M SM S

2014 MARKETING PROGRAM

GROUP BUSINESS MARKETING & TECHNOLOGY SOLUTIONS

Creating direct connections with buyers you need to know.

E l i t e M e e t i n g s A d v i s o r y B o a r d

R.J Apana Director of Travel & Corp Events Apogee Physicians

Amanda Armstrong Meetings and Travel Manager Enterprise Holdings Inc.

Oliver BonkeSenior Vice President, Sales & MarketingStarwood Europe, Africa and Middle East Division

Jamie Bruce Senior Vice President, Sales and Revenue Management Kerzner International Resorts Inc.

Joann Chmura Senior Meeting Planner General Reinsurance

Michael Dominguez Senior Vice President of Sales, MGM Resorts

Glenna Fulks Assistant Director, Corporate Events ASI

Carmelina IannaroneCorporate Director of Groups LATAM, Meetings & EventsMelia Hotels & Resorts

Craig JacobsSr. Vice President of Groups Sales Preferred Hotel Group

Floortje JeukensCorporate Services Director Nike Inc. Europe

Mark KomineSenior Vice President, Sales Americas Hilton Worldwide

Lisa Langford Meeting Planner Finance & Resource Management Consultants

Jennifer Leto Supervisor, Events and Administration Hess Corporation

Daniel LozanoSenior Vice President Melia Hotels & Resorts

David ManzellaVice President Group SalesPosadas USA Inc.

David C. Marr Senior Vice President, Brand Management, North America Starwood Hotels & Resorts Worldwide Inc.

Joost de MeyerChairman & CEOFirst Incentive Travel Inc.

Laura MillerFirmwide Events & Sustainability ManagerMcKenna, Long & Aldridge

Kimberly MontoyaManager, Corporate EventsExperian

Kelly MorrisVice President, MarketingSolutionreach

Carolyn Pund Senior Global Meetings & Events Manager Cisco Systems Inc.

Susan Roberts Director, Event Planning Cardinal Health

Eric RozenbergPresident Swantegy Strategic Corporate Experiences

Lisa Schelle Director, Global Meetings & Events Nike Inc.

Darell Stokes Global Meeting and Events Manager Symantec Corporation

Gus Vonderheide Vice President of Sales - Group Hyatt Hotels and Resorts

Tom Wilson Senior Vice President Maritz Inc.

The Elite Meetings Advisory Board (EMAB) consists of 27 distinguished members, all key players in the industry. They use their expertise to research, review, and certify hotels and

resorts to ensure a quality selection of properties for meetings, events, and incentive retreats.

CERTIFICATION YOU CAN BE PROUD OFOnly hotels and resorts independently approved by the Elite Meetings Advisory Board may earn Elite Certification.

Much like a Good Housekeeping Seal of Approval, meeting planners look to Elite Meetings as a name they can trust when seeking the best properties for their meetings and events.

E L I T E CERT I F ICAT ION MEANS :

• A meeting-specific rating that planners trust

• Inclusion in the only peer-rated supplier network available

• Numerous distribution channels to promote your Elite Certification and recommendation by the EMAB

We help you connect with planners you need to know

Elite Meetings International

Elite Meetings International is a premier hospitality marketing company devoted to helping the meetings community find the finest hotels and resorts for their meetings, incentive events, and trade shows. We reach them online at EliteMeetings.com; via our proprietary RFP tool, SpeedRFP; and through our comprehensive directory, the SpeedRFP Network. We also reach buyers in print with Elite Meetings magazine, and in person at our own

Elite Meetings Alliances. Through educational opportunities and guidance, we build a loyal community of meeting planners ready to do business with you.

89%DIRECTBUYERS

Many of our direct buyers are planners you wouldn’t

otherwise reach. A full 80% do not even have “meeting planner” in

their title.

NOLEAD SPAM

Our intelligent system ensures RFPs go only to the best-matched properties.

HOTELS per EVENT RFP

6.1

W H A T W E S T A N D F O R

QUALITY,NOT PRICE POINT

AVERAGE ROOM RATES BOOKED

EM.COM OTHER

While our competitors teach planners to spend less,

Elite Certified hotels attract planners who value a

high-end experience —and are willing to pay for it.

Online Marketing

The fastest-growing community of buyers in the industry

Get double the online exposure and priority positioning on EliteMeetings.com and the all-new SpeedRFP Network. EliteMeetings.com helps meeting planners find the best hotels and resorts for

their events, while the SpeedRFP Network expands our reach to a fast-growing community of buyers who are ready to do business.

“New customers find us, and we get opportunities we didn’t have before using EliteMeetings.com… We also get hits from the hot dates and packages we post on our listing. Your program is so important to a small hotel like mine because it puts me on the same playing field as the big guys.”

— JERRY JENSEN, Director of Sales & Marketing, Westward Look Wyndham Grand Resort and Spa

69,700+

38,500

26,500

EliteMeetings.com + SpeedRFP Buyer Members

2010 2011 2012 2013

GROWING BY 100+ MEMBERS A DAY!

*as of July 1, 2013

WHY SpeedRFP:

• A faster, more efficient way to manage your online RFPs.

• 89% of buyers are direct, not third-party

• Includes listing on the SpeedRFP Network

• Integrates with MeetingBroker+Delphi/Daylight (sales & catering systems)

• Seamlessly integrates into your site in as little as 10 minutes

technology

UNIQ

UE E

VENT

S

45,000+

2011 2012 2013

32,418

10,633

Projection

Unique Event Growth

3 user-friendly forms in 1 system

(Meetings/ Weddings/Special Events)

Built-in Messaging System

Priority Listing on the SpeedRFP Network

(Fastest-growing community of buyers)

Increase online group business directly from your websiteSpeedRFP is a cloud-based Request for Proposal (RFP) management system that allows meeting professionals to submit preloaded Meeting, Wedding, and Special Event RFPs from your website. For hotels, it’s a commission-free eRFP tool, plus a distribution channel that helps you reach the fastest-growing community of buyers.

SpeedRFP PRO free for Enhanced

and PremierMembers

($2,540 value)

PARTICIPATION INCLUDES:

• 2-page* feature article in the annual edition of Elite Meetings magazine

• Up to 225 words of text and six images

• Complete editorial and design

• Detailed contact and property spec information

• Unique toll-free tracking number (U.S. hotels only)

• Trackable URL*Properties with fewer than 175 guest rooms may opt for a 1-page article

Elite Meetings magazine

The planner’s ultimate source for meeting and incentive travelHigh-quality design and targeted distribution make Elite Meetings magazine the planner’s ultimate source for meeting and incentive travel. The annual edition immerses meeting planners in the qualities that make your property unique.

Extensive sidebars provide at-a-glance convenience, offering meeting room capacities, guest room breakouts, food & beverage averages, dining options, seasonal rates, hot dates, airport proximities, business amenities, and onsite and offsite activities.

D I S T R I B U T I O N

DIRECT MAIL &SUBSCRIPTION

37,471

DIGITAL E-ZINE & MOBILE APP

75,630

NEWSSTAND

378 NEWSSTANDS

30+ AIRPORTS

P R E V I O U S P L A N N E R AT T E N D E E S

Face-to-face opportunities that bring the business home

Elite Meetings Alliance

Our three-day Elite Meetings Alliance allows hoteliers to meet one-on-one with qualified planners via prescheduled appointments, complemented by exciting networking activities and events.

It’s widely recognized as the most effective one-on-one networking event in the industry.

INCLUSIONS FOR ONE HOTEL ATTENDEE:

• One-on-one prescheduled appointments with prequalified buyers—plus networking events and educational seminars

• 2 nights’ accommodations

• Event-related F&B

• Ground transportation from airport

• Complete post-show contact information for all attendees

Space is limited to 75 hotels per event and allocated on a first-come, first-served basis. For updated information on 2014 locations and dates, visit:

www.EliteMeetingsAlliance.com

PLANNER ATTENDEE PROFILE

$242,000 Average hotel spend per event

$271 Average room rate

153 Average peak room block

37 Average # of events to book in next 24 months

For PREMIER

MEMBERS Only

Over $100 Million in business to be booked

925 DE LA VINA ST. #300, SANTA BARBARA, CA 93101

(805) 730-1000 MAIN | (805) 730-1088 FAX

www.EliteMeetings.com info@EliteMeetings.com