2014 mercedes e class press release

7/28/2019 2014 Mercedes E Class Press Release

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Press Information

25thJune, 2013

Mercedes-Benz brings in the most sought after luxurysedan, the new E-Class,in Indiaintensifies its product

offensive

E-Class is the highest sold luxury sedan in India ever, with 23,000 units sold

Features Intelligence Assistance Systems comprising: Eco Start Stop, Intelligent

Lighting System, Active Park Assist, Reversing camera, Attention Assist,

COMAND online, Tyre pressure loss warning system, Hill Start Assist, Adaptive

Brake Light with HOLD function

Exemplary Mercedes-Benz safety reinforced with 8 Airbags, ABS with Brake

Assist, Acceleration Skid Control, Active Bonnet for enhanced pedestrian safety,

Adaptive High Beam Assist, Pre-Safe

2000 new parts & components used in the new E-Class

Embodies Mercedes-Benzs new aggressive design idiom, is efficient, intelligent,

sporty and emotionally appealing

New Four Eyed identity new flowing light elements within the full LED

headlamps and LED tail lamps, make for an unmistakable night design. All

functions are realized using LEDs, some of them with fibre optics

First time for the E-Class: Integrated Star in the central grill

Stunning new interiors with a new trim line open pore ash wood: First in luxury

sedan segment in India.Special treated brushed open pore oakwood gives the new

E-Class a modern and stylish ambiance. Brushed oakwood as a natural matt finish is

used for contemporary high end furniture and interiors with ahandcrafted look & feel.ARTICO leather upholstery, an elegantly designed dashboard, high-grade trim materials

and excellent workmanship

The E-Class will be available in diesel 250 CDI Avant-garde, petrol 200 CGI

variants


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Multi-function steering wheel with gear shifting paddles as standard

New Delhi: Mercedes-Benz India today further consolidated its product offensive for the

Indian market and launched the most sought after luxury executive sedan in its

segment, the new E-Class. A comprehensively modernized E-Class withnew efficient

engine, new IntelligenceAssistantSystems and a new design idiom, adds more dynamism

and sportiness to the most popular luxury sedan in its segment. Creating anew

benchmark in terms of design idioms, comfort, safety and efficiency, the new E-Class

was launched by Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India.

Mr.Eberhard Kern, Managing Director & CEO, Mercedes-Benz Indiacommented on the

launch of the new E-Class,The new E-Class with its blend of stunningnew design idiom,pioneering Intelligence Assistance Systems, exemplarysafety and comfort features, luxurious

appointments and best in class modern range of infotainment systems, creates a whole new

benchmark in the luxury full-size segment. With more than 2000 parts and components used,

the new E-Class undoubtedly is the Best E-Class ever and reiterates Mercedes-Benzs

prowess as the pioneers of technical innovations towards safety, design, performance and

comfort. Its new emotive designreinforced with the Intelligence Assistance Systems, reaffirms

the E-Class position as the most sought after luxury sedan in its segment. The new E-Class is

a completely high-tech packageand a very attractively packaged one at that.

Underscoring the importance of the new E-Class in Mercedes-Benz Indias product portfolio, Mr.

Eberhard Kern further elaborated, The E-Class has been the most successful vehicle for

Mercedes-Benz globally with more than 11 million units sold. In India too, the E-Class has been

the most sold luxury sedan ever and hence, is a very important product in our portfolio, playing a

vital role in the product strategy of Mercedes-Benz India.Since its introduction in India,we have

sold more than 23,000 units of the E-Class, which is by far the highest for any single model for

Mercedes-Benz sold in the country. 2013 is the year of offensive for Mercedes-Benz India and

the launch of the new E-Class furtherreiterates our promise of bringing fascinating cars,

presenting unparalleled luxury retail network, providing memorable brand experience and

optimized cost of ownership, forthe valued customers of the Three Pointed Star in India.


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Exterior:The new front-end design and the modifications are in line with the Mercedes-Benzs all

new design philosophy. It reinterprets the classical design values of the brand by infusing

emotionally appealing contours to make the car a class act. The result is a superior, refined and

sporty appearance.The front of the new E-Class has been completely revised with new single

headlamps. Flowing light elements within the headlamps ensures that the "four-eyed" look which

is typical of the E-Class is retained.

The fascinating full LED headlamps are available for the first time in the new E-Class. The

radiator with central Star, introduced for the first time in the E-Class,lends an independent and

sportier front-end look.The bonnet and front bumper have also been completely redesigned. A

new feature line runs below the structure from the rear door through to the tail light. The new

E-Class looks more elongated and elegant, yet at the same time both dynamic and composed.At

the rear, the lights and bumper have also been revised. The new horizontally structured LED tail

lights with new two-tone look emphasize the width, and with fibre optics create a characteristic

night design.The 17-inch or 18-inch 5-twin-spoke light-alloy wheels with a high-sheen finish

appropriately showcase the class and sportiness.

Intelligence Assistance Systems: The new E-Class gives driving a whole new perspective

with Mercedes-Benz Intelligence Assistance Systems that comprises a host of technological

innovations and advancements that makes driving the new E-Class exciting, convenient and

enjoyable. The Intelligence Assistant Systems comprises Eco Start Stop function as standard,

Intelligent Lighting Systems featuring variable light distribution with cornering function, reversing

camera, Attention Assist, COMAND Online with remote control and a tyre pressure loss warning

system.

Interiors:The new E-Class comes with high quality appointments. A newinterior trim line open

pore ash wood trimon the dashboardis a first in the luxury sedan segment in India. The special

treated brushed open pore oakwood gives the new E-Class a modern and stylish

ambiance.Brushed oakwood has a natural matt finish and is used for contemporary high endfurniture and interiors.A high-quality silver chrome frame, the ambient lighting beneath the

dashboard trim and the four door trim strips,augments the mood inside the E-Class altogether.

The memory seats with lumbar support raise the comfort level inside the car. The premium

ARTICO man-made leather lends to the high class quality of the upholstery. The driver's seat

and the front passengers seat have memory package and can also be electrically adjusted for


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height, backrest angle and seat cushion angle. The COMAND Online multimedia system for the

E-Class with 17.8 cm high-resolution colour display, internet connectivity with limited range of

handsets, USB and Bluetooth connectivity andhard-disc navigation makes the car a compelling

proposition for the discerning customers.New E-Class COMAND function has the most

advanced telematics function and navigation covering a vast range of points of interests like gas

stations, ATMs, hospitals, restaurants, hotels et al and also have a storage space of 10 GB.

Safety:Safety has always been a priority for Mercedes-Benz which is very well established with

the 8 airbags equipped in the new E-Class. There is an adaptive dual stage airbags for driver

and front passenger Side impact air-bags for driver and front passenger and window airbags.

Features like the Anti-Skid Resistance (ASR) Electronic Stability Program (ESP) with Brake

Assist (BA) helps the driver to have a total control of the vehicle on road. The E-Class comes

with a host of famed Mercedes-Benz optimized systems like the PRE-SAFE technology

andNECK PRO - crash responsive head restraints for front seats provides an excellent comfort

and safety.Also forming part of the standard equipment is ATTENTION ASSIST, to warn drivers

about inattentiveness and drowsiness.Belt tensioner and belt force limiter for driver, front

passenger and outboard rear seat passengers and three stage impact protection front crash

structure benchmarks the cars safety enrichments.Intelligent Light System comes with a

variable light distribution with cornering function, that helps in adapting to any road conditions

during night driving, making the drive safer, and this is complemented by Adaptive High Beam

with automatic switching between high and low beam. The Active Bonnet is also a unique safety

feature in the E-Class that enhances pedestrian safety.

Convenience:Other unique features included in the E-Class are the panoramic sunroof giving

an unhindered view of the sky. The E-Class boasts of the largest sunroof in the segment. The

Active Parking Assist system with integrated PARKTRONIC provides an unmatched

convenience to the driver. Equipped with reversing cameras the technology enables the driver

with information for the most suitable parking space. It is additionally equipped to help with activesteering intervention, creating a more reliable mechanism for better driving comfort.The E-Class

also comes with a full-sized spare wheel which is best suited forthe Indian road conditions and

provides peace of mind, especially on long drives.The E-Class 540 liters boot size is a

benchmark in the segment even though a full size spare wheel is offered as standard with the

car.


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Fuel Efficiency:The fuel efficiency of the new E-Class 200 CGI petrol has been enhanced by

8% to 13.8 kmpl, making it best in class while the torque has been increased by 15 nm. The

new E 200 CGI four cylinder petrol engine with direct injection, variable valve control and turbo

charging boasts better output and torque. The multiple direct petrol injection with fast-switching

piezo injectors optimizes air/fuel mixture, facilitating complete fuel combustion. Reduced engine

weight plus the lower internal friction also contributes to lower emissions and higher fuel

efficiency.The 7G-TRONIC PLUS transmission provide significant advantages in terms of

efficiency. The use of torsion damper ensures comfortable vehicle operation even at lower

engine speeds. This lowers engine speeds without compromising comfort and contributes to

fuel economy. Efficient vibration damping in the transmission ensures an even faster response

to the accelerator.

The new E-Class consists of outstanding aerodynamic qualities with a Cd value 0.26 - 0.28

which adds to the vehicles fuel efficiency.The vehicle is also equipped with the now famous

Mercedes-Benz ECO start/stop function as standard to reduce fuel consumption. A combination

of all these features makes the new E-Class not only the best in class fuel efficient car, but also

one of the most Green and environment friendly Luxury Saloon in the market. The large 80 litres

fuel tank of the E-Class ensures that the E 200 CGI petrol covers 1100kmsand the E 250 CDI

diesel covers 1380kms with a full tank of fuel.

Power & Torque:The new E-Class is unrivalled in this segment with its variety and innovations.

The E250 CDIdiesel is equipped withV4 engine with a displacement of 2143 CC which generates

best in class torque of 500 Nm @ 1600-1800 rpm and a rated output of 150 Kw @ 4200 rpm.The

vehicle attains the speed of 0-100 km/h in a mere 7.5 seconds. The E 200CGI petrol has a

displacement of 1991 CC which generates 300 Nm of torque at 1200-4000 rpm which is best in

class again, and helps the vehicle to attain the speed from 0-100 km/h in a mere 7.9 seconds.

The rated output for the E-Class 200 CGI is 135 kW @ 5500 rpm.

The price of the new E 200 CGI(Petrol) is Rs. 41.50 lakh and the price of E 250 CDI

Avantgarde(Diesel) is Rs 44.48 lakh. There are also 100 units of limited edition of E 250 CDI

priced at Rs 49.90 lakh. All Prices are ex-Showroom Delhi.

2014 mercedes e class press release

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