recorded and sent to ABC Insurance
Motor Service Industry
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CUSTOMER
• Approved Partner • Free Vehicle Health Check • Schedule Servicing/Tyre Change • Discounted Rates • Na4onwide Partner • Marke4ng Support
• Brand Awareness • Loyalty • Branding Management
• Regular Upda4ng and Communica4on.
• Games and Compe44ons • Customer engagement
Forecourts
Motor Factor Industry
Motor Manufacturing Industry
ABC Insurance
• New business incenDve
• AdverDsing / branding RSA
• Outbound Campaigns / CRM
Possible OpportuniDes