20140311 jazz forum
TRANSCRIPT
JAZZ AND SOCIAL MEDIA: SOUNDS GOOD?Jazz Forum – 11/03/2014
Laat je horen:
#JAZZFORUM14
Who knows this movie?
Who did post it on social media?
In your sociale media channelsyou are all talking about the same
YOURSELF
SOCIAL MEDIA ARE NO BILLBOARDS
Sender Message Receiver
ONE WAY COMMUNICATION?
CONTENT IS KING
Newsletter Jobat
SHARE GREAT CONTENT
Edgerank = dead?
GOOGLE ALERTS
FOLLOW KEYWORDS AND HASHTAGS IN STEAD OF PEOPLE
CREATE YOUR OWN DIGITAL NEWSPAPER
Feedly / Flipboard
20% ‘ego’ content20% ‘sector’ content60% ‘i like!’ content
ego
sector
I Like!
I Like!
LET SOCIAL MEDIA BE REALLY SOCIAL
DOES IT HAVE TO BE A CONTEST EVERY TIME?
TELL A STORY
WITH REAL PEOPLE
GO BACK IN TIME
SAY THANK YOU ONCE IN A WHILE
PERSONAL PROFILE VS. BUSINESS PAGE
USE THE RIGHT HASHTAGS
… AND BY THE WAY: NEVER EVER LIKE YOUR OWN POSTS
What is your reply
to this?
CONVERSATION MANAGEMENT
1. NEVER DELETE NEGATIVE FEEDBACK
2. LISTEN, THEN TALK
3. REACT IN PUBLIC
4. CONTINUE THE CONVERSATION OFFLINE
5. WATCH OUT FOR TROLLS
PLAN YOUR CONTENT
“Using social media is time consuming”
NEVER LINK SOCIAL MEDIA ACCOUNTS
PLAN YOUR CONTENT
THE FUTURE IS MOBILE
APPS TO MANAGE YOUR SOCIAL MEDIA CHANNELS
APPS TO MANAGEYOUR SOCIAL MEDIACHANNELS
APPS FOR MUSIC
QUESTIONS?
SLIDES www.slideshare.com/ilikemedia
MORE SOCIAL MEDIAfacebook.com/ilikemedia.be www.ilikemedia.be
STAY IN [email protected]@kristofdhanens