2014 networkforgood
TRANSCRIPT
Transform Your Donor Relationships
Lynne M. Wester
@donorguru
Status Quo?
• Receipt within 48 hours
• Acknowledgment within…?
• Is that all?
• Don’t send a decal, magnet, pen, etc
• Don’t ask again right away
What If?
• You were able to raise your first time donor retention from 48% to 58%?
• What would that means in terms of $s and Donors?
• How does that affect your pipeline?
• Happy Donors tell…
• Unhappy Donors tell…
Too Much Looks Like Everything Else:
WHAT WE THINK DONORS WANT
• Gifts
• Plaques
• Certificates
• Donor Honor Roll
• Fancy Events
WHAT DONORS REALLY WANT
Access
Information
Experiences
Techniques
Ideas
• Focus on endurance of gift, not size of gift
• One special touch a year aimed at their population
• Channel Matters
• Tell Stories
• Show Impact
The BEST!!
Thank You, Questions?
• Lynne M. Wester
• www.donorrelationsguru.com
• @donorguru