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Page 1: 2014 Media Kit - American Payroll Association

2015 APA

The authority in payroll education since 1982

Page 2: 2014 Media Kit - American Payroll Association

Call 210-226-4600 to advertise today!2015 Media Kit

72%of APA Members directly authorize/recommend purchasing decisions

The data and statistics in this media kit are from the 2013 Readership Study conducted by Stratton Research, from the 2013 Survey of Salaries & the Payroll Profession conducted by Amplitude Research, and other APA surveys.

Community Highlights

26%OTHER

44%MANUFACTURING

AND SERVICES

5%SALES AND

HOSPITALITY

7%FINANCE

18%GOVERNMENT AND

EDUCATION

INDUSTRY

COMPANYSIZE

29%Less than 500

15%10,000 or more

22%2,500–9,999

20%1,000–2,499

14%500–999

For more information on 2015 Opportunities contact Vendor Relations at [email protected].

2015 APA

Page 3: 2014 Media Kit - American Payroll Association

Call 210-226-4600 to advertise today!

Over 1/3of APA Members are CPP or FPC certified

2015 Media Kit

Community Highlights

APA Membership is nearly

Payroll Professionalsstrong and continues to grow.

22,000

YOUR AUDIENCE AT WORK

62%RELOCATION

EXPENSES

49%COMMISSION

PAYMENTS

43%TUITION

REIMBURSEMENTS

38%BUSINESS EXPENSE REIMBURSEMENTS

94%TRAVEL

REIMBURSEMENTS

5%HUMAN

RESOURCES 7%FINANCE AND ACCOUNTING

64%PAYROLL

MANAGEMENT

24%PAYROLL

NON-MANAGEMENT

FUNCTIONALAREAS

Page 4: 2014 Media Kit - American Payroll Association

Call 210-226-4600 to advertise today!2015 Media Kit

Meet Your Customers APA Members Come From Companies Such As:

Page 5: 2014 Media Kit - American Payroll Association

Call 210-226-4600 to advertise today!2015 Media Kit

68%

Read PAYTECH because of the cover headlines

Four-page Feature Article

Features:• Up to four pages of content• A cover headline • Exclusive print & digital

Benefits:• APA interviews your team

• APA writes the article

• One full-page, four-color ad option

• PDF of your article with full usage rights

Sponsored ContentJuly 2003

Recent Examples

Leading-Edge, Scalable Solutions Provide Customers With Efficiency, Productivity

For more information on 2015 Opportunities contact Vendor Relations at [email protected].

WEX rapid! PayCard ScienceSimple, Smart, Secure

Print & Digital

Page 6: 2014 Media Kit - American Payroll Association

Call 210-226-4600 to advertise today!2015 Media Kit

Sponsored ContentTwo Page Article

Features:• Up to two pages of content • Exclusive print & digital

Also seen in PAYTECH-Digital

July 2003

Benefits:• APA interviews your team

• APA writes the article

• One full-page four-color ad option

• PDF of article with full usage rights

Recent Examples

Avalara Joins Forces With Payroll Providers to Enhance Their

Compliance Portfolios

Ceridian Transforms Today's HumanCapital Management Solutions

BB&T MyLink Payroll CardSupporting Employers, Employees Alike

For more information on 2015 Opportunities contact Vendor Relations at [email protected].

Page 7: 2014 Media Kit - American Payroll Association

Call 210-226-4600 to advertise today!2015 Media Kit

Case Study

Benefits:• Option for full-page four-color ad

• PDF of your article with full usage rights

Also seen in PAYTECH-Digital

July 2003

94%

take action after reading an article in PAYTECH, such as copying an article, adopting a process, or visiting a vendor website.

Showcase Your Customer

Using Biometrics to Eliminate Employee Time Theft

Recent Examples

Avalara Offers Five Sales and Use Tax Tips

Streamlining Payroll With a Single Application

Workday & Equifax Unified HCM & Payroll

Features:• Up to two pages of content

• 500 – 1,000 words

• You write the article

Page 8: 2014 Media Kit - American Payroll Association

Call 210-226-4600 to advertise today!

2015 APA

2015 Media Kit

Membership SurveysLead Generation & Industry Insights

Features: • A 12-question survey

• 5 demographic profile questions

• Two sponsor branded emails

• One page results articles

Benefits:• All response data

• APA writes the article

• PDF with full usage rights

Membership Survey Average of

1,200 + Leads

For more information on 2015 Opportunities contact Vendor Relations at [email protected].

Page 9: 2014 Media Kit - American Payroll Association

Call 210-226-4600 to advertise today!2015 Media Kit

Webinar Sponsorships Lead Generation & Thought Leadership

Features: • 60 minutes

• Education topic of your choice

• 1 Recertification Credit Hour (RCH)

• On-Demand for 11 months

• One-page results article

Benefits:• Up to 2,000 Leads

• APA writes the article

• PDF with full usage rights

2014 Webinar Sponsorships

Replicon Webinar Focuses on Time and Attendance Future

Up to

2,000 leads

Empower Webinar Reveals Five Cloud Questions You Must Ask

WEX Webinar Presenters See Hope in Paycard Future

WorkForce Webinar Helps You Choose the Right T&A System

Page 10: 2014 Media Kit - American Payroll Association

Call 210-226-4600 to advertise today!2015 Media Kit

PAYTECH MagazineLink to an audience unreachable by any other magazine

Display Advertising

By margin of

5:1 PAYTECH is cited as the most authoritative resource for payroll

For more information on 2015 Opportunities contact Vendor Relations at [email protected].

2015 Editorial Calendar

2015 Ad Specs

• 11 Issues per year

• Flagship publication for payroll

• APA membership benefit

We utilize the software and I tend to notice their advertisements.

—Payroll Manager Director

Appreciate the ads that give me general information as well as product information.

—Payroll ManagerDirector Electric &

Gas Service

We may be changing software and I wanted to learn about other payroll vendors.

—Payroll ManagerDirector Retail

(Including Restaurants)

Page 11: 2014 Media Kit - American Payroll Association

Call 210-226-4600 to advertise today!2015 Media Kit

Buyer’s Guide Accessible on APA website for one year. Print, e-newsletter, website, and digital versions.

Buyer’s Guides & Premium Listings

Sample Listing

Sample Directory Listing

Premium ListingsTwo specialized directories:• Congress Expo Directory –

conference listings

• APA Vendor Showcase – directory of our loyal vendors

Yellow PagesPrint, Website, and Digital Versions.Accessible on APA website for one year.

Online Vendor Directory• Year-long exposure on the website

• Visitors can search for vendors by product or service type, location, and company

20 July 2014

Buyer’s Guide

Time & Attendance Time Capture Technologies

Input Devices Ideal for Companies With

• • • • • • • • • • • • • • •

ATS is a trusted global expert in designing and manufacturing technologically advanced workforce management tools for time and attendance, workforce productivity and planning, human resource data collection, employee self-service, and labor management.Contact: Ryan McColgan

• • • • • • • • • • • • • • • • • • • • • • •

Acumen’s workforce management solutions feature systems and software for time and attendance, scheduling, facility access control, leave management, and employee self-service as well as labor management and job tracking. Contact: Marketing

• • • • • • • • • • • • • • • • • • • • • • •

ADP offers various time collection devices for its time and attendance solutions, including biometric identification or verification clocks, touch screen clocks, online timesheets, telephone, and mobile smartphone and tablet. Contact: Sales

• • • • • • • • • • • • • • • • • • • • • • • •

Attendance on Demand is a cloud-based service for secure, cost-effective workforce management, employee scheduling, PPACA reporting, and mobile access. Attendance on Demand empowers employees and managers, on demand. Contact: Jason McGovern

• • • • • • • • • • • • • • • • • • • • • • • •

Ceridian’s Dayforce Touch provides an intuitive user experience for capturing time and attendance data. Combined with built-in self-service functionality, our tablet-based device provides a compelling alternative to traditional punch clocks. Contact: Resource Center

Accu-Time Systems, Inc.

420 Somers Rd.Ellington, CT 06029860- 870-5000 • 860-872-1511www.accu-time.com [email protected]

Custom Payroll Interface

Spreadsheet Upload

Time and Attendance Interface

Comm

on Database Interfaces (e.g., Oracle, SQL)

Comm

on ERP Interfaces (e.g., PeopleSoft, Oracle & SAP)M

ultiple Pay Categories

Standard Interfaces for Payroll Service Providers

Encrypted Transmission Technology

Smartphone-Enabled

Web-Enabled

Employee Self-Service

Manager Self-Service

OtherBiom

etric ReaderCard Reader

TelephonePDA PC

Smartphone

5,001 - 9,999 Employees

10,000+ Employees

Web

500 - 5,000 Employees

Fewer Than 500 Em

ployees

ADP

One ADP Blvd.Roseland, NJ 07068800-CALL-ADPwww.adp.com • [email protected]

Acumen Data Systems, Inc.2223 Westfield St.West Springfield, MA 01089413-233-4796www.acumendatasystems.com [email protected]

Ceridian

3311 East Old Shakopee Rd.Minneapolis, MN 55425800-729-7655www.ceridian.com/[email protected]

Attendance on Demand

20000 Victor Parkway, Suite 200Livonia, MI 48152800-465-9980www.attendanceondemand.com [email protected]

20 July 2014

Buyer’s Guide

Time & Attendance Time Capture Technologies

Input Devices Ideal for Companies With

• • • • • • • • • • • • • • •

ATS is a trusted global expert in designing and manufacturing technologically advanced workforce management tools for time and attendance, workforce productivity and planning, human resource data collection, employee self-service, and labor management.Contact: Ryan McColgan

• • • • • • • • • • • • • • • • • • • • • • •

Acumen’s workforce management solutions feature systems and software for time and attendance, scheduling, facility access control, leave management, and employee self-service as well as labor management and job tracking. Contact: Marketing

• • • • • • • • • • • • • • • • • • • • • • •

ADP offers various time collection devices for its time and attendance solutions, including biometric identification or verification clocks, touch screen clocks, online timesheets, telephone, and mobile smartphone and tablet. Contact: Sales

• • • • • • • • • • • • • • • • • • • • • • • •

Attendance on Demand is a cloud-based service for secure, cost-effective workforce management, employee scheduling, PPACA reporting, and mobile access. Attendance on Demand empowers employees and managers, on demand. Contact: Jason McGovern

• • • • • • • • • • • • • • • • • • • • • • • •

Ceridian’s Dayforce Touch provides an intuitive user experience for capturing time and attendance data. Combined with built-in self-service functionality, our tablet-based device provides a compelling alternative to traditional punch clocks. Contact: Resource Center

Accu-Time Systems, Inc.

420 Somers Rd.Ellington, CT 06029860- 870-5000 • 860-872-1511www.accu-time.com [email protected]

Custom Payroll Interface

Spreadsheet Upload

Time and Attendance Interface

Comm

on Database Interfaces (e.g., Oracle, SQL)

Comm

on ERP Interfaces (e.g., PeopleSoft, Oracle & SAP)M

ultiple Pay Categories

Standard Interfaces for Payroll Service Providers

Encrypted Transmission Technology

Smartphone-Enabled

Web-Enabled

Employee Self-Service

Manager Self-Service

OtherBiom

etric ReaderCard Reader

TelephonePDA PC

Smartphone

5,001 - 9,999 Employees

10,000+ Employees

Web

500 - 5,000 Employees

Fewer Than 500 Em

ployees

ADP

One ADP Blvd.Roseland, NJ 07068800-CALL-ADPwww.adp.com • [email protected]

Acumen Data Systems, Inc.2223 Westfield St.West Springfield, MA 01089413-233-4796www.acumendatasystems.com [email protected]

Ceridian

3311 East Old Shakopee Rd.Minneapolis, MN 55425800-729-7655www.ceridian.com/[email protected]

Attendance on Demand

20000 Victor Parkway, Suite 200Livonia, MI 48152800-465-9980www.attendanceondemand.com [email protected]

• Cloud Computing

• Mobile Technology Directory

• SaaS Solutions

• Paycard Programs

• Time and Attendance Systems

• HCM Technology Directory

• Workforce Management

Buyer’s Guide topics include:

46 April 2014

Ceridian

Booth Number: 413

800-729-7655

www.ceridian.com

Ceridian is a global provider of human resources solutions delivering trusted results and transformative technology. Our Dayforce HCM solution is a single SaaS application that offers end-to-end human capital management that includes payroll, human resources, benefits, workforce management, employee self-service, labor analytics, task management, and recruiting.

CIC Plus, Inc.

Booth Number: 428

847-677-9800

www.cicplus.com

CIC Plus makes your life easier by providing the best payroll and HR administration support in the industry by getting W-2s, W-4s, pay stubs, and other custom HR forms online quickly, easily, and securely. Our service gives you back the time to manage more important things. More online at www.cicplus.com.

CMI Time Management

Booth Number: 231

860-253-4212

www.cmitime.com

Control Module Inc. (CMI) Time Management Division has released the first affordable 8& 10Windows 8 Tablet-style time and attendance terminal for workforce management that supports all popular technologies and readers including smart card, fingerprint biometrics, Ethernet, wireless, and cellular communications.

Empower Software Solutions

Booth Number: 531

800-611-4762

www.empowersoftware.com

Empower your people for productivity and engagement with HR and workforce management solutions from Empower Software. Innovative payroll, tax, workforce management and talent management, backed by the industry’s best support. On-premise or in the cloud, experience the Empower Advantage and unleash

the passion in your workforce.

Emptech

Booth Number: 328

800-518-3874www.emptech.com

Emptech, (formerly Employment Technology Solutions) delivers single-source solutions for all your payroll/HR management needs. We deliver an improved user experience, program compliance, while maximizing ROI in the areas of:• Onboarding; recruiting; applicant tracking • I-9/E-verify administration • Verification of income & employment • Unemployment claims management • Tax credits & incentives• Employment tax consulting

Global Cash Card

Booth Number: 407

949-751-0360www.globalcashcard.com

Global Cash Card is the proven specialist in customized paycard solutions that are simple to implement and easy to use. Our proprietary software takes your payroll 100% paperless and helps your company realize significant cost savings. Come by booth #407 for a chance to win a trip anywhere in the world and membership into the exclusive League of Extraordinary Travelers.

Greenshades Software Booth Number: 733

888-255-3815www.greenshades.com

Greenshades has been handling the headaches that come with running payroll for more than a decade so that clients can focus on more important things. We help clients file payroll taxes, provide employee-self-service portals, and meet many other needs.

Infinisource Booth Number: 119

980-272-2453www.infinisource.com

Infinisource, the leading provider of SaaS workforce management solutions designed for small to medium-sized employers, offers comprehensive, scalable products to help businesses efficiently capture, process, and report labor-related data critical to having a business advantage in today's marketplace.

EXPO DIRECTORY32nd Annual

Banish Your Payroll Nightmares2014

46 April 2014

Ceridian

Booth Number: 413

800-729-7655

www.ceridian.com

Ceridian is a global provider of human resources solutions delivering trusted results and transformative technology. Our Dayforce HCM solution is a single SaaS application that offers end-to-end human capital management that includes payroll, human resources, benefits, workforce management, employee self-service, labor analytics, task management, and recruiting.

CIC Plus, Inc.

Booth Number: 428

847-677-9800

www.cicplus.com

CIC Plus makes your life easier by providing the best payroll and HR administration support in the industry by getting W-2s, W-4s, pay stubs, and other custom HR forms online quickly, easily, and securely. Our service gives you back the time to manage more important things. More online at www.cicplus.com.

CMI Time Management

Booth Number: 231

860-253-4212

www.cmitime.com

Control Module Inc. (CMI) Time Management Division has released the first affordable 8& 10Windows 8 Tablet-style time and attendance terminal for workforce management that supports all popular technologies and readers including smart card, fingerprint biometrics, Ethernet, wireless, and cellular communications.

Empower Software Solutions

Booth Number: 531

800-611-4762

www.empowersoftware.com

Empower your people for productivity and engagement with HR and workforce management solutions from Empower Software. Innovative payroll, tax, workforce management and talent management, backed by the industry’s best support. On-premise or in the cloud, experience the Empower Advantage and unleash

the passion in your workforce.

Emptech

Booth Number: 328

800-518-3874www.emptech.com

Emptech, (formerly Employment Technology Solutions) delivers single-source solutions for all your payroll/HR management needs. We deliver an improved user experience, program compliance, while maximizing ROI in the areas of:• Onboarding; recruiting; applicant tracking • I-9/E-verify administration • Verification of income & employment • Unemployment claims management • Tax credits & incentives• Employment tax consulting

Global Cash Card

Booth Number: 407

949-751-0360www.globalcashcard.com

Global Cash Card is the proven specialist in customized paycard solutions that are simple to implement and easy to use. Our proprietary software takes your payroll 100% paperless and helps your company realize significant cost savings. Come by booth #407 for a chance to win a trip anywhere in the world and membership into the exclusive League of Extraordinary Travelers.

Greenshades Software Booth Number: 733

888-255-3815www.greenshades.com

Greenshades has been handling the headaches that come with running payroll for more than a decade so that clients can focus on more important things. We help clients file payroll taxes, provide employee-self-service portals, and meet many other needs.

Infinisource Booth Number: 119

980-272-2453www.infinisource.com

Infinisource, the leading provider of SaaS workforce management solutions designed for small to medium-sized employers, offers comprehensive, scalable products to help businesses efficiently capture, process, and report labor-related data critical to having a business advantage in today's marketplace.

EXPO DIRECTORY32nd Annual

Banish Your Payroll Nightmares2014

38 June 2014

Avalara

206-826-4900 www.avalara.com

Avalara is a leading cloud-based software platform provider that delivers a broad array of compliance solutions related to sales tax and other transactional taxes for businesses of all sizes.

Bloomberg BNA

800-372-1033 www.bna.com/hr

Bloomberg BNA provides the next-generation information solution for payroll professionals. Our essential content and technology includes federal and state law summaries, practice tools, custom answers, webinars, and white papers.

Ceridian

800-729-7655 www.ceridian.com/apaCeridian is a global provider of human capital management solutions. Our Dayforce HCM solution is a single Cloud application for payroll & tax, benefits, workforce management, HR, and talent management.

CMI Time Management

860-253-4212 www.cmitime.com

CMI’s Time Management released an affordable 8 &10Windows 8 Tablet style terminal for WFM that supports popular readers and communications, including smart card, proximity, fingerprint, Ethernet, and wireless/cellular communications.

Comdata

800-833-8640 www.comdata.com/solutions/solutions

Comdata Payroll MasterCard®: The Win-Win Solution to…• Help you successfully

achieve 100% electronic pay

• Reduce time, expenses, and admin related to payroll

• Offer employees a flexible, low-cost payroll option

• Give employees the freedom and prestige of MasterCard®

Empower Software Solutions

844-HCM-INFO www.empowersoftware.

com/apaEmpower your people for productivity and engagement with our innovative HCM and WFM solutions. On-premise or in the cloud, experience the Empower Advantage and unleash the passion in your workforce.

Global Cash Card

949-751-0360 x202 www.globalcashcard.comGlobal Cash Card is the proven specialist in customized paycard solutions that are simple to implement and easy to use. Take your payroll 100% paperless with our in-house paystub and W-2 posting for cardholders and non-cardholders at no fee.

Huntington Business Systems, Inc.

631-352-3152 www.hbscorp.com

HBS, a leading provider of time and attendance solutions, specializes in solving the most complicated problems. HBS assigns the most experienced project teams in the industry and guarantees successful implementation.

2014 Yellow Pages Directory Listings

Sample Yellow Page Listing

For more information on 2015 Opportunities contact Vendor Relations at [email protected].

Page 12: 2014 Media Kit - American Payroll Association

Call 210-226-4600 to advertise today!2015 Media Kit

Premium ContentInterior Options

GatefoldA Gatefold is an eye-catching four-page ad space that folds out of the magazine to display an extra-wide advertisement.

Gatefold

Exclusive opportunity to provide readers with your content.

Tip-On Insert

Option 1A Tip-On Insert is an exclusive opportunity to provide readers with your content.

Option 2 Bind-in your advertisement or other inserts to make them more noticeable and easier for the reader to find.

Use inserts for:• Easy to Reference Tips

• Quick Factoids

• Posters

Page 13: 2014 Media Kit - American Payroll Association

Call 210-226-4600 to advertise today!2015 Media Kit

Exclusive High Impact Cover OptionsBelly BandWrapped around the publication, the belly band is the first thing the reader sees on PAYTECH Magazine.

Use For:• An additional way to announce

your advertorial inside the issue

• Promote your upcoming APA co-sponsored webinar

• Highlight your presence at upcoming APA tradeshow

Z FoldA great way to deliver information in a timeline, takeaway guide, or a full page poster for readers to reference.

Belly Band

Cover OnsertGet noticed on the cover of PAYTECH! A highly effective, measurable advertising tool, onserts are applied to the cover of PAYTECH with peel-off glue on the left-hand edge.

Use For:• Sweepstakes/contest/prize-drawing

submission forms

• Brief surveys

• Gather leads

• Drive traffic to a unique URL

Cover Onsert

Z Fold

Readership of

44,000

For more information on 2015 Opportunities contact Vendor Relations at [email protected].

Win a $35,000 Diamond Necklace

Global Cash Card is giving away a custom made, 10 Carat diamond necklace at the American Payroll Association Congress in Orlando.

Bring this band to our booth (#417) and double your chances to win the $35,000 diamond necklace.

See page 20 for the exclusive details.

See us at APA Congress

Booth 417Double your chances to win!

www.globalcashcard.com/diamondsWe make Paycards easy

BellyBandAPRIL.indd 1 3/16/12 12:28 PM

Page 14: 2014 Media Kit - American Payroll Association

Call 210-226-4600 to advertise today!2015 Media Kit

Exclusive Options for PAYTECH Advertisers

eBlast Title Ad Dimensions: 600x125File Format: jpg or gifResolution: 72 pixels per inch

20,000 +Email to

Members

Digital Opportunities

Central PDF Zone

Banner Ad Left

Tab

8” x 5.5”

728 x 90

Banner AdRight

120 x 400

Leaderboard

For more information on 2015 Opportunities contact Vendor Relations at [email protected].

PAYTECH-Digital

PAYTECH-Digital Banner Advertising

160

x 60

0

Page 15: 2014 Media Kit - American Payroll Association

Call 210-226-4600 to advertise today!2015 Media Kit

E-Newsletter

Full Banner Ad(468 x 60 Ad Unit) headline positioning; only one per issue

Skyscraper (160 x 600 IAB Ad Unit) right-hand side; only one per issue

Menubar Button (120 x 60 IAB Ad Unit)

left-hand side

120x60

468x60

160x600

Monthly e-newsletter with different content from the PAYTECH print magazine.

2015 APA

Benefits:• Banner ads are featured on 13

separate web pages

• Your 10-15 word description with your custom URL included in the launch email to 20k + APA members

40,000Average Monthly Impressions

For more information on 2015 Opportunities contact Vendor Relations at [email protected].

Page 16: 2014 Media Kit - American Payroll Association

Call 210-226-4600 to advertise today!2015 Media Kit

Digital Packages www.americanpayroll.org

4Million

110k

site visits

Average Monthly Impressions

Homepage Package or Run of Site—Ad Size: Wide Skyscraper (160 x 600 IAB Ad Unit)

Ad Size: Menubar Button (120 x 60 IAB Ad Unit)

Includes minimum of 12 pages for both packages.

Page 17: 2014 Media Kit - American Payroll Association

Call 210-226-4600 to advertise today!2015 Media Kit

Directory Packages: Member or Vendor—• Vendor Directory: Rectangle (180 x 150 IAB Ad Unit) • Member Directory: Leaderboard (728 x 90 IAB Ad Unit)

Local Chapters or State & Local Links Package— Ad Size: Wide Skyscraper (160 x 600 IAB Ad Unit)

Average of

17,000 impressions per month

LIMITED AVAILABILITY!

Page 18: 2014 Media Kit - American Payroll Association

Call 210-226-4600 to advertise today!2015 Media Kit

APA Visa Paycard Portal®

The Paycard Portal is the destination for payroll and finance professionals seeking comprehensive information on all aspects of paycards.

The site is updated regularly to reflect the latest information on program best practices, state laws that allow 100% electronic pay, legislative activities and Frequently Asked Questions (FAQs) from our payroll card experts.

Levels of Sponsorship:All levels include a dedicated company description page with hyperlinks directly to your company’s website.

Platinum Gold SilverTop-tier logo exposure – hyperlinked to your “descriptor” page

Second-tier logo exposure –hyperlinked to your “descriptor” page

Third-tier logo exposure – hyperlinked to your “descriptor” page information

100-word description plus bullets 75-word description 50-word description

Company contact information Company contact information

Two case studies One case study

Sponsor’s video advertisement

OUR SPONSORSPLATINUM

SILVER

TM

www.paycardportal.com

Page 19: 2014 Media Kit - American Payroll Association

Call 210-226-4600 to advertise today!2015 Media Kit

Video Content + Digital Banners

Featured on 15 pages of the APA website, PNN’s monthly video news report brings members an up-to-date source on payroll industry news.

Segments posted on APA website and included in PAYTECHonline.

300x1003:1 Rectangle

Homepage & PAYTECHonline:Banner ads:• 3:1 Rectangle (300 x 100)

• Half banner (234 x 60)

• Up to :30 seconds of your video content 234x60

Half Banner

Page 20: 2014 Media Kit - American Payroll Association

2015 Media Kit Call 210-226-4600 to advertise today!

National Conference & Expo2015 Congress

Hall Map

Attendees1,800+

APA’s Annual CongressMay 5-9, 2015 MGM Grand Las Vegas, NV

Logo Font: HelveticaTagline Font: VAG RoundedPantone 285 Blue (C=89 M=43 Y=0 K=0)Pantone 802 Green (C=67 M=0 Y=100 K=0)

Our Sponsors:

Page 21: 2014 Media Kit - American Payroll Association

2015 Media Kit Call 210-226-4600 to advertise today!

Virtual Conference & Expo

Virtual Congress & Expo, a companion to APA’s Annual Congress, has rapidly grown into its own unique educational event. This award-winning virtual conference provides extensive real-time reporting analytics for its sponsors and exhibitors while engaging nearly 4,000 attendees from over 1,800 companies.

APA's Annual Virtual Congress & Expo LIVE days, May 13-14, 2015 On-Demand until August 14, 2015.

Experience innovative trends and gain brand devotion where participation is limitless- it's all right at your fingertips!

Find out more details on offerings!

2014 Virtual Congress Sponsor:

2014 Virtual Congress Exhibitors:

Page 22: 2014 Media Kit - American Payroll Association

2015 Media Kit Call 210-226-4600 to advertise today!

Senior-Level Conference

An intimate conference, Fall Forum allows you to network with decision makers from corporations like Intel, Lowe’s, and Starbucks.

Size: Approximately 125-150 attendees

Includes:• Executive Panel

• Global Payroll Management Certificate Program

• 2014 Enterprise-wide Payroll Performance Study Unveiled

• Roundtable Discussions

• Full Conference Access

APA’s Fall ForumSeptember 23-25, 2015Rosen Shingle CreekOrlando, Florida

Global payroll processing creates many

challenges for payroll professionals,

regardless of what foreign country the

organization operates in.

During this three-day program you’ll learn:

• Howtodiscoverth

ebeststructu

reforyour

globalpayroll

organization

• Howtoensurethat

multiplecultures

and

geographicdi

spersionares

uccessful

attributes–no

tdistractions

• Howtofactoryour

company’sglobal

goalsand

strategiesinto

aglobalpayr

ollorganization

• Whatasuccess

fulglobalimplementatio

n

projectrequire

s

Global Payroll

Management

Certificate Program

Prepare for your next

global initiative

Earn up to 19 RCHs, 1.9 CEUs, or 22.5 CPE credits

Field of Study: Business Management & Organization

2014

5 Programs

Nationwide

in 2014

Developed by

APA & ADP

American Payroll Association — The Nation’s Leader in Payroll Education

—Elaine Smith, CPP

Payroll Manager

Epicor Software Corporation

“This course is essential for

creating and managing a

successful global payroll solution.

The networking, focus on work

councils, and numerous examples

of matrices were invaluable. ”

Earn up to 15 RCHs, 1.5 CEUs, or 18 CPE credits Field of Study: Personal Development

Building Leadership Skills for the 21st Century

2014 LeadershipCertificate Program

Develop your leadership skills with hands-on training and learn: The concept of leadership and four distinct

leadership styles

How to build a framework of aligning organizational goals with vision

How to build effective relationships with different personality types

The eight-step decision-making process

How emotional intelligence impacts working teams

4 Programs Nationwide in 2014!Register online at www.americanpayroll.org

What it means to be a leader; the steps it takes to get there.

American Payroll Association — The Nation’s Leader in Payroll Education

The insight this course provided on managing different personality types not only helped me better understand my role as a supervisor, but as a leader.

—Bronwin Hudson, FPCAudit, Garnishment, and Tax Supervisor

Hyatt Shared Service Center

Conference Sponors:

Exhibitors:

GREENSHADESLET US HANDLE THAT

Page 23: 2014 Media Kit - American Payroll Association

2015 Media Kit Call 210-226-4600 to advertise today!

Event SponsorshipsStand out as an industry leader and connect with decision makers in person

Two of our conferences, Educational Institutions Payroll Conference and Capital Summit, are limited to one exclusive sponsor for each. These opportunities are the perfect match for companies looking to add an educational angle to their marketing mix.

EIPC Attendee Brochure

• What the Supreme Court decision in Quality Stores may mean to you

• When the SSA plans to complete its overhaul of the wage reporting process

• Why employee misclassification impacts both employment taxes and unemployment

• How the Affordable Care Act will affect your payroll in 2014 and beyond

Earn up to 14 RCHs, 1.4 CEUs, or 16.5 CPE credits by attending this conference.

Learning Objectives:

Handy HevenerPartnerMorgan, Lewis & Bockius

John TuzynskiChief, Employment Tax PolicyInternal Revenue Service

Guest Speakers:

Register online: offers.americanpayroll.org/summit

March 10 - 11, 2014The Westin Georgetown

Washington, D.C.

Capital SummitGet the latest news on payroll legislative and regulatory issues from the federal

agency experts who directly impact how your company does business.

2014

Program Sponsor:

American Payroll Association — The Nation’s Leader in Payroll Education

14 CapitalSummit.indd 1 7/28/14 10:14 AMCapital Summit Attendee Brochure

Capital SummitThe Omni ShorehamMarch 2-3, 2015

Focus: To bring together payroll professionals and government experts, Capital Summit focuses on payroll legislation and regulatory issues.Curriculum: Recent tax issues,immigration issues, child support, wage and hour lawsTarget Attendees: Presidents,Payroll Directors, Payroll Managers, Tax Chiefs, Tax AnalystsCompanies: Apple, Inc., Progressive Insurance, U.S. Department of Labor,KPMG LLP, etc.Size: 125-150

Educational Institutions Payroll Conference (EIPC) Fall 2015

Focus: Compliance issues impacting payroll professionals working in the higher-education communityCurriculum: Nonresident alien payroll taxation, visas, employment eligibility, student FICA exception, fringe benefits, FLSA issues, and much more. Target Attendees: Payroll Managers, Payroll Specialists, Payroll Directors, Payroll Supervisors, Tax SpecialistsCompanies: Colleges and Universities from states across the U.S. Size: 100-125

Page 24: 2014 Media Kit - American Payroll Association

Call 210-226-4600 to advertise today!

2015 APA

2015 Media Kit

National Payroll WeekSponsor the Industry’s Widest Reaching Public Awareness Campaign!

2015

National Payroll Week was founded by the American Payroll Association, the nation’s leader in payroll education. Take the 2014 “Getting Paid In America” survey at www.nationalpayrollweek.com to be eligible to win a free paycheck.

2014

Because We’re Working for America®

Diamond Sponsor

Gold Sponsors

Media PartnersPlatinum Sponsors

September 1-5www.NationalPayrollWeek.com

2014NPWPoster-FINAL.indd 1 4/18/14 3:16 PM

National Payroll Week is a year-long campaign that culminates the week of Labor Day each year. NPW 2015 is September 7 – 11.

National Payroll WeekSponsorship Results

Report

National Payroll Week Poster

National Payroll Week Website

Diamond Sponsor

Gold Sponsors

®

Platinum Sponsors

Media Partners

For more information on 2015 Opportunities contact Vendor Relations at [email protected].

National Payroll Week celebrates the hard work by America's 156 million wage earners and the payroll professionals who pay them. Together, through the payroll withholding system, they contribute, collect, report and deposit approximately $1.97 trillion, or 68.9%, of the annual revenue of the U.S. Treasury.

Page 25: 2014 Media Kit - American Payroll Association

2015 Media Kit Call 210-226-4600 to advertise today!

2015 APA

Specialty Seminar SponsorshipsSupport Education | Leads For Your Funnel

Sponsorship Features:• Receive all Attendee contact info

from all delivery versions of training (name, company, title, email)

• One-Page for Content/Ad in Course Book

• Exclusive branding (one Sponsor per Specialty Seminar)

• Logo included on all promotions (digital, email, web, print)

• Instructor Recognition

.

• Calculate the required withholding for child support, creditor garnishment, and other orders

• Implement electronic child support withholding orders

• Calculate disposable earnings for child support, creditor garnishment, and other orders

• Apply different federal and state regulations to ensure compliance

Learning Objectives:

Guard yourself against garnishment penalties.

American Payroll Association — The Nation’s Leader in Payroll Education

15 One-Day Classes Nationwide

and a 4-part Webinar Series!

“This course provided a broader understanding of all of the garnishments procedures.”

— Norma CastilloHR Specialist

Railserve, Incorporated

Earn up to 6 RCHs, 0.6 CEU, or 7 CPE creditsField of Study: Business Law

Garnishments

Forum 2014

Register online at offers.americanpayroll.org/garnish

American Payroll Association

Are you ready for the next phaseof the Affordable Care Act?

Unique courses offered nationwide andonline to get you and your organization

through 2014 and prepared for 2015.

Program sponsor:

Preparing for Year-End and 2015

Register online: www.americanpayroll.org

CanadianPayrollsPreparing for

Year-End and 2015

Accounts Payable/

DisbursementsPreparing for

Year-End and 2015

AdvancedPreparing for

Year-End and 2015

Government/Public Sector

Preparing for Year-End and 2015

PayrollPreparing for

Year-End and 2015

Register for a one-day class or webinar seriesby 10/1/14 and receive a chance to win a

Fitbit Flex™ Wireless Activity +Sleep Wristband!

APA Education & Training delivered as in-person training in cities around the country, Live Webinar Events (multiple parts) & On-Demand Webinars

Specialty Seminar Topics:• Leadership Certificate Program –

Strategic Leadership Training

• Global Payroll Management Certificate Program

• Garnishments Forum

• Local Income Tax Compliance

• Payroll Issues For Multi-State Employers

• Payroll Tax Forum

• Preparing for Year-End 2015

• Canadian Payrolls Preparing for Year-End and 2015

• Government/Public Sector Preparing for Year-End and 2015

Sponsors Include:

For more information on 2015 Opportunities contact Vendor Relations at [email protected].

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2015 Media Kit Call 210-226-4600 to advertise today!

2015 APA

Contact Us

Our goal is to partner with you to create a powerful marketing campaign for your organization, so you can maximize your business growth and strengthen client/partner relationships for consistent and long-term success.

All media options can be purchased individually; however, we highly recommend working together to create a marketing campaign that will suit your needs. Marketing campaigns include discounts for your overall commitment and provide you with a well-integrated, customized campaign that includes multiple elements such as branding, qualified lead generation, positioning, thought leadership, and face-to-face engagement opportunities.

We’re here to help!

Didn’t see something you’re looking for? Let’s talk! Email us at [email protected]

Doug WolfDirector of Vendor [email protected], ext. 2225

Susan GarciaSolutions [email protected], ext. 2219

Diane EnriquezSales [email protected], ext. 2287

Yolanda Ramirez, CEMTradeshow [email protected], ext. 2285

Bernadette J. LewisSales Support [email protected], ext. 2231