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eShopper Index ®

© iVentures Consulting 2013

Analyzed companies list

eShopper Index ®

2014

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eShopper Index ®

What is eShopper Index?

§  The only International Index to: ü  analyze & rank brands’ E-Commerce performances all

along the customer journey before, during and after the purchase - from the SEO/SEM, all the way to the return and refund process

ü  cover 13 sub-steps of the customer journey through over 250 criteria

ü  allow cross sector comparisons through over 130 companies in 11 sectors all over the world

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eShopper Index ®

eShopper Index measures each E-Commerce brand’s performance

§  eShopper Index analyses all digital channels used by each analysed brand and covers the Omnichannel

Website Mobile

Social platforms

Customer services

CRM Omnichannel

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eShopper Index ®

eShopper Index measures each E-Commerce site’s performance on 13 sub-steps all along

the customer journey

Before purchase

During purchase

After purchase

SEO/ SEM Social Media Mobile User

Interface Product Page

Sales funnel

Customer Service Newsletter

Communication

emails

Customer account Delivery / Packaging

Cancellation / Return / Refund

O

mni

chan

nel

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eShopper Index ®

2014 eShopper Index: analyzed companies *

* Temporary list / Subject to change

3 Suisses Clinique Homebase Next Swarovski Adidas Coach Hugo Boss Nike T-Mobile Amazon Columbia Ikea Nine West Target American Apparel Costco J.Crew Nocibe Tesco Apple Créateurs de Beauté John Lewis Nordstrom Thierry Mugler Argos Darty Justfab O2 Tiffany Asos Décathlon Kate Spade Officedepot Tommy Hilfiger AT&T Dell L'Oréal Paris Orange Tory Burch Auchan Dior Parfums Lacoste Otto Topshop Avon DKNY Lancome Pixmania Toys"R"us Baccarat Dolce & Gabbana La Redoute Prada Vente-privee Barnes & Noble Esprit Levi's Puma Verizon Barneys Estée Lauder Longchamp Quicksilver Very Benefit Cosmetics Eveil & jeux Louis Vuitton Ralph Lauren Vestiaire Collective Bestbuy Fab Mac Reebok Vodafone Bonobos Farfetch Macy's Ruelala Walmart Bloomingdale’s Fnac Marc Jacobs Safeway Yoox Boulanger Fresh Cosmetics Marionnaud Sainsbury YSL Bouygues Telecom Gap Mark & Spencer Saks Direct Yves Rocher Bruneau Gilt Michael Kors Sarenza Zalando Burberry Giorgio Armani Moda Operandi Sears Zappos Calvin Klein Gucci Mytheresa Selfridges Zara Carphone Warehouse Guerlain Neiman Marcus Sephora    Carrefour Guess Nespresso SFR    Celio H&M Nasty Gal Shopbop    Chanel Harrod's Net A Porter Sprint    Clarins Hermes Neutrogena Staples    

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eShopper Index ®

The subscription to the eShopper Index includes a full report and a deep dive analysis

of your E-Commerce ecosystem

To be released in February 2014

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eShopper Index ®

What is a full report?

ü  A comprehensive document of 200 pages that includes the 13 sub-steps of the eShopper journey:

§  Rankings (Overall, before purchase, during purchase, after purchase)

§  50 graphics & more than 300 key figures

§  Recommendations on the “Basics", the "Differentiators" and "Goodies" for each sub-step

§  100 detailed descriptions of best and worst practices with pictures

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eShopper Index ®

What is a deep dive analysis?

ü  A full audit of the E-Commerce performance of your brand:

§  Through each sub-step of the eShopper journey

§  Comparing your brand with two other brands

§  Comparing you with your direct competitors

§  Cross-examining your data against the average of all other brands analyzed

ü  Differentiating elements and best practices to improve the performance of your brand’s E-Commerce ecosystem

§  On each sub-step of the eShopper journey

§  Based on best practices of competitors across all other sectors

§  Final prioritized recommendations to update your own roadmap

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eShopper Index ®

Contacts

PARIS OFFICE Christophe Biget Partner +33 1 70 08 06 60 christopheb@iventures-consulting.com 7/11 rue de l’Yvette – Paris – 75016

SAN FRANCISCO OFFICE Aurelia Ammour Partner +1 (415) 315-9654 aureliaa@iventures-consulting.com 1097 Howard st Suite 303 San Francisco CA 94103

www.iventures-consulting.com