Israel Retail Innovation

Hosted by May 29, 2014 New York City

The Government of Israel Economic Mission to North AmericaNew York Trade Office

The Israel Economic Mission offers a full range of services for both Israeli and American businesses. We provide contacts and guidance for Israeli companies interested in raising capital, exporting their goods and services and finding partners in the U.S. Our office facilitates partnerships, JVs and strategic alliances between companies and provides information on available grants, loans and incentives in both the U.S. and Israel.

Year round, we arrange and support dozens of conferences, business delegations and campaigns for every sector of the economy, from high-tech and new media to consumer products. Please visit our website at www.itrade.gov.il/us-ny or contact our office for more information:

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Government of Israel800 Second Avenue, 16th FloorNew York, NY 10017T: 212-499-5610Twitter: @IsraelTradeNY

2014 Israeli Retailtech Delegation: 1

AdExtent Brow.si* Clinch Labs* Dynamic Yield Extreme Reality* ForNova* Hyperactivate* Jifiti* Loyal Blocks* Mipso* Mobilibuy* myThings Owner Listens* Payoneer Rent2Buy* Rewardy* Sensegon* Shopcloud* TruMedia

*indicates seeking investors.

AdExtentPersonalized retargeting solution for e-commerce.AdExtent online advertising solution enables brands and agencies to easily create and manage highly effective retargeting campaigns across mobile and desktop devices. Unlike other solutions, AdExtent does not require complex integration, yet it provides unprecedented control and transparency over the campaign execution, including the ability to run campaigns using the clients existing DSP provider. AdExtent advanced audience analysis mechanism identifies most likely to convert visitors, and ensures maximum campaign performance by focusing on them.Daniel Harrison, SVP Business Development(212) 844-9579 daniel@adextent.com www.adextent.com

Brow.siPublisher side mobile add-on that helps content and media players, tackling two of their main challenges: Monetization and engagement.With its added visionary layer, Brow.si is interrupting the market with a solution that takes mobile engagement to the next level, while allowing the publisher up to 20% increase in mobile social shares. With 9 out of 10 sites in Israel already Brow.si enabled, the guys from Brow.si are now taking their first steps in the US with a newly opened local operation here. As of today, Brow.si is integrated into more than 10,000 websites worldwide, with leading publications such as The Washington Post, Reuters, ESPN, etc., and serving over 30 million unique users per month. With over 100 million page views, Brow.si is leading mobile web engagement and monetization.Dan Yashiv, Business Developmentdan@brow.si www.brow.si

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Clinch LabsShopping has never been so accurate. The fully automatic solution that magically creates unlimited dynamic product video ads on the fly.We solve a $56B market problem of high demand and limited supply of digital / video ads for advertisers and e-commerce platforms, while increasing CTR and conversion rates by 5-10x.We are currently powering eBay on Facebook (20% conversion), Etsy stores advertising, European marketing platforms and big inventory platforms in the US (10% CTR).Oz Etzioni, CEO & Co-founder(646) 361-6613 oz@clinch.co www.clinch.co

Dynamic YieldDynamic Yield develops unique personalization and optimization tools for online marketers.Dynamic Yield's funnel optimization SaaS solution allows marketers to deliveran optimal user experience to every user, automatically and in real-time. The result is more user engagement, higher conversions and maximized revenue. Its solution embodies the power of big-data and real-time machine learning into a set of simple tools that help marketers increase themonetary value of incoming traffic, be it from on-site or off-site promotions. All this is done in an ongoing and automatic manner, without a need for A/B testing, and without a need for engineering supportLiad Agmon, CEOliad@dynamicyoeld.com www.dynamicyield.com

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Extreme RealityCheckout fraud detection using existing in-store CCTV cameras.Extreme Reality offers groundbreaking computer vision software, enabling detection of suspicious behavior of customers and employees at the checkout area, based on hands detection-tracking. The solution uses existing in-store CCTV cameras, is interoperable with existing video management systems and can either trigger a real-time alarm or be stored for later as meta data to a video recording database.Gil Davidman, Director of Business Partners(+972) 54-666-0999 gil@xtr3d.com www.xtr3d.com

ForNovaMarket analytics solution provides real-time, actionable insights that help e-commerce retailers and brands to better understand the market and compete more effectively.Sparks solution utilizes online product information to generate insights about pricing, stock levels & availability, product mix, market positioning, revenue growth opportunities, social traction and more.Amir Freund, CEO(+972) 54-720-5642 amir@fornova.net www.fornova.net

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HyperactivateMarc Fishman, Co-founder & CMOmarc@hyperactivate.com www.hyperactivate.comJifitiJifiti is re-imagining gifting.Jifitis no-integration gifting solutions allow shoppers to instantly send any item as a gift directly to a friend via email, text or social posting. The gift sender is never required to know the recipients shipping address or decide on exact product information such as size, color and style. The recipient makes those decisions when redeeming the suggested gift in-store or online.Jifitis suite of gifting solutions include a native gifting app; an alternative gift checkout for e-commerce sites; the ability to send a gift from within any 3rd party site; and a turn-key gift registry system.Shaul Weisband, Co-founder & CMO(213) 435-6036 shaul@jifiti.com www.jifiti.comLoyal BlocksStatus by LoyalBlocks puts a membership card on your customers mobile phone. Its like a frequent flyer program that keeps them coming back by rewarding loyalty with customizable privileges & rewards.Founded 3 years ago, LoyalBlocks is a New York based loyalty marketing platform for local businesses, offering automatically triggered communication between merchants and customers through a unique app for iPhone and Android. LoyalBlocks has raised around $12M from several sources including General Catalyst Partners and Gemini Ventures.Ido Mart, Vice Presidentidomart@loyalblocks.com www.loyalblocks.com

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MipsoMIPSO solves the fashion industrys sizing problem.MIPSO is revolutionizing the apparel sales industry by solving the whats my size? issue. Our patented technology provides the shopper the most accurate size recommendation with the entry of only two measurements: height and waist. With MIPSO, brands and retailers possess an Omni-Channel white-label solution that integrates their online presence with their in-store activities.Charlie Cornish, North American Salescharlie@mipso.mewww.mipso.me

MobilibuyWe power retail players with the technology and solution to create new, on-the-go shopping moments.Mobilibuy platform provides innovative retailers with the ability to open virtual points-of-sale in any physical location and on any media asset, and enable shoppers to buy on-the-go using smartphones.MobiliBuys solution enables users to: Create additional Point-Of-Sales quickly and easily. No facility, staff, or onsite inventory needed; Use any media to generate your virtual POS: Posters, billboards, screens, and print media; Easily extend into new locations and geographies; Offer real-time optimization to a product mix leveraging real-time data; Give shoppers a perfect moment to buy: Offering just the right product, at the right time, and in a convenient location.Moti Levy, Co-founder & CMOmotil@mobilibuy.com www.mobilibuy.com

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myThingsmyThings is a global leader in real-time advertising, and the performance display provider of choice for Tier 1 e-commerce brands. Founded in 2005, myThings offers end-to-end personalized retargeting campaigns across display banners, mobile and Facebook. The company personalizes over 5 billion impressions a month for top advertisers in 30 markets including Adidas, Walmart, ToysRUs, Littlewoods, Very.co.uk, Zalando, Orange, Best Buy, and Microsoft. Its advanced UI dashboard and in-depth analytics are setting a new standard in the transparency of programmatic ad campaigns.Jake Engwerda, VP Sales, Americas, APAC & Global Accountsjakee@mythings.com www.mythings.com

Owner ListensOwnerListens is a location based, real time customer service platform that helps businesses delight customers and increase revenues and loyalty.OwnerListens is an instant messaging platform for businesses - a WhatsApp for commerce - designed to capture and respond to location based messages from customers via their smartphones. Unlike any other voice of the customer and customer support solutions, OwnerListens maintains a relationship with customers throughout their visitsat all businesses, and gains deep insights into customer preferences and service expectations. This positions OwnerListens to capture market share in the $18 billion CEM market from established players who lack mobile DNA and are entrenched in outdated, expensive and asynchronous survey and call center based approaches.Adi Bittan, Co-founder, CEOadi@ownerlistens.com OwnerListens.com

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PayoneerPayoneer provides an industry-leading global payout platform that simplifies the world of commerce by removing the limitations that typically surround international business. With Payoneer, companies can engage business partners and service providers in more than 200 countries, and enjoy the same convenience in making payments as if they were working with a local provider. Payoneers innovative solutions include Prepaid Debit MasterCard cards and global bank transfers in over 60 currencies.Gil Abir, VP Corporate Partnershipsgil@payoneer.com www.payoneer.com

Rent2BuyMoti Kahana, Founder & CEOmoti@rent2buy.com rent2buy.com

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RewardyMicro CRM & customer retention platform for SMB's based on unique integration with the POS/payment processing terminal and the business (patent pending).Rewardydevelops a Micro CRM & Customer Retention platform which integrates with the business's existing POS/Payment Processing Terminal software (patent pending technology) and helps the merchant to effectively manage and retain its customers, increase average spending and promote products and services. The integration with the already deployed POS/payment processing hardware, and reduced set up costs, assures a secure and automated operation and based on the direct linkage to the customers' transactions, and allows the merchant to offer granular and highly personalized customer retention plans. Thesolution is field proven and based on a solid business model of paid-for service, (merchants pay a fixed monthly fee), operative in hundreds of SMB's in Russia, Israel and Turkey (US launch in Q2).Jeff Treichel, Business Developmentjefft@rewardy.com www.rewardy.com

SensegonPersonify your target audience.Sensegon is the first and only psychosocial digital ad platform that gives brands and retailers the capability to target by persona-archetypes rather than just demos, geography and interests. Sensegon doesnt replace these targeting parameters, but creates a new layer of targeting.Mark Lehmann, Chief Revenue Officermarkl@sensegon.com www.sensegon.com

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ShopcloudIndoor navigation technology.Shopcloud, a Tel-Aviv based startup, has developed INSIDE;a breakthrough indoor location technology.Our solutionishardware free withsub meter accuracy, and it'sfreefor end users and location owners. Like most great innovations, we developed INSIDE to fulfill our need for a simple, accurate solution for indoor navigation. When we didn't find a technology that was user-friendly and affordable, we set out to create it ourselves. The result is Inside: The most advanced indoor navigation solution, which will make visitors feel right at home from their very first step.Gil Devora, Founder & CEOgil@shopcloud.com www.insidenavigation.com

TruMediaEvery face counts. TruMediais the leading solution provider of real-time, automate d customer profile and behavior analysis for the retail, banking and digital signage industries. The companys state of the art on-site video analytics and cloud based business analysis enables better understanding of the customers profile and behavior trends, resulting in improved sales.Moshe Shlisel, CEOayelet@tru-media.com www.tru-media.com

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