2014 media planner - process heating · 1 reach 9 key markets with one media brand n...

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REACH 9 KEY MARKETS WITH ONE MEDIA BRANDn Chemicals/Petrochemicals n Food Processingn Finishing n Ethanol/Biodiesel Fuelsn Plastics/Rubber n Packaging/Printingn Pharmaceuticals n Electronicsn Pulp/Paper/Engineered Wood/Converting

www.process-heating.com

2014 MEdia PlannER

NEW! For 2014

n all new lookn Two additional Editorsn Enhanced and Expanded Technical Content

PROCESS HEATING

ANN I V E R SARY1994 – 2014

INTRODUCTION

www.process-heating.com2

Letter from the Publisher

2014 is our 20th year and we’re re-energizing Process Heating with a new look, some new editorial and sales staff, and an unflinching commitment to make Process Heating your best resource for reaching thermal processing professionals in 9 key industries for one very affordable price.

Here’s how we’re going to help make you even more successful. We’re going to put you in touch with all the right people. We’ll do this by providing your current and prospective customers with timely and technical information that will help them excel in their business. And we’ll provide this information when, where, and how they want it – in print, on our recently redesigned website, through our e-newsletters, and by developing over time in-person events or virtual events like face-to-face seminars and online Webinars.

We’re looking forward to helping you succeeding further in 2014 and to reaping the benefits of our extensive re-investment in Process Heating and the excitement it brings to the marketplace.

Thanks for your partnership,

Darrell Dal [email protected]

Linda BeckerEditor & Associate Publisher

Ph: (262) [email protected]

Susan HeinauerAdvertising Director


Steve RothMidwest & West Adv. Sales Rep

Ph: (520) 742-0175 [email protected]

Rick GrovesEast Coast Adv. Sales Rep


FACES TO KNOWWe believe people make all the difference, so please meet the Process Heating team that will be seeing you in 2014:

AUDIENCE

Reaching 9 Markets with One Media BrandThrough a comprehensive platform of print, online and digital communications, Process Heating can help you develop and execute a marketing strategy that connects with exactly the right people. Process Heating delivers an audience of subscribers of heat processing equipment, components and supplies in the following 9 key industries:

Chemicals/Petrochemicals Finishing Plastics/Rubber Pharmaceuticals Pulp/Paper/Engineered Wood/Converting

Food Processing Ethanol/Biodiesel Fuels Packaging/Printing Electronics

Process Heating is the ONLY magazine in the world that focuses ONLY on applying, transferring, controlling and removing heat up to 1,000⁰F (538⁰C) in nine industrial markets.

AUDIENCE PROFILEProcess Heating provides customers targeted access to subscribers across multiple media platforms. Our BPA-audited print and website audience make Process Heating an excellent choice for your advertising investment.

PRINT AUDIENCE

18,145 qualified subscribers*

WEB AUDIENCE

15,878 monthly page impressions* 5,895 monthly unique browsers*

BPA AUDITEDProcess Heating has BPA-Audited Print & Website TrafficProcess Heating audits its print and website channels by BPA Worldwide, an independent auditing organization. We are proud to lead our industry in validating our numbers. You can be sure that our numbers reflect an audience of professionals capable of clicking on your ads and making purchasing decisions.

SUBSCRIBER BREAKDOWNBY BUSINESS & INDUSTRY*

Chemicals & Allied Products – 14.8%

Finishing – 14.6%

Plastics & Rubber – 13.1%

Food & Kindred Products – 12.5%

Wood, Pulp/Paper & Allied Products – 10.3%

Packaging – 7.5%

Pharmaceuticals – 6.7%

Electrical Equip, Appliances & Components – 6.4%

Petroleum Refining, Coal, Ethanol/Biodiesel Fuels & Allied Products – 3.7%

Thermal Processing Components, Instrumentation & Sub System – 5%

Ovens, Furnaces, Induction & Other Thermal Processing Equipment – 5.4%

Why Advertise in Process Heating?Many magazines may provide information to the nine basic industries that Process Heating covers, but these are only “industry-specific” publications. Because these magazines must serve a single market and its many needs, none does justice to the critical heating process that is essential to those markets. Unlike “industry-specific” publications devoting no more than one portion of one issue a year to heating technology, every single issue of Process Heating contains targeted editorial. So, every issue is right for your ad.

www.process-heating.com 3

All New Look!

*December 2013 BPA Brand Report, Print=15,134, Digital=3,011

2014 EDITORIAl CAlENDAR

JANUARY: Emerging Technologies – Get Matching Editorial SpaceRun any size display ad in the January issue and get FREE match-ing editorial space in our Emerging Technologies editorial report. You supply the technical editorial and photos, we do the rest.

FEBRUARY: Supersize Your Ad, AHR eBlastAdvertise in both January and February, and you can double the size of your ad in February for free. Plus, all February-only advertisers get a free literature showcase. AHR Show Extender: Advertisers exhibiting at AHR Expo can be included in a special AHR Preshow eBlast product showcase.

MARCh: NEW! Success StoriesWith any size ad, get a free summary of your customer case his-tory in print and online with a link to your site. Plus all advertisers get 250 free food processing names.

APRIL: Free Listing in SuperBrands DirectoryAdvertise in April and be listed in our SuperBrands directory of heat processing equipment. This special section will be produced in print and online.

MAY: Anniversary Gift for YouAdvertise in our 20th Anniversary issue and get a second ad at half-price.

JUNE: White Paper PreviewWith your 1/4 page or larger ad, get a 1/4 page executive sum-mary of a white paper or customer case history on www.process-heating.com with a link to your paper or case history.

JANUARY FEBRUARY MARCh APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBERAD CLOSE: 12/3/2013 AD CLOSE: 1/3/14 AD CLOSE: 2/3/14 AD CLOSE: 3/4/14 AD CLOSE: 4/1/14 AD CLOSE: 5/2/14 AD CLOSE: 6/3/14 AD CLOSE: 7/2/14 AD CLOSE: 8/1/14 AD CLOSE: 9/2/14 AD CLOSE: 10/2/14 AD CLOSE: 11/3/14

20TH ANNIVERSARY ISSUE 10 TIPS ISSUE 2015 BUYERS GUIDE

Technology Focus: Technology Focus: Technology Focus: Technology Focus: Technology Focus: Technology Focus: Heat Processing Marketplace

Technology Focus: Technology Focus: Technology Focus: Technology Focus: Product Resource & Buying Guide

Ovens Boilers Heat Tracing Coils/Heat Exchangers

Dryers Oxidizers Burners Infrared Heaters

Heat Exchangers Fans/Blowers Temperature Profiling Heat Recovery

Dryers Heaters Ovens/Oven Components Pumps Temperature Sensors

Thermal Fluid Heaters Burners Power Controls Heat Exchangers

Temperature Control Systems/Chillers Heat Transfer Fluids Process ControllersInfrared Heating

Ovens Chillers Valves/Combustion Controls Heat Transfer

Ovens/Dryers Heat Exchangers Boilers Temperature Controls Heat Transfer Heat Tracing

Oxidizers Heat Transfer Fluids Heaters Temperature Sensors

Dryers Thermal Fluid Heaters Temperature Control Systems Heat Recovery

Equipment Overview:

Equipment Overview:

Equipment Overview:

Equipment Overview:

Equipment Overview:

Equipment Overview:

Equipment Overview:

Equipment Overview:

Equipment Overview:

Equipment Overview:

Heat Transfer Fluids Temperature Controls Ovens Boilers Conduction & Convection Heaters

Dryers Burners, Power Controls Online

Infrared Heaters Heat Exchangers Temperature Sensors

Bonus Distribution: Bonus Distribution: Bonus Distribution: Bonus Distribution: Bonus Distribution: Bonus Distribution: Bonus Distribution: Bonus Distribution: Bonus Distribution: Bonus Distribution: Bonus Distribution: Bonus Distribution:AHR ExpoPlastec West

Interphex Plastec South, International Powder Bulk Solids

Plastec East ACE Ethanol Conference & Trade Show

Plastec Midwest Powder Coating Show, Intl. Manufacturing Show

Advertising Bonus: Advertising Bonus: Advertising Bonus: Advertising Bonus: Advertising Bonus: Advertising Bonus: Advertising Bonus: Advertising Bonus: Advertising Bonus: Advertising Bonus: Advertising Bonus: Advertising Bonus:Emerging Technologies: Get Matching Editorial Space

Supersize Your Ad, AHR eBlast

New! Success Stories FREE Listing in SuperBrands Directory

Anniversary Gift for You White Paper Preview Expanded Product Writeup in Print and Online; Preferred Product Position

Advertise in Aug. and Dec., Get FREE 2nd Ad in the Buyers Guide. NEW! Electronic Postcard Deck

Powder Coating Show Extender

Online Photo Gallery FREE Corporate Profile FREE Searchable Online Buyers Guide. Plus, Advertise in Aug. and Dec. and Get FREE 2nd Ad in Buyers Guide.


JULY: Expanded Product Writeup in Print and Online; Preferred Product PositionAll advertisers get an expanded online and print product writeup as well as a link to your website. Advertisers products are prefer-entially placed in the product sections. Then, the entire edition, including your ad, is converted to a digital edition with a link from your ad to your website.

AUGUST: NEW! Electronic Postcard DeckRevisit the postcard decks of old with a modern, digital format.

SEPTEMBER: Powder Coating Show ExtenderAdvertisers exhibiting at Powder Coating can be included in a special preshow eBlast product showcase. Plus all advertisers get 250 free finishing names.

OCTOBER: Online Photo GalleryA picture is worth 1,000 words. Get a summary of your images in print and full photo gallery online, complete with link.

NOVEMBER: Free Corporate Profile!With your ad, get free equivalent space in print to tell about your company. Also posted online. Plus all advertisers get 250 free chemical processing names.

DECEMBER: Buyers Guide – Plan Ahead!Fully Searchable Online Buyers Guide; FREE Logo; FREE Mini-Ad; FREE Boldface Listing; Display Advertisers also qualify for dis-counts on enhanced online listings, which can include product literature, photos, spec sheets and more!

ADVERTISER BONUS & SPECIAL OFFER DETAILS

PROCESS HEATING

ANN I V E R SARY1994 – 2014

JANUARY FEBRUARY MARCh APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBERAD CLOSE: 12/3/2013 AD CLOSE: 1/3/14 AD CLOSE: 2/3/14 AD CLOSE: 3/4/14 AD CLOSE: 4/1/14 AD CLOSE: 5/2/14 AD CLOSE: 6/3/14 AD CLOSE: 7/2/14 AD CLOSE: 8/1/14 AD CLOSE: 9/2/14 AD CLOSE: 10/2/14 AD CLOSE: 11/3/14

20TH ANNIVERSARY ISSUE 10 TIPS ISSUE 2015 BUYERS GUIDE

Technology Focus: Technology Focus: Technology Focus: Technology Focus: Technology Focus: Technology Focus: Heat Processing Marketplace

Technology Focus: Technology Focus: Technology Focus: Technology Focus: Product Resource & Buying Guide

Ovens Boilers Heat Tracing Coils/Heat Exchangers

Dryers Oxidizers Burners Infrared Heaters

Heat Exchangers Fans/Blowers Temperature Profiling Heat Recovery

Dryers Heaters Ovens/Oven Components Pumps Temperature Sensors

Thermal Fluid Heaters Burners Power Controls Heat Exchangers

Temperature Control Systems/Chillers Heat Transfer Fluids Process ControllersInfrared Heating

Ovens Chillers Valves/Combustion Controls Heat Transfer

Ovens/Dryers Heat Exchangers Boilers Temperature Controls Heat Transfer Heat Tracing

Oxidizers Heat Transfer Fluids Heaters Temperature Sensors

Dryers Thermal Fluid Heaters Temperature Control Systems Heat Recovery

Equipment Overview:

Equipment Overview:

Equipment Overview:

Equipment Overview:

Equipment Overview:

Equipment Overview:

Equipment Overview:

Equipment Overview:

Equipment Overview:

Equipment Overview:

Heat Transfer Fluids Temperature Controls Ovens Boilers Conduction & Convection Heaters

Dryers Burners, Power Controls Online

Infrared Heaters Heat Exchangers Temperature Sensors

Bonus Distribution: Bonus Distribution: Bonus Distribution: Bonus Distribution: Bonus Distribution: Bonus Distribution: Bonus Distribution: Bonus Distribution: Bonus Distribution: Bonus Distribution: Bonus Distribution: Bonus Distribution:AHR ExpoPlastec West

Interphex Plastec South, International Powder Bulk Solids

Plastec East ACE Ethanol Conference & Trade Show

Plastec Midwest Powder Coating Show, Intl. Manufacturing Show

Advertising Bonus: Advertising Bonus: Advertising Bonus: Advertising Bonus: Advertising Bonus: Advertising Bonus: Advertising Bonus: Advertising Bonus: Advertising Bonus: Advertising Bonus: Advertising Bonus: Advertising Bonus:Emerging Technologies: Get Matching Editorial Space

Supersize Your Ad, AHR eBlast

New! Success Stories FREE Listing in SuperBrands Directory

Anniversary Gift for You White Paper Preview Expanded Product Writeup in Print and Online; Preferred Product Position

Advertise in Aug. and Dec., Get FREE 2nd Ad in the Buyers Guide. NEW! Electronic Postcard Deck

Powder Coating Show Extender

Online Photo Gallery FREE Corporate Profile FREE Searchable Online Buyers Guide. Plus, Advertise in Aug. and Dec. and Get FREE 2nd Ad in Buyers Guide.


EDITORIAL TEAM Powerful Readership Means Your Ad Message Will Be SeenIn a blind readership study conducted over the Process Heating audience, our readers chose Process Heating as the best media brand for producing effective results.

ADVERTISEMENTS IN PROCESS hEATING PRODUCE RESULTS

- 94% of readers take action after viewing an ad in Process Heating- 67% visited an advertiser’s website after viewing ads- 78% consider ads in Process Heating useful to the industry- 65% rely on ads in Process Heating to inform them about new products

(Source: Reader Preference/Profile Study, 2013)

Linda BeckerEditor & Associate Publisher

BS Journalism22 Years of [email protected]

Reed MillerTechnical Editor

MS Metallurgical Engineering30 Years of [email protected]

Bill MayerAssociate Editor

BA Journalism13 Years of [email protected]

0 10 20 30 40 50 60 70 800 10 20 30 40 50 60 70 80

PROCESS HEATING

CHEMICAlPROCESSING

0 10 20 30 40 50 60 70 800 10 20 30 40 50 60 70 80

PROCESS HEATING

CHEMICAlPROCESSING

MOST USEFUL PUBLICATION

MOST USEFUL WEBSITE

63% 68%

21% 16%

Covering Heat Processing Equipment and Supplies Operating Up to 1,000oF:Ovens/DryersHeatersHeat ExchangersHeat Transfer FluidsBurners & Combustion ControlsChillers & Temperature Control SystemsSensors & ControlsPumpsValvesOxidizersAnd more!

Print and online searchable directory of manufacturers of Ovens, Dryers, Heaters, Heating Elements, Heat Exchangers, Chillers, Coils, Conduction/Convection Equipment, Infrared Equipment, Burners, Combustion Controls, Boilers, Temperature Controls, Oxidizers, Heat Tracing, Temperature Sensors, Power Controls, Valves, Pumps, Heat Transfer Fluids, Thermal Fluid Heaters, Insulation and more.

PRODUCTSPrint IssuePublished monthly, Process Heating is written for manufacturing engineers who use heat processing equipment, components, materials and supplies. Process Heating's exclusive editorial covers heat processing temperatures up to 1,000 deg F at end-user and OEM manufacturing facilities. Content includes how-to diagrams, case histories and technology advancements.

Process-heating.comUse the strength of process-heating.com to promote your brand and products through an effective interactive program that delivers ROI and measureable results. Connect with 5,886* industry professionals who visit process-heating.com every month and expand your market reach.

15,878 – Monthly Page Impressions*5,895 – Monthly Unique Browsers*

LEADERBOARD: Run of Site, 728 x 90 pixels MEDIUM RECTANGLE: Run of Site, 300 x 250 pixels RECTANGLE: Home Page Only (2 adjacent positions), 180 x 150 pixels WIDE SKYSCRAPER: Run of Site except Home Page, 160 x 600 pixels ARTICLE SPONSORShIP: Article-specific, 180 x 150 pixels TOPIC SPONSORShIP: Keyword/topic specific. Includes 160 x 600 pixel skyscraper ad in related article pages and 300 x 250 rectangle ad on topic main page. Call for specifics.

VIDEO: Run of Site. Video must be submitted as a digital file, fully edited and in finished version. 320 pixels or 275 x 250 pixels.

Buyers GuideWhether your potential customers use print, digital or online to source products, Process Heating’s Buyers Guide is there. By listing your company information, you have quick access to a targeted audience of potential buyers in your industry. We make it easy for buyers to find you and even easier for you to make your company stand-out. Brand your company with your logo; drive traffic to your site with clickable links, social media links and mobile tags. Or give them easy access to product info with spec sheets, photos and videos. Get listed today! For more information visit the online directory at: http://buyersguide.process-heating.com/buyersguide


BPA Audited Web Traffic! We are proud to lead our industry by validating our online traffic. Our numbers reflect an audience capable of clicking on your ads and buying your products and services.̂

Digital EditionsEvery print issue of Process Heating is digitized and e-mailed to subscribers. You can place ads in just the digital edition, letting you be more inventive. Try these approaches to e-only ads.

Sponsorship: Full-page ad next to cover and banner ad at bottom of pages

Flash-Page or GIF Animation

Belly Band

Blow-In or Call-Back "Card" Margin, Banner or Skyscraper Ad Tabbed Page Video and Audio Catalog/Brochure/Spec Sheet Insert

lEADERBOARD

MEDIUM RECTANGlE

RECTANGlE

*December 2013 BPA Brand Report ^Publisher's Own Data

WebinarsThrough a turnkey solution, our educational Webinars increase brand awareness and interest in your products while our dedicated team builds attendance and manages every detail surrounding the event.

WEBINAR BENEFITS Establish your brand as a thought-leader Receive qualified registration leads with demographics Engage a captive audience with Q&A sessions, polling and survey reporting

Event promotions across our multiple platforms – print, online, eNewsletter, emails and social media

Lots of people can produce a Webinar. But only Process Heating offers the expertise, audience, and tools to help your Webinar succeed.

“The execution and professionalism was outstanding with the Webinar. We were very pleasedwith the results. Great communication and attention to detail made everything very easy.”

- Joseph Heinzelmann, Market Development Manager, Neogen Corporation

For Webinar tips, samples and more information, contact your sales rep or visit: http://portfolio.bnpmedia.com/webinars.


Product TakeoffLaunch your new product or emphasize an existing product via eNews, web, video, print, digital magazine, Facebook and Twitter. Get a half-page product writeup at top of the Products Section with a mobile tag to your site. Only one launch per month. Product writeup in 4 eNewsletters with links. Four Tweets that link to your Website. Video clip on www.process-heating.com, Facebook with links to your site. If no video, we'll post product image and text with links.

Tech FocusTechFocus eNewsletters Showcase your technology and get click-through leads. Each special monthly eNewsletter focuses on a specific product category. Limited to just 4 sponsors.

Equipment Overview SponsorshipsYour print banner ad runs below the Equipment Overview bullet chart, searchable online, and in digital edition. Also includes an exclusive online leaderboard ad in online Equipment Overview. Choose from ovens, heaters, heat exchangers, heat transfer fluids, boilers, temperature sensors, burners, temperature controls and dryers.

Our industryleading Webinars

draw big numbers!

200 ATTENDEES400 REGISTRANTS

Source: 2013 BNP Media Corporate Webinar Averages

eNewslettersUse eNewsletters regularly to land directly in your prospects’ in-boxes. They cost-effectively put your message right into prospective customers’ hands. Readers are pulled into the editorial content with short summaries of heat-processing information and see your ad while they read. WEEKLY ENEWSLETTER

Top Banner In-Mail Banner Content Ad Logo

SPECIALTY ENEWSLETTERS

Custom Single-Sponsor TechFocus – Different product category monthly

Custom eNewslettersLet Process Heating help you create a co-branded eNewsletter customized to your needs. Our orangetap content marketing group can help you develop compelling custom eNews content and design through our experienced cre-ative and editorial teams. A custom eNewsletter can take your company to the next level with these benefits: Including editorial or educational content in an eNewsletter can help position your company as an industry leader

Editorial content creates greater reader engagement Subscribers trust Process Heating. They’re more likely to open emails from our publication and consider our endorsements

CONTENT MARKETING SERVICESOrangetap marketing services equips your brand with the marketing, editorial and publishing resources of BNP Media to help capture the attention of your customers. From content development to media design and publishing services… we’ve got you covered. To learn more about our services or to quote out a project, please contact Kim Paulson, Content Marketing Planner, [email protected], Ph: 248.225.9177.

MARKET RESEARChYour industry-focused market research partner — providing clear insights to complex business questions focused on: brand positioning, marketing effectiveness, new product development, and customer experience evaluations. Capturing feedback via quantitative surveys (online, phone, mail or in-person) OR qualitative experiences (one-on-ones, focus groups, or bulletin boards); we present results that are easily understood, insightful and actionable. Get started now. Please contact Beth Surowiec at 248.786.1619 or [email protected].

Publishing StaffTom EspositoSenior Group Publisher

Direct: (610) 436-4220 ext. [email protected]

Darrell Dal PozzoGroup Publisher

Direct: (847) [email protected]

Linda BeckerAssociate Publisher & Editor

Direct: (262) 564-0074Fax: (248) [email protected]

Reed MillerTechnical Editor


Bill MayerAssociate Editor


Susan HeinauerAdvertising Director


Steve RothMidwest & West Coast Sales Rep


Rick GrovesEast Coast Advertising Sales Rep


Becky McClellandClassified Ads & Reprints


Art & ProductionClare JohnsonArt Director


Souzan AzarProduction Manager

30211 Avenida De Las Banderas, Suite 200Rancho Santa Margarita, CA 92688(949) 766-6781Fax (248) [email protected]

BNP Media helps People Succeed in Business With Superior Information2401 W. Big Beaver Road, Ste. 700 l Troy, Michigan 48084 l Ph: 248-362-3700 l www.bnpmedia.com

CONTACT INfORMATION

Classified AdvertisingAvailable in print and online, classified advertising is a great way to gain exposure on a repetitive basis. We'll work with you to put together an effective program that fits your needs. Please contact Becky McClelland at 412.306.4355 or [email protected].

ReprintsUse them as trade show handouts, direct mail to customers and sales training aids. Reprints are available in four-color or black-and-white in quantities of 500 or more. Contact Becky McClelland at 412.306.4355 or [email protected] for more information.

List RentalThe most powerful, responsive list of industry professionals is just a call away. Complement your advertising program and introduce new products by renting Process Heating’s exclusive subscriber list. Contact Kevin Collopy of InfoGroup at [email protected] or 402.836.6265.

MARKETING SERVICES

2014 media planner - process heating · 1 reach 9 key markets with one media brand n...

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