2014MEDIA

KIT

From North Carolina to LouisianaSKA Will Sanction or Produce

46 Events in 2014and Cover Each Event in Detail

in Angler Magazine.

2014 SKATOURNAMENT TRAIL

US POSTAGE PAIDTAMPA, FL

PERMIT NO. 2397 PRESORTED STANDARD

SOUTHERN KINGFISH ASSOCIATION15 GARNETT AVEST AUGUSTINE FL 32084

Offi cial Publication of the Southern Kingfi sh Association | February 2013

No Mercy Sea Cruiser

East Coast Sports

cy Sea

East Coast Sports

Young Guns

Technique | Sailfi sh: Troll or Kite?

News | View from the Nationals

Gear | Autopilots

Angler magazine is the bible of our association and, while we do use direct mail for membership drives and renewals, most of the yearly tournament news comes to the fishermen in the pages of Angler. Hard-hitting editorials, a calendar of events, fishing tips, and the most comprehensive tournament results are included in each issue. Angler is circulated to every member 11 times a year, (no issue in December) plus tournament distribution. Angler is printed on 40 pound hi-brite newsprint with an 80 pound gloss four color cover. Newsprint is used because of tight deadlines and printing schedules. Angler magazine is the official publication of the Southern Kingfish Association.

Average Size Boat: 24.5 feet

Average Age of Boat: 2.5 years

76% Own a Center Console

19% Prefer a Walk Around

Over 94% are Outboard Powered

34% Own an SUV

57% Own a Truck

47% Earn More Than $100,000/yr

Average Number of Events Fished: 8 per Year

Average Days On the Water: 41

Average Spent on Terminal Tackle: $916

Products Are Manufactured Especially for Our Market

Reach More than 40,000 hardcore fi shermen

Frequency Monthly – January through November (11 issues)

Dimensions Standard tabloid size, 10.25" x 13.25"saddle stitched

Color Four-color process (CMYK)

Rates Contact Erin Henshaw at 561/351-9393or Erin@FishSKA.com

PROFESSIONALKINGFISHTOUR

CHAMPIONSHIP

2014 ANGLERADVERTISING RATES

Black and White 1x 3x 6x 11x

Full Page $1,860 $1,797 $1,733 $1,627

Junior Page $1,551 $1,487 $1,428 $1,326

2/3 page $1,488 $1,426 $1,361 $1,262

1/2 page $1,174 $1,111 $1,064 $995

1/3 page $973 $934 $904 $834

1/4 page $796 $776 $743 $709

1/8 page $642 $629 $610 $545

Full Color 1x 3x 6x 11x

Full Page $3,124 $3,023 $2,883 $2,735

Junior Page $2,767 $2,668 $2,602 $2,463

2/3 page $2,456 $2,382 $2,309 $2,186

1/2 page $2,113 $2,030 $1,967 $1,862

1/3 page $1,871 $1,811 $1,759 $1,680

1/4 page $1,812 $1,741 $1,686 $1,612

Cover

Inside Front $3,545

Inside Back $3,247

Outside Back $3,861

Special position ads, when available, 10% premium.

1/2 Horizontal

1/4 Square 1/8Vertical

1/2 Vertical 1/4Vertical

1/3 Page

2/3 Page

Junior Page

2014 ANGLERPRODUCTION DATA

Angler Advertisement Specifi cations

Width in. Height in.Magazine Trim Size 10.25 13.25

Full page 9.25 12.25

Full page with bleed 10.75 13.75

2 page spread 20.5 13.25

2 page spread with bleed 21 13.75

Junior page 6.875 10

2/3 page 9.25 7

1/2 horizontal 9.25 6

1/2 vertical 4.5 12.25

1/3 page 5.75 6

1/4 square 4.5 6

1/4 vertical 2.125 12.25

1/8 vertical 2.125 6

.25 inch bleed all four sides. Keep all live matter .375” from trim edges.

Angler Advertisement Deadlines

2014 Issue Insertion Order Due Ad Materials Due

January November 25, 2012 December 1, 2012

February January 3, 2014 January 10, 2014

March February 1, 2014 February 10, 2014

April March 1, 2014 March 10, 2014

May April 1, 2014 April 11, 2014

June May 2, 2014 May 10, 2014

July June 1, 2014 June 10, 2014

August July 1, 2014 July 11, 2014

September August 1, 2014 August 10, 2014

October September 1, 2014 September 12, 2014

November October 1, 2014 October 11, 2014

(No December Issue)

1. CD, DVD, email to anglerpages@fishska.com, or email to request access to DropBox

2. Preferred format is a distilled PDF with a color proof mailed to SKA.

3. Digital files are required.

4. Adobe CS5: InDesign, Illustrator, or Photoshop files are accept-ed. Please follow the guidelines below.

• Properly sized ad completed on disk, no changes necessary.

• Images should be 300 DPI, scaled at 100% and CMYK (process) color or grayscale. If scaled differently, SKA is not responsible for quality of output.

• All images and EPS (vector) format files used must be included on disk.

• All fonts (including printer and screen fonts) must be included on disk. Use separate suitcases for all screen fonts; do not com-pile into one screen-font folder.

• Send directory of disk contents, including the application and version in which the ad was created.

• Word, WordPerfect or other text-based formats will not be accepted as final digital artwork. DOC, DOCx, PICT, GIF, PPT, and WMF file formats are not supported.

5. Adobe Illustrator: Convert text to outlines. Import images into Illustrator as 300 DPI and CMYK.

6. Adobe Photoshop: Flatten file. File must be CMYK, 300 DPI and should not exceed 40MB. High-res JPG is OK.

7. It is critical for materials to arrive on or before the deadline date indicated. Ad disks should be accompanied by a digital color proof. Ink-jet printouts are not recommended. SKA will not be held responsible for color without a color proof.

8. Color keys and progressive proofs are acceptable.

9. Keep live matter 3⁄8” from all trim sides.

Send advertising materials to: Southern Kingfish Association

Attn.: Magazine Director509 Sevilla Dr.St. Augustine, FL 32086

If the file is sent through e-mail, fax a hard copy of the ad to 941/360.6888. Publisher will not run ad without a hard copy.

Fax insertion orders to: 941/360.6888

Interior Web offset, #40 hi-brite newsprint, gray-scale 85 line screen, color 100 line screen

Cover #80 gloss, 133 to 150 line screen

Electronic File Requirements

2014 ELECTRONICADVERTISING SPECIFICATIONS

Premium Banner (rotating, above the header)750 x 100 pixelsNon-Sponsor Rate: $2,000 per year or $1,100 for 6 monthsSponsor Rate: $1,500 year or $800 for 6 Months

Featured Medium Rectangle (rotating, below the header)320 x 200 pixelsSponsor Rate: $150 per month (minimum 3 months)

Inline Banner (rotating, mid page)460 x 60 pixels$125 per month (minimum 3 months)

Footer Banner (rotating, below the site map)460 x 60 pixels$110 per month (minimum 3 months)

Schedule Rectangle (premium placement by division)250 x 150 pixels$200 per calendar year (Jan. 1 – Nov. 24)

Classifi edsFree to members.Non-member and broker or dealerrates available

Rates Contact Erin Henshaw at 561/351-9393or Erin@FishSKA.com

Schedule Rectangle ads offer a unique opportunity to advertise next to a particular tournament. When anglers check the schedule, they will see a link to your dealership, store, restaurant or hotel.

Advertising Content and FormatThe following controls apply to all advertising on SKA’s Web site:

• Nontransparent GIF or JPEG required (max 72 DPI)

• Units designed with a minimum 1-pixel border

• User must be able to use the browser’s back button to return to FishSKA.com

• Interaction with the user can only take place if the mouse is within the advertisement area

• No ads that require/install plug-ins

Web Advertisement Sizes