20140217 5e element
TRANSCRIPT
![Page 1: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/1.jpg)
visualdesign
Bart van der MeidenVisual design / Art-direction
![Page 2: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/2.jpg)
waarom?
![Page 3: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/3.jpg)
"You are what you are seen to be. "
Erik Spiekermann
![Page 4: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/4.jpg)
![Page 5: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/5.jpg)
![Page 6: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/6.jpg)
![Page 7: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/7.jpg)
![Page 8: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/8.jpg)
merk
![Page 9: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/9.jpg)
merk
![Page 10: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/10.jpg)
merk
![Page 11: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/11.jpg)
"No, Watson, this was not done by accident, but by
design. "
Sherlock Holmes
![Page 12: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/12.jpg)
visueelconcept
![Page 13: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/13.jpg)
Richtlijnen die als fundament dienen
voor de visuele kenmerken van
een project.
visueel concept
![Page 14: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/14.jpg)
De visuele en merk uitgangspunten
worden gefileerd.
visueel concept
![Page 15: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/15.jpg)
visueel concept
Vanuit die kern komen ontwerper, team & klant tot
een gedeelde
denkrichting
![Page 16: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/16.jpg)
visueel concept
verdieping
Vanuit die kern komen ontwerper, team & klant tot
![Page 17: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/17.jpg)
visual designers beschikken over
een aantal essentiële tools die nodig zijn om een merk tot leven te
brengen.
![Page 18: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/18.jpg)
woordmerk
![Page 19: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/19.jpg)
beeldmerk
![Page 20: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/20.jpg)
kleur
![Page 21: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/21.jpg)
typogrAfie
![Page 22: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/22.jpg)
het 5e element
![Page 23: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/23.jpg)
![Page 24: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/24.jpg)
![Page 25: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/25.jpg)
![Page 26: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/26.jpg)
![Page 27: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/27.jpg)
![Page 28: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/28.jpg)
![Page 29: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/29.jpg)
![Page 30: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/30.jpg)
![Page 31: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/31.jpg)
Een goede moderne identiteit is niet alleen sterk
maar ook responsief.
![Page 32: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/32.jpg)
Wolff Olins
![Page 33: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/33.jpg)
Wolff Olins
![Page 34: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/34.jpg)
Wolff Olins
![Page 35: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/35.jpg)
Wolff Olins
![Page 36: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/36.jpg)
Sagmeister
![Page 37: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/37.jpg)
The Stone Twins
![Page 38: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/38.jpg)
ChristianBorstlap
![Page 39: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/39.jpg)
Thonik
![Page 40: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/40.jpg)
Thonik
![Page 41: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/41.jpg)
Thonik
![Page 42: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/42.jpg)
Lesley Moore
![Page 43: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/43.jpg)
Studio Dumbar
![Page 44: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/44.jpg)
Studio Dumbar
![Page 45: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/45.jpg)
Maar...Als de klant daarnou helemaal niet
om vraagt?
![Page 46: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/46.jpg)
"If I'd have asked people whatthey wanted,
they would have said
a faster horse."Henry Ford
![Page 47: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/47.jpg)
kick it!
Bart van der MeidenVisual design / Art-direction
![Page 48: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/48.jpg)
Irene Van Nes & Paul HughesBIS Publishers
![Page 49: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/49.jpg)
Underconsideration
.com/brandnew/
![Page 50: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/50.jpg)
Nikki Gonnissen
vimeo.com/51809481
“Wij houden niet zo van logo’s”
![Page 51: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/51.jpg)
“I’m a highly tuned appreciator”
Wolff Olins
youtu.be/BTfAzjBTokc
![Page 52: 20140217 5e element](https://reader038.vdocuments.us/reader038/viewer/2022102817/55d04e80bb61eba17c8b45fd/html5/thumbnails/52.jpg)
“Alsof je een plastic zak binnenstebuiten
keert.”Tom Dorresteijn / Studio Dumbar
youtu.be/bmVbfhC3L5k