2014 global sports symposium program

5/25/2018 2014 Global Sports Symposium Program

1/16

E M I R AT E S S TA D I U M

L O N D O N , E N G L A N D

M AY 1 5 , 2 0 1 4

FIRST ANNUAL

Hosted by Emirates Stadium and the Global Sports Symposium Planning Committee


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WelcomePAGES 4, 6

Registration, Networking BreakfastWelcome & Opening Remarks, Leagues and Entities: Overcoming Inequalities

1A Teams as Brands

1B Supercharging Your Career Workshop

2A Data in Sport: The Future2B Start-Up Competition, Networking Lunch

The Game Changer: Assessing Sponsorship Value

Sport without Borders: International ExpansionStart-Up Competition Results & Closing Remarks

WelcomePAGE 4

CONTENTS

CommitteesPAGE 5

FellowshipProgram

PAGE 6

Sponsors &Partners

PAGE 15

The Future of Sport MediaNetworking Reception

@Havas_SE

DATA IN SPORT: THE FUTURE

THE GAME CHANGER: ASSESSING SPONSORSHIP VALUE

SPORT WITHOUT BORDERS: INTERNATIONAL EXPANSION

11:45am 12:45pm


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WELCOME

Alex Rosen, Executive Director

Greetings:

On behalf of the entire 2014 Global Sports Symposium Planning and Advisory Committees, as well as the Sports Symposi

Board of Directors, it is my distinct pleasure to welcome you to the 1st annual Global Sports Symposium (GSS).

GSS falls under the umbrella of Sports Symposium, a student-run, nonprofit organization that strives to provide spo

business education and develop the next generation of leaders in the industry. The organization is best known for

popular Ivy Sports Symposium, a US-based event that will see its 9th annual installment this fall. GSS represents a natuexpansion of our initiative and I am excited to be opening our doors to a new group of colleagues.

Through our events, we strive to recognize individuals and organizations that have distinguished themselves in the busin

of sport and highlight those destined to impact the future of the industry. Our professional attendees possess a wea

of knowledge and experience to impart on their colleagues and future successors. Our student attendees bring a de

to learn and an inventive mindset with which to approach tomorrows greatest challenges. We hope that the interacti

between these two groups and our speakers will breed innovative ideas that are bound to improve the landscape of spo

business for years to come.

This conference would not be possible without the support of Arsenal FC, which has graciously opened up Emira

Stadium to us and provided unwavering support throughout our planning efforts. We are also indebted to the great peo

at SportsPro Media, who have witnessed our impact in the US and were determined to help us bring an event to the U

Finally, we are thankful for our partners, whose generous support has enabled the inaugural GSS to start down the pathbecoming one of the worlds premier sports business conferences.

I sincerely hope that you will find value in our agenda and invite you to be open, both to new friends and new ideas.

hope this GSS will be the first of many and I look forward to welcoming you back again in future years.

Best,

4 #GSS2014


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COMMITTEES

BOARD OF DIRECTORS

ADVISORY COMMITTEE

PLANNING COMMITTEE

Lucien BoyerPresident & Global Chief

Executive OfficerHavas Sports & Entertainment

Eric GuthoffFounding Partner

GlideSlope

Ben HattonGeneral Manager, EuropeRaptor Sports Properties

Marc ReevesInternational

Commercial DirectorNational Football League

David SternbergHead of Media

Manchester United

@SPORTSSYMPOSIU

Charles BakerPartner, Global Sports Media

and Entertainment GroupDLA Piper

Joe Becher (Co-Chair)Consultant,

International Sports PracticeOdgers Berndtson

Chris Chaney (Co-Chair)Co-Founder & Managing Partner

1010 Capital

Steve HellmuthExecutive Vice President,

Operations and TechnologyNBA Entertainment

Doug PerlmanFounder & ChiefExecutive Officer

Sports Media Advisors

Steve TsengChief Sales OfficerWomens Tennis

Association

Jamie ZaninovichCommissioner

West Coast Conference

Alex Rosen (Harvard Law 14)Ex-Officio

Executive Director

Sports Symposium

Harriet Thayer (London MBA 14)Co-Chair

Alex Holdridge (London MBA 14)Co-Chair

Vivek Sarma (London MBA 14)Speakers Director

Chris Sury (Warwick MSc 13)Content Director

Charlotte Males (Brunel 13)Marketing/PR Director

Anh Phung (LSE 16)Attendee Experience

Director

Jason Meahara (London MBA 15)Corporate Relations Director

Maitane Amorrortu Blanco(London MBA 15)Logistics Director


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The Sports Symposium Fellowship Program was created in 2011 to provide talented graduand undergraduate students with a unique opportunity to actively contribute to the success of organizations various initiatives. Each May, the Symposium selects up to two students to walongside the Executive Director for a 12-month period. Applications for next years Fellows

close Monday, May 19. More information is available at sportssymposium.org.

Mark Burns is currently a third year law student at Belmont University in NashvTennessee. Mark serves as an Operations Intern in the Belmont Athletic Departmassisting with mens and womens basketball games along with womens volle

matches. He co-authors various sports business related articles for Forbes.com Darren Heitner, a Miami-based attorney and Founder of SportsAgentBlog.com

Mark is also in the early planning stages of forming a career consulting company thaassist those looking to break into the sports industry. As part of that side venture, M

is a Contributor with Entrepreneur.com.

In the summer of 2013, Mark was part of the 2nd Annual Manhattan Sports Busi

Academy, an eight-week sports business program that takes a comprehensive 360-de

approach to immersing students in the industry.

Mark has interned with a variety of organizations including the Nashville PredaLeverage Agency, Elite Talent Agency, Movement Talent Agency, and the Ce

Collegiate Hockey Association.

Mark was recently named a 2013 30 Under 30 Award Recipient (Sports Lau

Magazine) in addition to being named A Rising Star In #SportsBiz for 2(SportsNetworker.com). In 2013, The Migala Report named Mark a Twitter Must Fo

for #SportsBiz Job Advice.

Mark graduated from the University of Michigan in 2011 with a Bachelor of Arts de

in History; he doubled minor in Political Science and Crime and Justice.

Tanner Simkins is currently pursuing his Masters in Sport Management from ColuUniversity. As a rising entrepreneur, Tanners past includes ventures in managemaudio production, multiple website platforms, venue services, and strategic busi

planning. His current sport startups, all in different stages, are related to equipmaccessibility, recreational leagues, and general sport entertainment.

Tanner has amassed a portfolio of experience in digital marketing, athletic administraresearch, brand building and strategic assistance that has included projects

Bloomberg Sports, Sports Illustrated, Coaches Cabana, Renew Merchandise, GOptions Group and various other properties.

Some of Tanners professional involvement includes a championship season internwith the Miami Heat, community programming with the Miami Dolphins, and role

increasing responsibility with multiple South Florida sports agencies. Other releexperience includes corporate hospitality surrounding the World Cup, analysis

commentary for the flagship station of Miami Hurricanes sports, mobile applicatNFL events including Super Bowl & Pro Bowl, entertainment talent buying and athlete advi

Simkins, a Miami native, graduated from the University of Miami in 2013 with Hoafter earning a self pursued dual degree, BSED Sports Administration and BBA FinaHis other academic credentials include many publications, developing ethical th

and contributions to various sport outlets.

Most recently he has laid foundation for his full service sport entertainment firm, slto launch in the coming months. For updates or more information, Simkins welcointeractions on social media and his personal website.

MARK BURNS2013/2014 FELLOW

TANNER SIMKINS2013/2014 FELLOW

6 #GSS2014


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Coming Fall 2014MORE INFORMATION SOON AT SPORTSSYMPOSIUM.ORG

1010 Capital is a global merchant bank that focuses on incubating, advising and investing in consumer brand

and ventures across the sports, entertainment and lifestyle industries.

The firm was founded by entrepreneurs and executives Nick Loftis, Brandon Chang, Chris Chaney and Warre

Chia in 2013, and has operations in North America and Asia. Our team has extensive experience across the

industries it serves and utilizes its expertise, along with its global network and reach, to maximize outcomes f

our companies, clients and investments.

1010 Accel is our in-house incubator

allowing us to build great companies

from the ground up utilizing our internal

resources and global network.

Our first fund, 1010 Brand Ventures I,

invests in emerging lifestyle apparel,

footwear and accessories companies.

1010 Capital Advisory provides bo

investment banking services

consumer brands and compan


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Registration Registration will remain open until 12:00 PM

East Stand Entrance

8 : 0 0 A M - 8 : 4 5 A M

AGENDA

Networking Breakfast

Woolwich Suite

8 : 0 0 A M - 8 : 4 5 A M

Harriet Thayer, Co-Chair, 2014 Planning Committee, Global Sports Symposium

Alex Rosen, Executive Director, Sports Symposium

Welcome & Opening Remarks

Woolwich Suite

8 : 4 5 A M - 9 : 0 0 A M

Moderator:Ben Hatton, General Manager, Europe, Raptor Sports Properties

Michael Cunnah, Chairman, iSportconnect, Former Chief Executive Officer, Wembley Stadium

Tom Fox, Chief Commercial Officer, Arsenal FC

Daniel Geey, Solicitor, EU Regulatory Group,Field Fisher Waterhouse

Mark Lamping, President, Jacksonville Jaguars

Leagues and Entities: Overcoming Inequality

Woolwich Suite

9 : 0 0 A M - 1 0 : 0 0 A M

8 #GSS2014

There is evident disparity between different revenue models of leagues and entities worldwide. This panel will seek to

identify best practices in an effort to encourage more stable, sustainable and profitable businesses. What foundations ar

in place for such large differences to exist between revenues? How does a sports native popularity affect the marketing

outreach of executives and balance sheets of the governing bodies? Is central regulation necessary for the long-term

success of sport leagues?


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AGENDA

Moderator:Sue Bridgewater, Professor, Organisation & Management,University of Liverpool

Paul Bell, Commercial Director,Leeds United FC

Abeed Janmohamed, Commercial Director, RadiumOne

Jim OToole, Commercial Director,London Irish RFC

Ben Wright, Senior Vice President, Business Development, Wasserman Media Group

1A Teams as Brands

Woolwich Suite

1 0 : 0 5 A M - 1 1 : 0 5 A M

@SPORTSSYMPOSIU

Sporting teams increasingly command a loyalty from fans, drawing comparisons with brands in the wider marketing

network. Revenue models and global appetite for sport has made it impossible to separate this concept from business,supporting the evolution of a team as a brand. Is the development of a brand intricately tied with the results on and off

the playing field? What are teams and leagues doing to create these brands and manage their images? How do the team

work in tandem with leagues to ensure that their interests are best served? What kind of an impact does a teams individ

marketing success have on overall league economics?

Moderator:Will Lloyd, Chief Executive Officer, GlobalSportsJobs

Kevin Carpenter, Sports Lawyer, Hill Dickinson, Editor & Consultant, LawInSport

Alexandra Chalat, Managing Director,thinkBeyond

Kristian Dobrev, International Account Executive, SoccerexAlexander Thorpe, Consultant, Sports Business Group, Deloitte

1B Supercharging Your Career Workshop

M Club

1 0 : 0 5 A M - 1 1 : 0 5 A M

CHARGED BY


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AGENDA

Moderator: Dave Slocombe, Vice President, Product, Race Yourself

Jeff Bennett, Chief Executive Officer, Raptor Sports Properties

Lucien Boyer, President & Global Chief Executive Officer, Havas Sports & Entertainment

Matt Rogan, Managing Director, Two Circles

Russell Stopford, Director, Product Development, PERFORM

2A Data in Sport: The Future

Woolwich Suite

1 1 : 4 5 A M - 1 2 : 4 5 P M

The analysis of data has become widespread in sport. Quantitative analytics are increasingly being used across functions

from selecting the most effective players and reducing the chance of injury, to enhancing fan engagement and influencin

sponsorship spend. As leagues, teams and brands are held more accountable to their financial spending, they have turne

to data as a means of driving both on-the-field and off-the-field decision-making. How is data being incorporated today a

how will that change in the future? Are the right resources in place to manage the inflow of big data, and if not, what is requi

10 #GSS2014

Networking Break

1 1 : 0 5 A M - 1 1 : 4 5 A M

See Next Page for 2B Start-Up Competition: 11:45AM - 12:45PM

Networking Lunch

Emirates Lounge

1 2 : 4 5 P M - 2 : 0 0 P M


11/16

AGENDA

Judges:

Chris Chaney, Co-Founder & Managing Partner, 1010 Capital

Eric Guthoff, Founding Partner,GlideSlope

Chris Ingram, Founder, Ingram Enterprise, Director & Major Shareholder, Sports Revolution

2B Start-Up Competition

M Club

1 1 : 4 5 A M - 1 2 : 4 5 P M

The Finalists

PlayEnable.com is the Shopify and eBay for the sports and

activities market. Fitness facilities can use PlayEnables

simple Shopify-style system to manage their clients,

payments, and schedules in one place. At the click of a

button, they can promote their classes on their own website

as well as on PlayEnables marketplace. At the other end,consumers can find and book these classes instantly.

@playenable

Togeva is a mobile development company whose patent

pending Live Events platform provides a simple but effective

way for venues and sponsors to connect with fans. Live Event

connects large numbers of fans to venue screens, harnessing

the power of mobile. Fans devices become the controllers

allowing for an endless number of interactive games, polls adigital content to win sponsored prizes.

@WeAreTogeva

IN PARTNERSHIP WITH

MatchPint connects sports fans, pubs and selects brands.

It is the leading sports marketing platform in the UK leisureindustry, and gives consumers up-to-date information

regarding sports event being broadcast in pubs. MatchPint

helps sports fans locate pubs to view a sports fixture,

enables pubs to organize and effectively market their sports

offering, and allows brands to engage and communicate

with a highly targeted audience.

@matchpint

Fiarfly is a UK start-up on a mission to enhance live sport

experiences with augmented reality applications. Our SpecDapp provides in-stadium fans a richer digital experience by

using smartphones to overlay unique graphical augmented

reality information that fans have never received before, from

record lines for athletics events to the distance a free kick i

from goal in football. Our technology is adaptable across sp

and fans choose the information they want to receive.

@TeamFiarfly

@SPORTSSYMPOS I


12/16

AGENDA

@SPORTSSYMPOSIU

Moderator:Fredda Hurwitz, Global Vice President,Havas Sports & Entertainment

Phil Carling, Head of Football, Octagon UK

Glenn Lovett, President, Global Strategy, Repucom

Ameesh Manek, Director, England Basketball

Adam Paker, Chief Executive Officer, Commonwealth Games England

The Game Changer: Assessing Sponsorship Value

Woolwich Suite

2 : 0 0 P M - 2 : 5 5 P M

The way fans consume content has changed, challenging brands, teams and sports platforms to engage in new and

innovative ways. A loyalty to a team and athlete is no longer enough for a consumer to feel personally connected with asponsor. Sponsorships continue to be an important part of an organisations corporate marketing strategy, but how can th

be activated to ensure there is a substantial return on investment? How can new forms of fan engagement be measured

so that they can be assigned a monetary value? Furthermore, what are the challenges to sports teams and leagues when

attracting sponsorship in a challenging economic environment?


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AGENDA

Moderator: Charles Baker, Partner, Global Sports Media and Entertainment Group, DLA Piper

Nick Keller, Founder, Beyond Sport

Bob Reeves, President, Rugby Football Union

Marc Reeves, International Commercial Director, National Football League

Nick Varley, Chief Executive Officer, Seven46

Sport without Borders: International Expansion

Woolwich Suite

3 : 2 5 P M - 4 : 2 0 P M

The Olympic Games and FIFA World Cup are two classic examples of sports global appeal. In recent years, the European

football leagues have captured Asia and the NFL has continued its entry into Europe. With this movement across borde

how can leagues and teams appeal to international fan bases? What support systems need to be in place for a sport to g

ground in international territories? This panel will also explore the power of sport globally to promote social change and

create positive environments.

Alex Holdridge, Co-Chair, 2014 Planning Committee, Global Sports Symposium

Start-Up Competition Results & Closing Remarks

Woolwich Suite

4 : 2 0 P M - 4 : 3 0 P M

Networking Break

2 : 5 5 P M - 3 : 2 5 P M

@SPORTSSYMPOS I


14/16

AGENDA

Emirates Lounge

Moderator: David Sternberg, Head of Media, Manchester United FC

Matthew Baxter, Chief Media Officer, Liverpool FC

Charly Classen, Vice President & General Manager, EMEA, ESPN

Dave Gibbs, Director, Digital Media, Sky Sports

Dan Markham, Senior Vice President, Media Distribution & Emerging Markets,National Basketball Association

Stephen Nuttall, Senior Director, Sports,YouTube EMEA

The Future of Sport Media

Woolwich Suite

4 : 3 0 P M - 5 : 3 0 P M

Media companies offer a multitude of packages that bring the world of sport to fans and make the landscape more

competitive for business. In addition, we are seeing sporting teams and leagues find new revenue streams by expandinginto media through partnerships or organic growth or partnerships. Technological innovation on mobile and the Internet

making sport easier for fans to consume, expanding fan bases across geographies. Are the rising rights fees sustainable,

will the bubble burst? In what ways will clubs be able to profit from their athletes, and how will rapidly evolving audienc

consume sport in the future?

Networking Reception

W Club

5 : 3 0 P M - 7 : 0 0 P M

14 #GSS2014


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THANK YOUSponsors include Arsenal FC and SportsPro.

Partners include 1010 Capital, GlobalSportsJobs, Havas Sports & Entertainment and iSportconnect.

The 2014 Global Sports Symposium is hosted by Emirates Stadium and the

2014 Global Sports Symposium Planning Committee.

Copyright 2014 Sports Symposium. All rights reserved.

@SPORTSSYMPOS I


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spor tssymposium.org

#gss2014

@SportsSymposium

2014 global sports symposium program

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