2014 pm annual category management conference |...
TRANSCRIPT
Main Conference TUESDAY , SEPTEMBER 30, 2014 | PM
2014 Annual Category Management Conference | Orlando, FL
2014 MAIN CONFERENCECATEGORY MANAGEMENT ASSOCIATION
9/30-10/2
2014 CONFERENCE THEME
“Strategic Collaboration for Shopper Satisfaction”
Certified training running concurrently from 8am – 12.30pm:• Category Management Knowledge Group• Fifth Dimension• Learning Evolution
8:00-12:00 PMNETWORK
REGISTRATION AND BUFFET LUNCH LEADERS & MAIN CONFERENCE PARTICIPANTS
11:30-1:00 PM SOLUTIONS HALL
NETWORK
1:00-2:50 PMPLENARY ROOM
OPENING PLENARY Building Your Collaborative Business Planning:Aligning the retailer and manufacturer to‘Win as One’David Ray, Dir. Strategic Category Planning & Analysis, Delhaize AmericaChris Chromy, Sr. VP Sales, ConAgra Foods
Overview of CMA’s Industry Collaboration Project Committee 1: Process Models for Retailer/Supplier Collaboration -Jon Troy, Church & DwightCommittee 2: Shopper-focused Joint Goals & Objectives - Maggie Arguelles, WalmartCommittee 3: What are the Enablers? (Strategy and Tactics) - Dave King, Walgreens
3:00-3:50 PMROOMS 1,3,5
CASE STUDIESRoom 1:“How to Use Customer Loyalty Data to Make Better Shopper Focused Decisions” Brian Haaraoja, VP Fresh Merchandising, SpartanNash
Room 3:“The Co-existence of Branded & Private Label” Jackie Fields, Category Dir. Center Store, Save-A-Lot Kyle Swayze, National Category Mgr.-Private Brands, 7-Eleven Inc.
Room 5:“Household Cleaning Chemicals – Category Management in a Non-traditional Channel – Hardware” Lorne Cohen, Group Category Manager, Ace Hardware
DINNER PLANNED SEATING7:00-8:30 PM
DINING ROOM
CONNECT
RET MFRSPUNIV
4:00-5:40 PM ROOMS 1-8AND IN BOCA AREAS
CONNECT
RET MFRSPUNIV
20/20 BUSINESS CARD EXCHANGEMeet 20 people every 20 minutes (3 rotations)
10 minBREAK
10 minBREAK
20 minutes
BOARDROOM
ONE-MINUTE INTRODUCTION
BY EACH PARTICIPANT
20 minutes
BOARDROOM
ONE-MINUTE INTRODUCTION
BY EACH PARTICIPANT
20 minutes
BOARDROOM
ONE-MINUTE INTRODUCTION
BY EACH PARTICIPANT
RECEPTION5:40-7:00 PM SOLUTIONS HALL
NETWORK
Welcome & What’s on the Agenda for the next two days
EMAIL & SNACK BREAK9:50-10:00 AM SOLUTION HALL
BREAKFAST OPEN SEATING
Certified Training time to 7:00am - 8:25am:• Category Management Knowledge Group• Fifth Dimension• Learning Evolution
7:00-8:25 AM BOCA FOYER & PATIO
NETWORK
8:30-9:50 AMPLENARY
PLENARY “Convergence of the Digital & Physical Worlds” John S. Phillips, SVP Customer Supply Chain & Global GTM, PepsiCo
10:00-10:50 AMROOMS 1,3,5,7
CASE STUDIESRoom 1: "Breathing Life Into a 130-year Old Brand" Steve Hungsberg, Director of Marketing, Jarden Home Brands
Room 3: “Right Product - Wrong Time” Tom Karounos, Category Advisor, Walmart, Tyson Foods
Room 5: “Virtual Store Projects” Dave King, Space Management, Floor Planning and Merchandising, Walgreens
Room 7: “Collaboration in the Automotive Aftermarket” Josh Brooks, Mgr. Merchandising Analysis, Auto Zone USA Dave Bohr, Dir. Of Category Management, Bill Murray & Associates
11:00-12:20 PMSOLUTION HALL
SOLUTION DEMOS - ‘PICK 6’ 12-minute demo (6 rotations) Small group demos without any sales pressure.
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION3 minBREAK
3 minBREAK
3 minBREAK
3 minBREAK
3 minBREAK
LUNCHPLANNED SEATING
Discussion : “What is the Future of Retail?”• Tony Stallone, VP Merchandising, Peapod • Kevin Coupe, 'Content Guy,' MorningNewsBeat.com
12:30-1:50 PM DINNING ROOM
CONNECT
RET MFRSPUNIV
Main Conference WEDNESDAY, OCTOBER 1, 2014 | AM
DINNER PLANNED SEATING7:00-8:30 PM
DINING ROOM
CONNECT
RET MFRSPUNIV
Main Conference WEDNESDAY, OCTOBER 1, 2014 | PM
2:00-2:40 PM DINING ROOM
PLENARYFacilitated by Dan Strunk, Certification Board, CMA• Professional Development Steering Committee (keeping your certification active)
EMAIL & SNACK BREAK2:40-3:00 PM SOLUTION HALL
EMAIL BREAK5:00-6:00 PM
3:00-3:30 PMROOMS 1-8
30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.
Room 1: "How to Utilize Insights to Improve the Shelf and Sales"Acosta Sales & Marketing
Room 2: “Aisle Reinvention and Optimization” Fifth Dimension
Room 3: "As Category Managers, we may not sell products, BUT we do sell ideas!" Learning Evolution
Room 4: “Automated Planogram Creation” Cantactix Solutions
Room 5: “Effectively Navigating the “Last Mile” of New Product Introductions”, Orchestro
Room 6: “Build Better Category Plans by Integrating Shopper Insights and Category Management Best Practices” Bellomy Research
Room 7: “Making Big Data Make Money: How Category Managers Can Easily Incorporate Data- Driven Insights and Generate Shareholder Returns,” Applied Predictive Technology
Room 8: “Real Time Category Management” TIBCO Spotfire
3:40-4:10 PMROOMS 1-6
30-MINUTE MEETINGS: NEW APPROACHESEach session is only open to non-competitors of the presenter.
Room 1: "Best-in-Class” Category Management Collaboration between Retailer, Manufacturer, and Date Provider” , Target, Dr Pepper Snapple Group, & Nielsen
Room 2: "Revving up" Category Management in the Automotive Channel
Room 3: "Deploying” Category Management in the Military Channel
Room 4: “Revenue Management” Periscope – A McKinsey Solution
Room 5: “Leveraging New Data Collection Technologies for Better Category Management Insights", Dr Pepper Snapple Group & JDA
Room 6 : “Category Management Talent Acquisition” - DePaul University
4:20-4:50 PMROOMS 1-8
30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.
Room 1: "STOP WASTING TIME: Learn HOW efficient and effective processes turn data into insights to grow profits"Symphony EYC
Room 2:“Achieving Customer Satisfaction Through End to End Collaboration” Galleria
Room 3:“What Matters Most: Closing the Sales Gap in ‘1screen’ ”, Toolbox Solutions
Room 4:“How Best in Class Companies Develop Best in Class Category Management and Shopper Insights”, Interactive Edge
Room 5: “Leveraging Retailer Relationships to Optimize Promotions”, ECRM
Room 6: "Using Innovative Demand Shaping Techniques to Influence Shopper Purchases" Retail Velocity
Room 7: "Real-time data management - Are you keeping pace, or a day late and a dollar short?" alqemyiQ
Room 8:“Re-imagining Assortment: What if you could...”, IBM
Poolside Reception - Food & Drinks - Music by “C'Nergy” - Prizes!
6:00+NETWORK
Main Conference THURSDAY , OCTOBER 2, 2014 | AM
NETWORK7:00-8:25 AM BOCA FOYER & PATIO
BREAKFAST OPEN SEATING
Certified Training time to 7:00am - 8:25am: • Category Management Knowledge Group• Fifth Dimension• Learning Evolution
8:30-9:20 AMPLENARY
PLENARY
“The Future Is Here: Now What?”Kevin Coupe, 'Content Guy,' MorningNewsBeat.com
9:40-10:30 AMPLENARY
PLENARY
"How to Implement Category Management Principles into General Merchandise and Hard Goods Categories"
Michael McGuire,Sr. Director of Modular Development – General Merchandise, Walmart
10:30-11:00 AMPLENARY
Sneak Peak!
New White Paper:
"The Theory and Practice of Space and Assortment Optimization" Gordon Wade, CMA Best Practices
11:30 AMON-THE-DOTPORTE-COCHERE
FREE AIRPORT SHUTTLERESERVATION REQUIRED
11:30 AM departure for a NOON arrival @ ORLANDO INT’L airport (MCO)
EMAIL BREAK9:20-9:40 AM
Main Conference TUESDAY , SEPTEMBER 30, 2014 | PM
2014 Annual Category Management Conference | Orlando, FL
2014 MAIN CONFERENCECATEGORY MANAGEMENT ASSOCIATION
9/30-10/2
2014 CONFERENCE THEME
“Strategic Collaboration for Shopper Satisfaction”
Certified training running concurrently from 8am – 12.30pm:• Category Management Knowledge Group• Fifth Dimension• Learning Evolution
8:00-12:00 PMNETWORK
REGISTRATION AND BUFFET LUNCH LEADERS & MAIN CONFERENCE PARTICIPANTS
11:30-1:00 PM SOLUTIONS HALL
NETWORK
1:00-2:50 PMPLENARY ROOM
OPENING PLENARY Building Your Collaborative Business Planning:Aligning the retailer and manufacturer to‘Win as One’David Ray, Dir. Strategic Category Planning & Analysis, Delhaize AmericaChris Chromy, Sr. VP Sales, ConAgra Foods
Overview of CMA’s Industry Collaboration Project Committee 1: Process Models for Retailer/Supplier Collaboration -Jon Troy, Church & DwightCommittee 2: Shopper-focused Joint Goals & Objectives - Maggie Arguelles, WalmartCommittee 3: What are the Enablers? (Strategy and Tactics) - Dave King, Walgreens
3:00-3:50 PMROOMS 1,3,5
CASE STUDIESRoom 1:“How to Use Customer Loyalty Data to Make Better Shopper Focused Decisions” Brian Haaraoja, VP Fresh Merchandising, SpartanNash
Room 3:“The Co-existence of Branded & Private Label” Jackie Fields, Category Dir. Center Store, Save-A-Lot Kyle Swayze, National Category Mgr.-Private Brands, 7-Eleven Inc.
Room 5:“Household Cleaning Chemicals – Category Management in a Non-traditional Channel – Hardware” Lorne Cohen, Group Category Manager, Ace Hardware
DINNER PLANNED SEATING7:00-8:30 PM
DINING ROOM
CONNECT
RET MFRSPUNIV
4:00-5:40 PM ROOMS 1-8AND IN BOCA AREAS
CONNECT
RET MFRSPUNIV
20/20 BUSINESS CARD EXCHANGEMeet 20 people every 20 minutes (3 rotations)
10 minBREAK
10 minBREAK
20 minutes
BOARDROOM
ONE-MINUTE INTRODUCTION
BY EACH PARTICIPANT
20 minutes
BOARDROOM
ONE-MINUTE INTRODUCTION
BY EACH PARTICIPANT
20 minutes
BOARDROOM
ONE-MINUTE INTRODUCTION
BY EACH PARTICIPANT
RECEPTION5:40-7:00 PM SOLUTIONS HALL
NETWORK
Welcome & What’s on the Agenda for the next two days
EMAIL & SNACK BREAK9:50-10:00 AM SOLUTION HALL
BREAKFAST OPEN SEATING
Certified Training time to 7:00am - 8:25am:• Category Management Knowledge Group• Fifth Dimension• Learning Evolution
7:00-8:25 AM BOCA FOYER & PATIO
NETWORK
8:30-9:50 AMPLENARY
PLENARY “Convergence of the Digital & Physical Worlds” John S. Phillips, SVP Customer Supply Chain & Global GTM, PepsiCo
10:00-10:50 AMROOMS 1,3,5,7
CASE STUDIESRoom 1: "Breathing Life Into a 130-year Old Brand" Steve Hungsberg, Director of Marketing, Jarden Home Brands
Room 3: “Right Product - Wrong Time” Tom Karounos, Category Advisor, Walmart, Tyson Foods
Room 5: “Virtual Store Projects” Dave King, Space Management, Floor Planning and Merchandising, Walgreens
Room 7: “Collaboration in the Automotive Aftermarket” Josh Brooks, Mgr. Merchandising Analysis, Auto Zone USA Dave Bohr, Dir. Of Category Management, Bill Murray & Associates
11:00-12:20 PMSOLUTION HALL
SOLUTION DEMOS - ‘PICK 6’ 12-minute demo (6 rotations) Small group demos without any sales pressure.
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION3 minBREAK
3 minBREAK
3 minBREAK
3 minBREAK
3 minBREAK
LUNCHPLANNED SEATING
Discussion : “What is the Future of Retail?”• Tony Stallone, VP Merchandising, Peapod • Kevin Coupe, 'Content Guy,' MorningNewsBeat.com
12:30-1:50 PM DINNING ROOM
CONNECT
RET MFRSPUNIV
Main Conference WEDNESDAY, OCTOBER 1, 2014 | AM Main Conference WEDNESDAY, OCTOBER 1, 2014 | PM
2:00-2:40 PM DINING ROOM
PLENARYFacilitated by Dan Strunk, Certification Board, CMA• Professional Development Steering Committee (keeping your certification active)
EMAIL & SNACK BREAK2:40-3:00 PM SOLUTION HALL
EMAIL BREAK5:00-6:00 PM
3:00-3:30 PMROOMS 1-8
30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.
Room 1: "How to Utilize Insights to Improve the Shelf and Sales"Acosta Sales & Marketing
Room 2: “Aisle Reinvention and Optimization” Fifth Dimension
Room 3: "As Category Managers, we may not sell products, BUT we do sell ideas!" Learning Evolution
Room 4: “Automated Planogram Creation” Cantactix Solutions
Room 5: “Effectively Navigating the “Last Mile” of New Product Introductions”, Orchestro
Room 6: “Build Better Category Plans by Integrating Shopper Insights and Category Management Best Practices” Bellomy Research
Room 7: “Making Big Data Make Money: How Category Managers Can Easily Incorporate Data- Driven Insights and Generate Shareholder Returns,” Applied Predictive Technology
Room 8: “Real Time Category Management” TIBCO Spotfire
3:40-4:10 PMROOMS 1-6
30-MINUTE MEETINGS: NEW APPROACHESEach session is only open to non-competitors of the presenter.
Room 1: "Best-in-Class” Category Management Collaboration between Retailer, Manufacturer, and Date Provider” , Target, Dr Pepper Snapple Group, & Nielsen
Room 2: "Revving up" Category Management in the Automotive Channel
Room 3: "Deploying” Category Management in the Military Channel
Room 4: “Revenue Management” Periscope – A McKinsey Solution
Room 5: “Leveraging New Data Collection Technologies for Better Category Management Insights", Dr Pepper Snapple Group & JDA
Room 6 : “Category Management Talent Acquisition” - DePaul University
4:20-4:50 PMROOMS 1-8
30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.
Room 1: "STOP WASTING TIME: Learn HOW efficient and effective processes turn data into insights to grow profits"Symphony EYC
Room 2:“Achieving Customer Satisfaction Through End to End Collaboration” Galleria
Room 3:“What Matters Most: Closing the Sales Gap in ‘1screen’ ”, Toolbox Solutions
Room 4:“How Best in Class Companies Develop Best in Class Category Management and Shopper Insights”, Interactive Edge
Room 5: “Leveraging Retailer Relationships to Optimize Promotions”, ECRM
Room 6: "Using Innovative Demand Shaping Techniques to Influence Shopper Purchases" Retail Velocity
Room 7: "Real-time data management - Are you keeping pace, or a day late and a dollar short?" alqemyiQ
Room 8:“Re-imagining Assortment: What if you could...”, IBM
Poolside Reception - Food & Drinks - Music by “C'Nergy” - Prizes!
6:00+NETWORK
Main Conference THURSDAY , OCTOBER 2, 2014 | AM
NETWORK7:00-8:25 AM BOCA FOYER & PATIO
BREAKFAST OPEN SEATING
Certified Training time to 7:00am - 8:25am: • Category Management Knowledge Group• Fifth Dimension• Learning Evolution
8:30-9:20 AMPLENARY
PLENARY
“The Future Is Here: Now What?”Kevin Coupe, 'Content Guy,' MorningNewsBeat.com
9:40-10:30 AMPLENARY
PLENARY
"How to Implement Category Management Principles into General Merchandise and Hard Goods Categories"
Michael McGuire,Sr. Director of Modular Development – General Merchandise, Walmart
10:30-11:00 AMPLENARY
Sneak Peak!
New White Paper:
"The Theory and Practice of Space and Assortment Optimization" Gordon Wade, CMA Best Practices
11:30 AMON-THE-DOTPORTE-COCHERE
FREE AIRPORT SHUTTLERESERVATION REQUIRED
11:30 AM departure for a NOON arrival @ ORLANDO INT’L airport (MCO)
EMAIL BREAK9:20-9:40 AM
Main Conference TUESDAY , SEPTEMBER 30, 2014 | PM
2014 Annual Category Management Conference | Orlando, FL
2014 MAIN CONFERENCECATEGORY MANAGEMENT ASSOCIATION
9/30-10/2
2014 CONFERENCE THEME
“Strategic Collaboration for Shopper Satisfaction”
Certified training running concurrently from 8am – 12.30pm:• Category Management Knowledge Group• Fifth Dimension• Learning Evolution
8:00-12:00 PMNETWORK
REGISTRATION AND BUFFET LUNCH LEADERS & MAIN CONFERENCE PARTICIPANTS
11:30-1:00 PM SOLUTIONS HALL
NETWORK
1:00-2:50 PMPLENARY ROOM
OPENING PLENARY Building Your Collaborative Business Planning:Aligning the retailer and manufacturer to‘Win as One’David Ray, Dir. Strategic Category Planning & Analysis, Delhaize AmericaChris Chromy, Sr. VP Sales, ConAgra Foods
Overview of CMA’s Industry Collaboration Project Committee 1: Process Models for Retailer/Supplier Collaboration -Jon Troy, Church & DwightCommittee 2: Shopper-focused Joint Goals & Objectives - Maggie Arguelles, WalmartCommittee 3: What are the Enablers? (Strategy and Tactics) - Dave King, Walgreens
3:00-3:50 PMROOMS 1,3,5
CASE STUDIESRoom 1:“How to Use Customer Loyalty Data to Make Better Shopper Focused Decisions” Brian Haaraoja, VP Fresh Merchandising, SpartanNash
Room 3:“The Co-existence of Branded & Private Label” Jackie Fields, Category Dir. Center Store, Save-A-Lot Kyle Swayze, National Category Mgr.-Private Brands, 7-Eleven Inc.
Room 5:“Household Cleaning Chemicals – Category Management in a Non-traditional Channel – Hardware” Lorne Cohen, Group Category Manager, Ace Hardware
DINNER PLANNED SEATING7:00-8:30 PM
DINING ROOM
CONNECT
RET MFRSPUNIV
4:00-5:40 PM ROOMS 1-8AND IN BOCA AREAS
CONNECT
RET MFRSPUNIV
20/20 BUSINESS CARD EXCHANGEMeet 20 people every 20 minutes (3 rotations)
10 minBREAK
10 minBREAK
20 minutes
BOARDROOM
ONE-MINUTE INTRODUCTION
BY EACH PARTICIPANT
20 minutes
BOARDROOM
ONE-MINUTE INTRODUCTION
BY EACH PARTICIPANT
20 minutes
BOARDROOM
ONE-MINUTE INTRODUCTION
BY EACH PARTICIPANT
RECEPTION5:40-7:00 PM SOLUTIONS HALL
NETWORK
Welcome & What’s on the Agenda for the next two days
EMAIL & SNACK BREAK9:50-10:00 AM SOLUTION HALL
BREAKFAST OPEN SEATING
Certified Training time to 7:00am - 8:25am:• Category Management Knowledge Group• Fifth Dimension• Learning Evolution
7:00-8:25 AM BOCA FOYER & PATIO
NETWORK
8:30-9:50 AMPLENARY
PLENARY “Convergence of the Digital & Physical Worlds” John S. Phillips, SVP Customer Supply Chain & Global GTM, PepsiCo
10:00-10:50 AMROOMS 1,3,5,7
CASE STUDIESRoom 1: "Breathing Life Into a 130-year Old Brand" Steve Hungsberg, Director of Marketing, Jarden Home Brands
Room 3: “Right Product - Wrong Time” Tom Karounos, Category Advisor, Walmart, Tyson Foods
Room 5: “Virtual Store Projects” Dave King, Space Management, Floor Planning and Merchandising, Walgreens
Room 7: “Collaboration in the Automotive Aftermarket” Josh Brooks, Mgr. Merchandising Analysis, Auto Zone USA Dave Bohr, Dir. Of Category Management, Bill Murray & Associates
11:00-12:20 PMSOLUTION HALL
SOLUTION DEMOS - ‘PICK 6’ 12-minute demo (6 rotations) Small group demos without any sales pressure.
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION3 minBREAK
3 minBREAK
3 minBREAK
3 minBREAK
3 minBREAK
LUNCHPLANNED SEATING
Discussion : “What is the Future of Retail?”• Tony Stallone, VP Merchandising, Peapod • Kevin Coupe, 'Content Guy,' MorningNewsBeat.com
12:30-1:50 PM DINNING ROOM
CONNECT
RET MFRSPUNIV
Main Conference WEDNESDAY, OCTOBER 1, 2014 | AM Main Conference WEDNESDAY, OCTOBER 1, 2014 | PM
2:00-2:40 PM DINING ROOM
PLENARYFacilitated by Dan Strunk, Certification Board, CMA• Professional Development Steering Committee (keeping your certification active)
EMAIL & SNACK BREAK2:40-3:00 PM SOLUTION HALL
EMAIL BREAK5:00-6:00 PM
3:00-3:30 PMROOMS 1-8
30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.
Room 1: "How to Utilize Insights to Improve the Shelf and Sales"Acosta Sales & Marketing
Room 2: “Aisle Reinvention and Optimization” Fifth Dimension
Room 3: "As Category Managers, we may not sell products, BUT we do sell ideas!" Learning Evolution
Room 4: “Automated Planogram Creation” Cantactix Solutions
Room 5: “Effectively Navigating the “Last Mile” of New Product Introductions”, Orchestro
Room 6: “Build Better Category Plans by Integrating Shopper Insights and Category Management Best Practices” Bellomy Research
Room 7: “Making Big Data Make Money: How Category Managers Can Easily Incorporate Data- Driven Insights and Generate Shareholder Returns,” Applied Predictive Technology
Room 8: “Real Time Category Management” TIBCO Spotfire
3:40-4:10 PMROOMS 1-6
30-MINUTE MEETINGS: NEW APPROACHESEach session is only open to non-competitors of the presenter.
Room 1: "Best-in-Class” Category Management Collaboration between Retailer, Manufacturer, and Date Provider” , Target, Dr Pepper Snapple Group, & Nielsen
Room 2: "Revving up" Category Management in the Automotive Channel
Room 3: "Deploying” Category Management in the Military Channel
Room 4: “Revenue Management” Periscope – A McKinsey Solution
Room 5: “Leveraging New Data Collection Technologies for Better Category Management Insights", Dr Pepper Snapple Group & JDA
Room 6 : “Category Management Talent Acquisition” - DePaul University
4:20-4:50 PMROOMS 1-8
30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.
Room 1: "STOP WASTING TIME: Learn HOW efficient and effective processes turn data into insights to grow profits"Symphony EYC
Room 2:“Achieving Customer Satisfaction Through End to End Collaboration” Galleria
Room 3:“What Matters Most: Closing the Sales Gap in ‘1screen’ ”, Toolbox Solutions
Room 4:“How Best in Class Companies Develop Best in Class Category Management and Shopper Insights”, Interactive Edge
Room 5: “Leveraging Retailer Relationships to Optimize Promotions”, ECRM
Room 6: "Using Innovative Demand Shaping Techniques to Influence Shopper Purchases" Retail Velocity
Room 7: "Real-time data management - Are you keeping pace, or a day late and a dollar short?" alqemyiQ
Room 8:“Re-imagining Assortment: What if you could...”, IBM
Poolside Reception - Food & Drinks - Music by “C'Nergy” - Prizes!
6:00+NETWORK
Main Conference THURSDAY , OCTOBER 2, 2014 | AM
NETWORK7:00-8:25 AM BOCA FOYER & PATIO
BREAKFAST OPEN SEATING
Certified Training time to 7:00am - 8:25am: • Category Management Knowledge Group• Fifth Dimension• Learning Evolution
8:30-9:20 AMPLENARY
PLENARY
“The Future Is Here: Now What?”Kevin Coupe, 'Content Guy,' MorningNewsBeat.com
9:40-10:30 AMPLENARY
PLENARY
"How to Implement Category Management Principles into General Merchandise and Hard Goods Categories"
Michael McGuire,Sr. Director of Modular Development – General Merchandise, Walmart
10:30-11:00 AMPLENARY
Sneak Peak!
New White Paper:
"The Theory and Practice of Space and Assortment Optimization" Gordon Wade, CMA Best Practices
11:30 AMON-THE-DOTPORTE-COCHERE
FREE AIRPORT SHUTTLERESERVATION REQUIRED
11:30 AM departure for a NOON arrival @ ORLANDO INT’L airport (MCO)
EMAIL BREAK9:20-9:40 AM
Main Conference TUESDAY , SEPTEMBER 30, 2014 | PM
2014 Annual Category Management Conference | Orlando, FL
2014 MAIN CONFERENCECATEGORY MANAGEMENT ASSOCIATION
9/30-10/2
2014 CONFERENCE THEME
“Strategic Collaboration for Shopper Satisfaction”
Certified training running concurrently from 8am – 12.30pm:• Category Management Knowledge Group• Fifth Dimension• Learning Evolution
8:00-12:00 PMNETWORK
REGISTRATION AND BUFFET LUNCH LEADERS & MAIN CONFERENCE PARTICIPANTS
11:30-1:00 PM SOLUTIONS HALL
NETWORK
1:00-2:50 PMPLENARY ROOM
OPENING PLENARY Building Your Collaborative Business Planning:Aligning the retailer and manufacturer to‘Win as One’David Ray, Dir. Strategic Category Planning & Analysis, Delhaize AmericaChris Chromy, Sr. VP Sales, ConAgra Foods
Overview of CMA’s Industry Collaboration Project Committee 1: Process Models for Retailer/Supplier Collaboration -Jon Troy, Church & DwightCommittee 2: Shopper-focused Joint Goals & Objectives - Maggie Arguelles, WalmartCommittee 3: What are the Enablers? (Strategy and Tactics) - Dave King, Walgreens
3:00-3:50 PMROOMS 1,3,5
CASE STUDIESRoom 1:“How to Use Customer Loyalty Data to Make Better Shopper Focused Decisions” Brian Haaraoja, VP Fresh Merchandising, SpartanNash
Room 3:“The Co-existence of Branded & Private Label” Jackie Fields, Category Dir. Center Store, Save-A-Lot Kyle Swayze, National Category Mgr.-Private Brands, 7-Eleven Inc.
Room 5:“Household Cleaning Chemicals – Category Management in a Non-traditional Channel – Hardware” Lorne Cohen, Group Category Manager, Ace Hardware
DINNER PLANNED SEATING7:00-8:30 PM
DINING ROOM
CONNECT
RET MFRSPUNIV
4:00-5:40 PM ROOMS 1-8AND IN BOCA AREAS
CONNECT
RET MFRSPUNIV
20/20 BUSINESS CARD EXCHANGEMeet 20 people every 20 minutes (3 rotations)
10 minBREAK
10 minBREAK
20 minutes
BOARDROOM
ONE-MINUTE INTRODUCTION
BY EACH PARTICIPANT
20 minutes
BOARDROOM
ONE-MINUTE INTRODUCTION
BY EACH PARTICIPANT
20 minutes
BOARDROOM
ONE-MINUTE INTRODUCTION
BY EACH PARTICIPANT
RECEPTION5:40-7:00 PM SOLUTIONS HALL
NETWORK
Welcome & What’s on the Agenda for the next two days
EMAIL & SNACK BREAK9:50-10:00 AM SOLUTION HALL
BREAKFAST OPEN SEATING
Certified Training time to 7:00am - 8:25am:• Category Management Knowledge Group• Fifth Dimension• Learning Evolution
7:00-8:25 AM BOCA FOYER & PATIO
NETWORK
8:30-9:50 AMPLENARY
PLENARY “Convergence of the Digital & Physical Worlds” John S. Phillips, SVP Customer Supply Chain & Global GTM, PepsiCo
10:00-10:50 AMROOMS 1,3,5,7
CASE STUDIESRoom 1: "Breathing Life Into a 130-year Old Brand" Steve Hungsberg, Director of Marketing, Jarden Home Brands
Room 3: “Right Product - Wrong Time” Tom Karounos, Category Advisor, Walmart, Tyson Foods
Room 5: “Virtual Store Projects” Dave King, Space Management, Floor Planning and Merchandising, Walgreens
Room 7: “Collaboration in the Automotive Aftermarket” Josh Brooks, Mgr. Merchandising Analysis, Auto Zone USA Dave Bohr, Dir. Of Category Management, Bill Murray & Associates
11:00-12:20 PMSOLUTION HALL
SOLUTION DEMOS - ‘PICK 6’ 12-minute demo (6 rotations) Small group demos without any sales pressure.
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION
12minutes
DEMONSTRATION3 minBREAK
3 minBREAK
3 minBREAK
3 minBREAK
3 minBREAK
LUNCHPLANNED SEATING
Discussion : “What is the Future of Retail?”• Tony Stallone, VP Merchandising, Peapod • Kevin Coupe, 'Content Guy,' MorningNewsBeat.com
12:30-1:50 PM DINNING ROOM
CONNECT
RET MFRSPUNIV
Main Conference WEDNESDAY, OCTOBER 1, 2014 | AM Main Conference WEDNESDAY, OCTOBER 1, 2014 | PM
2:00-2:40 PM DINING ROOM
PLENARYFacilitated by Dan Strunk, Certification Board, CMA• Professional Development Steering Committee (keeping your certification active)
EMAIL & SNACK BREAK2:40-3:00 PM SOLUTION HALL
EMAIL BREAK5:00-6:00 PM
3:00-3:30 PMROOMS 1-8
30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.
Room 1: "How to Utilize Insights to Improve the Shelf and Sales"Acosta Sales & Marketing
Room 2: “Aisle Reinvention and Optimization” Fifth Dimension
Room 3: "As Category Managers, we may not sell products, BUT we do sell ideas!" Learning Evolution
Room 4: “Automated Planogram Creation” Cantactix Solutions
Room 5: “Effectively Navigating the “Last Mile” of New Product Introductions”, Orchestro
Room 6: “Build Better Category Plans by Integrating Shopper Insights and Category Management Best Practices” Bellomy Research
Room 7: “Making Big Data Make Money: How Category Managers Can Easily Incorporate Data- Driven Insights and Generate Shareholder Returns,” Applied Predictive Technology
Room 8: “Real Time Category Management” TIBCO Spotfire
3:40-4:10 PMROOMS 1-6
30-MINUTE MEETINGS: NEW APPROACHESEach session is only open to non-competitors of the presenter.
Room 1: "Best-in-Class” Category Management Collaboration between Retailer, Manufacturer, and Date Provider” , Target, Dr Pepper Snapple Group, & Nielsen
Room 2: "Revving up" Category Management in the Automotive Channel
Room 3: "Deploying” Category Management in the Military Channel
Room 4: “Revenue Management” Periscope – A McKinsey Solution
Room 5: “Leveraging New Data Collection Technologies for Better Category Management Insights", Dr Pepper Snapple Group & JDA
Room 6 : “Category Management Talent Acquisition” - DePaul University
4:20-4:50 PMROOMS 1-8
30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.
Room 1: "STOP WASTING TIME: Learn HOW efficient and effective processes turn data into insights to grow profits"Symphony EYC
Room 2:“Achieving Customer Satisfaction Through End to End Collaboration” Galleria
Room 3:“What Matters Most: Closing the Sales Gap in ‘1screen’ ”, Toolbox Solutions
Room 4:“How Best in Class Companies Develop Best in Class Category Management and Shopper Insights”, Interactive Edge
Room 5: “Leveraging Retailer Relationships to Optimize Promotions”, ECRM
Room 6: "Using Innovative Demand Shaping Techniques to Influence Shopper Purchases" Retail Velocity
Room 7: "Real-time data management - Are you keeping pace, or a day late and a dollar short?" alqemyiQ
Room 8:“Re-imagining Assortment: What if you could...”, IBM
Poolside Reception - Food & Drinks - Music by “C'Nergy” - Prizes!
6:00+NETWORK
Main Conference THURSDAY , OCTOBER 2, 2014 | AM
NETWORK7:00-8:25 AM BOCA FOYER & PATIO
BREAKFAST OPEN SEATING
Certified Training time to 7:00am - 8:25am: • Category Management Knowledge Group• Fifth Dimension• Learning Evolution
8:30-9:20 AMPLENARY
PLENARY
“The Future Is Here: Now What?”Kevin Coupe, 'Content Guy,' MorningNewsBeat.com
9:40-10:30 AMPLENARY
PLENARY
"How to Implement Category Management Principles into General Merchandise and Hard Goods Categories"
Michael McGuire,Sr. Director of Modular Development – General Merchandise, Walmart
10:30-11:00 AMPLENARY
Sneak Peak!
New White Paper:
"The Theory and Practice of Space and Assortment Optimization" Gordon Wade, CMA Best Practices
11:30 AMON-THE-DOTPORTE-COCHERE
FREE AIRPORT SHUTTLERESERVATION REQUIRED
11:30 AM departure for a NOON arrival @ ORLANDO INT’L airport (MCO)
EMAIL BREAK9:20-9:40 AM