2014 iafe spring seminar - san antonio - show me the numbers - delivering sponsorship roi
DESCRIPTION
Rockhouse Partners and Etix present: "Building & Measuring Effective Sponsorships with an Eye on ROI"TRANSCRIPT
2014 IAFE Spring Seminar
Show Me The Numbers
Building & Measuring Effective Sponsorships with an Eye on ROI
Hello! Joe KustelskiCEO, Etix & Co-founder, Rockhouse Partners
Amanda SeversAccount Manager, Rockhouse Partners
2014 IAFE Spring Seminar | Page 3 Rockhouse Partners | Etix
Our Fair Partners
2014 IAFE Spring Seminar | Page 4 Rockhouse Partners | Etix
Our Framework
Sell Tickets Build Audience Increase Brand
Awareness & Sponsorship Value
Brand
Fair FanTicketing Programs
Sponsorship ActivationSpon
sors
hip
Cre
atio
n
2014 IAFE Spring Seminar | Page 5 Rockhouse Partners | Etix
The Rundown
• Developing a Plan
• Identifying Opportunities
• Getting Partners to Act
• Delivering Metrics that Matter
• Key Takeaways
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We Love Questions
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Event Goals
What Are You Trying to Accomplish?
Sell TicketsBuild AudienceIncrease Brand Awareness & Sponsorship Value
2014 IAFE Spring Seminar | Page 8 Rockhouse Partners | Etix
Event Goals
What Are You Trying to Accomplish?
Sell TicketsBuild AudienceIncrease Brand Awareness & Sponsorship Value
2014 IAFE Spring Seminar | Page 9 Rockhouse Partners | Etix
Event Goals
What Are You Trying to Accomplish?
Sell TicketsBuild AudienceIncrease Brand Awareness & Sponsorship Value
2014 IAFE Spring Seminar | Page 10 Rockhouse Partners | Etix
Increased Exposure & Reach
New Audiences & Prospects
Cost-Effective Strategy
The Plan
More Ticket Sales & Buzz
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Your OpportunityCost-Effective Strategy: Website
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Your OpportunityCost-Effective Strategy: Email
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A True PartnershipIncreased Exposure & Reach
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A True PartnershipIncreased Exposure & Reach
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Sharing Audience
Where you need brand awareness
Where you can deliver value
Complement & Amplify
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New Audiences & Prospects
Sharing Audience
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New Audiences & Prospects
Sharing Audience
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Focus on the Win-WinMore Ticket Sales & Buzz
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Focus on the Win-WinMore Ticket Sales & Buzz
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Focus on the Win-WinMore Ticket Sales & Buzz
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Spurring Sponsors to Act
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Spurring Sponsors to Act
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Spurring Sponsors to Act
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Spurring Sponsors to Act
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When the Music StopsFocus on Afterglow
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When the Music Stops
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Metrics that Matter
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The Recap DeckSet Yourself Apart
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The Recap DeckSet Yourself Apart
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The Recap DeckSet Yourself Apart
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The Recap DeckSet Yourself Apart
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Key Takeaways
Widen the Net
Make It Easy
Return the Favor
Show Results
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Questions?
Thanks! Joe KustelskiCEO, Etix & Co-founder, Rockhouse Partners
Amanda SeversAccount Manager, Rockhouse Partners