2014-sip-presentation-monalisa guha-b-25
TRANSCRIPT
PRESENTATION ON
‘’ONLINE AUCTION OF SECONDARY PRODUCTS’’
BHILAI STEEL PLANT
BHILAI STEEL PLANT
COMPANY PROFILE
SAIL is India's largest steel producing company.
With a turnover of Rs. 49,350 crore.
It is among the seven Maharatnas of the country's .
Central Public Sector Enterprises.
SAIL has five integrated steel plants, three special plants, and one subsidiary in different parts of the country.
There are five Integrated Steel Plants of SAIL.
Five integrated plants of SAIL
Bhilai Steel Plant (BSP) in Chhattisgarh.
Durgapur Steel Plant (DSP) in West Bengal.
Rourkela Steel Plant (RSP) in Orissa.
Bokaro Steel Plant (BSL) in Jharkhand.
IISCO Steel Plant (ISP) in West Bengal
BHILAI STEEL PLANT
Ten time winner of the Prime Minister‘s Trophy.
Bhilai Steel Plant (BSP) is the flagship unit of Steel Authority of India Limited (SAIL).
It produces high strength Rails, heavy structural, wide and heavy steel plates of different grades, merchant products, wire rods etc.
Bhilai has unique distinction of producing cleanest rail in the world.
Bhilai became the first integrated steel plant in the country to surpass the 5 MT mark in crude production in the year 2005-06
PRODUCT-MIX(TONNES/ANNUM)
Semis 5,33,000
Rail & Heavy Structural 7,50,000
Merchant Products(Angles, Channels, Round & TMT bars) 5,00,000
Wire Rods (TMT, Plain & Ribbed) 4,20,000
Plates (up to 3600 mm wide) 9,50,000
Total Saleable steel 31,53,000
ONLINE AUCTION
It is a service in which auction users or participants sell or bid for products or services via the Internet.
Virtual auctions facilitate online activities between buyers and sellers in different locations or geographical areas.
SAIL doing auctions through its department known as mjunction.
mjunction is joint venture of Tata Steel & SAIL.
METAL JUNCTION
MJUCTION started at 2001.
3rd largest e-commerce company.
Steel e-sales division.
Enables big as well as small consumers to buy steel directly from large corporate.
Generating simplicity.
Efficiency into the process.
It also helps e-sale of minerals such as iron ore and by-products generated from the steel making process.
SECONDARY PRODUCTS
Its is made from same raw material from which primary products are made.
Chemical composition is same only change in dimension is occurred .
SECONDARY PRODUCTS are sold through auctions.
In Bhilai steel plant auction is handle by with help of marketing department.
The whole pricing strategies is developed by marketing department of Bhilai steel plant.
The secondary product is stored in MRD department and disposal department.
Mjunction is only conduct auction.
DIFFERENT MILLS
MATERIAL RECOVERY DEPT DISPOSAL YARD
MARKETING DEPT
PRICE RESERVE COMMITTE
TENDER COMMITTEE REJECT
MJUNCTION
SALES ORDER
PAYMENT
MJUNCTION
DELIVERY ORDER
SOME IMAGES OF SECONDARY PRODUCTS
This is STEEL PLATE is which distortion occurred.
Secondary Product kept in MRD Department batch number is written over it.
TENDER FILLING PROCESS (PAGE-1)
TENDER FILLING PROCESS (PAGE-2)
uploading of auction document
in SAIL/ Mjunction site
inspection of material by
customer within 4 days befour
auction
payment of EMD amount 1 day befour auction
reserve price fixed 1 day prior to
auction
AUCTION DAY
tender commitee meeting , next day
of auction
sale order issue (of lot passed) same
day or next day of tender commitee
meeting
payment to be made within 7
working days of issue of sale order
material to be lifted within 14
days from issue of delivary order
extension can be given for the 7
days on customers request
THE AUCTION PROCESS
Swot analysis
Strength• It has country wide network of stockyards and dockyards.• Consistency in quality• Customer perception• SAIL products has international standards• SAIL maintains a better customers relationship approach
Weakness• Quality of the products is slightly inferior as compared to the Competitors who are having the latest technology• Not consistent to meet the market demand with its supply• Inconsistent delivery of secondary steel products regarding SAIL of BSP
Opportunities • Due to its wide network,SAIL can easily fulfill the demand of customers.• SAIL has a very strong base it can diversify.
Threats• Main threats are its competitor’s like-TISCO, RINL, ESSAR STEELS, JINDAL STEEL INDUSTRIES LTD.• Obsolescence of existing technology• High cost of input.• Tight money market situation
ADVANTAGE OF ONLINE AUCTION
No fixed time constraint.
Flexible time limits.
No geographical limitations.
Offers highly intensive social interactions.
Includes a large numbers of sellers and bidders.
Encourages a high-volume online business.
THANK YOU