2014 miami book fair sponsor recap

Sponsor Recap2014 Miami Book Fair International

2014 sponsor recap / page 2

We opened with a discussion on marriage equality led by attorney Theodore Olson, followed by Ira Glass’ dance and radio-storytelling mash-up performance, and spent the next seven days in the company of some of the U.S.’s best writers, including 10 of this year’s National Book Awards winners and finalists; Larry McMurtry, the novelist who defined the American West; Anne Rice, who elevated the vampire tale to perfection over a 30-year career; preeminent biographer Walter Isaacson; Cervantes prize winner, Elena Poniatowska; star of film and stage, John Cleese; musical legend George Clinton in conversation with musical legend-in-the-making Questlove; and New York Times columnist Nicholas Kristof, among more than 600 others.

Due to the support of sponsors like you, the Fair has been able to respond to our community’s wants over the last 31 years. We’ve brought dozens of independent and mainstream publishers to sell books during the Street Fair and reimagine our children’s programs, giving free books to thousands of kids to encourage the love of reading.

Among the new ventures this year, we charted new territory at The Swamp, a literary lounge celebrating all things Florida. The Swamp’s off-beat programs and live music created the perfect environment to hang out with fellow Book Fair fans.

The pop-up store, Exile Books, featured limited-run artist books, printing demos, and Yoko Ono’s Wish Trees.

The Fair presented hundreds of thought-provoking programs and fun events. The good news? If you could not make it to Miami Dade College’s Wolfson Campus to take part of The Fair in person, you could still experience it by watching online! Partnerships with C-Span’s BookTV and Detroit Public Television, and the good work of local tech company, UA in Media, made it possible for us to live stream (and archive) many of the Fair’s programs, as well as interviews with Fair authors. Visit our website and YouTube channel!

The buzz of the Fair continues, and planning for 2015 is well underway. Every year our goal is a better Book Fair, the creation of a gathering where everyone in our community, and beyond, can find their place. We know that you champion the values Miami Book Fair and Miami Dade College represent: inclusiveness, educational excellence, intellectual growth, and respect for all points of view. We look forward to working together this year on an even better event.

Join us for year-round updates on all things literary.

On behalf of everyone who enjoyed the 2014 Miami Book Fair International, we want to thank your for your generous support! We hope you enjoy this recap of last year’s Fair highlighting all the amazing programming and events made possible by the generosity of supporters like you.

Thirty one years of Miami Book Fair have proved one thing: Our community loves books and will come out in droves to celebrate, and participate, in the culture of ideas the Fair encourages.

w w w . m i a m i b o o k f a i r . c o m

Thank You!

/miamibookfair /thecenteratmdc

@ m i a m i b o o k f a i r / m i a m i b o o k f a i r # m b f i 3 1

Thank You!

A Thank You to Our Sponsors . . . . . . . . . . . . . . 2

2014 Miami Book Fair by the Numbers . . . . . . 4

The Swamp (Knight Foundation) . . . . . . . . . . . . . 6

The Street Fair (OHL Arellano) . . . . . . . . . . . . . 8

Festival of Authors (American Airlines) . . . . . . . 9

The Park (Miami Foundation) . . . . . . . . . . . . 10

The Kitchen (Downtown Development Authority) . . . 11

Author Sessions (Various) . . . . . . . . . . . . . . . . . . 12

General Sponsors (Various) . . . . . . . . . . . . . . . . 14

Generation Genius Days (Various) . . . . . . . . . . . . . . 16

Media Sponsors (Various) . . . . . . . . . . . . . . 18

The Authors Party (Standard and SMGQ Law) . . . . . 20

Marketing and Promotion . . . . . . . . . . . . 21

2014 Attendee Demographics . . . . . . . . . . . . 26

Staff and Board of Directors . . . . . . . . . . . . 27

Sponsor Listing . . . . . . . . . . . . . . . . . 28

Contents

/miamibookfair /thecenteratmdc

2014 sponsor recap / page 4 w w w . m i a m i b o o k f a i r . c o m

611 authors

674 sessions held during the eight days, including cooking demos and culinary discussions, Children’s Alley storytelling and entertainment, live music, author presentations and cultural programming at The Swamp

205

exhibitors,

including publishers, bookstores and community organizations

207,000 total number of visitors to 2014 Miami Book Fair 25

countries represented by presenting authors

74°F average outside temperature during the Book Fair

1 million books for sale

8,140 students attended author sessions on Thursday and Friday

13,000 children visited the Fair on Saturday and Sunday 21,140 children

enjoyed and learned at the Fair

31 years in downtown Miami

By the Numbers2,200 volunteerspowered the Fair in 2014

7,487books given FREE to children

28 author sessions in local schools, reaching 1,560 students

Miami Book Fair International 2014


7,782 #6WordMiami Stories

10,004 times #MBFI31 used on social media

31 years in downtown Miami

497 Friends of the

Fair donated more than

$158,100

the value of in-kind contributions from corporate and media sponsors totaled

$636,388

2,000 Fairgoers at PlayTime! International Children’s Theatre Festival

5,000 Fairgoers at The Swamp

100 Fairgoers at The Kitchen cooking demos and culinary discussions

50,000 Fairgoers relaxed and enjoyed activities in The Park

793,157 combined website and mobile site page views

37 corporate sponsors, institutional supporters and foundations contributed a total of

$797,500

52% of national market aired PBS coverage of Book Fair

3.2 million impressions of online and mobile ads and national campaigns

12 million impressions generated by national and local media partners

14 million outdoor and onsite marketing impressions

350.8 million tweet impressions

157,412 Facebook post impressions

1,742 Instagram impressions

40 school buses provided by Book Fair to bring children from public schools


The Swamp, a pop-up literary and cultural performance lounge sponsored by the Knight Foundation debuted at last year’s Book Fair, garnering resoundingly positive media attention and welcoming more than 5,000 people over eight days.

The Swamp, described as the love child of famed Miami watering hole, Jimbo’s, and the chic Delano hotel, celebrated Florida’s (specifically Miami’s) unique cultural mix by including more than 45 events created by 21 Florida-based cultural organizations. Six Wynwood street artists created specially-commissioned murals for the space, bringing Miami’s vibrant street art scene into the Swamp.

Partner organizations included WLRN Radio, HistoryMiami museum, Rhythm Foundation, Borscht Film Festival, City Theatre, and O, Miami Poetry Festival. Performers and authors included international superstar Buika, The Spam All Stars, Lakou Mizik (Big Night in Little Haiti), Judy Blume, Lynn Waddell and Lola Haskins.

All Swamp events were also live-streamed online, bringing all of the fun to an even larger audience.


The SwampKnight Foundation

The Knight Foundation was the largest sponsor of this year’s Book Fair! They supported a variety of programs beyond The Swamp including:

• PlayTime! International Children’s Theatre Festival

• The National Book Foundation Award Winners and finalists presentations at the Fair

• Special sessions with the National Poetry Foundation

• Detroit Public Television’s Olympic style coverage of the Fair

Big Night in Little Haiti at The Swamp

Live Painting with LEBO


The Swamp

Students excited for PlayTime! International Children’s Theatre Festival

Light as Water presented as part of PlayTime! Theatre Festival

Author Richard Dawkins being interviewed as part of PBS’s national coverage of the Fair

An Evening with National Book Awards Winners and Finalists

Other programs sponsored by Knight Foundation


The three-day Street Fair (November 21-23), sponsored by the OHL/Arellano, is the soul of the Book Fair with more than 200 national and international exhibitors selling millions of books. There is also live music, street performers, children’s activities, and delicious food of every variety. Not to mention entire sections dedicated to comics (Destination Comics) and up-and-coming regional writers (Writers Row).

Attending vendors/publishers this year included Books & Books, Harper Collins, Houghton Mifflin, Penguin Books (Book Truck), and Akashic Books just to name a few.


Street FairOHL/Arellano


The Festival of Authors, sponsored by American Airlines, is the beating heart of the Book Fair. From newcomers to Nobel Prize winners, the Fair features the greatest line-up of authors in the country. The Ibero-American Authors program features the best in Spanish-language literature, while the Caribbean program highlights top writers from that region. More than 600 authors came to the Fair in 2014, representing 25 countries and all genres of literature.

Attending authors in 2014 included Alexander McCall Smith, Anne Rice, Dave Barry, Nick Kristoff, Barbara Ehrenreich, Chuck Todd, Joyce Carol Oates, the National Book Award winners, Azar Nafisi, Edwidge Danticat, Walter Isaacson, John Waters, Richard Dawkins, Questlove, and John Cleese just to name a few.

Panel discussions covered hot and timely topics, including: entrepreneurship in the age of tech, the legacy of James Baldwin, resilient communities, online literary criticism, immigrant voices in the 21st century, and the life and times of William S. Burrough, amongst many others.

Festival of Authors American Airlines

Alexander McCall Smith Kicks Off the 2014 Fair

An Evening with Anne Rice


In 2014, Miami Book Fair International again created a Pop-up Park sponsored by The Miami Foundation and Miami Marlins Foundation. The temporary green space was created to focus on reading and health and wellness activities. An estimated 50,000 children and their families participated in Pop-Up Park activities last year.

The Park provided an urban green space and promoted a healthy lifestyle by giving families a place to play, do yoga, read, and spend time together. Programs at the Park last year included:

• Various family- and children-friendly yoga classes themed around children’s literature and world music.

• A farmers market (in partnership with Urban Oasis Project) offering the best seasonal, organic produce and fresh and nutritious foods and juices.

• An interactive mural/art workshop inspired by famous children’s book character: Fancy Nancy.

• Life-sized chess and checkers.

• A real-life Quidditch team from the University of Miami played at the Park and offered lessons to kids.


The ParkThe Miami Foundation

The Miami Foundation also sponsored the Generation Genius Authors program and The Evenings With session with two-time Pulitzer Prize winning author Nicholas Kristof. A highlight of this year’s Fair, Mr. Kristof spoke about his newest book A Path Appears: Transforming Lives, Creating Opportunity. Mr. Kristof also participated in a Twitter chat (co-presented by the Book Fair and The Miami Foundation) prior to the Fair’s start.

Soccer in The Park

Chess in The Park

and Miami Marlins Foundation

The Kitchen, sponsored by the Miami Downtown Development Authority, brought top cookbook authors and chefs to the Fair to discuss their culinary philosophies and demonstrate their recipes in the Miami Culinary Institute’s state-of-the-art Wine Theatre.

Attendees could munch, sip, and ask questions about newly published cookbooks and the ever-expanding, worldwide food. Topics and culinary delights featured last year included classics such as Soul Food, the Cuban table and fried chicken, newer cooking trends such as Paleo-Vegan, and the best of South Florida fish, mangos, and craft beer.

Last year’s Kitchen featured 18 chefs/authors including Dana Cowin, Fabio Viviani, Lee Schrager, Ellen Jaffe Jones, and Libby O’ Connell.

The KitchenMiami DDA


and Miami Marlins Foundation

Dana Cowin, Lee Schrager and Gabrielle Hamilton discussing their newest books

Fabio Viviani’s cooking demonstration


The authors listed below shared their work with Miami audiences thanks to the support of these generous sponsors:

• Joyce Carol Oates (Lovely, Dark, Deep); National Young Arts Foundation

• National Book Award Winners (various authors); Knight Foundation

• National Poetry Foundation (various authors); Knight Foundation

• Rebecca Alexander (A Memoir of Senses Lost) and Paul Austin (A Father Transformed); Laureate Education

• The Fire This Time: Miami Book Fair Honors James Baldwin (various authors); The Ford Foundation and De Groot Foundation

• Critics in the Cloud: The State of Literary Criticism in the Age of the Internet (various critics); The Rockefeller Foundation

• Marriage Equality: Redeeming the Dream (various authors and panelists); The Robert S. Wennet and Mario Cader Frech Foundation

• Jason Segel (Nightmares); Geico

• Richard Blanco, Charles Blow, Roz Chast; Miami Parking Authority

• Nick Kristof (A Path Appears: Transforming Lives, Creating Opportunity); Miami Foundation

• Azar Nafisi (The Republic of Imagination); Lillian Fine Memorial Literary Endowment

• Steven Johnson (How We Got to Now: Six Innovations That Made the Modern World); Knight Foundation


Author SessionsVarious Sponsors

James Baldwin panel (DeGroot Foundation)

Steven Johnson (Knight Foundation)

Redeeming the Dream (The Robert S. Wennet and Mario Cader Frech Foundation)

The Robert S. Wennett and Mario Cader-Frech

Foundation

3 p.m.

Tracy Kidder

This session is brought to you with the support of

The Lillian Fine

Memorial Literary Endowment

Saturday, November 14 Chapman

Author Sessions


Critics in the Cloud (Rockefeller Foundation)

Nick Kristof with Miami Foundation President Javier SotoJoyce Carol Oates (National Young Arts Foundation)


Our sponsors support the Book Fair in numerous ways, often through creative and unique partnerships that help make Book Fair the singular event that it is.

A number of our sponsors, such as Geico, TD Bank, Express ACA, United Teachers of Dade, On the Avenue, Tri Rail and Miami Dade Transit bring fun and engaging activations to Street Fair weekend through their booths at the Street Fair.

In addition to participating in Street Fair, Follett Higher Education (the book store of Miami Dade College) also helped us market the Book Fair through its stores all across Florida and the East Coast.

Juan Valdez brought its world class coffee to attendees for the first time this year. They also generously provided coffee to our authors and high level supporters in the Authors Lounge and Friends of the Fair Hospitality Suite.

South Motors showcased six of their beautiful and distinctive “Art Cars,” each custom painted by well-known Wynwood street artists. They fit in perfectly with the fun and funky vibe of the Swamp.

TD Bank also generously sponsored our Friends of the Fair Hospitality Suite, which provided the Fair’s most generous supporters a place to catch a break from the heat and the crowds of the Fair while enjoying a bite to eat, a cool drink, and the opportunity to watch some of our best authors live-streamed from Chapman.

The Green Family Foundation sponsored our special reception with Nick Kristof. The reception, held at Tuyo, offered friends and supporters of the Fair, as well as other VIPs from the community, the opportunity to mix and mingle with each other, meet Nick Kristof (a Pulitzer Prize winning journalist), and have a copy of his new book personally signed.


General Sponsors

Juan Valdez café station in the Friends of the Fair Lounge

UNITED TEACHERS OF DADE

W E E D U C A T E M I A M I

ANNIVERSARY

We would also like to give a very special thank you to the Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council,

the Miami-Dade County Mayor and Board of County Commissioners, the State of Florida, Department of State, Division of Cultural Affairs, the

Florida Arts Council, and the National Endowment for the Arts.

General Sponsors


South Motors Art Cars at The Swamp

VIP Reception with Nick Kristoff

A Young Fairgoer with Tri-Rail Conductor George Green

Thanks to our generous sponsors we are able to bring more than 21,000 kids to enjoy Generation Genius programming at the Fair. Generation Genius programs foster literacy, promote reading and encourage learning.

Generation Genius consists of interdisciplinary programs that encourage learning and imagination through reading and writing, storytelling, art, music and theatre, and lead to discoveries in the various subject areas, including language arts, math, history, geography, the sciences and fine arts. Programs at the 2014 Book Fair included:

Generation Genius Children’s Alley An educational and literary playground dedicated to children. Authors, storytellers, puppeteers, dancers and musicians bring stories to life on a plaza in the heart of Street Fair.

Generation Genius Authors Author readings and creative writing workshops for children and teens, at the Fair (best field trips ever!), and in classrooms all over Miami. Free books for all, thanks to Book Fair’s generous sponsors.

Participating authors and performers at this year’s Fair included Jason Segel, Kami Garcia, Kate Olesin, Ann Martin, Yamba’o, Miami City Ballet, Story Pirates, Guitars Over Guns, and Father Goose.

Various Sponsors

Children's Programs: Generation Genius Authors and Children's Alley

Thanks to our sponsors, we:• Distributed 7,500 books• More than 21,000 kids attended Children’s Alley and GGA• More than 8,000 students from 151 South Florida Schools participated

in Generation Genius Authors• More than 105 separate performances and authors sessions

The Batchelor Foundation

Dancers on the Once Upon a Time Stage

Science Experiments in Children’s Alley


Authors Ted Naifeh and Heidi Schulz Jason Segel Presents to More than 700 Students

A Storyteller on the Happily Ever After Children’s Stage

Various SponsorsGeneration Genius Authors and Children's Alley



Without our media sponsors helping us spread the word and promote the Book Fair, we would not be the largest and longest standing Book Fair in the country. Support ranged from print ads in the Miami Herald, Miami New Times and Caribbean Today, to commercials on Comcast Channels, NBC 6 and Univision. From radio spots on WDNA, Classical South Florida, and WLRN, to the numerous stories in Diario Las Americas, South Florida Times and so many of our other partners. Our media sponsors are a large driver of the more than 200,000 attendees at the Fair each year.

And thanks to special support from the Greater Miami Convention and Visitors Bureau (GMCVB) more and more of those attendees are coming from across the country and not just South Florida.

And with exciting partnerships with Detroit Public Television (new) and C-Span 2 Book TV (existing), the Book Fair is also reaching millions of people across the country both online and in their living rooms with special TV and video on demand coverage of the Fair.


Media SponsorsVarious Sponsors

Vive Miami en Español

bookreporter.com

bookreporter.com

newsletter

Media Sponsors


#6wordsmiami In addition to all of the amazing coverage and promotion provided by our media partners this year, we worked closely with WLRN to capture the unique stories of Miami in just six words. Through our #6wordsmiami project we asked the city of Miami to tell us their stories using only six words. After a robust marketing campaign and several lively #6wordsmiami events, we received more than 7,000 submissions. Six finalists were selected and crowned winner at this year’s Book Fair. All the finalists’ stories were matched with photos by acclaimed local photographer Carl Juste and made into postcards.

Book Fair Board Chair Mitchell Kaplan with Photographer Carl Juste

The Author’s Party, hosted by the Standard hotel and sponsored by SMGQ Law, was a highlight of the weekend for both the participating authors and the Fair’s closest friends and supporters. More than 600 guests attended the celebration held in the deck at the Standard hotel looking over beautiful Biscayne Bay.

From the chance to meet and chat with this year’s biggest authors like Norman Lear, Questlove, Dave Barry, and the majority of the National Book Award finalists, to hearing live poetry readings from luminaries like Claudia Rankine, this year’s Author’s Party was one more way to celebrate reading.

Author's Party The Standard and SMGQ


Ira Silverberg, Claudia Rankine, and Bob Morris

Bill Kearney and Dave Barry with a Book Fair supporter


The 2014 Miami Book Fair International generated nearly 385 million identified gross impressions through marketing, promotional and advertising campaigns for the 2014 Book Fair. Our outreach efforts for the 2014 Book Fair increased dramatically in scope and strategy as well as national and regional impact. A few highlights of the marketing campaign include:

• More than 351 million social media impressions – through increased outreach efforts on social media platforms such as Facebook, Twitter, Instagram, Tumblr and YouTube.

• More than 7 million online impressions - via email blasts, ads and other online promotions through national efforts, as well as with local partners such as The Miami Herald, Miami New Times, and Greater Miami Convention & Visitors Bureau and niche publications like Goodreads, South Florida Gourmet, Munchkin Fun and South Florida Parenting.

• Nearly 14 million outdoor/onsite impressions - through outdoor marketing campaigns leveraging partnerships with Miami-Dade County Transit, Tri-Rail, and others to place posters in metro rail and tri rail cars and platforms, street pole banners, and metro buses.

• PBS coverage of Miami Book Fair aired on 125 channels, in 82 markets in 32 states representing more than 52% of the national market.

• More than 12 million media impressions – generated by national, regional and local media marketing partners included: NBC 6, WLRN, WSVNy 7, Comcast, Miami Herald, Univsion Radio and TV, Miami New Times, C-Span, and PBS/DPTV.

Online/Social Media

357,793,547 total impressions

Online Advertising (The average CTR for national dailies is 0.08% , an almost 7% increase over last year)

Online Marketing (National Retargeting Campaign)…….......................................………………………2,874,850 impressions

Miami Herald.com (17 ads, homepage, Dave Barry Newsletter, Five Minute Herald, etc)

..………….......................................………………………….......................................………………………….......................................………..…………511,478 impressions

Yahoo Local (8 adsTeens, Performing Arts, Books, Parenting, Women, Movies, Females)

..………….......................................………………………….......................................………………………….......................................………..………299,566 impressions

El Nuevo Herald………………………………………………………......…………………………..................…………………………………………225.985 impressions

Southfloridaparenting.com (6 ads) …………………….......................................……………………….…………………..84,815 impressions

Munchkinfun.com…………………………………………………………………………….…........................…………...........…………………..…15,056 impressions

EdibleSouthFlorida.com…………………………………..….…………………..........................………………….....................….........35,102 impressions

Caribbean Today (banner)………………………..................………………..........................………………….........................100,000 impressions

Miami New Times (ad index+link+banner)…………….......…………..........................………………….............541,239 impressions

Book reporter.com (includes GraphicNovelReporter.com, TeenReads.com, KidsRead.com,

and ReadingGroupGuides.com)…..........................…………………...........…..............................…………..........................…....…………………………….N/A

Goodreads (1 ad – 5 weeks)……………………......................................................………...................……………………450,000 impressions

Social MediaTwitter ………………………………………………………………………….......…………..........................……….......………….....................………………………………….8,737 Followers / 350.8 million impressions

Top Contributors (besides Miami Book Fair) include:

• PBS…………………………………………………………………………….......…………..........................……….......…………........…………..…………..…2,000,000 followers/74,099,938 impressions

• CNN………………………………………………………………………………………......................……….......…………..........................…………………….2,000,000 followers/43,584,333 impressions

Marketing and Promotion


• Cspan…………………………………………………………….644,000 followers/13,913,407 impressions

• Newshour……….……………………………………………595,000 followers/11,123,196 impressions

• Miami Herald…………………...……….……………...156,000 followers/5,049,610 impressions

Top Hashtags

• #MBFI31…………………...................…………………........………3,540 tweets/42.1 million impressions

• #MiamiBookFair……….....…………………………………….2,483 tweets, 20.3 million impressions

• #MBFI………………………..............…………………………………………..714 tweets, 34 million impressions

Facebook……………...........................................................................................20,305 Fans/157,412 impressions

Other Facebook sites

• Miami New Times Facebook and Twitter…………………………….....45,000 Impressions

• PBS…………………………………………………………………………….......…………..........................……….......…………..........................….....……………………………………………………….…..450,000 impressions

Instagram.............................................................................................................…………..........................……….......…………........................………............................................1,300 followers/3,172 posts

Online Recognition (Website/VOD)

Recognition on MBFI Sponsor Page with link for one year (All Sponsors)

.......…………..........................……….......…………..................................………......................................620,434 impressions

Sponsor Skyscraper Ads…………………………………………………………...……………..311,117 impressions

Mobile Website………………………..................................………………………………………...172,915 impressions

Users from others sites include Expedia, Writer’s Digest, Cbsnews, LA

times and Weather Bug

Electronic version of Fairgoers Guide……………………………………...17,500 impressions

PBS and Book Fair Online Video on Demand Views…….…23,313 impressions

Email BlastsMiami New Times 8 Email blasts (Newsletter, Arts, Dining, and Events)

……......................................................................................................................................………………….203,367 delivered

Munchkinfun.com newsletter…………………..………………………………………………….…11,224 delivered

South Florida Gourmet……………………….…………………………………………………………….84,468 delivered

Adrienne Arsht Center for the Performing Arts 2 email blasts

.......…………..........................……….......…………..........................………...……………………………………………….6,000 delivered

Miami Herald Email blasts (2 lists highlighted major sponsors)

.....................................……….......…………..........................………………………………………………………….…466,473 delivered

E-vitesPoster Unveiling…………………………………………………………………………….........................................11,000 sent

Authors Party ..................………………………………………………………………………………….…………….......1,000 sent

Literary Death Match………………………………………………………………………………………………………..…500 sent


Outdoor/On-Site Marketing 13,777,316 total impressions

Outdoor MarketingLogo recognition on 136 Metrorail Cards (Major level sponsors)

…………………………………………………….......……………………………………….......………………………….………….1,170,000 impressions

Logo recognition on posters on 20 Metrorail train platforms

(Major level sponsors)……………………………………………….......…...................………………….150,000 impressions

Logo recognition on posters in 20 Tri-Rail stations (Major level sponsors)

…………………............……………………………………………………………………….......…………………………………..….340,000 impressions

900 metro buses………………………………………..................................................…………….7,741,800 impressions

Street Pole Banners………………….....................…………………….....................................2,921,606 impressions

2014 Miami Book Fair International Poster..........……………………....2,500 impressions

2014 Miami Book Fair Sponsor Poster………………………......................6,750 impressions

2014 Children’s Alley Poster……………………………........………………………………….2,500 impressions

On-site MarketingLogo recognition on program signage (Easel and Marquees)…………200,000 total impressions

Entrance and Food Court Signs………………………………..................…………………………….200,000 total impressions

VIP Lounge 11/23-24 (Friends of the Fair, Sponsors)………………………………..…approximately 900 visitors

Generation Genius: Authors (Thurs 11/21; Fri., 11/22) 27 sessions and two workshops were held

in Auditorium, Chapman, Batten, and rooms 3313 and 3328…...........……………………..8,500 total impressions

Poster Unveiling - Fri. 9/20………………………………………....………………………………………………………500 estimated attendees

Logo Recognition (electronic) on 8 monitors in Building 1, Atrium and Auditorium,

Building 3 waiting areas

Fri. – Sun., 11/21 - 23 (major sponsors)..........................................……………………...200,000 impressions

Sun. - Fri. 11/16-23, preceding Evening With… 31 sessions

in Chapman, Auditorium...................................12,500 impressions

Sat. - Sun. 11/22-23, preceding weekend sessions in all

main venues (76 sessions)...…………..…..…369,360 impressions

Logo Recognition (Premier Sponsor Banners/Signs)

………………........…………..…...........……………..…..…........……………….200,000 impressions

Logo Recognition (Sponsor Banners – All Sponsors)

………………........…………..…...........……………..…..…........……………….200,000 impressions

Logo Recognition (Children’s Alley Sponsor Banner)………………………...............……...200,000 impressions

HospitalityStreet Fair Access……………………………………………………………………………………….….Range: 2 – 14 credentials per sponsor

Priority Access to Special Events and Venues…………………......…Range: 2 – 14 invitations per sponsor

Opportunity to distribute branded merchandise in VIP bags………………………...500 bags distributed

Opportunity to distribute materials at Sponsor Information Table

during Street Fair, Fri.–Sun.11/16-18…………………………………………………………….…30,000 estimated impressions

With the support of:

Associate Sponsor

Premier Sponsors Major Media Sponsors

Co-Sponsors

The Batchelor Foundation


OtherTwo-week pre-selection privilege for ticketed events………………………………………………………………………………………......……………………………………….……….…All Sponsors

Free parking in MDC Bldg. 7 Parking Garage……………………………………………….…………………………………………...............………………………………………………………….....All Sponsors

Print Publications and Collaterals 428,250 Total Impressions

Logo recognition in Fairgoers Guide (Print version/Downloadable) (all sponsors)……………60,000 circulated/162,000 impressions

Logo recognition in Weekend Update (top level sponsors1)………………………………………..............12,500 circulated/ 33,750 impressions

Recognition in Book Fair press releases (13, including special Sponsor release)............…………………..250 national & international media

Children’s Alley Flyers (Thurs and Fri including program sponsors)…...………………………………………………….......................................................………12,500 impressions

Children’s Alley Bookmarks…………………………………………………………………………………………………….…………….12,500 impressions

Children’s Alley Stickers…………………………………………………………………………………………………………….……………..…7,500 impressions

Children’s Alley Book Give Away Stickers (Including Program Sponsors)....12,500 impressions

Generation Genius: Authors Stickers…...............…………………………………………………………………………..12,500 impressions

Destination Comics Brochure………………………........................................................………………………………….…12,500 impressions

General Fair Promo Card...……………………………………………………………………………………………………………………..…12,500 impressions

Inauguration Promo Card……………………………………………………………………………………………………………………….…12,500 impressions

Save the Date Promo Cards…………………………………………………………………………….......…………………….…..…25,000 impressions

Children’s Promo Card (Children’s Alley/Generation Genius Authors)……………….….…25,000 impressions

Free Admission Passes………………………………………………………………………………………………………………………………12,500 impressions

Rumbo a La Feria Brochures……………………………………………………………………………………………….………………….…12,500 impressions

Authors Party Invitations……………………………………………………………………………………………………………………….…...3,750 impressions

Sponsor Promo Poster…………………………………………………………………………………………………………………………………6,250 impressions

Social Media Card English………………………………………………………………………………………………………………………….…6,250 impressions

Unveiling Invitations…………………………………………………………………………………………….............………………………………………………………………………………………………….…………..……2,500 impressions

6 Words Miami Postcards (6 set of 6)……………………………………………………………………………………………………………………………………………………………………………..…15,000 impressions

Biscayne Times Newspaper Inserts…………………………………………………………………………………………………………………………......…………………………………………………75,000 impressions


Festival’s Media Coverage12,244,357 Total Impressions

Television/Cable/Radio/Print MarketingCredentialed Media (11/15 - 11/22/2014)……………………………………………………………………………………………………………………………………………………………………………..…………...125 outlets

National CoverageDPTV/PBS (Olympic Style Coverage of the Fair)……………………………………………..125 channels, 82 markets, 32 states (53% of national market)

C-Span Book TV…………………………………………………………………………………………………………………………………………………………………………………………………………....Millions of viewers nationally

Regional TV Broadcast (Households/Impressions)NBC 6 (17 spots: 15)/Cozi 6 (50 spots: 15 sec)…………………………………………………………........……………………………………………………………………..3,242,000/352,500

WPBT-TV (80 spots: 15 and 30 sec)………………………………………………………………………………………………………………………………………………………………………………………………………...........157,000

WLRN-TV (40 spots: 15 and 30 sec)…………………………………………………………………………………………………………………………………………………………………………………………………………….....498,999

WPLG 10(14 spots: 30 sec)………………………………………………………………………………………………………………………………………………………………………………………………………….....................632,000

WSCV 51 (20 spots: 30 sec……………………………………………………………………………………………………………………………………………………………………………………………………………………………..432,000

WSVN 7 (8 spots: 30 sec)………………………………………………………………………………………………………………………………………………………………………………………………………………………………..543,590

WLTV - Univision 23/WAMI - TeleFutura 69 (14 spots: 15 and 30sec)…………………………………………………………………………….(Hispanic) 6,484,000/567,000

Cable (households)Comcast (1,667 spots: 15 and 30 sec) on channels including TNT, Bravo, Food Network, FX and A&E among others

……………………………………………………………………………..……………………………………………………………....................................................................................................................................……….…...477,625 impressions

Regional Radio Broadcast (Daily Average Listener)Univision Radio (WQBA 1140, AMOR 107.5FM, LaKalle 98.3, Radio Mambi) (180 spots: 30 sec)

………………………………….................................................................…………………………………...........................................................................……………............…………………...................(Hispanic) 794,200 listeners

Classical South Florida 89.7 (135 recorded spots: 30 sec…………......................................................................……………………………....................................300,000 listeners

WLRN Radio (73 spots: 15 and 30 sec)…………………………………………......................................…......................................…….………......……………………………………..…1,100,000 listeners

WDNA 88.9 FM (150 spots: 15 and 30 sec)…………………………......................................……......................................……………………………………………………………...125,000 listeners

WMIA 93.9 FM (18 spots: 15 and 30 sec)………………………………............................................................................…………………………………………….………………....566,400 listeners

Print Media (readership)The Miami Herald (13 ads).....................................................1,041,885 readers

El Nuevo Herald (9 ads).........................................442,556 readers

Miami New Times (3 ads).........................................................571,716 readers

Diario Las Americas (6 ads).........................................66,356 readers

Caribbean Today (2 ads)........................................................42,400 readers

South Florida Times (3 ads)...................................29,000 readers

The Biscayne Times (1 ad).................................................75,000 readers

New York Times…………………………….....…………………………………....…60,000 South FL readers

Miami Herald ad placed in November 16 edition.


At-a-glance2014 Demographics

51%

49%

Gender

Male

Female

2% 3%

6%

7%

29%

15%

26%

11%

1%

Education

Some High School

Completed High School

Some College

Associate's Degree

Bachelor's Degree

Some Graduate Studies

Master's Degree

Doctoral Degree

Other Education

13.2%

13.2%

13.2%

13.2% 7.6%

5.6%

34.0%

Income

$105,000+

$85,001 - 65,000

$65,001 - 85,000

$45,001 - 65,000

$25,001 - 45,000

Under $25,000

Prefer Not to Answer

53%

14%

25%

4%

3% 1%

Ethnicity

Caucasian (Non-Hispanic)

African American/Black (Non-Hispanic)

Hispanic

Asian or Pacific Islander

American Indian

Multi-Racial

76%

10%

0%

2% 3%

6%

3%

Primary Residence

Miami Dade County

Broward County

Monroe County

Palm Beach County

Elsewhere in Florida

Elsewhere in the US

International Visitor

5%

26%

17% 24%

19%

10%

Age

Under 21

22 - 34

35 - 44

45 - 54

55 - 64

65 and older

Age Education

Income Primary Residence

Ethnicity Gender

Staff Delia Lopez, Director of Operations

Lissette Mendez, Director of Programs

Paola Fernandez Rana, Program Coordinator

Giselle Hernandez, Administrative Assistant

Sara McCranie, Graphics Specialist

Johanna Lawshea, Office Manager

Joann Maria Yarrow, Director, Teatro Prometeo

Corey Lewis, Manager of Corporate Relations

Part-time and Seasonal:Sergio Andricain, IberoAmerican Authors Program

Jan Becker, Copywriter

Lisa Better, Memberships and Individual Donors Coordinator

Jessie Caceras, Student Assistant

Chris Estrada, Student Assistant

Stephanie Farokhnia Perez, Operations Assistant

Christy Ferreras, Logistics Assistant

Ines Flores, IberoAmerican Authors Program

Brandon Ford, Development Assistant

Nick Garnett, Copywriter and Editor

Randy Jimenez, Student Assistant

Levy Communications, Public Relations and Social Media

Ana Maria Lima, Office Assistant, Teatro Prometeo

Randy Louis, Office Assistant

Gervacio Martinez, Office Assistant

Melissa Messulam, Children’s Alley Performance Coordinator

Aileen Ochoa, Sponsor Liaison/Special Events Coordinator

Lisa Palley, Public Relations

Saphia Raymond, Author Program Assistant

Leah Samuels, Children’s Alley Program Assistant

Luis Sanchez, Student Assistant

Gabriela Suarez, Program Assistant

Nicole Swift, Program Coordinator

Board of Directors2014 Members: Maria M. BletManaging Director, KR Financial Services, Inc.

Eddie DominguezSenior Vice President, Director of Marketing and

Communications, City National Bank

Marlon HillPartner Hamilton, Miller & Birthisel, LLP

Alina Interián Executive Director, Cultural Affairs,

Miami Dade College

Mitchell Kaplan Owner, Books & Books

Kira WilligAttorney, SMGQ Law

Members Emeriti:Eduardo J. PadrónPresident, Miami Dade College

Susan Cumins President, Susan Cumins Public Relations

Barbara Skigen

Mervyn Solomon Librarian, Miami Dade College, Homestead Campus

The Book Fair Team


At-a-glance2014 Demographics

2% 3%

6%

7%

29%

15%

26%

11%

1%

Education

Some High School

Completed High School

Some College

Associate's Degree

Bachelor's Degree

Some Graduate Studies

Master's Degree

Doctoral Degree

Other Education

@ m i a m i b o o k f a i r / m i a m i b o o k f a i r w w w . m i a m i b o o k f a i r . c o m

* Sponsors at the time of printing

With the support of the Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council, the Miami-Dade County Mayor and Board of County Commissioners. Sponsored in part by the State of Florida, Department of State, Division of Cultural Affairs, the Florida Arts Council, and the National Endowment for the Arts.

Miami Book Fair International and The Center for Writing and Literature @ Miami Dade College would like to thank the 2014 sponsors for their support.

Associate Sponsor

With the Support of

Premier Sponsors

Media Partners

Vive Miami en Español

bookreporter.com

bookreporter.com

newsletter

Co-Sponsors The Batchelor

Foundation

Supporting Sponsors UNITED TEACHERS OF DADE

W E E D U C A T E M I A M I

ANNIVERSARY

The Robert S. Wennett and Mario Cader-Frech

Foundation

2014 miami book fair sponsor recap

Documents