2014 springfield puerto rican parade

Line up begins 10:00 a.m. at Main St/Wason Ave (North End) Parade will promptly begin at 11:00 a.m.

SPONSORSHIP & MARCHING CONTINGENCY REGISTRATION

Please complete and return registration form with payment by Friday, August 29th

2014 Springfield Puerto Rican Parade Planning Team Ernesto Cruz Jose Delgado Annamarie Golden Adam Gomez Freddy Lopez Luz Lopez Edward Nuez Jade Rivera Lucila Santana

[email protected] Like us on and #springfieldprparade

Line up begins 10:00 a.m. at Main St/Wason Ave (North End). Parade will promptly begin at 11:00 a.m.

Parade Highlights Date: Sunday, September 14th, 2014 Time: Line up begins 10:00 a.m. at Main St/Wason Ave (North End).

Parade will promptly begin at 11:00 a.m. and end at 1:00 p.m. at Main St/Boland Way

Marketing Highlights The 2014 Puerto Rican Parade is advertised through extensive, and TV and print media locally. Main Street in the North End of Springfield MA comes alive with wonderful music, dancing, culture and most importantly, families to celebrate Springfields most beloved Hispanic parade. During this event, we give you the opportunity to put your image and your product directly into the hands of hundreds of potential customers. Weve found that creating an experience around your product really hits home. Depending on your level of sponsorship, your company may benefit from many of the following event related promotions:

High visibility image around and within the route Use of event logo in parade promotion Retail/trade promotion Retail outlet cross promotions

Make an Impression Depending upon your level of involvement, your advertising message will be seen during the parades promotional period. Were targeting families and young people in the greater Springfield areas. This targeted audience will see your message in a dynamic, unique and attentive environment that will help sell your product or service.

TV Spots Radio spots Press announcements Flyers or product samples delivered from floats Social media promotion

The mission of the 2014 Springfield Puerto Rican Parade Planning Team is to honor and celebrate the legacy and many contributions of the Puerto Rican Community in Springfield. We are bringing the parade back to the community while being more inclusive of all Hispanic cultures and the broader community. Thanks to the founders and previous parade organizers and contributors, as well as the Board of Directors of the Puerto Rican Cultural Center, this Planning Team has been endorsed to lead, organize and manage the 2014 parade on behalf of a very diverse community with many important stakeholders.




Sponsorship Opportunities

Platinum $5,000 plus

Exclusivity in your primary area of business Banner with logo Presented by for a community marching contingency Logo prominently placed on Parade Volunteer/Staff t-shirts Recognition in all print, radio and social advertising and marketing Complimentary parade participating (marching contingency plus up to two (2)

vehicles/floats

Gold $2,500

Logo prominently placed on Parade Volunteer/Staff t-shirts Recognition in all print, radio and social advertising and marketing Complimentary parade participating (marching contingency plus one (1)

vehicle/float.

Silver $1,500

Logo placement on Parade Volunteer/Staff t-shirts Recognition in all print, radio and social advertising and marketing Complimentary parade participation (marching contingency only)

Bronze $1,000

Recognition in print, radio and social advertising and marketing Complimentary parade participating (marching contingency only)

Friend $500 Recognition in print, radio and social advertising and marketing

In-kind

We are happy to consider in-kind support and/or other levels of financial support. Please contact us and we will work with you to customize a sponsorship package to meet your needs. Examples include trades for media and promotion. Food and water to feed and care for our generous volunteers.




Parade Unit Info Name of Marching Group:

Sponsoring Organization:

Website:

Number of Participants:

Unit Description, History and Accomplishments:

Please provide us a description of your parade unit, its history, accomplishments and any other facts that might be of interest to those who the watch the Parade. This info will be announced from the reviewing stand (possibly edited for length). You may also send this info via email to [email protected].

Primary Contact Person Please provide contact info for the primary contact person for this group. The Parade Planning Team will communicate with this person right up until Parade Day. Be

certain that we can reach this person in the days and over the weekend prior to the event, if need be.

First & Last Name:

Mailing Address:

City/State/Zip:

Phone:

Email:

On-site Unit Leader(s) This will be the primary contact person on Parade Day. Please indicate a mobile phone number to use on Parade Day

in case we need to contact the Parade Unit directly.

First & Last Name:

Mobile Phone Number

First & Last Name:

Mobile Phone Number

PARADE CODE OF CONDUCT In order to ensure the safety of our spectators and parade participants, all parade participants must abide by the following: Parade participants should arrive at Wason Ave, Springfield, MA before 10 am for parade line-up. (A line-up number will be issued upon registration.) Arrivals after 10:00 am will lose their spot in the lineup and will be staged at the end of the parade No exceptions! The 2-mile parade will begin promptly at 11:00 a.m. and end at the corner of Main Street and Boland Way. The parade will commence rain or shine. No person should jump on or off moving mobile units at any time nor should anyone be hanging onto a moving unit. Entries with live animals are responsible for clean-up. Please respect the residents and their property along the parade route. Be respectful to parade organizers and follow their instructions. NO alcoholic beverages allowed. Music/Noise: follow staff direction on music and noise volumes. Vehicles: no burning out or excessive engine revving. City Officials and Police Officers reserve the right to remove any unit at any time for failure to follow any criteria, rules or unsafe acts. The $250 for business and $100 for non-profit entry fee must be paid to the PRCC c/o Springfield Puerto Rican Parade Planning Team prior to 8/29/2014.

[ ] Our organization/marching unit has reviewed and agrees to promote and uphold the 2014 Parade Code of Conduct.




Name of Sponsor and/or Marching Group:

Sponsorship [ ] Platinum $5,000 plus [ ] Bronze $1,000 [ ] Gold $2,500 [ ] Friend $500 [ ] Silver $1,500 [ ] In-kind (please contact us)

We are happy to consider in-kind support and/or other levels of financial support. Please contact us and we will work with you to customize a sponsorship package to meet your needs.

Platinum through Bronze sponsorships include complimentary parade participation.

Type of Entry PR Parades Elected Official

Marching Contingency Applies ONLY to currently elected officials

[ ] I am a currently elected official and would like to march alongside other elected officials in the 2014 Springfield Puerto Rican Parade Elected Official Marching Contingency.

No cost

School Group (K-12) [ ] Marching contingent - NO vehicle(s) No cost Not-for-profit OR

Community Group [ ] Marching contingent - NO vehicle(s) $100.00

Small Business (15 employees or less) [ ] Marching contingent - NO vehicle(s) $100.00

Business [ ] Marching contingent - NO vehicle(s) $250.00 Elected Official/Candidate

(same rate as not-for-profit) [ ] Marching contingent - NO vehicle(s) $100.00

Vehicle/Float 1 vehicle 2 vehicle

Other qty*:

[ ] [ ] [ ]

*Important Note: More than two (2) vehicles per contingency require review and approval from Parade Planning Team.

$50.00 per vehicle/float

Type of Participation

Please check all that apply. [ ] Antique Vehicle [ ] Equestrian [ ] Music (DJ equipment) [ ] Band (Community) [ ] Float [ ] ROTC [ ] Band (School) [ ] Historical Units [ ] Seniors [ ] Carriage/Wagon [ ] Honor Guard/Color Guard [ ] Vehicle Contingency [ ] Dance Team [ ] Marching Unit [ ] Veterans [ ] Decorative Bikes and/or Motorcycles [ ] Military Drill Team [ ] Youth Group [ ] Other (please specify):

Payment Information

[ ] Check payment enclosed Payable to: Puerto Rican Cultural Center. Memo line: 2014 PR Parade Mail check payment to: Ed Nuez, 296 Cooley St, Springfield, MA 01128

[ ] Please invoice [ ] Request pick up of our check payment. We will notify Planning Team when ready for pick-up.

Please complete/return registration form by Friday, August 29th to: Puerto Rican Cultural Center c/o Springfield Puerto Rican Parade Planning Team Attn: Fernando Sanchez 38 School Street, Springfield, MA 01105 Phone: 413-737-7450 Fax: 413-737-1305 Email: [email protected] and [email protected]

For Internal Use Only

Registration Received (Date/Initial) Intake #: Total $:

Invoiced (Date/Initial)

Payment Received (Date/Initial)

Logo Received (Date/Initial)

Unit/Sponsor Description Received

(Date/Initial) Line-up #

Parade Route

A proud community partner and fiscal agent of the 2014 Springfield Puerto Rican Parade Planning Team.

Please mail check payment by Friday, September 5th to:

Freedom Credit Union Attn: Ed Nuez

296 Cooley Street Springfield, MA 01128



Parade HighlightsDate: Sunday, September 14th, 2014

2014 springfield puerto rican parade

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